За лекцията

In this punchy, practical panel, Лариса Иванова, Лазарина Стоянова, Василена (Васи) Вълчанова, and Iva Jovanovic unpack how to turn AI from a shiny toy into a reliable content engine. We’ll cover the systems behind high-volume, high-quality output: briefing frameworks, prompt libraries, editorial QA, human-in-the-loop review, and governance. Expect real case studies—from first draft to distribution—that show where AI accelerates, where humans add the edge, and what to measure to prove impact.

You’ll learn:

• How to design repeatable AI workflows (from ideation to multi-channel repurposing).
• Prompt patterns, brand-voice controls, and QA checklists that prevent “AI mush.”
• Operations tips: roles, RACI, and dashboards to scale without losing quality.
• Case-study takeaways: what worked, what didn’t, and why.

Who it’s for: content leads, marketers, founders, and teams ready to scale output without scaling headcount.