Leadership and Entrepreneurship in Marketing

ПРЕДСТАВЕНИ лекции

Какво е включено (записи на лекции)

This conference was supported by our Community Partner – ProCredit Bank Bulgaria.

Уроци

The Leadership Track includes four sessions on what it really takes to lead. From challenging the “command and control” myth to running cross-continent teams, leading performance teams with the same clarity you bring to your campaigns, and engineering personal peak performance — four leaders sharing what they’ve learned in the trenches. *Note: Due to Technical issues on the day, the live recordings were corrupted. We’ve invited the speakers to re-record the presentations, and we’re only able to bring you three out of the four presentations from this first track of the day in this format. We apologise for this inconvenience.

Уроци

The Anti-Boss Approach to Leadership by Bethan Vincent Leading Without Borders: Lessons from the Trenches of International Team Management by Hristina (Tina) Mangelova The Team Performance Stack: Leading Your People with the Same Confidence You Bring to Your Campaigns by Marina Cholakova The High-Conversion Leader: Engineering Personal Peak Performance by Julika Novkova, PhD

Four sessions on building the career — and the business — you actually wantFrom reigniting your creativity to designing your dream job and building a business that scales — practical frameworks from people who’ve done it.

Уроци

Press Play on your Marketing Career by Rita Cidre Design Your Dream Job by Diana Racheva How to Start a Business That Scales: by Vyara Stefcheva The Revenue Leak Audit by Silyana Bojilova

Stories from the Women, who walk the path. Unscripted conversations — the kind you can’t get from a slide deck. Two panels with founders and community builders, plus our first-ever live interview with a senior marketing executive *Note: The Interview with Yana was recorded in ProCredit Bank’s Office in the weeks, following the event due to her being unable to attend the event live.

Уроци

Community as a Lever for Marketing and Beyond With Delyana Samolova, Ekaterina Ancheva, and Stefy Krushkelova Starting a Business as a Marketer — Lessons Learned With Zhenya Dimitrova, Teodora Ivanova, and Fatima Megraby Interview with an Enterprise Marketing Leader With Yana Durzheva — Head of Retail Marketing at ProCredit Bank Bulgaria

ПРЕДСТАВЕНИ ЛЕКТОРИТЕЛИ

Лидерство и предприемачество в маркетинга

In this bundle of lecture recordings we have featured the lectures of all 15 speakers that took stage at our Leadership and Entrepreneurship Conference in June 2026, including the panel discussions and interviews.