Press Play on Your Marketing Career: A Framework for Turning Chaos into Curiosity

Modern marketing has never been more complex — or more chaotic. We optimize everything for performance and efficiency, but somewhere along the way, something essential disappeared: our curiosity.

In this talk, marketing strategist and future-of-work thinker Rita Cidre explores the Play Gap — the growing distance between the creative energy professionals start their careers with and the heaviness that can set in over time. Drawing on two decades of experience with brands like Zillow, NPR, TIME, and Qualtrics, Rita shares how burnout led her to one driving question: why do some marketers thrive creatively while others slowly lose their spark?

Attendees will leave with:

• A new way to spot the early signs of creative burnout — in yourself and your team
• A framework for reframing chaos as a source of curiosity, not exhaustion
• Practical ways to bring play back into a high-performance career
• Lessons drawn from two decades inside some of the world’s most demanding marketing teams