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DTSTART;TZID=Europe/Sofia:20260218T190000
DTEND;TZID=Europe/Sofia:20260218T200000
DTSTAMP:20260408T093652
CREATED:20260214T161740Z
LAST-MODIFIED:20260214T162905Z
UID:2350-1771441200-1771444800@www.womeninmarketing.bg
SUMMARY:WiM-BG Webinar #005 AI in Marketing: Practical Applications without the Hype
DESCRIPTION:Ready to prove AI-powered marketing’s impact\, and drive strategic growth from inside your organization? Whether you’re building a durable AI-in-marketing roadmap\, or want to learn how to implement AI responsibly and what the common pitfalls are\, this webinar gives you practical frameworks you can apply the next day \n\n\n\nThe webinar will take place on the 18th of February 2026\, at 7PM EEST (5PM BST)\, and will be broadcasted as a livestream on LinkedIn.  \n\n\n\n\nJoin the Livestream on LinkedIn\n\n\n\n\nGuest Speakers\n\n\n\nWe’ve assembled a powerhouse panel of marketing experts to discuss the latest in AI and how they apply it in their day-to-day: \n\n\n\n\n\nSamantha Torres – Sr. Manager Technical SEO\, Pipedrive\n\n\n\nMyriam Jessier – SEO Executive\, Pragm\n\n\n\nJess Sankhavaram-Peck – Data Scientist and ML Engineer\n\n\n\nLarisa Ivanova – Video SEO Strategist\, Founder at Avenara\n\n\n\nEmina Demiri – Head of Digital Marketing\, Vixen Digital\n\n\n\n\n\nWebinar Structure\n\n\n\nHere’s what to expect from the webinar: \n\n\n\n\n\nGuest Introduction – 5 minutes\n\n\n\nLightning Talks – 25 minutes\n\nAI for Competitor and User Research – Sam Torres\n\n\n\nTechnical Branding for AI Search – Myriam Jessier\n\n\n\nAI for Organic and SEO – Jess Sankhavaram-Peck \n\n\n\nAI for Video – Larisa Ivanova\n\n\n\nLearning AI as a Senior Marketer – Emina Demiri\n\n\n\n\n\n30-minute Panel Discussion + Q&A All speakers come together to explore additional topics and questions\n\n\n\n\n\nWho is this webinar for?\n\n\n\nThis webinar is tailored for marketers\, interested in AI across disciplines and: \n\n\n\n\nMarketing leaders (CMO/VP/Head of Marketing) who need an AI roadmap tied to revenue and strategy\n\n\n\nDemand gen & performance marketers looking to scale campaigns\, testing\, and optimization with AI\n\n\n\nLifecycle/CRM & retention marketers using AI for segmentation\, personalization\, and automation\n\n\n\nBrand/content teams improving content operations\, creative testing\, and consistency with AI support\n\n\n\nMarketing ops & analytics owners focused on governance\, tooling\, attribution\, and measurement\n\n\n\nProduct marketing & GTM teams aligning messaging and launches with faster insights\n\n\n\nCross-functional partners (Sales Ops\, RevOps\, Product\, Data) who collaborate on pipelines\, data\, and customer experience\n\n\n\n\nWhy You Can’t Miss This\n\n\n\nAI is changing how people discover brands\, how search surfaces content\, and how marketing teams plan\, create\, and prove impact. This session is designed to help you stay ahead with practical\, immediately usable frameworks—not hype. \n\n\n\nYou’ll learn how to: \n\n\n\n\nMove faster on insights with AI-powered competitor and user research\, so strategy is grounded in real signals—not guesswork.\n\n\n\nPrepare your brand for AI search with technical branding principles that increase visibility in emerging discovery channels.\n\n\n\nScale organic growth by using AI to strengthen SEO workflows—from topic discovery to optimization—without sacrificing quality.\n\n\n\nLevel up video marketing with AI approaches that speed up ideation\, scripting\, repurposing\, and performance iteration.\n\n\n\nLead confidently as a senior marketer by building your AI fluency\, choosing the right use cases\, and setting standards your team can execute.\n\n\n\n\nIf you’re responsible for growth\, credibility\, or alignment across stakeholders\, this webinar will help you turn AI into a strategic advantage—starting the very next day.
