Description
On the 25th of November, Women in Marketing – Bulgaria will host our seventh community networking dinner — an intimate in-person evening in Plovdiv on the theme of customer-centric marketing.
Three speakers share short talks on building with the customer from day one, turning customers into a community that belongs to your brand, and what clients are really paying for. Come for the warm table talk; leave with fresh perspective and a stronger network.
The dinner will take place on the 25th of November (Wed) from 19:00 to 23:00 in Plovdiv. We start with appetisers, drinks and a quick round-the-room from 19:00, the talks run from 20:00 to 21:00, and we continue with dinner and drinks afterwards. Our intimate group of 20 will enjoy a private setting to connect, exchange ideas, and share the realities of our work.
✅ Speakers confirmed — venue to be announced. Seats are strictly limited to 20 — secure yours early.
See full details on the event page: Networking Dinner #007 — Customer-Centric Marketing (Plovdiv).
Meet the speakers
Group CMO · Ocean Investments
““Вальо” (Value) Is Hiding in Your Customer Conversations. Have You Met Him?”
Your customers already told you why they buy from you — somewhere between the complaint and the small talk, and nobody wrote it down. Denitsa calls that hidden reason “Вальо” (Value). She shares the story of how a company of 3,000 people went digging for him, what they found, and why the search is becoming the real job of marketing.
The takeaway: you’ll leave knowing where to look for your own Вальо.
Brand Manager, Strategist & Consultant
“Brand as a Customer Community: Customer-Centric Brand Building”
A brand is more than a visual identity, a product or a message — it’s a culture you create and share with others. Drawing on 14 years of brand building, Nadya traces how our understanding of branding has evolved to reflect something much older than marketing: our human need to connect and belong. She explores how businesses can grow alongside their customers by creating a sense of belonging that goes beyond transactions — and what the people behind brands can actually do to put this into practice.
The takeaway: strong brands aren’t built through marketing alone, but through shared values, meaningful relationships and a culture people want to be part of.
Business Psychologist & Executive Coach · Juls’ Psychology
“The Price of Relief: What Clients Actually Pay For in an Era of Commodities”
When we set our prices, we instinctively count our hours, list our tools and itemise every step — yet in a market flooded with AI features and data dashboards, technology has become a commodity. Julika explores three shifts behind value-based pricing: charging for the clarity to interpret data rather than the data itself, designing a service that takes weight off the client instead of adding to their week, and matching your price to the risk you absorb rather than your fear of rejection.
The takeaway: clients don’t pay for your hours — they pay for cognitive relief, certainty and peace of mind.
Ticket options
- Regular Ticket — €50
- Regular Ticket + €10 donation to the community — €60 — your extra €10 goes directly to WiM-BG community initiatives.
- Scholarship Ticket — €50
What the ticket includes
Your payment covers:
- a three-course set menu with appetisers, plus wine & soft drinks
- a front-row seat for the evening’s lectures and Q&A, with materials sent to your mailbox
- free networking with the other attendees, as long as you abide by the community’s code of conduct.
We’ll also have a professional photographer for the evening to capture moments from the night. ✨
Our networking dinner sponsor
★ Networking Dinner Sponsor — Slot Open
Your brand could host this dinner
We’re looking for a sponsor for Networking Dinner #007 in Plovdiv. Sponsoring puts your brand in front of a curated room of marketers, founders and business leaders — and helps us keep these evenings accessible to our community.
Our community partners
🤝 Community Partner — Women in Marketing – Bulgaria
SEO for Everyone
Yoast is the team behind Yoast SEO, the world’s most trusted WordPress SEO plugin, used by 13+ million websites worldwide. Its tools help marketers, content teams and online stores stay visible across traditional search and AI-powered discovery. Yoast invests in diversity and inclusion and is proud to partner with Women in Marketing – Bulgaria.
🤝 Community Partner — Women in Marketing – Bulgaria
Modern, Development-Oriented Banking
ProCredit Bank is a modern, secure, and fast-growing German development-oriented bank, part of the international ProCredit Group. Built on transparency and honesty, its experts understand the real needs of both households and businesses, helping customers make informed financial decisions through clear, straightforward communication.
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