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DTSTART;TZID=Europe/Sofia:20261105T190000
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DTSTAMP:20260901T082318Z
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UID:2836-1793905200-1793908800@www.womeninmarketing.bg
SUMMARY:Community Workshop #11: From Corporate to Consumer: ProCredit Bank’s B2B to B2C Brand Reposition Strategy
DESCRIPTION:About this session\n\n\n\nHow does a bank known for corporate and enterprise clients earn a place in everyday consumers’ lives? In this workshop\, Yana Durzheva takes ProCredit Bank as a live case study and walks through how her team executed a marketing strategy to reposition the brand — from an Enterprise / Corporate (B2B) reputation to an Individual Consumer (B2C) focus. Expect the real strategy behind the pivot\, the trade-offs along the way\, and what actually moved the needle. \n\n\n\nFormat: a 30-minute talk followed by a 15-minute live Q&A. \n\n\n\nSuitable for: Marketers\, brand and CRM managers\, and founders working on brand repositioning\, category expansion\, or moving a B2B brand toward B2C audiences — and anyone curious how an established bank rebuilds trust with everyday consumers. \n\n\n\nLanguage: Bulgarian \n\n\n\n\n\n\n\nWhat we’ll cover: \n\n\n\n\nThe starting point — why ProCredit was perceived as an Enterprise / Corporate (B2B) bank\, and what that meant for reaching individual consumers\n\n\n\nSetting the new positioning — defining the B2C audience\, the promise\, and the brand story (“One other bank”) that would carry the pivot\n\n\n\nExecuting the strategy — the channels\, campaigns\, and CRM/lifecycle work that turned positioning into acquisition\, activation\, and retention\n\n\n\nBalancing data and creativity — how simple\, transparent\, fully-digital propositions were designed for modern consumers\n\n\n\nWhat worked and what didn’t — the trade-offs\, internal alignment\, and hard-won lessons of repositioning an established brand\n\n\n\nResults and takeaways — how the team measured the shift\, and what other marketers can borrow for their own B2B-to-B2C moves\n\n\n\n\n\n\n\n\nWhat participants will take away: a practical view of how to reposition an established B2B brand for B2C audiences — from defining the new positioning to executing across channels and CRM\, and measuring whether the pivot is actually working. \n\n\n\nAbout the speaker\n\n\n\nYana Durzheva is the Head of Retail Marketing at ProCredit Bank Bulgaria\, where she leads a team responsible for acquisition\, activation\, and retention\, with a strong focus on digital transformation\, CRM\, and customer experience. Her work sits at the intersection of data and creativity — designing simple\, transparent\, and fully digital banking solutions tailored to modern clients\, and turning ProCredit’s “One other bank” positioning into meaningful campaigns and long-term customer relationships. \n\n\n\nHer career has been shaped by a deep interest in understanding people and building marketing strategies that truly resonate. Over the years she has developed expertise in digital marketing\, performance\, and customer lifecycle management\, taking on increasingly strategic and leadership responsibilities. Today she works closely with cross-functional teams across markets including Bulgaria and Greece\, aligning local initiatives with the broader group vision. \n\n\n\nShe strongly believes that marketing should go beyond selling — it should create trust\, deliver value\, and build lasting connections. \n\n\n\n\n\n\n\nOur community partner\n\n\n\nThis workshop is brought to you together with ProCredit Bank\, a proud Women in Marketing – Bulgaria community partner.
