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Networking Dinner #003 – Personal and Professional Yearly Review, Planning and Goal-Setting.
October 16, 2025 @ 19:00 – 22:30 EEST
89BGN
Individual ticket price includes a three course meal, selected wines and appetizers, attendance to the lectures and networking.
Secure a seat at the table
Learn and network with a premium community
On the 16th of October, Women in Marketing – Bulgaria will host our second in-person event in Plovdiv – a networking dinner with two guest speakers on the topic of Personal and Professional Yearly Review, Planning and Goal-Setting.
Join us for an intimate networking dinner where we reset both the person and the playbook. In the first talk, Vania Kandova leads a practical personal year-in-review: what to keep, what to change, and how to set goals you’ll actually hit. In the second, Petya Terzieva deconstructs the performance of a modern marketing department—what to measure, how to spot waste, and where to invest for real impact. Come for the warm table talk; leave with a crisp personal action plan and a sharper marketing scorecard.
The dinner will take place on the 16th of October (Thu) from 19:00 to 23:00 at the esteemed restaurant Saborna 23. Our guest group will enjoy a private hall, where we will be able to connect, exchange ideas, and hear the inspirational lectures of the two speakers.
About the speakers and lectures
Vania Kandova is an experienced business coach and mentor, and the owner–manager of Dynamic Talent Management, an outsourcing HR firm that helps SMEs build strong people practices—from hiring and onboarding to performance, learning, and team effectiveness. She brings 20+ years of professional experience and a people-first philosophy to every engagement, blending classic HR with coaching methods to unlock individual and team potential. Vania’s background spans HR management, teaching philosophy, and even conducting a church choir—perspectives she uses to develop resilient, human-centered leaders. She also designs and delivers practical workshops (including time-management programs) and one-to-one coaching that translate into measurable workplace results.
She will teach our community how to review, plan, and goal-set for our personal and professional career success.
Petya Terzieva is a senior marketing leader with more than two decades of experience building brands, shaping corporate communications, and driving commercial growth across media and consumer sectors. She has led high-impact campaigns and teams at bTV Media Group (Marketing Director), NOVA Broadcasting Group (Head of Marketing & Communications), and later served as Chief Sales & Marketing Officer at ZEPTER International Bulgaria. Her earlier career spans agency (Young & Rubicam) and broadcast sales (Balkan News Corporation), giving her a 360° view from strategy to execution.
From the point of view of a Head of Marketing, Petya will teach our community how to professionally review, plan, and goal-set the performance of our marketing department campaigns and initiatives.
Session descriptions
Marketing Department Yearly Review, Planning and Goal-setting
Effectively Managing a Multifunctional Marketing Department
Today’s marketing department is far more than “advertising.” It’s a dynamic ecosystem where strategy, creativity, technology, communications, and business outcomes meet. As leaders and practitioners, we balance brand building, product launches, digital campaigns, budget stewardship, and corporate reputation—every day.
This session is a forum to share practices, exchange experience, and spark new approaches. We’ll cover the key aspects of running a multifunctional marketing team and how to apply them in real-world conditions.
What We’ll Cover
We’ll focus on three core themes:
- Year-in-Review Analysis – how to conduct a professional, constructive assessment of results.
- Planning – how to structure the calendar, budget, and priorities.
- Goal-Setting – how to create clear, realistic, and ambitious objectives for the year ahead.
All topics are grounded in practice, with real examples, challenges, and solutions relevant to the Bulgarian marketing context.
A Practical Model for Structuring Marketing Work
- Brand Marketing – strategic positioning, brand equity, identity, and recognition; making the brand authentic and durable over time.
- Product Marketing – targeting, value messaging, support for commercial execution, and the key moments of product launches.
- Performance Marketing – managing digital channels and optimizing ROI.
- Corporate Communications, CSR & PR – reputation management, partnerships, media visibility, and social impact.
Year-in-Review: Foundation for the Future
Measure what matters and turn insights into action:
- Brand KPIs: awareness, associations, preference.
