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DTSTART;TZID=Europe/Sofia:20251112T190000
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DTSTAMP:20251209T104642Z
CREATED:20250921T170811Z
LAST-MODIFIED:20251209T104642Z
UID:1755-1762974000-1762977600@www.womeninmarketing.bg
SUMMARY:WiM-BG Webinar #004 for In-House Marketers: Strategy and Collaboration
DESCRIPTION:Ready to align stakeholders\, prove marketing’s impact\, and lead strategic growth from inside your organization? Whether you’re building a durable roadmap\, partnering across departments\, or elevating marketing’s voice with leadership\, this webinar gives you practical frameworks you can apply the next day. \n\n\n\nThe webinar will take place on the 12th of November 2025\, at 7PM EEST (5PM BST)\, and will be broadcasted as a livestream on YouTube\, and LinkedIn.  \n\n\n\nGuest Speakers\n\n\n\nWe’ve assembled a powerhouse panel of in-house experts: \n\n\n\n\n\nMaria Georgieva – SEO Team Manager at Payhawk\n\n\n\nPetra Kis-Herczegh – Enterprise Solutions Consultant at Asana\n\n\n\nLidia Infante – Head of SEO at SurveyMonkey\n\n\n\nSvetla Mihaylova – Marketing and Employer Branding Manager at MentorMate\n\n\n\nAnett Pohl – Senior SEO Manager at Aroundhome\n\n\n\n\n\nWebinar Structure\n\n\n\nHere’s what to expect from the webinar: \n\n\n\n\n\nGuest Introduction – 5 minutes\n\n\n\nLightning Talks – 25 minutes\n\nBuilding a Strategy that Balances Long vs. Short-Term Gains Maria Georgieva will show you how to connect brand and performance\, map initiatives to commercial goals\, and choose stage-appropriate KPIs that compound over time.\n\n\n\nCommunicating Marketing ROI Petra Kis-Herczegh will break down attribution approaches\, executive-ready dashboards\, and the storytelling techniques that turn data into decisions for finance and leadership.\n\n\n\nCross-Departmental Collaborations & Stakeholder Management Lidia Infante will share playbooks for partnering with product\, sales\, RevOps\, and data—plus how to manage agencies and external collaborators with clear operating rhythms and guardrails.\n\n\n\nLeadership & Managing Upwards Svetla Mihaylova will teach influence-without-authority tactics\, expectation setting\, and rituals that secure resources by aligning to top-line business priorities.\n\n\n\nMoney Talks Anett Pohl will cover when (and how) to ask for a raise\, how to accelerate growth in mid- and large-enterprise environments\, and how to navigate org changes with momentum.\n\n\n\n\n\n30-minute Panel Discussion + Q&A All speakers come together to explore topics like When an agency model outperforms solo freelancing or ad-hoc collaborations\, Common pitfalls—and how to sidestep them\, Hard-won lessons from the trenches\, resources you need. Audience questions welcome throughout!\n\n\n\n\n\nWho is this webinar for?\n\n\n\nThis webinar is tailored for in-house marketers at any stage who drive strategy and cross-functional outcomes: \n\n\n\n\nMarketing specialists\, managers\, and heads looking to level up\n\n\n\nBrand and performance marketers seeking tighter alignment and clearer KPIs\n\n\n\nLeads who partner with product\, sales\, or finance and manage external agencies\n\n\n\nProfessionals aiming to communicate ROI and grow their career inside larger organizations\n\n\n\n\nWhy You Can’t Miss This\n\n\n\nIn-house marketing means orchestrating competing priorities while proving impact and advocating for resources. Our speakers have done this at pace and will share actionable playbooks\, templates\, and real-world examples you can use immediately. By the end of this session\, you’ll walk away with: \n\n\n\n\nA strategy toolkit for balancing long- and short-term impact\n\n\n\nA clear narrative and reporting cadence for communicating ROI\n\n\n\nCollaboration frameworks for stakeholders\, agencies\, and partners\n\n\n\nLeadership techniques for managing upwards and across\n\n\n\nCareer accelerators for raises\, promotions\, and navigating org change\n\n\n\n\nRegister today to secure your spot and take the next step in your marketing career!
