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DTSTART;TZID=Europe/Sofia:20260514T190000
DTEND;TZID=Europe/Sofia:20260514T200000
DTSTAMP:20260510T124601
CREATED:20260120T180516Z
LAST-MODIFIED:20260120T182712Z
UID:2261-1778785200-1778788800@www.womeninmarketing.bg
SUMMARY:Community Workshop #5: Nurturing as a Power Skill: A Practical Framework for Colleagues\, Clients\, Bosses & Stakeholders
DESCRIPTION:Session Description\n\n\n\nSuccess in marketing roles is rarely limited to hard skills alone\, but it is also shaped by how well you build and nurture professional relationships. A lot of senior and mid-level marketers operate in a complex ecosystem\, and if you’ve been doing marketing for some time you’ve probably met at least one of the following: a colleague with a different temperament\, a client whose decision-making process feels like a mystery\, and a boss who expects performance while their “whys” remain unclear. \n\n\n\nIn this workshop we’ll cover a hands-on framework for building and nurturing relationships intentionally. Through guided exercises and group discussions\, we’ll map your current environment ecosystem\, explore motivators\, define communication preferences and cadence\, so that you have more influence. \n\n\n\nParticipants will leave with two concrete deliverables:– a personal relationship map– an actionable relationship nurturing plan they can apply immediately with clients\, managers\, colleagues and stakeholders. \n\n\n\nAbout the Speaker\n\n\n\nSvetla has been in marketing for over 10 years\, and she says: if there’s one thing I’ve learned\, it’s this: most teams don’t need more “ideas\,” they need better systems. From leading global teams to launching programs reaching millions\, she has worked across B2B and B2C and worn nearly every marketing hat. That breadth allows her to cut through complexity\, understand your team and business\, and build systems that work for your customers. In the past 7 years\, she has been focusing on strategy\, CRM\, automations\, and integrating AI so teams can spend more time being creative and less time stuck in manual work.
URL:https://www.womeninmarketing.bg/event/community-workshop-5-nurturing-as-a-power-skill-a-practical-framework-for-colleagues-clients-bosses-stakeholders/
LOCATION:Sofia-city
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/Svetla-Mihaylova-1.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
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DTSTART;TZID=Europe/Sofia:20260618T190000
DTEND;TZID=Europe/Sofia:20260618T200000
DTSTAMP:20260510T124601
CREATED:20260120T180518Z
LAST-MODIFIED:20260120T182913Z
UID:2262-1781809200-1781812800@www.womeninmarketing.bg
SUMMARY:Community Workshop #6: Everything you need to know about synthetic personas for video SEO
DESCRIPTION:Session Description\n\n\n\nThe overflow of AI avatars shows the evolution of video marketing\, but does it actually bring sales?Almost everywhere you can see an advertisement for different tools that will give you the “best AI avatar.” The solution is not particularly in the tool\, but in the rules we should follow when we try to create something that the human brain won’t discard\, just because of the uncanny valley effect.Learn how to train your AI Avatar to be the best digital version of you!Core message:What tools can we use to create believable avatars\, and how?Where is it appropriate for AI-generated content (The ethics of it)?Key takeaways for the audience:While using AI can ease our jobs\, the implications show that human experience will seek to verify reality.How can you work with AI and try to bypass the uncanny valley effect\, or at least try to?Perfect audience:– Business owners using video for growth– Marketers working with AI tools– Video SEO specialists focused on long-term visibility and credibility \n\n\n\nAbout the Speaker\n\n\n\nLarisa is a YouTube SEO consultant with over 8 years of hands-on experience and a background in Psychology. Through Avenara\, her boutique consultancy focused on video SEO\, she helps creators\, marketers\, and businesses improve both the visibility and real-world performance of their video content.Her work sits at the intersection of technical strategy and human behavior—because algorithms don’t watch videos\, people do. Her approach