Vyara Stefcheva
CEO
Zahara Consult
About Vyara Stefcheva
Vyara Stefcheva is the CEO & Co-Founder of Zahara Consult, a Sofia-based marketing and SEO agency working with startups, SMBs, and global brands. She lectures on SEO Copywriting (incl. AI) at SoftUni Digital and teaches at Finance Academy, and has spoken at industry events across Web3, fintech, and digital marketing. Vyara also creates educational content on YouTube/Instagram, where she experiments with short-form formats and “algorithm-friendly” storytelling. She’s been highlighted locally as a young marketing leader, including a 2024 Forbes Bulgaria “30 Under 30” nomination.
Why you’d love to hear what she has to say on video SEO:
- Hands-on SEO educator: teaches SEO copywriting (with AI workflows) that directly translates to optimizing titles, descriptions, and scripts for YouTube and Shorts/Reels.
- Agency perspective: leads campaigns for a wide range of companies—useful for case-study-driven discussions on video search performance across niches.
- Active video creator: runs channels and Reels where she tests content hooks and packaging, bringing current, platform-native insights to the panel.
Български 
English (UK)