BEGIN:VCALENDAR VERSION:2.0 PRODID:-//womeninmarketing.bg - ECPv6.15.13.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://www.womeninmarketing.bg X-WR-CALDESC:Events for womeninmarketing.bg REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/Sofia BEGIN:DAYLIGHT TZOFFSETFROM:+0200 TZOFFSETTO:+0300 TZNAME:EEST DTSTART:20240331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0300 TZOFFSETTO:+0200 TZNAME:EET DTSTART:20241027T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0200 TZOFFSETTO:+0300 TZNAME:EEST DTSTART:20250330T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0300 TZOFFSETTO:+0200 TZNAME:EET DTSTART:20251026T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0200 TZOFFSETTO:+0300 TZNAME:EEST DTSTART:20260329T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0300 TZOFFSETTO:+0200 TZNAME:EET DTSTART:20261025T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20251112T190000 DTEND;TZID=Europe/Sofia:20251112T200000 DTSTAMP:20260410T131039 CREATED:20250921T170811Z LAST-MODIFIED:20251209T104642Z UID:1755-1762974000-1762977600@www.womeninmarketing.bg SUMMARY:WiM-BG Webinar #004 for In-House Marketers: Strategy and Collaboration DESCRIPTION:Ready to align stakeholders\, prove marketing’s impact\, and lead strategic growth from inside your organization? Whether you’re building a durable roadmap\, partnering across departments\, or elevating marketing’s voice with leadership\, this webinar gives you practical frameworks you can apply the next day. \n\n\n\nThe webinar will take place on the 12th of November 2025\, at 7PM EEST (5PM BST)\, and will be broadcasted as a livestream on YouTube\, and LinkedIn. \n\n\n\nGuest Speakers\n\n\n\nWe’ve assembled a powerhouse panel of in-house experts: \n\n\n\n\n\nMaria Georgieva – SEO Team Manager at Payhawk\n\n\n\nPetra Kis-Herczegh – Enterprise Solutions Consultant at Asana\n\n\n\nLidia Infante – Head of SEO at SurveyMonkey\n\n\n\nSvetla Mihaylova – Marketing and Employer Branding Manager at MentorMate\n\n\n\nAnett Pohl – Senior SEO Manager at Aroundhome\n\n\n\n\n\nWebinar Structure\n\n\n\nHere’s what to expect from the webinar: \n\n\n\n\n\nGuest Introduction – 5 minutes\n\n\n\nLightning Talks – 25 minutes\n\nBuilding a Strategy that Balances Long vs. Short-Term Gains Maria Georgieva will show you how to connect brand and performance\, map initiatives to commercial goals\, and choose stage-appropriate KPIs that compound over time.\n\n\n\nCommunicating Marketing ROI Petra Kis-Herczegh will break down attribution approaches\, executive-ready dashboards\, and the storytelling techniques that turn data into decisions for finance and leadership.\n\n\n\nCross-Departmental Collaborations & Stakeholder Management Lidia Infante will share playbooks for partnering with product\, sales\, RevOps\, and data—plus how to manage agencies and external collaborators with clear operating rhythms and guardrails.\n\n\n\nLeadership & Managing Upwards Svetla Mihaylova will teach influence-without-authority tactics\, expectation setting\, and rituals that secure resources by aligning to top-line business priorities.\n\n\n\nMoney Talks Anett Pohl will cover when (and how) to ask for a raise\, how to accelerate growth in mid- and large-enterprise environments\, and how to navigate org changes with momentum.\n\n\n\n\n\n30-minute Panel Discussion + Q&A All speakers come together to explore topics like When an agency model outperforms solo freelancing or ad-hoc collaborations\, Common pitfalls—and how to sidestep them\, Hard-won lessons from the trenches\, resources you need. Audience questions welcome throughout!\n\n\n\n\n\nWho is this webinar for?