Йоаст

Йоаст is the team behind Yoast SEO, the world’s most trusted WordPress SEO plugin with a billion downloads and Shopify app. Since 2010, Yoast has helped millions of websites worldwide get discovered, from solo bloggers and local businesses to global ecommerce brands.

Yoast’s mission is SEO for everyone. The team builds tools that guide marketers, content teams, developers, and store owners toward better visibility across traditional search and AI-powered discovery with clear, actionable feedback and reliable technical foundations.

Plans and tools

• Yoast SEO – The free version of the #1 WordPress SEO plugin. It gives you essential on‑page SEO tools, readability analysis, and basic schema to help your content get found.
• Yoast SEO Premium – AI-powered content suggestions, smart internal linking, redirect management, and 24/7 expert support. The complete on-page SEO toolkit for WordPress.
• Yoast WooCommerce SEO – Built for WooCommerce stores to increase product visibility with automated product schema, smart breadcrumbs, and ecommerce‑focused content analysis.
• SEO с изкуствен интелект (AI+) от Yoast – The most comprehensive package: everything in Premium and WooCommerce SEO, plus Yoast AI Brand Insights to monitor how your brand appears across AI platforms like ChatGPT, Perplexity, and Gemini.
• Yoast SEO for Shopify – The same trusted SEO expertise, built natively for Shopify stores with AI‑powered tools, content optimization, and technical SEO best practices.
• Yoast SEO Google Docs add‑on – Get Yoast’s SEO and readability analysis directly in Google Docs, with WordPress‑export‑ready formatting. Included free with Premium, WooCommerce SEO, and AI+.
• Yoast SEO Academy – Free and paid SEO courses for every level, from complete beginners to seasoned practitioners.

Additional WordPress plugins included with Premium, WooCommerce SEO, and AI+: Local SEO, Video SEO, and News SEO.

Yoast and the community

As a company, Yoast invests in diversity, inclusion, and accessibility. It supports the global WordPress community through initiatives like the Yoast Care Fund, which recognizes outstanding contributors, and the Yoast Diversity Fund, which supports conference inclusivity. Yoast is proud to partner with Women in Marketing – Bulgaria and help amplify diverse voices in marketing.