combines data-driven YouTube optimization with a deep understanding of how audiences think\, decide\, and engage. This perspective shapes everything she does\, from channel strategy and content structure to long-term growth planning.Larisa is also developing part of a course on “AI-powered\, Authentic and Scalable YouTube SEO”\, exploring how AI can support research\, repurposing\, and workflow efficiency without stripping content of its human voice or credibility.Beyond client work\, she regularly speaks and writes about the future of content and video strategy.Background highlights:Bachelor’s degree in PsychologyLed YouTube strategy for national TV networks and international brandsFormer Project Owner of international conferences and educational programs (SERP Conf)
URL:https://www.womeninmarketing.bg/event/community-workshop-6-everything-you-need-to-know-about-synthetic-personas-for-video-seo/
LOCATION:Sofia-city
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/Larisa-Ivanova.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
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DTSTART;TZID=Europe/Sofia:20260620T083000
DTEND;TZID=Europe/Sofia:20260620T173000
DTSTAMP:20260510T124601
CREATED:20260506T110517Z
LAST-MODIFIED:20260508T110246Z
UID:2582-1781944200-1781976600@www.womeninmarketing.bg
SUMMARY:Leadership and Entrepreneurship in Marketing (Mini-Conference #003)
DESCRIPTION:Reserve a spot at the event\n\n\n\nBuy a ticket to third mini-conference on the 20th of June\, 2026 in Sofia. Hosted in the Kitchen59 space\, with scenic rooftop and conference area\, this event will feature lectures and panel discussions on topics related to Leadership and Entrepreneurship in Marketing.  \n\n\n\n\n\n\nPurchase your ticket for this event\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMini-Conference #003 · Women in Marketing – Bulgaria \n20 June 2026 · Sofia\, Bulgaria \n\nLeadership & Entrepreneurship in Marketing\nA full day of lectures\, panels\, interviews & rooftop networking \nThis will be the longest and most knowledge-packed event we’ve organised to date. We’re intentionally keeping seats limited to 70 to allow for in-depth conversations and quality networking on the day. \n🕣 8:30 AM – 5:00 PM    📍 Kitchen59 & Rooftop59\, Sofia    👥 70 seats only    🗣 In English \n\n\n🎟️ Get Your Ticket → \n\n\nIn collaboration with  ProCredit Bank Bulgaria \n\n\n\n\n\n🎤 \n12 Sessions Across the Day \n5 lectures\, 4 rapid-fire talks\, 2 panel discussions\, and 1 leader interview. \n\n\n🍽️ \nCatered All Day \nPastries\, lunch\, refreshments\, and cocktails on the rooftop — all included. \n\n\n✨ \nCurated & Capped at 70 \nMarketers\, founders\, agency leaders\, and in-house pros — built for real connection. \n\n\n\n\nTHE EVENT \n\nA full day designed for marketers who want more than slide decks\nWhether you’re building a team\, thinking about starting a business or scaling one\, navigating the agency world\, or simply trying to stay ahead in a fast-changing industry — this event was built for you. \nOver the course of the day\, you’ll hear from a carefully curated lineup of marketing leaders\, agency veterans\, entrepreneurs\, community builders\, and brand strategists — each bringing a distinct perspective shaped by real-world experience. These are practitioners\, not theorists. \nThe lectures dive into the topics shaping modern marketing leadership: winning at managing team dynamics\, what it actually takes to build influence without authority\, managing cross-boundary teams\, and engineering personal peak performance. Expect candid\, practical sessions designed to challenge assumptions and give you tools you can use immediately. \nThe panels bring together voices from across the industry — agency professionals\, founders\, and community leaders — for honest\, unscripted conversations about thriving in agency environments\, starting a business as a marketer\, and how community can become one of the most powerful levers in your marketing strategy. \nThe interview (a new format we’re introducing just for this event) goes one-on-one with a senior marketing executive\, offering a rare look at how marketing is practised at scale inside a major organisation — the decisions\, the trade-offs\, and the lessons that don’t usually make it into