URL:https://www.womeninmarketing.bg/event/wim-bg-webinar-005-ai-in-marketing-practical-applications-without-the-hype/
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/02/webinar-005-ai-in-marketing-1.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
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DTSTART;TZID=Europe/Sofia:20260219T190000
DTEND;TZID=Europe/Sofia:20260219T200000
DTSTAMP:20260408T093653
CREATED:20260120T180513Z
LAST-MODIFIED:20260121T151748Z
UID:2258-1771527600-1771531200@www.womeninmarketing.bg
SUMMARY:Community Workshop #2: Emotional Flexibility in Leadership: How to lead ourselves and our teams in difficult situations
DESCRIPTION:Session Description\n\n\n\nEmotions directly influence decisions\, communication\, and how leaders respond under pressure. When they’re not recognized\, they lead to automatic reactions and tension within teams.This interactive session\, inspired by Susan David’s Emotional Agility model\, gives leaders a practical introduction to recognizing their emotional responses\, creating inner distance\, and making more mindful decisions. \n\n\n\nThe session lays the groundwork for more self-aware leadership and healthier emotional dynamics in teams. \n\n\n\nAbout the Speakers\n\n\n\nDiana Racheva\, Vasya Vankova\, and Aneliya Manolova are the founders of Courageous Coaches—the first coaching platform in Bulgaria that connects individuals\, teams\, and organizations with certified coaches and personalized learning experiences.Their aim is for professional coaching to be valued and to deliver real impact.Their team of certified coaches works with clients in Bulgaria\, Europe\, and Asia\, creating transformation through connection and courageous dialogue. \n\n\n\nDiana Racheva \n\n\n\nDiana Racheva has over twenty years of experience leading teams\, projects\, and organizational transformations\, focusing not only on processes and systems but on people’s growth through change. \n\n\n\nAs a Scrum Master\, Enterprise Agile Coach\, and consultant\, she works in the areas of continuous improvement\, authentic leadership\, and organizational transformation\, creating cultures where people feel seen\, valued\, and engaged. \n\n\n\nToday\, Diana is a professional coach certified by Erickson Coaching International\, supporting leaders\, entrepreneurs\, and teams to find clarity\, inner alignment\, and sustainable success through conscious and courageous action. \n\n\n\nVasya Vankova \n\n\n\nVasya Vankova is an ICF-certified coach (ACC) and a professional with experience as a Scrum Master and Agile Coach. In her work\, she applies a coaching approach to support leaders\, teams\, and organizations in achieving greater clarity\, awareness\, and sustainable development. \n\n\n\nHer path in coaching began with a desire for personal growth and led through “The Art & Science of Coaching” at the Erickson International Coaching School\, where she personally experienced the power of the right questions as a catalyst for lasting change. \n\n\n\nVasya creates a safe\, supportive environment in which people broaden their perspectives\, articulate what they truly want\, and take realistic steps toward personal fulfillment and professional success. \n\n\n\nAneliya Manolova \n\n\n\n“Every change starts with a single question: Where am I today and where do I want to go?” \n\n\n\nAneliya Manolova believes that it is precisely in these moments that the potential for real transformation emerges. \n\n\n\nWith over 20 years of experience in Germany and more than 10 years as an IT Project Manager at companies such as Siemens\, Thomas Sabo\, and Metro\, she is now an ICF-certified coach (ACC)\, specialized in systemic coaching\, with an international practice. \n\n\n\nAneliya is a former board member of the ICF Germany Chapter\, a facilitator of group coaching programs\, and a trainer of coaches. In her work\, she combines coaching\, neuroscience\, mindfulness\, and design thinking to support leaders and teams in making clear choices and taking confident action.
