Hristina Dimitrova-Ignatova

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role:

Head of Marketing

areas of expertise:

Traditional marketing, Content marketing, Organic Search / SEO, Marketing Analytics, Social Media Marketing, Influencer marketing, Creative adversiting

Location:

Sofia, Bulgaria

Socials/Web:

Experienced Marketing Director with a strong passion for both B2B and B2C marketing. For the past 6+ years, Hristina has worked in companies of various sizes, specializing in the mobile application and information technology sectors. Demonstrated success in executing complex marketing campaigns for products and services, ensuring on-time delivery and meeting budget constraints. Her expertise includes product and marketing strategy, market analysis, competitive research, sales support and sales funnel optimization.

As a strategic thinker and independent professional, she places great importance on understanding and satisfying customer needs. As someone who has graduated and has experience abroad, Hristina is happy to be an active member of a marketing community in Bulgaria. Some of her hobbies include traveling and discovering new places, walking in nature with loved ones and let’s not forget, Zumba. ๐Ÿ™‚


The Women in Marketing – Bulgaria team had the pleasure and privilege to ask Hristina some questions about her career, thoughts on the marketing industry, and herself. Here’s what she replied.

My career started at university in Scotland. Then we had an internship opportunity, I definitely fell in love with marketing and the creative part.

To succeed in marketing you need to be patient, inquisitive and confident. To learn every day, about the new in marketing.

To overcome this challenge, I focused on creating a supportive network both within and outside my organization. I sought out mentors and peers who could provide guidance and encouragement, which helped me maintain perspective and resilience. Additionally, I prioritized open communication with my team, fostering a culture of trust and collaboration where everyone felt valued.


Marketing is great if you do it with desire and creativity.
Hristina Dimitrova-Ignatova
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As an experienced marketer with 7+ years in the industry, my leadership role in a small Bulgarian IT company has been both exhilarating and deeply rewarding. Taking on this position was a significant step in my career, filled with excitement yet accompanied by a profound sense of responsibility. For the first time, I had the opportunity to train, manage, and lead my own team, a transition that was both challenging and transformative.

In this role, I quickly recognized the importance of fostering an environment where creativity and collaboration could flourish. Leading a team allowed me to share my knowledge and expertise while learning from the unique perspectives of my colleagues. Witnessing their growth and development has been one of the most fulfilling aspects of my career. Itโ€™s truly inspiring to see team members evolve, take on new challenges, and succeed. Their achievements not only reflect my leadership but also fuel my passion for what I do.

This experience has taught me that effective leadership is about empowering others, creating opportunities for learning, and building a supportive culture. As I guided my team, I emphasized the importance of continuous learning and adaptability in the ever-changing tech landscape. This approach has contributed to our collective success, as weโ€™ve been able to innovate and respond effectively to market demands.

Ultimately, my role as a leader has reinforced my belief that fostering talent and nurturing a positive work environment are crucial to achieving remarkable results. This journey has not only enriched my professional life but has also solidified my commitment to the marketing field, as I continue to inspire and be inspired by those around me.


It was an absolute pleasure getting to know Hristina better, and welcoming her as a Community Member to Women in Marketing – Bulgaria.

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