Уебинар на WiM-BG #006: Подготовка за Черен петък и коледни разпродажби
ноември 17 @ 18:00 – 19:00 ЕЕТ
Безплатно
Уебинарите, организирани от „Жени в маркетинга – България“, се записват и излъчват на живо и са безплатни за посещение.
Black Friday, Cyber Monday and the Christmas rush are the busiest — and most competitive — weeks of the marketing year. Budgets go up, inboxes fill up, feeds get louder and shoppers compare more options than ever, now increasingly with the help of AI.
In this webinar, five experts from five different areas of marketing — SEO, AI search, paid media, social media and email — share how they prepare for peak season. Expect practical tactics you can still put in place before the sales start, plus what to do so the effort keeps paying off well into the new year.
The webinar will take place on Tuesday, 17 November 2026, from 6 to 7 PM Sofia time (EET) / 4 to 5 PM UK time, and will be broadcast as a livestream on LinkedIn and YouTube.
Гост-лектори
Five perspectives, one goal: making the most of the biggest sales weeks of the year. Meet our panel:
- Iva Jovanovic – SEO · Conference Organiser, SEO Specialist & Content Creator
- Vanda Pókecz – AI Search · Product Manager, Peec AI
- Meriem Nacer – PPC · Paid Media Consultant, Coach, Trainer & Mentor, 4M Digital
- Stefani Yordanova – Social Media · Freelance Social Media Consultant
- Desislava Zhivkova – Email · Head of Deliverability & Compliance Operations, Omnisend
Структура на уебинара
Ето какво да очаквате от уебинара:
- Представяне на госта – 5 минути
- Светкавични разговори – 30 minutes, one perspective per marketing area
- SEO: Getting your pages ready for peak-season search – Iva Jovanovic
- AI Search: Staying visible when shoppers ask AI – Vanda Pókecz
- PPC: Peak-season paid media across Google, Meta & beyond – Meriem Nacer
- Social Media: Content that cuts through the holiday noise – Stefani Yordanova
- Email: Landing in the inbox when everyone is sending – Desislava Zhivkova
- 25-minute Panel Discussion + Q&A All speakers come together to compare notes across channels and answer your questions
Meet the Speakers
Ива Йованович
SEO · Conference Organiser, SEO Specialist & Content Creator
Iva Jovanovic is an experienced content marketing specialist, SEO consultant, and the organiser of the Belgrade SEO Conference and Heapcon. She specialises in SEO and content creation for websites and social media, and also works on technical SEO and web development.
Her expertise comes from years of turning underperforming, outdated or fragmented content into high-impact assets, and building content strategies around search intent and user experience — pages that rank and convert. Iva is based in Belgrade, Serbia.
Vanda Pókecz
AI Search · Product Manager, Peec AI
Vanda Pókecz is a Product Manager at Peec AI, where she works at the forefront of the evolving AI search landscape. Having spent her career in SEO and product leadership, she brings a unique perspective on how organic discovery is changing — and what it means for brands that want to stay visible across both traditional search engines and AI platforms.
An international speaker, Vanda has presented at events including BrightonSEO, SMX Munich, WTSFest, Search ‘n Stuff Antalya and the International Search Summit.
Meriem Nacer
PPC · Paid Media Consultant, Coach, Trainer & Mentor
Meriem Nacer is a senior paid media specialist who has worked in PPC since March 2010 and is the founder of 4M Digital, an independent paid media consultancy established in 2019. She supports businesses and agencies across Google Ads, Microsoft Ads and paid social, with a particular interest in Shopping and product feeds, although she’s never one to shy away from other PPC challenges!
Alongside client work, Meriem founded Don’t Panic PPC, a free community bringing PPCers together through regular Coffee Breaks, coworking sessions and events to share knowledge, ask questions and learn from one another.
Stefani Yordanova
Social Media · Freelance Social Media Consultant
Stefani Yordanova is a freelance marketing strategist with international experience, having lived and worked in the Netherlands, Bulgaria and Austria. She now runs her own marketing practice, helping businesses make sense of their marketing and turn ideas into strategies that actually work.
What she enjoys most about marketing is the human side of it — understanding why people buy, what catches their attention, and what makes them connect with a brand.
Десислава Живкова
Имейл · Head of Deliverability & Compliance Operations, Omnisend
Desislava Zhivkova leads the teams at Omnisend that keep email reaching the inbox at scale for thousands of e-commerce senders. She is also the co-founder of Adaptemail and brings over 10 years of experience in email deliverability and compliance — spanning both the platform side and hands-on sender strategy.
A recognised voice in the field, she has spoken at the Deliverability Summit and regularly shares practical guidance on authentication, sender reputation and inbox placement. Desislava also led our Community Workshop #10: From Spam Folder to Sales.
За кого е този уебинар?
This webinar is tailored for marketers preparing for the busiest sales period of the year, including:
- E-commerce and D2C marketers planning Black Friday, Cyber Monday and Christmas campaigns
- SEO and content specialists who want their product and category pages found during peak season
- Paid media and performance marketers managing bigger budgets, tighter auctions and shopping feeds
- Social media managers and content creators competing for attention in crowded holiday feeds
- Email, CRM and lifecycle marketers sending more campaigns, to more people, more often
- Founders, small business owners, freelancers and agency teams running peak season for themselves or their clients
Защо не можете да пропуснете това
Peak season rewards the brands that prepare early and work across channels. This session brings five specialists together so you can see the whole picture — not just one channel — and leave with practical steps to take before the sales start.
Ще научите как да:
- Get found in search by preparing your key pages and content for seasonal demand — and keeping the visibility after the sales end.
- Stay visible in AI search as more shoppers ask ChatGPT, Google AI Overviews and other AI tools what to buy.
- Make every ad euro count with peak-season paid media, from shopping feeds to campaign structure and creative.
- Cut through the holiday noise on social with content that connects with people and gives them a reason to buy.
- Land in the inbox, not the spam folder when sending volumes peak across every brand at once.
If you’re responsible for revenue during the holiday season, this webinar will help you plan with confidence — and make the most of the biggest shopping weeks of the year.
Thank you to our community partners
A big thank you to ПроКредит Банк и Йоаст, our Women in Marketing – Bulgaria community partners. Their support helps us keep our webinars free and open to everyone.
Български 
English (UK)