Community Workshop #12: How to Build an Online Brand Community That Works for Your Business

About this session

Most brands have customers and an audience. Few have a community. The difference isn’t in follower count — it’s in whether people come back, refer others, and stay.

In this session, we’ll look at what building an online brand community actually means, why most brands approach it the wrong way, and the steps that lead to a community that generates revenue, loyalty, and organic growth over time.

Format: a one-hour live workshop, including time for your questions.

Suitable for: e-commerce brand founders, marketers, and anyone looking to turn their audience into a long-term business asset.

Language: English

About the speaker

Stefy Krushkelova is the Founder of Novara Consulting and a strategist working at the intersection of growth, marketing and human behaviour. With over 14 years of experience across global markets in Europe, Australia and the US — and a background spanning corporate, agency, and independent practice — she started her own business after a non-linear career path she credits for giving her a broader, more grounded perspective on what marketing can and should do.

When it comes to community building, Stefy approaches it as a business discipline, not a branding exercise — designing communities that create genuine belonging, drive retention, and convert trust into revenue. She is currently pursuing an MSc in Cognitive Science, grounding her work in how people process information and make decisions.