\n\n\n\nThis webinar is tailored for in-house marketers at any stage who drive strategy and cross-functional outcomes: \n\n\n\n\nMarketing specialists\, managers\, and heads looking to level up\n\n\n\nBrand and performance marketers seeking tighter alignment and clearer KPIs\n\n\n\nLeads who partner with product\, sales\, or finance and manage external agencies\n\n\n\nProfessionals aiming to communicate ROI and grow their career inside larger organizations\n\n\n\n\nWhy You Can’t Miss This\n\n\n\nIn-house marketing means orchestrating competing priorities while proving impact and advocating for resources. Our speakers have done this at pace and will share actionable playbooks\, templates\, and real-world examples you can use immediately. By the end of this session\, you’ll walk away with: \n\n\n\n\nA strategy toolkit for balancing long- and short-term impact\n\n\n\nA clear narrative and reporting cadence for communicating ROI\n\n\n\nCollaboration frameworks for stakeholders\, agencies\, and partners\n\n\n\nLeadership techniques for managing upwards and across\n\n\n\nCareer accelerators for raises\, promotions\, and navigating org change\n\n\n\n\nRegister today to secure your spot and take the next step in your marketing career! URL:https://www.womeninmarketing.bg/event/wim-bg-webinar-004-for-in-house-marketers-strategy-and-collaboration/ CATEGORIES:Webinars ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/09/webinar-004-Strategy-and-Collaboration-for-In-House-Marketers.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20251121T180000 DTEND;TZID=Europe/Sofia:20251121T220000 DTSTAMP:20260410T131039 CREATED:20250808T172945Z LAST-MODIFIED:20251118T204555Z UID:1626-1763748000-1763762400@www.womeninmarketing.bg SUMMARY:Content Marketing and Social Media in the AI Era (Mini-Conference) DESCRIPTION:Secure your spot\n\n\n\nGrab a ticket – in-person or recording options available. \n\n\n\n\n\n\nGet your Ticket for this event\n\n\n\n\n\n\n\n\n\n\n\n\nEvent Description\n\n\n\nWhat is a mini-conference? Talks\, panels\, in-depth training all wrapped up in a shared theme\, followed by a networking session with drinks and catering. Think conference\, but mini. All sessions are jam-packed with information and best practices from real experts. \n\n\n\nOur second ever mini-conference will be on the topic of Content Marketing and Social Media in the AI Era. We will showcase speakers that will teach attendees about the latest and greatest ways to advance their social media and web content practices\, using AI and Machine Learning\, but also help them understand how AI has shaped the algorithms of popular social media sites\, and what works (and what no longer does) in this new era of AI marketing. \n\n\n\nThe event will run as an after-work event\, with participants expected around 6PM. \n\n\n\nSpeakers & Panelists\n\n\n\nSee the profiles of individual speakers for this event below – a couple of more lecturers\, panelists\, and moderators to be added in the weeks\, leading up to the event ✨ \n\n\n\n\n \n\n \n \n\n \n \n \n \n Vasilena Spasova \n \n\n \n Social Media Strategist \n \n \n \nVasilena Spasova is a marketing professional with a strong focus on healthcare communication and digital strategy. Her work sits at the intersection of marketing\, psychology\, and public health. With a background in Crisis Communication and a specialization in medical marketing\, Vasilena explores how content and social media can restore trust in healthcare\, improve patient–doctor communication\, and empower medical professionals to use digital platforms responsibly and effectively. \n \n \n \n \n\n \n \n \n \n Mathilde Høj \n \n\n \n SEO Team Lead\, Transact \n \n \n \nMathilde is an industry-leading expert within Social Search and TikTok SEO with numerous appearances at different conferences\, webinars\, podcasts and livestreams. Mathilde has previously spoken at conferences like BrightonSEO\, Search n Stuff in Antalya\, Performancekonferansen in Oslo\, SEOday in Denmark and Search London. She has also been featured in Majestic’s SEOin2024\, SEOin2025 and SEOin2026 book and podcast series alongside SimilarWeb’s In Search SEO podcast.  \n \n \n \n \n\n \n \n \n \n Victoria Jancurova \n \n\n \n Founder\, Viktoria Jancurova Personal Branding \n \n \n \nViktoria Jancurova is a LinkedIn personal-branding strategist and ghostwriter who helps founders and service-based leaders turn content into paying clients—without cold outreach. Through her consultancy\, she’s published 1\,000+ LinkedIn posts\, generated 1M+ impressions\, and built £100K+ sales pipelines for clients. Viktoria speaks on scaling LinkedIn for international impact (introducing her LINK method at International Social Summit Barcelona 2025) and regularly shares practical playbooks on podcasts and social channels. Expect sharp\, story-driven tactics you can use the same day. \n \n \n \n \n\n \n \n \n \n Iva Jovanovic \n \n\n \n Conference Organiser\, SEO Specialist & Content Creator\, HeapCon\, Belgrade SEO Conference\, Heapspace + more \n \n \n \nIva Jovanovic is an experienced Content Marketing Specialist\, SEO consultant\, and the organizer of the Belgrade SEO Conference and Heapcon. She specializes in SEO and content creation for websites and social media\, but also works on Technical SEO and web development.  \n\n\n\nHer expertise in content transformation comes from years of turning underperforming\, outdated\, or fragmented content into high-impact assets\, while also creating fresh\, high-performing content. She develops content strategies that focus on search intent and user experience\, turning ideas into pages that rank and convert. By working across platforms like WordPress\, Webflow\, Wix\, and Duda\, she optimizes on-page elements\, restructures site hierarchies\, and repurposes outdated or underperforming assets into new blog posts\, landing pages\, guides\, and social content that drive consistent traffic and engagement. \n\n\n\nBased in Belgrade\, Serbia\, Iva is passionate about traveling\, attending conferences in both SEO and the wider IT space\, swimming\, and is a dedicated animal lover. \n \n \n \n \n\n \n \n \n \n Vyara Stefcheva \n \n\n \n CEO\, Zahara Consult \n \n \n \nVyara Stefcheva is the CEO & Co-Founder of Zahara Consult\, a Sofia-based marketing and SEO agency working with startups\, SMBs\, and global brands. She lectures on SEO Copywriting (incl. AI) at SoftUni Digital and teaches at Finance Academy\, and has spoken at industry events across Web3\, fintech\, and digital marketing. Vyara also creates educational content on YouTube/Instagram\, where she experiments with short-form formats and “algorithm-friendly” storytelling. She’s been highlighted locally as a young marketing leader\, including a 2024 Forbes Bulgaria “30 Under 30” nomination. \n\n\n\nWhy you’d love to hear what she has to say on video SEO: \n\n\n\n\nHands-on SEO educator: teaches SEO copywriting (with AI workflows) that directly translates to optimizing titles\, descriptions\, and scripts for YouTube and Shorts/Reels.\n\n\n\nAgency perspective: leads campaigns for a wide range of companies—useful for case-study-driven discussions on video search performance across niches. \n\n\n\nActive video creator: runs channels and Reels where she tests content hooks and packaging\, bringing current\, platform-native insights to the panel.\n\n \n \n \n \n\n \n \n \n \n Ina Toncheva \n \n\n \n AI Content Marketing Strategist \n \n \n \nIna Toncheva is an AI content marketing strategist\, trainer\, and speaker. She helps marketers and marketing teams use AI to create and scale content that’s on-brand\, high-quality\, customer-centric\, and discoverable in AI search. With 18 years of experience in marketing and strategy\, including work with Fortune 500 brands\, she brings deep strategic insight and hands-on expertise to every project. \n\n\n\nIna is also the founder of aiforcontentmarketing.ai\, a learning lab for marketers who want to stay irreplaceable in the age of AI. Through practical guides and frameworks\, the website helps marketers build their own “black box” of tools\, workflows\, strategy\, and creative thinking–an edge that drives results their ChatGPT-powered competition can’t reverse engineer. \n \n \n \n \n\n \n \n \n \n Larisa Ivanova \n \n\n \n Founder & Video Growth Strategist\, Avenara \n \n \n \nLarisa Ivanova has over 8 years of experience in video optimization and strategy\, backed by a degree in Psychology and a strong background in marketing. She is the founder of a consultancy dedicated to helping small and medium-sized