URL:https://www.womeninmarketing.bg/event/community-workshop-11-from-corporate-to-consumer-procredit-b2b-to-b2c/
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/07/wcw11.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20261112T190000
DTEND;TZID=Europe/Sofia:20261112T200000
DTSTAMP:20260901T082318Z
CREATED:20260731T081956Z
LAST-MODIFIED:20260901T082318Z
UID:2881-1794510000-1794513600@www.womeninmarketing.bg
SUMMARY:Community Workshop #12: How to Build an Online Brand Community That Works for Your Business
DESCRIPTION:About this session\n\n\n\nMost brands have customers and an audience. Few have a community. The difference isn’t in follower count — it’s in whether people come back\, refer others\, and stay. \n\n\n\nIn this session\, we’ll look at what building an online brand community actually means\, why most brands approach it the wrong way\, and the steps that lead to a community that generates revenue\, loyalty\, and organic growth over time. \n\n\n\nFormat: a one-hour live workshop\, including time for your questions. \n\n\n\nSuitable for: e-commerce brand founders\, marketers\, and anyone looking to turn their audience into a long-term business asset. \n\n\n\nLanguage: English \n\n\n\nAbout the speaker\n\n\n\nStefy Krushkelova is the Founder of Novara Consulting and a strategist working at the intersection of growth\, marketing and human behaviour. With over 14 years of experience across global markets in Europe\, Australia and the US — and a background spanning corporate\, agency\, and independent practice — she started her own business after a non-linear career path she credits for giving her a broader\, more grounded perspective on what marketing can and should do. \n\n\n\nWhen it comes to community building\, Stefy approaches it as a business discipline\, not a branding exercise — designing communities that create genuine belonging\, drive retention\, and convert trust into revenue. She is currently pursuing an MSc in Cognitive Science\, grounding her work in how people process information and make decisions.
URL:https://www.womeninmarketing.bg/event/community-workshop-12-how-to-build-an-online-brand-community/
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/07/wcw12.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20261121T083000
DTEND;TZID=Europe/Sofia:20261121T163000
DTSTAMP:20261014T060327Z
CREATED:20260801T121214Z
LAST-MODIFIED:20261014T060327Z
UID:2898-1795249800-1795278600@www.womeninmarketing.bg
SUMMARY:SEO\, AI Search (GEO) and Automation (Mini-Conference #004)
DESCRIPTION:Women in Marketing – Bulgaria · Mini-Conference #004 \nSEO\, AI Search (GEO)and Automation\nA full day for everyone who owns organic visibility — SEO\, content and organic-growth teams\, and the senior marketing leaders who back them — to win across every surface\, from traditional search\, to AI answers and GEO\, to automating organic growth\, with local and international experts. \n\n📅   21 November 2026 \n📍   Kitchen59\, Sofia \n🎟️   In-person\, recording & scholarship tickets \n\n🎟️ Get Your Ticket → \nEarly-bird €99 until 1 November \n\n\n\nTHE DAY \nThree tracks. One organic-growth playbook.\nSearch isn’t one surface anymore. This mini-conference brings together three complementary tracks — winning in traditional search\, AI Visibility Marketing\, and AI automation for organic growth. Whether you come from SEO\, content\, organic growth or organic visibility — or you lead a marketing team — you’ll leave with a joined-up view of how to stay visible\, cited and recommended wherever your audience is searching. \nThis is our confirmed line-up so far — more speakers\, sessions and panel discussions will be added as we continue organising the event. \n\n\n\nTrack 1 \nSEO — Winning in Traditional Surfaces \n\n\n\n\n\n\nJojo Furnival Marketing Manager\, Sitebulb \n\nLess Chaos\, More Organic Growth: Building a Content Machine When You’re a Team of One \nJojo runs content as a solo marketing function at Sitebulb. She breaks down the five systems that make that possible — from a repurposing pipeline that turns one webinar into ten pieces\, to a community-listening habit that costs nothing extra — and names exactly where AI lightens the load in a real workflow\, and where the thinking still has to stay human. \nYou’ll leave with \n\nA five-system framework for running content solo — one you can start building this week\nA clear\, honest map of which content tasks AI can take off your plate\, and which it can’t\nA capacity-first way to plan content around your real bandwidth\, not an aspirational