Networking Dinner #007 — Customer-Centric Marketing (Plovdiv)
November 25 @ 19:00 – 23:00 EET
About this dinner
Join Women in Marketing – Bulgaria for our seventh community networking dinner — an intimate evening in Plovdiv about putting the customer at the centre of everything we do. Three speakers share short talks on building with the customer from day one, turning customers into a community that belongs to your brand, and what clients are really paying for — followed by dinner and honest conversation.
Topic of the evening: Customer-Centric Marketing.
✅ Speakers confirmed — venue to be announced. Three marketing and business leaders join us in Plovdiv. Seats are strictly limited to 20, so we recommend securing your spot early.
Event details:
- Date: Wednesday, 25 November 2026
- Time: 19:00 – 23:00 (Sofia)
- City: Plovdiv
- Venue: To be announced
- Speakers: Denitsa Kostova, Nadya Shalicheva & Julika Novkova, PhD
- Format: Appetisers & introductions from 19:00, three talks of 15–20 minutes each from 20:00 to 21:00, then dinner and networking
- Seats: Limited to 20
- Included: A three-course dinner with appetisers, plus wine & soft drinks — all covered by your ticket
- Who it’s for: marketers, brand managers, founders, freelancers and small business owners
How the evening runs
- 19:00 – 20:00 · Welcome: appetisers and drinks, plus a quick round-the-room so everyone gets to know one another
- 20:00 – 21:00 · Talks: three 15–20 minute talks from Denitsa, Nadya and Julika
- 21:00 – 23:00 · Dinner & networking: we continue the conversation over dinner and drinks
Meet the speakers
Group CMO · Ocean Investments
““Вальо” (Value) Is Hiding in Your Customer Conversations. Have You Met Him?”
Your customers already told you why they buy from you — somewhere between the complaint and the small talk, and nobody wrote it down. Denitsa calls that hidden reason “Вальо” (Value). She shares the story of how a company of 3,000 people went digging for him, what they found, and why the search is becoming the real job of marketing.
The takeaway: you’ll leave knowing where to look for your own Вальо.
Brand Manager, Strategist & Consultant
“Brand as a Customer Community: Customer-Centric Brand Building”
A brand is more than a visual identity, a product or a message — it’s a culture you create and share with others. Drawing on 14 years of brand building, Nadya traces how our understanding of branding has evolved to reflect something much older than marketing: our human need to connect and belong. She explores how businesses can grow alongside their customers by creating a sense of belonging that goes beyond transactions — and what the people behind brands can actually do to put this into practice.
The takeaway: strong brands aren’t built through marketing alone, but through shared values, meaningful relationships and a culture people want to be part of.
Business Psychologist & Executive Coach · Juls’ Psychology
“The Price of Relief: What Clients Actually Pay For in an Era of Commodities”
When we set our prices, we instinctively count our hours, list our tools and itemise every step — yet in a market flooded with AI features and data dashboards, technology has become a commodity. Julika explores three shifts behind value-based pricing: charging for the clarity to interpret data rather than the data itself, designing a service that takes weight off the client instead of adding to their week, and matching your price to the risk you absorb rather than your fear of rejection.
The takeaway: clients don’t pay for your hours — they pay for cognitive relief, certainty and peace of mind.
The venue & the menu
The venue in Plovdiv will be announced soon — we’ll update this page and let ticket-holders know as soon as it’s confirmed.
🍽️ The menu. We’ll enjoy a three-course set menu with appetisers, wine and soft drinks — all covered by your ticket. Nearer the date, ticket-holders will receive a short form to choose from the menu options so everything is ready for you on the night.
Our networking dinner sponsor
★ Networking Dinner Sponsor — Slot Open
Your brand could host this dinner
We’re looking for a sponsor for Networking Dinner #007 in Plovdiv. Sponsoring puts your brand in front of a curated room of marketers, founders and business leaders — and helps us keep these evenings accessible to our community.
Our community partners
🤝 Community Partner — Women in Marketing – Bulgaria
SEO for Everyone
Yoast is the team behind Yoast SEO, the world’s most trusted WordPress SEO plugin, used by 13+ million websites worldwide. Its tools help marketers, content teams and online stores stay visible across traditional search and AI-powered discovery. Yoast invests in diversity and inclusion and is proud to partner with Women in Marketing – Bulgaria.
🤝 Community Partner — Women in Marketing – Bulgaria
Modern, Development-Oriented Banking
ProCredit Bank is a modern, secure, and fast-growing German development-oriented bank, part of the international ProCredit Group. Built on transparency and honesty, its experts understand the real needs of both households and businesses, helping customers make informed financial decisions through clear, straightforward communication.
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