Yana Durzheva

Относно Yana Durzheva

Yana Durzheva is the Head of Retail Marketing at ProCredit Bank Bulgaria. She leads a team responsible for acquisition, activation, and retention, with a strong focus on digital transformation, CRM, and customer experience. Her work sits at the intersection of data and creativity, where we design simple, transparent, and fully digital banking solutions tailored to modern clients. At ProCredit Bank, we position ourselves as One other bank, and Yana’s role is to turn this positioning into meaningful campaigns and long-term customer relationships.

Yana Durzheva’s career has been shaped by a deep interest in understanding people and building marketing strategies that truly resonate. Over the years, Yana has have developed expertise in digital marketing, performance, and customer lifecycle management, gradually taking on more strategic and leadership responsibilities. Today, she work closely with cross-functional teams across markets, including Bulgaria and Greece, aligning local initiatives with the broader group vision.

I strongly believe that marketing should go beyond selling, it should create trust, deliver value, and build lasting connections.

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