conference talks. \nBeyond the programme itself\, the event is designed with connection in mind. From the morning coffee to the closing rooftop cocktail party\, there’s ample space to meet peers\, swap ideas\, and build relationships that last well beyond the day itself. \n\n\n\n\nTHE DAY AT A GLANCE \n\nThe full event schedule\nThree programmed tracks plus a closing rooftop cocktail party — designed so the day flows naturally from learning to conversation. \n\n\n\n\n\n\n\n\n08:30 – 09:30   Welcoming guests · arrival\, registration\, badges & gift bags \n09:30 – 11:00   Leadership Track · 4 sessions \n11:00 – 11:30   Coffee Break \n11:30 – 12:30   Career & Entrepreneurship Track · 4 sessions \n12:30 – 14:00   Lunch Break \n14:00 – 15:30   Stories From the Women Who Walk the Path · 2 panels + 1 interview \n15:30 – 17:00   Rooftop Cocktail Party · networking on Rooftop59 \n\n\n\n\n\n\n★ LEADERSHIP TRACK · 09:30 – 11:00 \n\n\nFour sessions on what it really takes to lead\nFrom challenging the “command and control” myth to running cross-continent teams\, leading performance teams with the same clarity you bring to your campaigns\, and engineering personal peak performance — four leaders sharing what they’ve learned in the trenches. \n\n\n\nLECTURE · 20 MIN \nThe Anti-Boss Approach to Leadership \n⏱ 20 min  ·  Bethan Vincent — Founder & Managing Partner at Open Velocity \n\nLeadership is often framed as a linear progression: climb high enough\, gain authority\, tell people what to do. Yet anyone who has actually led a team knows that helping humans achieve their goals is not that simple. In this session\, Bethan challenges the persistent myth of “command and control” leadership and offers a more human\, resilient alternative grounded in trust\, clarity\, and intelligent autonomy. \nDrawing on her experience as a marketing director\, founder\, and strategic adviser to fast-scaling companies\, Bethan shares candid lessons learned from leading diverse teams and collaborating with senior clients across high-stakes environments. She explores why the instinct to tighten control almost always backfires\, how self-doubt shows up even for experienced leaders\, and why being “soft” and being ineffective are not the same thing. \n\n\nAttendees will leave with: \n→ Practical ways to set direction without slipping into micromanagement \n→ The difference between coaching and commanding — and when each belongs \n→ How to build an environment where people take ownership because they want to\, not because they fear the consequences \n→ A reminder that leadership isn’t a trait you either have or don’t — it’s a learned skill anyone can develop \n\n\nAbout Bethan: Founder and Managing Partner of Open Velocity\, a strategic marketing consultancy for high-growth\, tech-led businesses. With over a decade in senior marketing roles\, Bethan has led successful go-to-market strategies\, repositioned brands\, and built high-performing teams across competitive global markets. A serial founder herself — including a B2C coffee business and a sustainability certification platform — she brings an entrepreneurial mindset to helping others grow with clarity\, confidence\, and commercial focus. \n\n\n\n\nLECTURE · 20 MIN \nLeading Without Borders: Lessons from the Trenches of International Team Management \n⏱ 20 min  ·  Hristina (Tina) Mangelova — VP of SEO & AI Optimization at MissionOne Media (BarkleyOKRP) \n\nWhat does it really take to lead a team scattered across time zones\, cultures\, and continents? In this talk\, Tina shares hard-won lessons from building and managing cross-continent teams — how to earn trust when you can’t share a coffee\, how to build a sense of community among people who’ve never met face-to-face\, and the discipline of communicating with clarity and intention. \nTina will explore what remote female leadership looks like in practice\, how to create genuine mentorship relationships across distance\, and the art of managing up when your manager is time zones away. Along the way\, she’ll challenge the assumption that authority requires proximity — and make the case that the best long-distance leaders lead through influence\, clarity\, and care rather than control. \n\n\nAttendees will leave with: \n→ A framework for remote leadership grounded in