SEO, AI Search (GEO) and Automation (Mini-Conference #004)
Women in Marketing – Bulgaria · Mini-Conference #004
SEO, AI Search (GEO)
and Automation
A full day for marketers who want to win across every surface — from traditional search, to AI answers and GEO, to automating organic growth — with local and international experts.
📅 21 November 2026
📍 Location to be confirmed
🎟️ In-person, recording & scholarship tickets
Early-bird €99 until 30 September
THE DAY
Three tracks. One organic-growth playbook.
Search isn’t one surface anymore. This mini-conference brings together three complementary tracks — winning in traditional search, AI Search, Agentic & GEOи AI automation for organic growth — so you leave with a joined-up view of how to stay visible, cited and recommended wherever your audience is searching.
This is our confirmed line-up so far — more speakers, sessions and panel discussions will be added as we continue organising the event.
Track 1
SEO — Winning in Traditional Surfaces
Marketing Manager, Sitebulb
Less Chaos, More Organic Growth: Building a Content Machine When You’re a Team of One
Jojo runs content as a solo marketing function at Sitebulb. She breaks down the five systems that make that possible — from a repurposing pipeline that turns one webinar into ten pieces, to a community-listening habit that costs nothing extra — and names exactly where AI lightens the load in a real workflow, and where the thinking still has to stay human.
You’ll leave with
- A five-system framework for running content solo — one you can start building this week
- A clear, honest map of which content tasks AI can take off your plate, and which it can’t
- A capacity-first way to plan content around your real bandwidth, not an aspirational one
- Real examples from Sitebulb’s own pipeline, calendar and community-listening loop
15+ years in marketing, SEO & comms; grew Sitebulb’s brand awareness in a key market from 46% to 65% in under two years. Full profile →
Head of Search & SEO, Alamy
Once a Search Engine, Always a Search Engine
A technical look at how the same core search principles apply across engines of every size — using lessons from building Alamy’s own search engine to explain behaviours we often see in platforms such as Google.
You’ll leave with
- A clearer mental model of why search engines behave the way they do
- More context to interpret SEO changes and algorithm shifts
- A systems-and-user perspective for approaching optimisation
Leads organic and on-site search across a catalogue of hundreds of millions of images and videos; specialist in enterprise and image-search SEO. Full profile →
Track 2
AI Search, Agentic & GEO
SEO & AI Search Consultant · Founder, Orainti
International SEO in an AI Search Era: What Has Changed and What Hasn’t
What does it take to be recommended across international markets in AI answers? Aleyda shares what has really changed, what’s still fundamental, and how to evolve your international SEO strategy to maximise AI visibility — and leads — across markets, with research data and winners-and-losers analysis.
You’ll leave with
- What’s genuinely changed — and what’s still fundamental — for international SEO in AI answers
- How to evolve an international strategy to maximise AI visibility across markets
- Research data and a winners-and-losers analysis you can learn from
Founder of Orainti and maker of SEOFOMO, Learning SEO and Learning AI Search — one of the most followed voices in organic search. Full profile →
Head of Innovation, WordLift
Building Trust for Minds That Never Met You: Knowledge Graphs & Ontologies for AI Systems
AI systems don’t build trust the way people do — they have only whatever evidence is put in front of them, in a form they can process. Beatrice explores why a strong reputation carries no weight with a machine, why visible contradictions can make a brand more believable, and how knowledge graphs and ontologies are the real infrastructure behind being understood.
You’ll leave with
- How to structure organisational knowledge — facts, relationships and evidence — for machines
- Why reputation alone carries no weight with an AI system, and what actually does
- How knowledge graphs and ontologies make a brand findable and believable to AI
Expert in semantic technologies and knowledge graphs; leads semantic-search solutions at WordLift for Fortune 500 organisations. Full profile →
Independent AI Search Consultant
Multimodal: Video GEO — Optimizing for the Machine Gaze
AI parses a video in three streams — visual, audio and text — tokenizes each and cross-references the layers. LLMs cite YouTube constantly, so video is both a retrieval surface and a social format. Myriam covers the mechanics: frame sampling, audio bolding for brand names, caption contrast as a machine-readability problem, and the new video specs for AI search.
You’ll leave with
- How AI models actually parse video across visual, audio and text streams
- Practical specs to make video machine-readable (frame sampling, audio bolding, caption contrast)
- Why video is now both a retrieval surface and a social format for AI search
18+ years in technical SEO; Search Engine Land columnist and BrightonSEO trainer, described as “the human query fan-out.” Full profile →
Track 3
AI Automation for Organic Growth
CEO & Founder, Laika
Talk to be announced
CEO of Laika, where SEO meets service design and strategy. Leads The Hubble by Laika — proprietary eye-tracking neuroscience research into what users look at vs. what they actually click. Full profile →
Founder, Women in Marketing – Bulgaria · MLforSEO
Talk to be announced
Marketing consultant, trainer and speaker specialising in SEO, machine learning and data science; founder of MLforSEO and of our community. Full profile →
THE DAY, ROUGHLY
A full day, well fed and well paced
An indicative shape for the day — full schedule, session times and panels will be confirmed as we finalise the programme.
Morning
Arrival, registration & coffee · Welcome · Track sessions
Midday
Lunch & networking
Afternoon
Track sessions · Panel discussions (TBA) · Coffee break
Evening
Closing & cocktail party 🥂
КАКВО ВКЛЮЧВА ВАШИЯТ БИЛЕТ
Everything covered in your ticket
✓ Място на първия ред to all talks and panels across the three tracks (delivered in English)
✓ Lunch, coffee breaks and refreshments throughout the day
✓ The closing networking cocktail party
✓ A premium WiM-BG swag bag with goodies from our partners
✓ Session recordings and slides, emailed to you after the event
Tickets
€99
In-person (early bird)
Early bird until 30 Sep · 80 seats
€30
Recording
All sessions, after the event · unlimited
€99
Стипендия
Supported seats · 20 available
Regular WiM-BG member or booking for a team? Email us or message Lazarina on Slack about discount codes.
PARTNERS & SPONSORS
Това събитие е осъществено с подкрепата на
🤝 Обществен партньор — Жени в маркетинга – България
ProCredit Bank is a modern, development-oriented bank, part of the international ProCredit Group — built on transparency and honesty, and a proud community partner of Women in Marketing – Bulgaria.
★ Become a sponsor
We’re welcoming 3 headline sponsors & scholarship-ticket sponsors for Mini-Conference #004.
Put your brand in front of a premium audience of marketers, founders and search specialists — or help widen access by sponsoring scholarship tickets for community members who couldn’t otherwise attend.
WITH THANKS TO
Our event partners
🎁 Swag Partner
Randum Goodies
Bringing the goodies once again — Randum Goodies curate and produce the branded swag that fills every attendee’s conference bag, our swag partner for another edition.
🍽️ Speaker Dinner Partner
Our preferred home for speaker dinners since the very first of these events. Co-Kitchen is a warm and cosy coworking space for chefs and lovers of fine food — where everyone who likes to cook can do it, with high-quality products and the guidance of skilled chefs in a professionally equipped kitchen. More than a shared place, it’s a shared experience: testing recipes, hosting events, and finding the joy of every well-cooked meal together.
Join us on 21 November 2026
Save your seat
More speakers, sessions and panels still to come. Early-bird pricing ends 30 September.
Въпроси? Изпратете ни имейл на team@womeninmarketing.bg
Български 
English (UK)