Content Marketing and Social Media in the AI Era (Mini-Conference)

Viktoria Jancurova is a LinkedIn personal-branding strategist and ghostwriter who helps founders and service-based leaders turn content into paying clients—without cold outreach. Through her consultancy, she’s published 1,000+ LinkedIn posts, generated 1M+ impressions, and built £100K+ sales pipelines for clients. Viktoria speaks on scaling LinkedIn for international impact (introducing her LINK method at International Social Summit Barcelona 2025) and regularly shares practical playbooks on podcasts and social channels. Expect sharp, story-driven tactics you can use the same day.

Iva Jovanovic is an experienced Content Marketing Specialist, SEO consultant, and the organizer of the Belgrade SEO Conference and Heapcon. She specializes in SEO and content creation for websites and social media, but also works on Technical SEO and web development. 

Her expertise in content transformation comes from years of turning underperforming, outdated, or fragmented content into high-impact assets, while also creating fresh, high-performing content. She develops content strategies that focus on search intent and user experience, turning ideas into pages that rank and convert. By working across platforms like WordPress, Webflow, Wix, and Duda, she optimizes on-page elements, restructures site hierarchies, and repurposes outdated or underperforming assets into new blog posts, landing pages, guides, and social content that drive consistent traffic and engagement.

Based in Belgrade, Serbia, Iva is passionate about traveling, attending conferences in both SEO and the wider IT space, swimming, and is a dedicated animal lover.

Vyara Stefcheva is the CEO & Co-Founder of Zahara Consult, a Sofia-based marketing and SEO agency working with startups, SMBs, and global brands. She lectures on SEO Copywriting (incl. AI) at SoftUni Digital and teaches at Finance Academy, and has spoken at industry events across Web3, fintech, and digital marketing. Vyara also creates educational content on YouTube/Instagram, where she experiments with short-form formats and “algorithm-friendly” storytelling. She’s been highlighted locally as a young marketing leader, including a 2024 Forbes Bulgaria “30 Under 30” nomination.

Why you’d love to hear what she has to say on video SEO:

• Hands-on SEO educator: teaches SEO copywriting (with AI workflows) that directly translates to optimizing titles, descriptions, and scripts for YouTube and Shorts/Reels.
• Agency perspective: leads campaigns for a wide range of companies—useful for case-study-driven discussions on video search performance across niches.
• Active video creator: runs channels and Reels where she tests content hooks and packaging, bringing current, platform-native insights to the panel.

Ina Toncheva is an AI content marketing strategist, trainer, and speaker. She helps marketers and marketing teams use AI to create and scale content that’s on-brand, high-quality, customer-centric, and discoverable in AI search. With 18 years of experience in marketing and strategy, including work with Fortune 500 brands, she brings deep strategic insight and hands-on expertise to every project.

Ina is also the founder of aiforcontentmarketing.ai, a learning lab for marketers who want to stay irreplaceable in the age of AI. Through practical guides and frameworks, the website helps marketers build their own “black box” of tools, workflows, strategy, and creative thinking–an edge that drives results their ChatGPT-powered competition can’t reverse engineer.

Larisa Ivanova has over 8 years of experience in video optimization and strategy, backed by a degree in Psychology and a strong background in marketing. She is the founder of a consultancy dedicated to helping small and medium-sized businesses grow through YouTube. With additional expertise in event management and organization, Larisa brings a unique perspective that blends behavioral science with digital strategy, making Video SEO her true superpower.

Ramona Joita is an accomplished SEO Consultant and the founder of Marketez, a boutique digital marketing agency specialising in high-impact SEO strategies. With over 15 years of experience in the field, Ramona has successfully partnered with brands across the UK, US, and international, helping them elevate their online visibility and organic growth.

She is also a renowned speaker in the SEO community, having shared her expertise at industry-leading events such as BrightonSEO, and as a featured guest on Majestic and The SEO Podcast.

With proven experience in YouTube SEO, Ramona designed a data-driven strategy that scaled a single video from 600,000 to 4 million views within a year, showcasing the impact of strategic optimization on audience growth.

Lazarina Stoy a Marketing Consultant, Trainer, and Speaker, specializing in SEO, machine learning, and data science. She has worked with countless B2B, SaaS, and big tech teams to improve their organic positioning. Lazarina is also the Founder of MLforSEO – a machine learning training platform for organic search marketers, and Founder of the Women in Marketing – Bulgaria community.

Vassilena Valchanova is an expert in content marketing, brand positioning and copywriting. She has over 15 years of experience in building comprehensive marketing strategies, content planning and creating texts that reveal the value of the brand. With her skills, she has helped SaaS platforms with over 500,000 registered users and e-shops with €12,000,000 annual turnover. She also works with agencies and experts offering B2B services who need to strengthen their role as opinion leaders in their field. In her work, she strives to be both a performer and a trainer. She helps his clients create a well-structured strategy and shares practical advice and know-how with the team so that they can continue the implementation of the plan independently. She likes to say that she tries to be “indispensable in the beginning and completely replaceable in the long run.”. In her spare time, she hosts popular science events with Ratio, runs and watches copious amounts of theater and musicals.