За лекцията

“This is too much admin – marketing should just figure it out.”

This talk is for in-house SEO and marketing leaders, managers, and senior specialists in mid-to-large B2B companies (50-1000+ people) who support multiple stakeholders across content, design, comms or operations and feel like their team is drowning in:
– endless Slack threads, yet no one is sure what was the decision
– half-filled briefs, but the campaign should start running tomorrow
– and “can you quickly jump on a call, I have an idea”

This session breaks down a real case study from a cross-functional marketing team that was losing 10+ hours every week to admin work and poorly defined requests and how we fixed it.

Svetla Mihaylova will cover:
– How to design one clear way work enters marketing, even across very different teams and personalities
– What needs to be defined before you document or automate anything
– How we moved from “marketing will figure it out” to 100% adoption, including from initially sceptical SMEs

Attendees will leave with:
– Practical automation ideas to reduce admin work & how to talk to senior stakeholders
– – Tools Mentioned: Monday.com, Hubspot, n8n or any other popular work automation software
– – Examples of Workflows: Marketing Request Form, Marketing Content Form, Marketing Event Partcipation Form, Marketing Referal Program, Recruitment Process
– – Impact on those automations for big teams and management
– Early warning signs that their team needs process standartisation (before morale drops)
– A simple checklist to decide whether automation will help or make things worse