About Session

AI search engines don’t work like Google — and most enterprise teams are still optimising as if they do. In this talk, Metehan draws on hands-on research into how systems like ChatGPT, Perplexity, and Gemini actually retrieve, rerank, and cite content behind the scenes. He’ll break down what he’s found by dissecting tokenizers, crawling patterns, and ranking layers — and translate it into a practical framework enterprise marketers can use to understand where their brand is visible in AI-generated answers, where it’s being overlooked, and what they can actually do about it. Expect real data, no fluff, and a few findings that might challenge what you thought you knew about AI search.