Petya Terzieva
Head of Marketing
About Petya Terzieva
Petya Terzieva is a marketing leader with over 20 years of experience in strategic marketing, corporate communications, brand building, and driving sustainable commercial growth across the media, consumer, and fintech industries. Her career began at the advertising agency Young & Rubicam, after which she moved to Balkan News Corporation in the Sales department. Her professional path later continued as director of the marketing and communications teams at bTV Media Group, NOVA Broadcasting Group, and NetInfo, and subsequently she held the position of Chief Sales and Marketing Officer at ZEPTER International Bulgaria.
This experience gives her in-depth knowledge of the media and advertising market, audiences, and commercial models in the media, as well as a comprehensive 360-degree view of marketing — from strategic planning to execution.
Among her key achievements are building the corporate brand and identity of bTV Media Group, bTV Action, and bTV Comedy, as well as creating the audiovisual identity of bTV Radio, numerous television brands, and the audiovisual identity of shows, news programs, and digital media projects. She has also led television and digital brand transformations, including the development of btv.bg, ladyzone.bg, and zonasport.bg, PLAY DIEMA XTRA, the rebrand of NOVA TV, the launch of Zepter’s online store, as well as numerous campaigns for television programs, formats, and series.
Petya is among the initiators and leaders of the campaigns “Let’s Clean Up Bulgaria in One Day” and “NOVA Supports Bulgarian Cinema.”
English (UK) 
Български