one\nReal examples from Sitebulb’s own pipeline\, calendar and community-listening loop\n\n15+ years in marketing\, SEO & comms; grew Sitebulb’s brand awareness in a key market from 46% to 65% in under two years. Full profile → \n\n\n\n\n\n\nRoxana Stingu Head of Search & SEO\, Alamy \n\nOnce a Search Engine\, Always a Search Engine \nA technical look at how the same core search principles apply across engines of every size — using lessons from building Alamy’s own search engine to explain behaviours we often see in platforms such as Google. \nYou’ll leave with \n\nA clearer mental model of why search engines behave the way they do\nMore context to interpret SEO changes and algorithm shifts\nA systems-and-user perspective for approaching optimisation\n\nLeads organic and on-site search across a catalogue of hundreds of millions of images and videos; specialist in enterprise and image-search SEO. Full profile → \n\n\n\n\n\n\nVyara Stefcheva Business and Marketing Strategist \n\nHow to use Synthetic Personas to Rewrite your SEO Strategy \nKeywords used to be the starting point. Now a single prompt fans out into dozens of hidden sub-queries\, AI assistants shortlist brands before a human ever clicks\, and agents search\, compare and decide on the buyer’s behalf. Vyara shares the method she uses with clients — building AI-powered synthetic buyer personas as a research tool for SEO and AI visibility — with a real case study of what a persona revealed that keyword tools didn’t\, and how it reshaped the site. In the agentic web\, your customer’s AI talks to your website; the better you can simulate that conversation\, the better your chances of being the brand it recommends. \nYou’ll leave with \n\nWhy query fan-out makes understanding the customer more important than keyword volume\nA step-by-step method for building a synthetic persona grounded in real business data\nHow to interview a persona — and simulate its AI agent searching on its behalf\nWhere synthetic personas fail\, and how to validate them against real data\nHow to turn persona insights into website changes that serve both humans and agents\n\nWorks with startups\, SMBs and global brands; lectures on SEO copywriting (incl. AI) at SoftUni Digital and teaches at Finance Academy; Forbes Bulgaria “30 Under 30” nominee\, 2024. Full profile → \n\n\n\n\nTrack 2 \nAI Visibility Marketing — AI Search\, Agentic & GEO \n\n\n\n\n\n\nAleyda Solís SEO & AI Search Consultant · Founder\, Orainti \n\nInternational SEO in an AI Search Era: What Has Changed and What Hasn’t \nWhat does it take to be recommended across international markets in AI answers? Aleyda shares what has really changed\, what’s still fundamental\, and how to evolve your international SEO strategy to maximise AI visibility — and leads — across markets\, with research data and winners-and-losers analysis. \nYou’ll leave with \n\nWhat’s genuinely changed — and what’s still fundamental — for international SEO in AI answers\nHow to evolve an international strategy to maximise AI visibility across markets\nResearch data and a winners-and-losers analysis you can learn from\n\nFounder of Orainti and maker of SEOFOMO\, Learning SEO and Learning AI Search — one of the most followed voices in organic search. Full profile → \n\n\n\n\n\n\nBeatrice Gamba Head of Innovation\, WordLift \n\nBuilding Trust for Minds That Never Met You: Knowledge Graphs & Ontologies for AI Systems \nAI systems don’t build trust the way people do — they have only whatever evidence is put in front of them\, in a form they can process. Beatrice explores why a strong reputation carries no weight with a machine\, why visible contradictions can make a brand more believable\, and how knowledge graphs and ontologies are the real infrastructure behind being understood. \nYou’ll leave with \n\nHow to structure organisational knowledge — facts\, relationships and evidence — for machines\nWhy reputation alone carries no weight with an AI system\, and what actually does\nHow knowledge graphs and ontologies make a brand findable and believable to AI\n\nExpert in semantic technologies and knowledge graphs; leads semantic-search solutions at WordLift for Fortune 500 organisations. Full profile → \n\n\n\n\n\n\nMyriam Jessier Independent AI Search Consultant \n\nMultimodal: Video GEO — Optimizing for the Machine Gaze \nAI parses a video in three streams — visual\, audio and text — tokenizes each and cross-references the layers. LLMs cite YouTube constantly\, so video is both a retrieval surface and a social format. Myriam covers the mechanics: