• Community Workshop #7: Repositioning from B2C to B2B: How a consumer brand redefined its identity

    About this session This workshop explores the real-world case study of TP-Link, a global leader in consumer networking, and its strategic repositioning into the B2B and SMB space.Participants will gain an inside look at how a well-established consumer brand redefined its identity, messaging, and go-to-market approach to successfully address business audiences, without losing the core […]

    Free