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UID:808-1732296600-1732316400@www.womeninmarketing.bg
SUMMARY:Google Product Suite for Marketing (Mini-Conference) - Tactics\, Technologies\, and Future Trends
DESCRIPTION:Event Description\n\n\n\nWhat is a mini-conference? 5 talks\, wrapped up in a shared theme\, followed by a networking session with drinks and catering. Think conference\, but mini. All five sessions will be jam-packed with information. We will choose a nice venue that allows for networking after the talks but also enables attendees to be comfortable during the lectures. \n\n\n\nOur first mini-conference will be on the topic of Google’s suite of products for marketing. We will showcase speakers that will teach attendees about the latest and greatest ways to advance their skills in using Google Ads\, GA4\, Google Looker Studio\, Google Tag Manager\, and Google Cloud ML APIs (including Gemini). \n\n\n\nThe event will run as an after-work event\, with participants expected after 6PM. Rough structure includes:  \n\n\n\n\n\nArrival of guests\n\n\n\nGift bag +  badge collection\n\n\n\nIntroduction speech by Community Founder – Lazarina Stoy. and a word from our hosts \n\n\n\n5 x 20 minute lectures by speakers with small ad breaks in between\n\n\n\nNetworking with catering and drinks\n\n\n\n\n\nGet your tickets now ✨\n\n\n\n\n\n\nTicket for Mini-Conference: Google Suite of Products for Marketers\n\n\n\n\n					\n				\n\nBuy a ticket to our very first mini-conference on the 22nd of November in Sofia. Hosted by hyperScience\, this event will feature lectures from 5 speakers on Google Tools for Marketers\, networking\, catering and drinks. Each participant will also receive a gift bag.  \n\n\n\n	\n			This product is currently out of stock and unavailable. \n	\n	\n\n\n\n\n\n\n				SKU:\n				\n				\n			\n\nCategory: Event Tickets\n\nTags: Mini-Conference Tickets\n\n\n\n\n\n\n\n\nSpeakers and Lectures\n\n\n\nThe event will feature 5 lectures with both international and local speakers:  \n\n\n\n\n\nGoogle Ads with lecturer Stefka Georgieva\, Founder & CEO of AdvantageBG\n\n\n\nGoogle Looker Studio with lecturer Chloe Christine\, Data & Analytics Consultant at CCDigital\n\n\n\nGoogle Cloud AI/ML APIs + Gemini\, with lecturer Lazarina Stoy. Founder of MLforSEO and Women in Marketing – Bulgaria\n\n\n\nGA4 (Google Analytics)\, with lecturer Gemma Fontane\, Co-Founder & Managing Partner at Orvit Digital\n\n\n\nGoogle Tag Manager\, with lecturer Stacey Cooper\, Analytics Consultant at Sharper Digital\n\n\n\n\n\nCheck out the individual speaker profiles below. Detailed talk descriptions of each speaker will be released in the upcoming few weeks\, so stay tuned ✨ \n\n\n\n\n		\n\n							\n				\n\n											\n					\n					\n													\n								Stacey Cooper							\n											\n\n											\n							Analytics Consultant\, Sharper Digital						 \n					\n					\n											\n				\n							\n				\n\n											\n					\n					\n													\n								Chloe Christine							\n											\n\n											\n							Data & Analytics Consultant\, CC Digital						 \n					\n					\n											\n				\n							\n				\n\n											\n					\n					\n													\n								Stefka Georgieva							\n											\n\n											\n							Founder & CEO\, Advantage.bg						 \n					\n					\n											\n				\n							\n				\n\n											\n					\n					\n													\n								Gemma Fontané							\n											\n\n											\n							Co-Founder & Managing Partner\, Orvit Digital						 \n					\n					\n											\n				\n							\n				\n\n											\n					\n					\n													\n								Lazarina Stoy.							\n											\n\n											\n							Founder\, MLforSEO						 \n					\n					\n											\n				\n			\n		\n\n		\n\n\n\nNote that all lectures will be in English\, making the event perfect for both a local and international audience.  \n\n\n\n\n\n\nDetailed Event Schedule\n\n\n\n Sofia Mini-Conference #1 Program  19:0519:2519:3019:5019:5520:1520:2020:4020:45Unlocking GA4 for Multichannel Marketing Success19:05 – 19:25 (20 min)Sofia Mini-Conference #1 ProgramIn this session you will learn how Google Analytics 4 (GA4) can become a game-changer for your marketing strategy—whether you focus on SEO\, content\, social media\, or paid campaigns. Gemma will guide you through the essential features of GA4\, showcasing practical insights on how to track customer behavior across platforms\, optimize campaigns\, analyze user interactions […] 				\n\n											\n							Gemma Fontané						\n					\n											\n							Co-Founder & Managing Partner\, Orvit Digital						\n					\n				\n				Presented by: HyperScienceEnhancing data quality with Google Tag Manager19:30 – 19:50 (20 min)Sofia Mini-Conference #1 ProgramIn this session\, we’ll explore practical strategies for using Google Tag Manager (GTM) to enhance data quality in GA4\, empowering teams to make more informed\, data-driven decisions. We’ll address some of the most common issues I’ve encountered with Consent Mode v2\, highlighting how these challenges can compromise the accuracy of data collection. From there\, we’ll […] 				\n\n											\n							Stacey Cooper						\n					\n											\n							Analytics Consultant\, Sharper Digital						\n					\n				\n				Presented by: HyperScienceGoogle Ads current Trends & what’s next in 2025: Intersection of Ads\, SEO\, and video 19:55 – 20:15 (20 min)Sofia Mini-Conference #1 ProgramGoogle Ads are evolving incredibly\, becoming increasingly adaptive and integrated across different platforms. This might give the impression that working with them is becoming easier\, but in reality\, the strategic approach is more critical than ever. In this session\, we will explore key formats such as Performance Max