Petya Terzieva
Head of Marketing
About Petya Terzieva
Petya Terzieva is a marketing leader with over 20 years of experience in strategic marketing, corporate communications, brand building, and delivering sustainable commercial growth across the media, consumer, and fintech industries. She has led the marketing and communications teams at bTV Media Group, NOVA Broadcasting Group, and NetInfo, and later held the position of Chief Sales and Marketing Officer at ZEPTER International Bulgaria. Her career began at Young & Rubicam and Balkan News Corporation, giving her a full 360-degree perspective—from strategic planning to execution.
Her professional achievements include creating and establishing the corporate brand and identity of bTV Media Group, as well as launching the niche channels bTV Action, bTV Lady, and bTV Comedy; the radio channel bTV Radio; and driving digital transformation through platforms such as btv.bg, ladyzone.bg, zonasport.bg, and others. Subsequently, she also led the overall rebranding and the launch of Zepter’s online store, as well as numerous large-scale brand and product campaigns for bTV, NOVA, and Zepter, including CSR initiatives and strategic partnerships. Petya is also the initiator and leader of the “Let’s Clean Bulgaria in One Day” campaign—the country’s largest environmental initiative, uniting thousands of volunteers—and “NOVA Supports Bulgarian Cinema,” a long-term campaign in support of the domestic film industry.
English (UK) 
Български