influence\, clarity\, and care — not control \n→ Practical ways to build genuine mentorship across distance \n→ The art of managing up when your manager is time zones away \n→ A more intentional approach to leading people you may rarely meet in person \n\n\nAbout Tina: VP of SEO & AI Optimization at MissionOne Media\, a BarkleyOKRP division\, where she leads the evolution of organic search in the AI era. With 10 years across agency and in-house roles\, she specialises in the intersection of technical SEO\, content strategy\, and emerging AI technologies. Bulgarian-born and US-trained\, Tina has built her career on SEO’s interdisciplinary nature — blending technical expertise\, creative strategy\, and user-centric thinking. She’s previously presented at SerpConf\, hosted webinars with Oncrawl\, and shared insights on industry podcasts. \n\n\n\n\nLECTURE · 20 MIN \nThe Team Performance Stack: Leading Your People with the Same Confidence You Bring to Your Campaigns \n⏱ 20 min  ·  Marina Cholakova — Head of Search\, Data Analysis & Paid Ads at Franchise Fame & Leads to Fame \n\nThe best performance marketers don’t guess. They build systems\, read signals\, and make decisions with clarity — because the data tells them where to focus before problems become expensive. So what if you led your team the same way? \nEvery performance marketer knows the rule: if you’re not tracking it\, you can’t improve it. Yet most of us step into team leadership and quietly abandon that instinct — relying on gut feel\, one-to-ones that go in circles\, and the hope that if something were really wrong\, we’d know. We usually don’t. Not until someone quits. \nIn this session\, Marina translates the analytical instincts that make great marketers great into a practical leadership framework: the Team Performance Stack. A simple set of signals — not surveillance\, not micromanagement or spreadsheets — that tells you who on your team is thriving\, who needs support\, and where your energy as a leader will have the most impact. \nShe’ll also tackle one of the most overlooked challenges facing modern marketing leaders: the blended team. Because full-time employees and freelance contributors are not the same\, they are not motivated by the same things\, and tracking them with the same lens means missing what matters for both. \n\n\nAttendees will leave with: \n→ The Team Performance Stack — a simple set of leadership signals (not surveillance\, not micromanagement) \n→ A clear view of who’s thriving\, who needs support\, and where your energy will have the most impact \n→ A framework for leading blended teams of full-time and freelance contributors without flattening what motivates each \n→ Tools you can apply whether you’re leading three people or thirty\, in-house or across the globe \n\n\nAbout Marina: A performance marketing leader with 15+ years of experience in SEO\, paid ads\, and team scaling. Marina helped build one of Bulgaria’s first and biggest in-house SEO teams — recruiting\, training\, and mentoring people who’ve since grown into leadership roles of their own. Today\, she leads Search\, Data Analysis\, and Paid Ads at Franchise Fame & Leads to Fame\, delivering multichannel growth for clients worldwide. Her teams describe her as a “machine” of professionalism\, and her cultures as high-performance environments fuelled by curiosity and feedback. \n\n\n\n\n🔥 RAPID-FIRE TALK · 10 MIN \nThe High-Conversion Leader: Engineering Personal Peak Performance \n⏱ <10 min  ·  Dr. Julika Novkova\, PhD — Business Psychologist & Founder of Juls’ Psychology \n\nA sharp 10-minute distillation of how leaders can stay connected to meaning under pressure. Julika brings the tools she’s developed to help leaders find personal meaning through their work without losing themselves — practical\, sharp\, and built for the marketers and founders in the room who are leading through change. \n\nAbout Julika: Dr. Julika Novkova\, PhD is a business psychologist\, founder of Juls’ Psychology\, and the creator of the InnovaCeption model. With 15+ years of experience in business psychology\, she helps leaders transform “powerlessness and lack of control” into opportunities for growth through personalised tools for self-empowerment and self-structuring. Her core belief: the most important