URL:https://www.womeninmarketing.bg/event/wim-bg-webinar-004-for-in-house-marketers-strategy-and-collaboration/
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/09/webinar-004-Strategy-and-Collaboration-for-In-House-Marketers.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
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DTSTART;TZID=Europe/Sofia:20251121T180000
DTEND;TZID=Europe/Sofia:20251121T220000
DTSTAMP:20260924T123925Z
CREATED:20250808T172945Z
LAST-MODIFIED:20260924T123925Z
UID:1626-1763748000-1763762400@www.womeninmarketing.bg
SUMMARY:Content Marketing and Social Media in the AI Era (Mini-Conference)
DESCRIPTION:Secure your spot\n\n\n\nGrab a ticket – in-person or recording options available. \n\n\n\n\n\n\nGet your Ticket for this event\n\n\n\n\n\n\n\n\n\n\n\n\nEvent Description\n\n\n\nWhat is a mini-conference? Talks\, panels\, in-depth training all wrapped up in a shared theme\, followed by a networking session with drinks and catering. Think conference\, but mini. All sessions are jam-packed with information and best practices from real experts.  \n\n\n\nOur second ever mini-conference will be on the topic of Content Marketing and Social Media in the AI Era. We will showcase speakers that will teach attendees about the latest and greatest ways to advance their social media and web content practices\, using AI and Machine Learning\, but also help them understand how AI has shaped the algorithms of popular social media sites\, and what works (and what no longer does) in this new era of AI marketing. \n\n\n\nThe event will run as an after-work event\, with participants expected around 6PM.  \n\n\n\nSpeakers & Panelists\n\n\n\nSee the profiles of individual speakers for this event below – a couple of more lecturers\, panelists\, and moderators to be added in the weeks\, leading up to the event ✨ \n\n\n\n\n\n\n\nGet your ticket now ✨ (In-Person and Recording Tickets Available)\n\n\n\n\n\n\nTicket for Mini-Conference: Content Marketing and Social Media in the AI EraBuy a ticket to our second mini-conference on the 21st of November in Sofia. Hosted by hyperScience\, this event will feature lectures and panel discussions on Content Marketing and Social Media in the AI Era\, networking\, catering and drinks. Each participant will also receive a gift from our Community Swag and gifts from our event partners. \n49\,00 €\n\n\nSecure your spot\n\n\n\n\n\n\n\n\n\nNote that all lectures will be in English\, making the event perfect for both a local and international audience.  \n\n\n\n\nSession descriptions\n\n\n\nAuthenticity vs. Automation: State of YouTube in 2026\n\n\n\nLarisa Ivanova \n\n\n\nThere are a lot of gurus teaching us how we can “make it” big with AI. But how does that look in numbers?  \n\n\n\nWe are not going to talk about anything artificial. In this talk\, I’ll show you exactly how YouTube treats AI-generated content vs. real\, authentic content.  \n\n\n\nI created two almost identical videos\, with the same topic\, script\, title\, description\, and everything else. Distributed them to two absolutely identical brand new channels\, and we are going to see the result after one month. What happened? Is it possible to depend entirely on Automation\, or is there something more to it? \n\n\n\nWhat does the analytics say\, and how can we use the results to our advantage?    \n\n\n\nWe’ll also cover:  \n\n\n\n\nChanges in YouTube policies regarding AI and scaled or automated content systems\n\n\n\nThe viewer’s psychology and what can drive your people away\n\n\n\nAI tools that help you scale growth efficiently and safely on YouTube \n\n\n\n\nThis talk will be helpful for:  \n\n\n\n\nNew or small business owners who want to enter the video marketing scene. \n\n\n\nMarketing experts  \n\n\n\nContent creators\n\n\n\n\nScaling Content & Content Publishing in the AI Era\n\n\n\nIna Toncheva \n\n\n\nA hands-on session where you’ll learn how to design a scalable content production system that meets today’s nonstop demand. We’ll walk through an AI-powered workflow—from research and drafting to brand & customer-focused checks