Описание
On the 25th of November, Women in Marketing – Bulgaria will host our seventh community networking dinner — an intimate in-person evening in Plovdiv on the theme of customer-centric marketing.
Three speakers share short talks on building with the customer from day one, turning customers into a community that belongs to your brand, and what clients are really paying for. Come for the warm table talk; leave with fresh perspective and a stronger network.
The dinner will take place on the 25th of November (Wed) from 19:00 to 23:00 in Plovdiv. We start with appetisers, drinks and a quick round-the-room from 19:00, the talks run from 20:00 to 21:00, and we continue with dinner and drinks afterwards. Our intimate group of 20 will enjoy a private setting to connect, exchange ideas, and share the realities of our work.
✅ Speakers confirmed — venue to be announced. Seats are strictly limited to 20 — secure yours early.
Вижте пълните подробности на страницата на събитието: Networking Dinner #007 — Customer-Centric Marketing (Plovdiv).
Запознайте се с лекторите
Group CMO · Ocean Investments
““Вальо” (Value) Is Hiding in Your Customer Conversations. Have You Met Him?”
Your customers already told you why they buy from you — somewhere between the complaint and the small talk, and nobody wrote it down. Denitsa calls that hidden reason “Вальо” (Value). She shares the story of how a company of 3,000 people went digging for him, what they found, and why the search is becoming the real job of marketing.
The takeaway: you’ll leave knowing where to look for your own Вальо.
Brand Manager, Strategist & Consultant
“Brand as a Customer Community: Customer-Centric Brand Building”
A brand is more than a visual identity, a product or a message — it’s a culture you create and share with others. Drawing on 14 years of brand building, Nadya traces how our understanding of branding has evolved to reflect something much older than marketing: our human need to connect and belong. She explores how businesses can grow alongside their customers by creating a sense of belonging that goes beyond transactions — and what the people behind brands can actually do to put this into practice.
The takeaway: strong brands aren’t built through marketing alone, but through shared values, meaningful relationships and a culture people want to be part of.
Бизнес психолог и изпълнителен коуч · Психология на Джулс
“The Price of Relief: What Clients Actually Pay For in an Era of Commodities”
When we set our prices, we instinctively count our hours, list our tools and itemise every step — yet in a market flooded with AI features and data dashboards, technology has become a commodity. Julika explores three shifts behind value-based pricing: charging for the clarity to interpret data rather than the data itself, designing a service that takes weight off the client instead of adding to their week, and matching your price to the risk you absorb rather than your fear of rejection.
The takeaway: clients don’t pay for your hours — they pay for cognitive relief, certainty and peace of mind.
Опции за билети
- Редовен билет — 50 евро
- Редовен билет + дарение от 10 евро за общността — 60 евро — вашите допълнителни 10 евро отиват директно за обществени инициативи на WiM-BG.
- Билет за стипендия — 50 евро
Какво включва билета
Вашето плащане покрива:
- тристепенно меню с предястия, плюс вино и безалкохолни напитки
- място на първия ред за вечерните лекции и въпроси и отговори, като материалите ще бъдат изпратени във вашата пощенска кутия
- безплатно общуване с останалите участници, стига да спазвате общностния кодекс за поведение.
Ще имаме и професионален фотограф за вечерта, който да запечата моменти от нощта. ✨
Нашият спонсор на вечеря за работа в мрежа
★ Networking Dinner Sponsor — Slot Open
Your brand could host this dinner
We’re looking for a sponsor for Networking Dinner #007 in Plovdiv. Sponsoring puts your brand in front of a curated room of marketers, founders and business leaders — and helps us keep these evenings accessible to our community.
Our community partners
🤝 Обществен партньор — Жени в маркетинга – България
SEO for Everyone
Yoast is the team behind Yoast SEO, the world’s most trusted WordPress SEO plugin, used by 13+ million websites worldwide. Its tools help marketers, content teams and online stores stay visible across traditional search and AI-powered discovery. Yoast invests in diversity and inclusion and is proud to partner with Women in Marketing – Bulgaria.
🤝 Обществен партньор — Жени в маркетинга – България
Модерно, ориентирано към развитието банкиране
ПроКредит Банк е модерна, сигурна и бързоразвиваща се немска банка, ориентирана към развитието, част от международната група ПроКредит. Изградена върху прозрачност и честност, нейните експерти разбират реалните нужди както на домакинствата, така и на бизнеса, помагайки на клиентите да вземат информирани финансови решения чрез ясна и директна комуникация.
Български 
English (UK)