- Product KPIs: new product success, clarity of communication.
- Performance KPIs: ROAS, CPA, CTR, LTV, top-performing channels.
- Media Buying KPIs: efficiency and effectiveness of paid campaigns.
- CSR KPIs: societal impact, media coverage, employee engagement.
Planning & Goal-Setting
- Define goals that are clear, measurable, and inspiring.
- Build an annual marketing calendar that balances strategic initiatives with tactical execution.
- Budget for both long-term brand investment and short-term performance campaigns.
- Coordinate across teams to avoid duplication of resources and mixed messages.
Channel Management – Paid & Owned Media
Create an integrated strategy across channels:
- Paid Media: digital advertising, ATL, BTL, media planning, buying, and optimization.
- Owned Media: corporate sites, blogs, social profiles, newsletters, internal platforms.
- Content Management: consistent, relevant content that reinforces the overall strategy.
Team Structure: Organizing for Execution
An example structure for a multifunctional department:
- Brand & Product Management
- Corporate Communications, CSR & PR
- Creative Team (in-house or external)
- Research & Analysis / Insights
- Media Planning & Buying
- Owned & Paid Media Content Team
The aim is to design smooth processes that enable fast adaptation and effective delivery.
Outcome
We aim to leave with practical ideas, concrete solutions, and fresh inspiration for new ways of working.
How to review, plan, and goal-set for our personal and professional career success
This won’t be a lecture in the classic sense, but a meeting where we’ll move together— inward toward ourselves and outward toward leadership. We’ll work with a personal compass for 2026 to see what energizes us, where we lose energy, and which resources we often underestimate but could be our strength.
Through questions, short exercises, and shared experience, we’ll look for the inner navigation that makes a leader resilient, adaptable, and confident in an uncertain environment. Not theory, but a practical experience that can set a new direction right now.
If you want to get the most out of this meeting, bring openness and a willingness to ask yourself honest questions. Consider: when were you last truly energized, and what keeps you steady when everything around you is changing? That’s exactly where our journey begins.
Event Schedule
We’ll be expecting our guests at 19-19:30. We’ll take drinks, appetizers, and starters until 20:00. Then the two lectures will start, each having a few minutes for a Q&A. After the discussions from our lecturers, we’ll continue dining with the main course and dessert, before wrapping up the event at 22:30.
Who it’s for
Founders, marketing leaders, team leads, and ambitious professionals who want a concrete plan for the next 12 months—both personally and professionally.
What you’ll walk away with
- A personal annual review of your career and 90-day goal map
- A marketing performance snapshot template (channels, KPIs, diagnostics)
- A short prioritization framework to choose what to stop/start/continue
- Conversation with peers facing the same constraints (budget, bandwidth, buy-in)
- New contacts—and 2–3 ideas you can implement the next morning
What the ticket includes
Your payment covers for:
- a three course dinner, plus appetizers and drinks.
- first row seat for two lectures, a Q&A session, and materials sent to your mailbox
- network freely with the other attendees of the event, as long as you abide by the community’s code of conduct.
We will also have a professional photographer for the evening, to capture moments from the night. ✨
If you’re on the fence, have a look at:
Your company can sponsor this event
If interested in getting your company in front of a premium network of marketing professionals, see our offer for Networking Dinner Sponsorship.
You can also support us as a private individual by making a donation or purchasing a Scholarship Ticket
About the venue
Saborna 23 is nestled at the foot of the Old Town and the beginning of Kapana, and is a gathering spot for enthusiasts of gourmet cuisine, fine wine, and perfect service in the heart of Plovdiv. It is one of the most celebrated restaurants in Plovdiv for it’s unique and stunning location, atmosphere and approach to serving food and drinks.
- The menu offers a variety of dishes inspired by Bulgarian cuisine.
- The food is prepared with attention to detail, combining traditional recipes with modern culinary trends.
- The wine list includes carefully selected local and international wines to perfectly complement the dishes.
- The ambiance is distinguished by cozy details and a high level of service, making every visit unforgettable.
English (UK) 
Български