businesses grow through YouTube. With additional expertise in event management and organization\, Larisa brings a unique perspective that blends behavioral science with digital strategy\, making Video SEO her true superpower. \n\n\n\n \n \n \n \n \n\n \n \n \n \n Ramona Joita \n \n\n \n Consultant SEO & Founder\, Marketerz \n \n \n \nRamona Joita is an accomplished SEO Consultant and the founder of Marketez\, a boutique digital marketing agency specialising in high-impact SEO strategies. With over 15 years of experience in the field\, Ramona has successfully partnered with brands across the UK\, US\, and international\, helping them elevate their online visibility and organic growth. \n\n\n\nShe is also a renowned speaker in the SEO community\, having shared her expertise at industry-leading events such as BrightonSEO\, and as a featured guest on Majestic and The SEO Podcast. \n\n\n\nWith proven experience in YouTube SEO\, Ramona designed a data-driven strategy that scaled a single video from 600\,000 to 4 million views within a year\, showcasing the impact of strategic optimization on audience growth. \n \n \n \n \n\n \n \n \n \n Lazarina Stoy. \n \n\n \n Founder\, MLforSEO \n \n \n \nLazarina Stoy a Marketing Consultant\, Trainer\, and Speaker\, specializing in SEO\, machine learning\, and data science. She has worked with countless B2B\, SaaS\, and big tech teams to improve their organic positioning. Lazarina is also the Founder of MLforSEO – a machine learning training platform for organic search marketers\, and Founder of the Women in Marketing – Bulgaria community. \n \n \n \n \n\n \n \n \n \n Vassilena Valchanova \n \n\n \n Marketing Consultant\, Freelance \n \n \n \nVassilena Valchanova is an expert in content marketing\, brand positioning and copywriting. She has over 15 years of experience in building comprehensive marketing strategies\, content planning and creating texts that reveal the value of the brand. With her skills\, she has helped SaaS platforms with over 500\,000 registered users and e-shops with €12\,000\,000 annual turnover. She also works with agencies and experts offering B2B services who need to strengthen their role as opinion leaders in their field. In her work\, she strives to be both a performer and a trainer. She helps his clients create a well-structured strategy and shares practical advice and know-how with the team so that they can continue the implementation of the plan independently. She likes to say that she tries to be “indispensable in the beginning and completely replaceable in the long run.”. In her spare time\, she hosts popular science events with Ratio\, runs and watches copious amounts of theater and musicals. \n \n \n \n \n\n \n\n\n\nGet your ticket now ✨ (In-Person and Recording Tickets Available)\n\n\n\n\n\n\nTicket for Mini-Conference: Content Marketing and Social Media in the AI EraBuy a ticket to our second mini-conference on the 21st of November in Sofia. Hosted by hyperScience\, this event will feature lectures and panel discussions on Content Marketing and Social Media in the AI Era\, networking\, catering and drinks. Each participant will also receive a gift from our Community Swag and gifts from our event partners. \n49\,00 €\n\n\nSecure your spot\n\n\n\n\n\n\n\n\n\nNote that all lectures will be in English\, making the event perfect for both a local and international audience. \n\n\n\n\n\n\nDetailed Event Schedule \n\n\n\nHere’s what to expect from the event: \n\n\n\n\nWelcome (17:30 – 18:30)\n\nArrival of guests\n\n\n\nGift bag + badge collection\n\n\n\nGrabbing a quick nibble and drink\n\n\n\n\n\nLectures x4 – 15 minute each with short ad breaks in between (18:30 – 19:55)\n\n\n\nBreak for 10-minutes for refreshments (19:55 – 20:05)\n\n\n\nPanel discussions x2 \n\n\n\nNetworking with catering and drinks (21:00 – 22:00)\n\n\n\n\nTime Sofia Mini-Conference #2 18:40Scaling Content & Content Publishing in the AI Era \n\n \n Ina Toncheva \n \n \n AI Content Marketing Strategist \n \n \n 19:00Authenticity vs. Automation: State of YouTube in 2026 \n\n \n Larisa