Community Workshop #11: From Corporate to Consumer: ProCredit Bank’s B2B to B2C Brand Reposition Strategy
A ProCredit Bank case study with Yana Durzheva: how her team executed a marketing strategy to reposition the brand from Enterprise/Corporate (B2B) to an Individual Consumer (B2C) focus — the strategy, the trade-offs, and what moved the needle.
Free
English (UK) 
Български