Content Marketing and Social Media in the AI Era (Mini-Conference)

Event Description

What is a mini-conference? Talks, panels, in-depth training all wrapped up in a shared theme, followed by a networking session with drinks and catering. Think conference, but mini. All sessions are jam-packed with information and best practices from real experts.

Our second ever mini-conference will be on the topic of Content Marketing and Social Media in the AI Era. We will showcase speakers that will teach attendees about the latest and greatest ways to advance their social media and web content practices, using AI and Machine Learning, but also help them understand how AI has shaped the algorithms of popular social media sites, and what works (and what no longer does) in this new era of AI marketing.

The event will run as an after-work event, with participants expected around 6PM.

Speakers & Panelists

See the profiles of individual speakers for this event below – a couple of more lecturers, panelists, and moderators to be added in the weeks, leading up to the event ✨

Get your ticket now ✨ (In-Person and Recording Tickets Available)

Note that all lectures will be in English, making the event perfect for both a local and international audience.

Session descriptions

Authenticity vs. Automation: State of YouTube in 2026

Larisa Ivanova

There are a lot of gurus teaching us how we can “make it” big with AI. But how does that look in numbers? 

We are not going to talk about anything artificial. In this talk, I’ll show you exactly how YouTube treats AI-generated content vs. real, authentic content. 

I created two almost identical videos, with the same topic, script, title, description, and everything else. Distributed them to two absolutely identical brand new channels, and we are going to see the result after one month. What happened? Is it possible to depend entirely on Automation, or is there something more to it?

What does the analytics say, and how can we use the results to our advantage?   

We’ll also cover: 

• Changes in YouTube policies regarding AI and scaled or automated content systems
• The viewer’s psychology and what can drive your people away
• AI tools that help you scale growth efficiently and safely on YouTube 

This talk will be helpful for: 

• New or small business owners who want to enter the video marketing scene. 
• Marketing experts  
• Content creators

Scaling Content & Content Publishing in the AI Era

Ina Toncheva

A hands-on session where you’ll learn how to design a scalable content production system that meets today’s nonstop demand. We’ll walk through an AI-powered workflow—from research and drafting to brand & customer-focused checks and finally into repurposing—and map the tools that make each step faster and more consistent. You’ll see how one piece of content can be expanded into multiple formats, and leave with a playbook your team can put to work right away.

How AI has changed LinkedIn – Best practices for growth of Personal and Professional brands

Victoria Jancurova

TikTok Growth for Businesses and Individuals in the AI Era

Mathilde Høj

TikTok is no longer “just short video”—it’s a discovery engine, a creative lab, and a channel where AI is reshaping what wins attention. In this practical session, we’ll decode what’s working now for professional personal brands and company accounts, and how to build a durable TikTok strategy that rides—rather than fears—the AI wave. We’ll unpack recent shifts in TikTok’s algorithmic signals in response to AI-generated video and UGC, the guardrails TikTok is introducing, and what these changes mean for your content roadmap into 2026. Expect a rapid run-through of responsible, ROI-minded AI tools for ideation, scripting, editing, and repurposing—plus a clear view of where TikTok sits in the broader “social search” and GenAI search landscape. We’ll analyze real-world examples from standout brands (think Duolingo, Ryanair) down to service-based businesses – like a small-town dentist—translating their tactics into repeatable plays you can adapt the moment you’re back at your desk.

Who it’s for: Marketing leaders, founders, and professionals who want an actionable, low-friction path to TikTok growth—without relying solely on creative agencies.

Panel discussion: Video SEO – TikTok, YouTube, Instagram, LinkedIn, Video Ads, and More!

Victoria Jancurova · Vyara Stefcheva · Ramona Joita · Vasilena Spasova

A rapid-fire discussion with Ramona Joita, Vyara Stefcheva, Victoria Jancurova, one additional guest, and a moderator. We’ll share what actually drives discovery and conversions on TikTok, Instagram, LinkedIn, and YouTube—from hooks and metadata to retention and repurposing.

We’ll sift through what works and what doesn’t across TikTok, Instagram, LinkedIn, and YouTube—cutting straight to the tactics that move the needle. Expect no-fluff best practices for creators and businesses:

• The 3 highest-impact signals each platform uses to “read” your video.
• How to package one idea for four channels without killing performance.
• KPI checkpoints for short- vs. long-tail results (watch time, CTR, search lift).

Panel Discussion: Content Transformation – Scaling Content Production with AI, building systems, successful case studies and more!

Iva Jovanovic · Larisa Ivanova · Lazarina Stoy · Vassilena Valchanova

In this punchy, practical panel, Larisa Ivanova, Lazarina Stoy, Vassilena Valchanova, and Iva Jovanovic unpack how to turn AI from a shiny toy into a reliable content engine. We’ll cover the systems behind high-volume, high-quality output: briefing frameworks, prompt libraries, editorial QA, human-in-the-loop review, and governance. Expect real case studies—from first draft to distribution—that show where AI accelerates, where humans add the edge, and what to measure to prove impact.

You’ll learn:

• How to design repeatable AI workflows (from ideation to multi-channel repurposing).
• Prompt patterns, brand-voice controls, and QA checklists that prevent “AI mush.”
• Operations tips: roles, RACI, and dashboards to scale without losing quality.
• Case-study takeaways: what worked, what didn’t, and why.

Who it’s for: content leads, marketers, founders, and teams ready to scale output without scaling headcount.

Event Sponsors & Partners

About the Event Space – the HyperScience Office

Located on the 15th floor of the 2021 Building of the Year, the Hyperscience office is among the leading innovative spaces in the region. Featuring 360-degree views, its own children’s area, as well as quick access to modern sports and spa facilities, the office in NV Tower is an attractive place for employees, their children and pets, but also active members of the local tech and entrepreneurial ecosystem. Opened during the pandemic, the Hyperscience office is an investment in the future and the evolution of workspaces providing flexibility, security and an environmentally friendly lifestyle.

Walking distance from metro station “G.M. Dimitrov” and with free parking in the area, the office is accessible by any preferred type of transport. Virtual walkthrough ✨