About Session

TikTok is no longer “just short video”—it’s a discovery engine, a creative lab, and a channel where AI is reshaping what wins attention. In this practical session, we’ll decode what’s working now for professional personal brands and company accounts, and how to build a durable TikTok strategy that rides—rather than fears—the AI wave. We’ll unpack recent shifts in TikTok’s algorithmic signals in response to AI-generated video and UGC, the guardrails TikTok is introducing, and what these changes mean for your content roadmap into 2026. Expect a rapid run-through of responsible, ROI-minded AI tools for ideation, scripting, editing, and repurposing—plus a clear view of where TikTok sits in the broader “social search” and GenAI search landscape. We’ll analyze real-world examples from standout brands (think Duolingo, Ryanair) down to service-based businesses – like a small-town dentist—translating their tactics into repeatable plays you can adapt the moment you’re back at your desk.

Who it’s for: Marketing leaders, founders, and professionals who want an actionable, low-friction path to TikTok growth—without relying solely on creative agencies.