frame sampling\, audio bolding for brand names\, caption contrast as a machine-readability problem\, and the new video specs for AI search. \nYou’ll leave with \n\nHow AI models actually parse video across visual\, audio and text streams\nPractical specs to make video machine-readable (frame sampling\, audio bolding\, caption contrast)\nWhy video is now both a retrieval surface and a social format for AI search\n\n18+ years in technical SEO; Search Engine Land columnist and BrightonSEO trainer\, described as “the human query fan-out.” Full profile → \n\n\n\n\n\n\nEvelina Milenova Senior SEO\, Hostinger \n\nStop Treating AI Search Like One Channel: My Playbook for Success \nChatGPT\, AI Overviews and Gemini don’t draw on the same sources — so a single “AI search strategy” quietly optimises for one system and ignores the others. Evelina walks through the research and client work behind treating each surface on its own terms: which brand-owned and third-party sources actually influence each one\, and how to design tests that move visibility rather than just measure it. \nYou’ll leave with \n\nReal examples and research showing how ChatGPT\, AI Overviews and Gemini are influenced by different brand-owned and third-party sources\nA way to build realistic prompt tracking from real customer conversations\, cross-checked against industry citation benchmarks\nA method for uncovering the information gaps behind the features clients actually compare — and filling them with your content\nA testing approach for getting added to highly cited third-party pages\, and measuring the AI-visibility lift\n\n10+ years in marketing — from social listening for Estée Lauder\, Nutella and Nissan to SEO for Semrush\, Riverside\, Wrike and 90+ other brands. Full profile → \n\n\n\n\nTrack 3 \nAI Automation for Organic Growth \n\n\n\n\n\n\nLazarina Stoy Founder\, Women in Marketing – Bulgaria · MLforSEO \n\nBuilding scalable automations for tasks that win visibility in both traditional and agentic search \nAutomations that work on one site and fall apart on the next aren’t really automations. Lazarina walks through building ones that scale across different projects and websites — combining traditional ML APIs\, generative AI and rule-based systems — then takes three SEO automation use cases end to end: the rationale\, the setup\, the scripts and tools\, and the impact on both team productivity and visibility. \nYou’ll leave with \n\nA way to combine traditional ML APIs\, LLMs and rule-based systems into automations that survive moving between projects and sites\nEntity audits and internal knowledge graphs — auditing your entities against competitors’ and against keyword research\, and rewriting content for atomic extraction\nStructured data — from auditing and detection\, to suggestions\, to automation and site implementation\nContent transformation — turning one proprietary asset (webinar\, video\, case study\, research) into content for email\, Shorts\, social and blog\nResources to set each automation up yourself\, plus courses to go deeper in each area\n\nMarketing consultant\, trainer and speaker specialising in SEO\, machine learning and data science; founder of MLforSEO and of our community. Full profile → \n\n\n\n\n\n\nSvetla Mihaylova CRM\, MarOps & Automation Consultant\, Svetla Mihaylova Consulting \n\nHuman in the Loop: What to Automate\, What to Check and What to Own in Marketing \nWhen you’re in a small marketing team — or you are the whole marketing team — automation is how you keep up. AI writes the posts\, scores the leads and sends the follow-ups — but who makes sure it did a good job? Svetla walks through automations for small teams built with n8n\, Zapier and Claude Code: what AI can run alone\, where a person should sign off\, and what you should never hand over. You’ll leave with A four-question checklist for deciding\, step by step\, what AI can run on its own and where you need to sign offExample automations you can implement in your own workA clear sense of when to set up an approval step — and when it’s safe to remove it\n11+ years in marketing\, the last eight building CRM\, automation and AI systems. Believes most teams don’t need more ideas\, they need better systems. Full profile → \n\n\n\nHOSTING THE DAY \nYour MC for the day\n\n\n\n\nMarina Cholakova Head of Organic and Performance Marketing\, Local Fame \n\nMarina hosts Mini-Conference #004 — introducing every speaker\, keeping the programme moving between tracks\, and making our sponsor and partner announcements from the stage. \n15+ years