resource for success is YOU — and the goal is to burn with passion for your ideas without burning out in your work. \n\n\n\n\n\n\n★ CAREER & ENTREPRENEURSHIP TRACK · 11:30 – 12:30 \n\n\nFour sessions on building the career — and the business — you actually want\nFrom reigniting your creativity to designing your dream job and building a business that scales — practical frameworks from people who’ve done it. \n\n\n\nLECTURE · 15 MIN \nPress Play on Your Marketing Career: A Framework for Turning Chaos into Curiosity \n⏱ 15 min  ·  Rita Cidre — Head of Customer Education and Community at Semrush \n\nModern marketing has never been more complex — or more chaotic. We optimize everything for performance and efficiency\, but somewhere along the way\, something essential disappeared: our curiosity. \nIn this talk\, marketing strategist and future-of-work thinker Rita Cidre explores the Play Gap — the growing distance between the creative energy professionals start their careers with and the heaviness that can set in over time. Drawing on two decades of experience with brands like Zillow\, NPR\, TIME\, and Qualtrics\, Rita shares how burnout led her to one driving question: why do some marketers thrive creatively while others slowly lose their spark? \n\n\nAttendees will leave with: \n→ A new way to spot the early signs of creative burnout — in yourself and your team \n→ A framework for reframing chaos as a source of curiosity\, not exhaustion \n→ Practical ways to bring play back into a high-performance career \n→ Lessons drawn from two decades inside some of the world’s most demanding marketing teams \n\n\nAbout Rita: A marketing strategist\, educator\, and future-of-work thinker who has spent two decades leading marketing teams for brands like Zillow\, NPR\, TIME\, and Qualtrics — and teaching at universities from Harvard to NYC to WU in Vienna. After experiencing burnout firsthand\, she became obsessed with a single question: why do some people thrive creatively at work while others lose their spark? Today\, as a podcaster\, speaker\, and Head of Customer Education and Community at Semrush\, she helps ambitious professionals reconnect with the curiosity that makes work meaningful. \n\n\n\n\n🔥 RAPID-FIRE TALK · 10 MIN \nDesign Your Dream Job \n⏱ <10 min  ·  Diana Racheva — Erickson-Certified Professional Coach & Enterprise Agile Coach \n\nWhat if you stopped searching for the perfect job and started designing it? \nDiscover how Design Thinking principles can help you reframe career questions\, explore new possibilities\, and take small\, practical steps toward work that truly fits you. For those ready to move from waiting to creating. \n\nAbout Diana: Diana has over 20 years of experience leading teams\, projects\, and organizational transformations — focusing not only on processes and systems\, but on how people grow through change. As a Scrum Master\, Enterprise Agile Coach\, and certified Erickson Coaching International professional coach\, she works at the intersection of continuous improvement\, authentic leadership\, and organizational transformation\, building cultures where people feel seen\, valued\, and engaged. \n\n\n\n\nLECTURE · 15 MIN \nHow to Start a Business That Scales: Lessons from Businesses I’ve Started and Mentored \n⏱ 15 min  ·  Vyara Stefcheva — Entrepreneur\, Marketing Strategist & Exited Agency Founder \n\nA practical session drawing on Vyara’s three vantage points — founder\, agency leader\, and educator — distilling what she’s learned across building\, scaling\, and selling a marketing business\, and from mentoring dozens of other founders along the way. \nExpect honest reflections on what works\, what breaks\, and what only the people who’ve done it know — the early decisions that compound\, the ones that quietly cost you\, and the difference between a business that grows and one that scales. \n\nAbout Vyara: An entrepreneur\, marketing strategist\, and exited agency founder\, having successfully built and sold Zahara Consult\, a marketing agency serving clients across three continents. She’s developed growth strategies for brands including Wacom\, Binance\, Postbank\, Aroma\, BSB\, and Radina Group\, among others. Alongside her entrepreneurial work\, Vyara is a sought-after lecturer at SoftUni and Finance