and Demand Gen\, which play a vital […] 				\n\n											\n							Stefka Georgieva						\n					\n											\n							Founder & CEO\, Advantage.bg						\n					\n				\n				Presented by: HyperScienceMaximising Marketing Insights with Looker Studio20:20 – 20:40 (20 min)Sofia Mini-Conference #1 ProgramIn this session\, we’ll explore how to leverage Google Looker Studio to transform raw marketing data into actionable insights with ease. Tailored for marketers across various niches\, this session offers a hands-on approach to reporting on SEO\, PPC\, and social media data—without requiring a big budget. You’ll learn how to set up simple dashboards for […] 				\n\n											\n							Chloe Christine						\n					\n											\n							Data & Analytics Consultant\, CC Digital						\n					\n				\n				Supercharging Marketing with Google Cloud ML APIs and Gemini: A Beginner’s Guide20:45 – 21:05 (20 min)Sofia Mini-Conference #1 ProgramIn this beginner-friendly session\, discover how Google Cloud’s Machine Learning APIs and Google Gemini can transform your marketing strategy. You don’t need any coding experience to follow along as we explore practical applications of AI\, from automating processes to improving content and customer insights. We’ll cover key machine learning concepts\, explaining how models like text […] 				\n\n											\n							Lazarina Stoy.						\n					\n											\n							Founder\, MLforSEO						\n					\n				\n				Presented by: HyperScience\n\n\n\n\n\n\nEvent Sponsors & Partners\n\n\n\n\nSponsorType of PartnershipDetails Randum GoodiesMerch SupplierWe are working with Randum Goodies to provide a premium quality gift bag to each and every one of our attendees. We are happy and proud to be able to support a woman-owned small business\, and also one that is founded by a member of our community.HyperScienceEvent Host We are incredibly lucky to have the opportunity to be hosted at HyperScience’s office space for this event. Hyperscience is a leader in document data extraction and analysis* using artificial intelligence. The Hypercell platform provides complete solutions for the intelligent automation of business processes\, based on machine self-learning. In addition to its own proprietary machine models\, Hypercell enables the realization of the potential of generative models (ChatGPT)\, adding a range of services required by any business. Keep up with Hyperscience on LinkedIn & TwitterWomen Techmakers by GoogleMini-Conference Headline sponsor We’ve secured funding from Google for this event via Lazarina Stoy\, a Women Techmakers Ambassador\, who will be discussing AI theory and implementations within Google’s suite of solutions for marketers\, as part of the Experience AI program\, which is conducted as part of EU Code Week.TBCCatering and Drinks SponsorYou can become our Catering and Drinks Sponsor by purchasing a MIni-Conference Sponsorship Slot.Advanced Web RankingMini-Conference Headline sponsorAdvanced Web Ranking is the World’s longest standing rank tracker. The tool provides fresh daily\, weekly or on demand geo-located rankings. Designed for agencies and in-house SEOs.Screaming Frog 🐸 \, Majestic\, GoogleCommunity/ Scholarship SponsorsScreaming Frog 🐸 – website crawler that helps you improve onsite SEO by auditing for common SEO issues\, purchased 5 Scholarship tickets for our community!Majestic – SEO Backlink Checker and Link Building Toolset\, Majestic\, purchased 5 Scholarship tickets from the proceeds of the SEOin2024 book which is a collaboration between Majestic\, David Bain and the SEO community. The Google Search team (led by John Mueller) from Google also sponsored 5 in-person attendance tickets\, and 10 recording tickets for our community!You can become a Scholarship Sponsor of this event by purchasing Scholarship tickets\, using the tickets link above. Alternatively\, contact us to discuss partnership options.Puzl CowORKingMedia PartnersPuzl creates inspiring shared offices tailored for IT companies\, providing the productive environment and supportive community IT teams need to thrive.Together\, we’re making waves in the marketing and tech world.\n\n\n\n\nAbout the Event Space – the HyperScience Office\n\n\n\nLocated on the 15th floor of the 2021 Building of the Year\, the Hyperscience office is among the leading innovative spaces in the region. Featuring 360-degree views\, its own children’s area\, as well as quick access to modern sports and spa facilities\, the office in NV Tower is an attractive place for employees\, their children and pets\, but also active members of the local tech and entrepreneurial ecosystem. Opened during the pandemic\, the Hyperscience office is an investment in the future and the evolution of workspaces providing flexibility\, security and an environmentally friendly lifestyle. \n\n\n\nWalking distance from metro station “G.M. Dimitrov” and with free parking in the area\, the office is accessible by any preferred type of transport. Virtual walkthrough ✨ \n\n\n\nAbout the Experience AI program\, partnership with Google \n\n\n\n\nWe’re working with Google to partner with EU Code Week to teach AI Literacy with the Experience AI program.  \n\n\n\nIn her lecture\, Lazarina Stoy. will cover not only the fundamentals in building machine learning models\, but also some advanced techniques on implementing machine learning APIs to supercharge your marketing efforts.
URL:https://www.womeninmarketing.bg/event/google-product-suite-for-marketing-mini-conference-tactics-technologies-and-future-trends/
LOCATION:HyperScience Office\, Studentski Kompleks\, bulevard „Doctor G. M. Dimitrov“ 59\,\, Sofia\, Sofia-city\, Bulgaria
CATEGORIES:Mini Conference
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