in performance marketing; helped build one of Bulgaria’s first and biggest in-house SEO teams\, and now leads Search\, Data Analysis and Paid Ads at Local Fame. Full profile → \n\n\n\nTHE DAY\, ROUGHLY \nA full day\, well fed and well paced\nAn indicative shape for the day — full schedule\, session times and panels will be confirmed as we finalise the programme. \n\nMorningArrival\, registration & coffee · Welcome · Track sessions\nMiddayLunch & networking\nAfternoonTrack sessions · Panel discussions (TBA) · Coffee break\nEveningClosing & cocktail party 🥂\n\n\n\nTHE VENUE \nBack at Kitchen59\nWe’re returning to the home of our June conference. Kitchen59 is more than a hotel or a restaurant — it’s an ecosystem of creativity where talented people\, passion for food\, and unforgettable experiences meet. Located in Sofia’s Hipodruma district\, the venue brings together event spaces\, a world-class restaurant (Talents)\, and co-working floors under one roof. \n\nKitchen59 \n📍   bul. Tsar Boris III 59\, Hipodruma district\, Sofia\, Bulgaria \n📅   Saturday\, 21 November 2026 \n🌐   kitchen59.bg → \n\n\n\nWHAT YOUR TICKET INCLUDES \nEverything covered in your ticket\n\n✓   Front-row seat to all talks and panels across the three tracks (delivered in English) \n✓   Lunch\, coffee breaks and refreshments throughout the day \n✓   The closing networking cocktail party \n✓   A premium WiM-BG swag bag with goodies from our partners \n✓   Session recordings and slides\, emailed to you after the event \n\n\n\n\nTickets \n\n€99 In-person (early bird) Early bird until 30 Sep · 80 seats \n€30 Recording All sessions\, after the event · unlimited \n€99 Scholarship Supported seats · 20 available \n\n🎟️ Get Your Ticket → \nRegular WiM-BG member or booking for a team? Email us or message Lazarina on Slack about discount codes. \n\n\n\nPARTNERS & SPONSORS \nThis event is made possible with the support of\n\nCommunity partners\n\n\n🤝 Community Partner — Women in Marketing – Bulgaria \n \nProCredit Bank is a modern\, development-oriented bank\, part of the international ProCredit Group — built on transparency and honesty\, and a proud community partner of Women in Marketing – Bulgaria. \nVisit procreditbank.bg → \n\n\n\n🤝 Community Partner — Women in Marketing – Bulgaria \n \nYoast is the team behind the world’s most trusted WordPress SEO plugin\, used by 13+ million websites worldwide. Its tools support marketers\, content teams\, and online stores with SEO features that help them stay visible across traditional search and AI-powered discovery. Yoast SEO AI+ adds AI Brand Insights\, giving teams a way to see how their brand appears in AI answers and where they can strengthen visibility. Yoast invests in diversity and inclusion and is proud to partner with Women in Marketing – Bulgaria. \nVisit yoast.com →  Partner page → \n\n\n\n\nOther sponsors\n\n\n📣 Marketing Sponsor \nScreaming Frog \nScreaming Frog is backing Mini-Conference #004 as our marketing sponsor\, helping us reach marketers across the region and beyond. They’re the team behind the SEO Spider — the website crawler that has become a standard part of the technical SEO toolkit — and a long-standing supporter of this community since our very first networking dinner in Sofia. \nVisit screamingfrog.co.uk →  Sponsor page → \n\n\n★ Become a headline sponsor \nThree headline slots open \nPut your brand at the centre of the day: a 2–3 minute stage slot\, a branded booth at the venue\, your logo on every lecture recording on YouTube and on this site\, mentions in our newsletter and a dedicated announcement to our Slack community\, plus a feature in the attendee email campaign. \nSee headline sponsorship → \n\n\n\nScholarship sponsors\n\n\n🎓 Scholarship Ticket Sponsor \nAdvanced Web Ranking \nAdvanced Web Ranking is funding scholarship tickets for Mini-Conference #004 — covering seats for community members who couldn’t otherwise attend. AWR is a rank tracking and search visibility platform for SEO teams\, with daily rank data across any search engine\, location and device\, exclusive CTR benchmarks\, and reporting that plugs straight into Looker Studio and Search Console. \nVisit advancedwebranking.com →  Sponsor page → \n\n\n🎓 Scholarship Ticket Sponsor \nMLforSEO \nMLforSEO is funding scholarship tickets for Mini-Conference #004. It’s an AI and machine-learning training platform for marketers — teaching practitioners to automate their work with real machine learning across every search surface that matters — founded by our own Lazarina Stoy. \nVisit mlforseo.com →  Sponsor