About Session

As AI becomes the first stop in the buyer journey, the brands that get recommended are winning, and most SEOs have no way of measuring whether that’s them or their competitors.

This talk introduces AI Topical Presence: a single score that captures how strongly, how broadly, and how reliably AI models associate your brand with the topics that drive purchase decisions. In ten minutes, you’ll learn what it measures, why traditional share of voice doesn’t cut it anymore, and what a high — or dangerously concentrated — score actually looks like in practice.