Academy\, training thousands of entrepreneurs and marketers each year. Today\, she mentors founders through her Mastermind program\, helping them achieve clear\, measurable growth and make smarter strategic decisions. \n\n\n\n\n🔥 RAPID-FIRE TALK · 10 MIN \nEntrepreneurship & Innovation Rapid-Fire \n⏱ <10 min  ·  Speaker to be announced \nA final rapid-fire talk in this track — a sharp 10-minute take on entrepreneurship and innovation in marketing. Speaker reveal coming soon. ✨ \n\n\n\n\n\n\n★ STORIES FROM THE WOMEN WHO WALK THE PATH · 14:00 – 15:30 \n\n\nTwo panels and one in-depth interview\nThe afternoon block is built for honest\, unscripted conversation — the kind you can’t get from a slide deck. Two panels with founders and community builders\, plus our first-ever live interview with a senior marketing executive. \n\n\n\n💬 PANEL DISCUSSION · ~25 MIN \nCommunity as a Lever for Marketing and Beyond \nWith Radostina Hristova\, Stefy Krushkelova\, and one more panelist (TBA) \n\nCommunities have quietly become one of the most powerful — and most underestimated — drivers of trust\, influence\, and real business results. In this panel\, we sit down with the people building them in Bulgaria to unpack what works\, what’s misunderstood\, and how community has become a strategic lever rather than a marketing nice-to-have. \nExpect a candid\, unscripted conversation about how to grow a community that compounds over time\, the difference between an audience and a community\, and where community fits into the wider marketing strategy of brands serious about trust. \n\n\nRadostina Hristova — Founder of Radostna Agency\, working with a network of 3\,800+ creators\, and creator of one of Bulgaria’s largest influencer–brand communities (14\,700+ members). Chairperson of the Bulgarian Content Creators Association (BCCA)\, helping shape a more sustainable\, ethical\, and professional creator ecosystem. \nStefy Krushkelova — community builder bringing her perspective on how communities translate into long-term business value beyond traditional marketing. \nThird panelist — to be announced. \n\n\n\n\n\n💬 PANEL DISCUSSION · ~25 MIN \nStarting a Business as a Marketer — Lessons Learned \nWith Zhenya Dimitrova\, Teodora Ivanova\, and Fatima Mergaby \n\nWhat does it actually take to build a business when your background is marketing? In this panel\, three founders share the unfiltered version — the early decisions\, the hard pivots\, and the lessons you only learn by doing. \nExpect candid stories about the leap from marketer to founder\, the marketing levers that actually move the needle in early-stage businesses\, and the mindset shifts no one warns you about. \n\n\nZhenya Dimitrova — Co-founder of Momfident\, a mobile app making psychological support accessible to every mother. A social entrepreneur with 8+ years of experience and a former Sales and Marketing Director in international education\, Zhenya combines science\, technology\, and business to address real social challenges — including leading the first large-scale psychological study among young mothers in Bulgaria. \nTeodora Ivanova — Co-founder and CMO of Skillsome\, where she applies marketing as a tool for behavior change to close the gap between what schools teach and what real life demands. Trained in Stuttgart in Advertising & Marketing Communications\, Teodora’s “scenic route” through customer service\, project management\, business coaching\, and event management gives her a rare 360° view of customer psychology\, execution\, and human growth. \nFatima Mergaby — Founder of Randum Goodies\, a woman-owned Bulgarian brand creating high-quality\, functional gear made for adventure\, winter sports\, and everyday movement. A long-standing member of our community\, Fatima brings the perspective of building a product brand from scratch — design\, supply\, storytelling\, and all. \n\n\n\n\n\n🎙 LIVE INTERVIEW · ~30 MIN · NEW FORMAT \nInterview with an Enterprise Marketing Leader \nWith Yana Durzheva — Head of Retail Marketing at ProCredit Bank Bulgaria \n\nA new format we’re introducing just for this event — a candid\, one-on-one interview offering a rare look at how marketing is practised at scale inside a major organisation. The decisions\, the trade-offs\, and the lessons that don’t usually make