page → \n\n\n🎓 Sponsor a scholarship ticket \nSend someone who couldn’t otherwise come \nA scholarship ticket covers a full day at the conference for a community member who can’t afford a seat — no application fee\, no catch. For your organisation it comes with: \n\nA feature in the sponsor section of this event page\nA permanent feature on our website\, with a backlink\nA post across our social channels\nA spoken mention from the stage on the day\n\n🎟️ Buy a scholarship ticket → \n\n\n\n\n\nWITH THANKS TO \nOur event partners\n\n\n🎁 Swag Partner \n \nRandum Goodies \nBringing the goodies once again — Randum Goodies curate and produce the branded swag that fills every attendee’s conference bag\, our swag partner for another edition. \nrandumgoodies.com → \n\n\n🍽️ Speaker Dinner Partner \n \nCo-Kitchen \nOur preferred home for speaker dinners since the very first of these events. Co-Kitchen is a warm and cosy coworking space for chefs and lovers of fine food — where everyone who likes to cook can do it\, with high-quality products and the guidance of skilled chefs in a professionally equipped kitchen. More than a shared place\, it’s a shared experience: testing recipes\, hosting events\, and finding the joy of every well-cooked meal together. \nVisit cokitchen.bg → \n\n\n\n\n\nSPREADING THE WORD \nOur media partners\n\n\n🗞 Media Partner \n \nSofia Expats Community \nBack as our media partner for another edition. Sofia Expats is a weekly newsletter and go-to resource for English-friendly events\, activities and culture tips for expats and internationally-minded locals — the perfect match for a conference delivered entirely in English. \nJoin at sofiaexpats.com → \n\n🗞 Media Partner SoftUni AI Community SoftUni AI Community is an online community for people who want to learn\, explore\, and apply AI in their work and everyday lives. Members get access to practical tutorials\, prompt libraries\, weekly live sessions with industry experts\, hands-on workshops\, and actionable guides. Beyond learning\, the community is a place to exchange ideas\, share experiences\, ask questions\, and grow alongside others who are actively experimenting with AI. Join at community.softuni.bg → \n\n\n\n\nJoin us on 21 November 2026 \nSave your seat\nMore speakers\, sessions and panels still to come. Early-bird pricing ends 1 November. \n🎟️ Get Your Ticket → \n\n\nQuestions? Email us at team@womeninmarketing.bg
URL:https://www.womeninmarketing.bg/event/seo-geo-automation-mini-conference-004/
LOCATION:Kitchen 59 and Rooftop 59\, Tsar Boris III 59\, Sofia\, Sofia-city\, Bulgaria
CATEGORIES:Mini Conference
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/08/mc004-banner-v2.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20261125T190000
DTEND;TZID=Europe/Sofia:20261125T230000
DTSTAMP:20261020T071033Z
CREATED:20261020T065959Z
LAST-MODIFIED:20261020T071033Z
UID:3763-1795633200-1795647600@www.womeninmarketing.bg
SUMMARY:Networking Dinner #007 — Customer-Centric Marketing (Plovdiv)
DESCRIPTION:About this dinner\n\n\n\nJoin Women in Marketing – Bulgaria for our seventh community networking dinner — an intimate evening in Plovdiv about putting the customer at the centre of everything we do. Three speakers share short talks on building with the customer from day one\, turning customers into a community that belongs to your brand\, and what clients are really paying for — followed by dinner and honest conversation. \n\n\n\nTopic of the evening: Customer-Centric Marketing. \n\n\n\n✅ Speakers confirmed — venue to be announced. Three marketing and business leaders join us in Plovdiv. Seats are strictly limited to 20\, so we recommend securing your spot early. \n\n\n\n\n\n\n\nEvent details: \n\n\n\n\nDate: Wednesday\, 25 November 2026\n\n\n\nTime: 19:00 – 23:00 (Sofia)\n\n\n\nCity: Plovdiv\n\n\n\nVenue: To be announced\n\n\n\nSpeakers: Denitsa Kostova\, Nadya Shalicheva & Julika Novkova\, PhD\n\n\n\nFormat: Appetisers & introductions from 19:00\, three talks of 15–20 minutes each from 20:00 to 21:00\, then dinner and networking\n\n\n\nSeats: Limited to 20\n\n\n\nIncluded: A three-course dinner with appetisers\, plus wine & soft drinks — all covered by your ticket\n\n\n\nWho it’s for: marketers\, brand managers\, founders\, freelancers and small business owners\n\n\n\n\n\n\n\n\nHow the evening runs\n\n\n\n\n19:00 – 20:00 · Welcome: appetisers and drinks\, plus a quick round-the-room so everyone gets to know one another\n\n\n\n20:00 – 21:00 · Talks: three 15–20 minute talks from Denitsa\, Nadya and Julika\n\n\n\n21:00 – 23:00 · Dinner & networking: we continue the conversation over dinner and drinks\n\n\n\n\n\n\n\n\nMeet the speakers\n\n\n\n\n\n\n\nDenitsa Kostova Group CMO · Ocean Investments \n\n““Вальо” (Value) Is Hiding in Your Customer Conversations. Have You Met Him?” \nYour customers already told you why they buy from you — somewhere between the complaint and the small talk\, and nobody wrote it down. Denitsa calls that hidden reason “Вальо” (Value). She shares the story of how a company of 3\,000 people went digging for him\, what they found\, and why the search is becoming the real job of marketing. \nThe takeaway: you’ll leave knowing where to look for your own Вальо. \nView profile →  ·  Real>Perfect →  ·  Website → \n\n\n\n\nNadya Shalicheva Brand Manager\, Strategist & Consultant \n\n“Brand as a Customer Community: Customer-Centric Brand Building” \nA brand is more than a visual identity\, a product or a message — it’s a culture you create and share with others. Drawing on 14 years of brand building\, Nadya traces how our understanding of branding has evolved to reflect something much older than marketing: our human need to connect and belong. She explores how businesses can grow alongside their customers by creating a sense of belonging that goes beyond transactions — and what the people behind brands can actually do to put this into practice. \nThe takeaway: strong brands aren’t built through marketing alone\, but through shared values\, meaningful relationships and a culture people want to be part of. \nView profile →  ·  Website → \n\n\n\n\nJulika Novkova\, PhD Business Psychologist & Executive Coach · Juls’ Psychology \n\n“The Price of Relief: What Clients Actually Pay For in an Era of Commodities” \nWhen we set our prices\, we instinctively count our hours\, list our tools and itemise every step — yet in a market flooded with AI features and data dashboards\, technology has become a commodity. Julika explores three shifts behind value-based pricing: charging for the clarity to interpret data rather than the data itself\, designing a service that takes weight off the client instead of adding to their week\, and matching your price to the risk you absorb rather than your fear of rejection. \nThe takeaway: clients don’t pay for your hours — they pay for cognitive relief\, certainty and peace of mind. \nView profile →  ·  Website → \n\n\n\n\n\nThe venue & the menu\n\n\n\nThe venue in Plovdiv will be announced soon — we’ll update this page and let ticket-holders know as soon as it’s confirmed. \n\n\n\n🍽️ The menu. We’ll enjoy a three-course set menu with appetisers\, wine and soft drinks — all covered by your ticket. Nearer the date\, ticket-holders will receive a short form to choose from the menu options so everything is ready for you on the night. \n\n\n\n\nGet your ticket →\n\n\n\n\n\n\n\n\nOur networking dinner sponsor\n\n\n\n\n★ Networking Dinner Sponsor — Slot Open \nYour brand could host this dinner \nWe’re looking for a sponsor for Networking Dinner #007 in Plovdiv. Sponsoring puts your brand in front of a curated room of marketers\, founders and business leaders — and helps us keep these evenings accessible to our community. \nBecome our networking dinner sponsor → \n\n\n\n\nOur community partners\n\n\n\n\n🤝 Community Partner — Women in Marketing – Bulgaria \n \nYoast \nSEO for Everyone \nYoast is the team behind Yoast SEO\, the world’s most trusted WordPress SEO plugin\, used by 13+ million websites worldwide. Its tools help marketers\, content teams and online stores stay visible across traditional search and AI-powered discovery. Yoast invests in diversity and inclusion and is proud to partner with Women in Marketing – Bulgaria. \nVisit yoast.com →  Partner page → \n\n\n\n🤝 Community Partner — Women in Marketing – Bulgaria \n \nProCredit Bank \nModern\, Development-Oriented Banking \nProCredit Bank is a modern\, secure\, and fast-growing German development-oriented bank\, part of the international ProCredit Group. Built on transparency and honesty\, its experts understand the real needs of both households and businesses\, helping customers make informed financial decisions through clear\, straightforward communication. \nVisit procreditbank.bg →  Partner page →
URL:https://www.womeninmarketing.bg/event/networking-dinner-007-customer-centric-marketing-plovdiv-november-2026/
CATEGORIES:Networking Dinner
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/10/networking-dinner-007-plovdiv.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
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