Ivanova \n \n \n Founder & Video Growth Strategist\, Avenara \n \n \n 19:20How AI has changed LinkedIn – Best practices for growth of Personal and Professional brands \n\n \n Victoria Jancurova \n \n \n Founder\, Viktoria Jancurova Personal Branding \n \n \n 19:40TikTok Growth for Businesses and Individuals in the AI Era \n\n \n Mathilde Høj \n \n \n SEO Team Lead\, Transact \n \n \n 20:05Panel discussion: Video SEO – TikTok\, YouTube\, Instagram\, LinkedIn\, Video Ads\, and More! \n\n \n Victoria Jancurova \n \n \n Founder\, Viktoria Jancurova Personal Branding \n \n \n \n\n \n Vyara Stefcheva \n \n \n CEO\, Zahara Consult \n \n \n \n\n \n Ramona Joita \n \n \n Consultant SEO & Founder\, Marketerz \n \n \n \n\n \n Vasilena Spasova \n \n \n Social Media Strategist \n \n \n 20:35Panel Discussion: Content Transformation – Scaling Content Production with AI\, building systems\, successful case studies and more! \n\n \n Iva Jovanovic \n \n \n Conference Organiser\, SEO Specialist & Content Creator\, HeapCon\, Belgrade SEO Conference\, Heapspace + more \n \n \n \n\n \n Larisa Ivanova \n \n \n Founder & Video Growth Strategist\, Avenara \n \n \n \n\n \n Lazarina Stoy. \n \n \n Founder\, MLforSEO \n \n \n \n\n \n Vassilena Valchanova \n \n \n Marketing Consultant\, Freelance \n \n \n \n\n\n\n \n\n\n\n\n\n\nEvent Sponsors & Partners\n\n\n\n\nSponsorType of PartnershipDetails Randum GoodiesMerch SupplierWe are working with Randum Goodies to provide a premium quality gift bag to each and every one of our attendees. We are happy and proud to be able to support a woman-owned small business\, and also one that is founded by a member of our community.HyperScienceEvent Host We are incredibly lucky to have the opportunity to be hosted at HyperScience’s office space for this event. Hyperscience is a leader in document data extraction and analysis* using artificial intelligence. The Hypercell platform provides complete solutions for the intelligent automation of business processes\, based on machine self-learning. In addition to its own proprietary machine models\, Hypercell enables the realization of the potential of generative models (ChatGPT)\, adding a range of services required by any business. Keep up with Hyperscience on LinkedIn & TwitterCo-KitchenCatering PartnerCoKitchen is a cozy shared space for chefs and lovers of good food\, where anyone who loves to cook can do so—with quality ingredients and guidance in our professionally equipped kitchen.Majestic Women in Tech SEO CommunityScreaming FrogCommunity/ Scholarship SponsorsYou can become a Scholarship Sponsor of this event by purchasing Scholarship tickets\, using the tickets link above. Alternatively\, contact us to discuss partnership options.SofiaExpats.com Puzl Co-WorkingMedia PartnersGet in touch to become a Media partner for this event\n\n\n\n\nAbout the Event Space – the HyperScience Office\n\n\n\nLocated on the 15th floor of the 2021 Building of the Year\, the Hyperscience office is among the leading innovative spaces in the region. Featuring 360-degree views\, its own children’s area\, as well as quick access to modern sports and spa facilities\, the office in NV Tower is an attractive place for employees\, their children and pets\, but also active members of the local tech and entrepreneurial ecosystem. Opened during the pandemic\, the Hyperscience office is an investment in the future and the evolution of workspaces providing flexibility\, security and an environmentally friendly lifestyle. \n\n\n\nWalking distance from metro station “G.M. Dimitrov” and with free parking in the area\, the office is accessible by any preferred type of transport. Virtual walkthrough ✨ URL:https://www.womeninmarketing.bg/event/content-marketing-and-social-media-in-the-ai-era-mini-conference/ LOCATION:HyperScience Office\, Studentski Kompleks\, bulevard „Doctor G. M. Dimitrov“ 59\,\, Sofia\, Sofia-city\, Bulgaria CATEGORIES:Mini Conference ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/08/mini-conference-2.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT END:VCALENDAR