it into conference talks. \n“Marketing should go beyond selling — it should create trust\, deliver value\, and build lasting connections.” — Yana Durzheva \n\nAbout Yana: Head of Retail Marketing at ProCredit Bank Bulgaria\, where she leads a team responsible for acquisition\, activation\, and retention with a strong focus on digital transformation\, CRM\, and customer experience. Her work sits at the intersection of data and creativity. Yana’s career has been shaped by a deep interest in understanding people and building marketing strategies that truly resonate — across performance\, lifecycle\, and brand. Today\, she works closely with cross-functional teams across Bulgaria and Greece\, aligning local initiatives with the broader group vision. \n\n\n\n\n\n\n15:30 – 17:00 \nRooftop Cocktail Party 🌇\nA full hour and a half on Rooftop59 — open-air\, 360° views of Sofia and Vitosha mountain\, seasonal cocktails\, food\, and the kind of conversations that turn a day of ideas into the relationships that actually compound. \n\n\n\nWHAT YOUR TICKET INCLUDES \n\nEverything covered in your ticket\n\n\nThe Programme \n✓   Front-row seat to 5+ hours of lectures\, panels\, and our first-ever live interview \n✓   Video recordings of every session\, delivered by email after the event \n✓   Post-conference rooftop cocktail party at Rooftop59 \n✓   Professional photos from the event \n\n\nFood & Drinks (All Day) \n✓   Four catered breaks — pastries on arrival\, lunch\, refreshments\, and rooftop catering \n✓   Coffee and soft drinks available at every break \n✓   Drink vouchers for the rooftop cocktail party \n\n\nSwag & Networking \n✓   Gift bag with our new community swag\, plus swag and gifts from sponsors \n✓   Networking with 70+ attendees — speakers\, founders\, in-house leaders\, and agency professionals — all day long\, in line with our community’s code of conduct \n\n\n\n\nTHE VENUE \n\nKitchen59 & Rooftop59\nKitchen59 is more than a hotel or a restaurant — it’s an ecosystem of creativity where talented people\, passion for food\, and unforgettable experiences meet. Located in Sofia’s Hipodruma district\, the venue brings together event spaces\, a world-class restaurant (Talents)\, and co-working floors under one roof. \nThe closing cocktail party takes place at Rooftop59 — an open-air rooftop bar with a 360° view of Sofia and Vitosha mountain\, complete with a pool\, seasonal cocktails\, and a relaxed atmosphere that makes it one of the most beloved spots in the city. \n\n\nKitchen59 \nConference space & Rooftop59 cocktail bar \n📍   bul. Tsar Boris III 59\, Hipodruma district\, Sofia\, Bulgaria \n📅   Saturday\, 20 June 2026 \n🕣   8:30 AM – 5:00 PM (programme + rooftop party) \n🌐   kitchen59.bg → \n\n\n\n\n\nPARTNERS & SPONSORS \n\nThis event is made possible with the support of\n\n\n\n🤝 COMMUNITY PARTNER — WOMEN IN MARKETING – BULGARIA \nProCredit Bank Bulgaria \nModern\, Development-Oriented Banking · Celebrating 25 Years \nProCredit Bank is a modern\, secure\, and fast-growing German development-oriented bank\, part of the international ProCredit Group. The bank’s philosophy is built on transparency and honesty — their experts understand the real needs of both households and businesses\, enabling customers to make informed financial decisions and plan their future with confidence through clear and straightforward communication. \nProCredit Bank is strongly committed to sustainable development and invests in digital services to make everyday banking operations simple\, fast\, and convenient — enabling customers to manage their finances with ease. \nVisit procreditbank.bg → \n\n\n\n\n★ SPONSOR SLOT — OPEN \nYour Brand Could Be Here \nReach 70 carefully curated marketers\, founders\, and business leaders at our most ambitious event yet. Sponsorship slots are limited. \nBecome a Sponsor → \n\n\n\n\n★ SPONSOR SLOT — OPEN \nYour Brand Could Be Here \nConnect your brand with a senior marketing audience and gain visibility across our channels\, event materials\, and post-event content. \nBecome a Sponsor → \n\n\n\n\n🗞 CALL FOR MEDIA PARTNERS \nHelp us spread the word — partner with us \nWe’re looking to collaborate with media outlets\, digital platforms\, podcasts\, and content creators who share our mission to spotlight women in