URL:https://www.womeninmarketing.bg/event/community-workshop-2-emotional-flexibility-in-leadership-how-to-lead-ourselves-and-our-teams-in-difficult-situations/
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/CC-Team-1.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
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DTSTART;TZID=Europe/Sofia:20260226T190000
DTEND;TZID=Europe/Sofia:20260226T223000
DTSTAMP:20260408T093653
CREATED:20260207T174240Z
LAST-MODIFIED:20260225T092735Z
UID:2318-1772132400-1772145000@www.womeninmarketing.bg
SUMMARY:Networking Dinner #004 - A better you: Conquer burnout and boundary setting
DESCRIPTION:Secure a seat at the table\n\n\n\nLearn and network with a premium community \n\n\n\n\n\n\nGrab your ticket\n\n\n\n\n\n\n\n\n\n\nOn the 26th of February\, Women in Marketing – Bulgaria will host an intimate in-person event in Sofia – a networking dinner with two guest speakers on the topics of burnout prevention and financial empowerment. \n\n\n\nJoin us for an intimate networking dinner where we reclaim both our energy and our agency. In the first talk\, Dr. Julika Novkova guides us through burnout as a system of daily choices—how to recognize the warning signs before it’s too late and reclaim control through five concrete steps. In the second\, Victoria Chervenkova reveals the power of saying “no”—how conscious refusal becomes your strongest tool for financial freedom\, clarity\, and inner stability. Come for the warm table talk; leave with tools to protect your well-being and strengthen your relationship with money. \n\n\n\nThe dinner will take place on the 26th of February (Thu) from 19:00 to 22:30 at Vino&Tapas Sofia. Our intimate group of 15 will enjoy a private setting where we can connect\, exchange ideas\, and be inspired by the transformative insights of both speakers \n\n\n\nAbout the speakers and lectures\n\n\n\n\nDr. Julika Novkova\, PhD is a business psychologist\, founder of Juls’ Psychology\, and a visionary who helps leaders find personal meaning through their work without losing themselves. She combines over 15 years of experience in business psychology with innovative meta-models for decision-making. Julika specializes in transforming “powerlessness and lack of control” into opportunities for growth through personalized tools for self-empowerment and self-structuring. She is the creator of the InnovaCeption model and believes that the most important resource for success is YOU – working to help leaders burn with passion for their ideas without burning out in their work. \n\n\n\nJulika invites you to discuss burnout not as an inevitable price of success\, but as the result of a system of choices we make every day. She will explore how our professional roles consume other parts of ourselves\, how to recognize the warning signs before it’s too late\, and most importantly – how to regain control through five concrete steps. Because burnout isn’t a sign of weakness\, but an invitation to reassess our priorities and return to ourselves. She works with women founders and leaders who think strategies and execute them simultaneously – and sees how the professional role gradually consumes everything else until nothing remains for the person themselves. In her presentation\, ‘Burnout: From Helplessness to Choice’ \, she’ll talk about burnout through the lens of personal choice – not as something that ‘happens to us’\, but as a pattern we create ourselves with thousands of small decisions. And most importantly – how to break it before it destroys what we’ve built. \n\n\n\n\n\n\n\n\n\nWith over 20 years of experience in Marketing and entrepreneurship\, Victoria Chervenkova is an example of successful career change toward a path that more fully aligns with personal values and interests. Today she is an author of books and journals on personal finance for women\, a Certified Holistic Financial Planning Coach\, creator of a community on the Skool platform\, as well as a mentor – with her main focus being to help women build a conscious and confident relationship with their money. \n\n\n\nCombining expert financial strategies with ancient feminine wisdom and the psychology of money\, Victoria teaches women how to make decisions that are in sync with their values – without guilt\, without fear\, and without self-sabotage. In her presentation ‘The Power of saying ‘NO’ to unlock financial opportunities’\, she will show us that a timely and conscious refusal can be the most powerful tool for financial freedom\, clarity\, and inner stability. \n\n\n\n\nEvent Schedule\n\n\n\nWe’ll be expecting our guests at 19\, no later than 19:15.  \n\n\n\nWe’ll be served drinks\, appetisers\, and starters until 20:00\, while each guest gets the chance to introduce themselves to the group.  \n\n\n\nThen the two lectures will start\, each lasting about 20 minutes\, followed by a short Q&A.  \n\n\n\nAfter the discussions from our lecturers\, we’ll continue dining with the main course and dessert\, before wrapping up the event at 22:30. \n\n\nTime Networking Dinner #4 – Sofia  20:00Burnout: From Helplessness to ChoiceDr. Julika Novkova\, PhD invites you to discuss burnout not as an inevitable price of success\, but as the result of a system of choices we make every day. She will explore how our professional roles consume other parts of ourselves\, how to recognize the warning signs before it’s too late\, and most importantly – […] 				\n\n											\n							Julika Novkova						\n					\n											\n							Business Psychologist\, Executive Coach\, Juls Psychology						\n					\n				\n				20:30The Power of saying ‘NO’ to unlock financial opportunities’Combining expert financial strategies with ancient feminine wisdom and the psychology of money\, Victoria Chervenkova teaches women how to make decisions that are in sync with their values – without guilt\, without fear\, and without self-sabotage. In her presentation ‘The Power of saying ‘NO’ to unlock financial opportunities’\, she will show us that a timely […] 				\n\n											\n							Viktoria Chervenkova						\n					\n											\n							Certified Holistic Financial Planning Coach | Published Author | Mentor\, https://www.evemma.eu/						\n					\n				\n				\n\n\nWho it’s for\n\n\n\nThis evening is designed for women who lead—whether you’re building a business\, driving a team\, or carving out your own path in marketing. If you’re ambitious but questioning the sustainability of how you’re working\, if professional success is starting to feel like it’s costing too much\, or if you’re ready to build a more conscious relationship with both your energy and your money\, this conversation is for you.  \n\n\n\nWe’ve created space for founders\, senior marketers\, entrepreneurs\, and decision-makers who know that real growth isn’t just about strategy—it’s about reclaiming agency over the choices that shape our lives.  \n\n\n\nWith only 15 seats\, this is an intimate gathering for women ready to reset\, reconnect\, and leave with practical tools they’ll actually use. \n\n\n\nWhat the ticket includes\n\n\n\nYour payment covers for: \n\n\n\n\na three course dinner\, plus appetisers and drinks.\n\n\n\nfirst row seat for two lectures\, a Q&A session\, and materials sent to your mailbox\n\n\n\nnetwork freely with the other attendees of the event\, as long as you abide by the community’s code of conduct.\n\n\n\n\nWe will also have a photographer for the evening\, to capture moments from the night. ✨ \n\n\n\nIf you’re on the fence\, have a look at past events for some FOMO: \n\n\n\n\nnetworking dinner 001 in Sofia \n\n\n\nnetworking dinner 002 in Plovdiv\n\n\n\nnetworking dinner 003 in Plovdiv\n\n\n\n\nYour company can sponsor this event\n\n\n\nIf interested in getting your company in front of a premium network of marketing professionals\, see our offer for Networking Dinner Sponsorship. \n\n\n\nYou can also support us as a private individual by making a donation or purchasing a Scholarship Ticket \n\n\n\nAbout the venue\n\n\n\nVino&Tapas is a hidden gem tucked away in a courtyard near the Opera House in central Sofia. The interior is beautifully designed with the charm and warmth of a traditional wine cellar\, creating the perfect ambiance for a relaxing evening. With two floors including a peaceful terrace\, the venue pairs its comprehensive Bulgarian and international wine selection with Mediterranean-inspired cuisine crafted from quality ingredients. The service is outstanding—professional\, attentive\, and friendly\, and the restaurant maintains a no-smoking policy to ensure the comfort of all guests. A regular participant in Sofia’s Restaurant Week and winner of numerous awards\, Vino&Tapas offers an intimate\, sophisticated setting that strikes the perfect balance between quality and warmth—ideal for meaningful conversation and connection.
URL:https://www.womeninmarketing.bg/event/networking-dinner-004-a-better-you-conquer-burnout-and-boundary-setting/
LOCATION:Vino&Tapas Sofia\, Sofia Center\, Knyaz Alexander Dondukov Blvd 38\,\, Sofia\, Sofia-city\, 1000\, Bulgaria
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/02/Networking-dinner-004-Sofia-WiM-BG.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
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