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DTSTART;TZID=Europe/Sofia:20260129T190000
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CREATED:20260120T165707Z
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UID:2243-1769713200-1769716800@www.womeninmarketing.bg
SUMMARY:Community Workshop #1: 3 months to rebrand: Finding your audience while changing your identity
DESCRIPTION:Session Description\n\n\n\n Team-GPT had 80\,000 users and $1.1M in revenue\, but we still didn’t know who we were really building for. Then came two legal letters from OpenAI\, 300 name options\, seven+ rejected brand designs\, and a launch date that wouldn’t move. Margarita will share the hard\, the funny\, and the story of how Juma was born. \n\n\n\nThis workshop will be in English\, and will be recorded. Recordings will be available only to Community Members of the WiM-BG Community. \n\n\n\nAbout the Speaker\n\n\n\nMargarita Arsova is Product Marketing at Juma\, where she helps build the AI workspace for modern marketing teams. She combines marketing expertise with product know-how to bring Juma to market\, onboard new teams\, and help marketers co-create with AI.
URL:https://www.womeninmarketing.bg/event/community-workshop-1-3-months-to-rebrand-finding-your-audience-while-changing-your-identity/
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/Margarita-Arsova.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
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