marketing\, leadership\, and entrepreneurship. \n→   Visibility across our website\, LinkedIn\, and event materials \n→   Behind-the-scenes access to speakers\, panelists\, and our community \n→   Complimentary access for your editorial team to cover the event \n→   Membership in a growing regional community empowering women in marketing and tech \nBecome a Media Partner → \n\n\n\n\n\nTHE COMMUNITY BEHIND THIS EVENT \n\n\n🇧🇬 COMMUNITY \nWomen in Marketing – Bulgaria \nWomen in Marketing – Bulgaria (WiM-BG) is a registered Foundation dedicated to empowering\, supporting\, and uniting women in the marketing field across Bulgaria. \nFounded by Lazarina Stoy\, WiM-BG was born from a desire to create a space where Bulgarian women in marketing can network\, share challenges and wins\, and grow together. What started as a Slack community has quickly grown into a thriving network that brings members together both digitally and through in-person events across Bulgaria — and now beyond. \nThe community offers exclusive member events including networking dinners with expert panelists\, mini-conferences with educational presentations\, a mentorship programme\, and career advancement support. \nLearn more about Women in Marketing – Bulgaria → \n\n\n\n\n📋 CODE OF CONDUCT \nAll attendees must adhere to our code of conduct \nWe are committed to providing a welcoming\, inclusive\, and harassment-free experience for everyone. By attending this event\, you agree to follow the code of conduct of Women in Marketing – Bulgaria: \n→   Women in Marketing – Bulgaria Code of Conduct \n\n\n\n\nJOIN US ON 20 JUNE 2026 \nOnly 70 seats — make sure one of them is yours\nA full day of practical leadership\, real entrepreneurship stories\, and the kind of conversations that only happen in a room kept this small on purpose. \n🎟️ Get Your Ticket → \n\n\n\nQuestions? Email us at team@womeninmarketing.bg
URL:https://www.womeninmarketing.bg/event/leadership-and-entrepreneurship-in-marketing-mini-conference-003/
LOCATION:Kitchen 59 and Rooftop 59\, Tsar Boris III 59\, Sofia\, Sofia-city\, Bulgaria
CATEGORIES:Mini Conference
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/05/mini-conference-003-event-banner.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
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BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260716T190000
DTEND;TZID=Europe/Sofia:20260716T200000
DTSTAMP:20260510T124601
CREATED:20260120T182907Z
LAST-MODIFIED:20260120T183029Z
UID:2273-1784228400-1784232000@www.womeninmarketing.bg
SUMMARY:Community Workshop #7: Repositioning from B2C to B2B: How a consumer brand redefined its identity
DESCRIPTION:About this session\n\n\n\nThis workshop explores the real-world case study of TP-Link\, a global leader in consumer networking\, and its strategic repositioning into the B2B and SMB space.Participants will gain an inside look at how a well-established consumer brand redefined its identity\, messaging\, and go-to-market approach to successfully address business audiences\, without losing the core strengths that made it a market leader.We will walk through the key strategic decisions behind the transformation\, the challenges and hiccups along the way\, and the best practices that ultimately drove success. The session will also highlight practical lessons and frameworks applicable to brands navigating repositioning\, category expansion\, or audience shifts. \n\n\n\nAbout the speaker\n\n\n\n PR and marketing expert with over 5 years of experience in building successful communication strategies for various brands and events. My professional path went through an agency\, an industry organization and a leading technology company\, which gave me an insight into both the corporate and agency side of communications. I have also successfully managed the media presence of international conferences in the automotive industry. I have worked on both B2B and B2C campaigns\, with a focus on media and strategic positioning and effective storytelling.
URL:https://www.womeninmarketing.bg/event/community-workshop-7-repositioning-from-b2c-to-b2b-how-a-consumer-brand-redefined-its-identity/
LOCATION:Sofia-city
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/Larisa-Ivanova-2.png
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