and finally into repurposing—and map the tools that make each step faster and more consistent. You’ll see how one piece of content can be expanded into multiple formats\, and leave with a playbook your team can put to work right away. \n\n\n\nHow AI has changed LinkedIn – Best practices for growth of Personal and Professional brands\n\n\n\nVictoria Jancurova \n\n\n\nTikTok Growth for Businesses and Individuals in the AI Era\n\n\n\nMathilde Høj \n\n\n\nTikTok is no longer “just short video”—it’s a discovery engine\, a creative lab\, and a channel where AI is reshaping what wins attention. In this practical session\, we’ll decode what’s working now for professional personal brands and company accounts\, and how to build a durable TikTok strategy that rides—rather than fears—the AI wave. We’ll unpack recent shifts in TikTok’s algorithmic signals in response to AI-generated video and UGC\, the guardrails TikTok is introducing\, and what these changes mean for your content roadmap into 2026. Expect a rapid run-through of responsible\, ROI-minded AI tools for ideation\, scripting\, editing\, and repurposing—plus a clear view of where TikTok sits in the broader “social search” and GenAI search landscape. We’ll analyze real-world examples from standout brands (think Duolingo\, Ryanair) down to service-based businesses – like a small-town dentist—translating their tactics into repeatable plays you can adapt the moment you’re back at your desk. \n\n\n\nWho it’s for: Marketing leaders\, founders\, and professionals who want an actionable\, low-friction path to TikTok growth—without relying solely on creative agencies. \n\n\n\nPanel discussion: Video SEO – TikTok\, YouTube\, Instagram\, LinkedIn\, Video Ads\, and More!\n\n\n\nVictoria Jancurova · Vyara Stefcheva · Ramona Joita · Vasilena Spasova \n\n\n\nA rapid-fire discussion with Ramona Joita\, Vyara Stefcheva\, Victoria Jancurova\, one additional guest\, and a moderator. We’ll share what actually drives discovery and conversions on TikTok\, Instagram\, LinkedIn\, and YouTube—from hooks and metadata to retention and repurposing. \n\n\n\nWe’ll sift through what works and what doesn’t across TikTok\, Instagram\, LinkedIn\, and YouTube—cutting straight to the tactics that move the needle. Expect no-fluff best practices for creators and businesses: \n\n\n\n\nThe 3 highest-impact signals each platform uses to “read” your video.\n\n\n\nHow to package one idea for four channels without killing performance.\n\n\n\nKPI checkpoints for short- vs. long-tail results (watch time\, CTR\, search lift).\n\n\n\n\n \n\n\n\nPanel Discussion: Content Transformation  – Scaling Content Production with AI\, building systems\, successful case studies and more!\n\n\n\nIva Jovanovic · Larisa Ivanova · Lazarina Stoy · Vassilena Valchanova \n\n\n\nIn this punchy\, practical panel\, Larisa Ivanova\, Lazarina Stoy\, Vassilena Valchanova\, and Iva Jovanovic unpack how to turn AI from a shiny toy into a reliable content engine. We’ll cover the systems behind high-volume\, high-quality output: briefing frameworks\, prompt libraries\, editorial QA\, human-in-the-loop review\, and governance. Expect real case studies—from first draft to distribution—that show where AI accelerates\, where humans add the edge\, and what to measure to prove impact. \n\n\n\nYou’ll learn: \n\n\n\n\nHow to design repeatable AI workflows (from ideation to multi-channel repurposing).\n\n\n\nPrompt patterns\, brand-voice controls\, and QA checklists that prevent “AI mush.”\n\n\n\nOperations tips: roles\, RACI\, and dashboards to scale without losing quality.\n\n\n\nCase-study takeaways: what worked\, what didn’t\, and why.\n\n\n\n\nWho it’s for: content leads\, marketers\, founders\, and teams ready to scale output without scaling headcount. \n\n\n\n\n\n\nDetailed Event Schedule \n\n\n\nHere’s what to expect from the event:  \n\n\n\n\nWelcome (17:30 – 18:30)\n\nArrival of guests\n\n\n\nGift bag + badge collection\n\n\n\nGrabbing a quick nibble and drink\n\n\n\n\n\nLectures x4 – 15 minute each with short ad breaks in between (18:30 – 19:55)\n\n\n\nBreak for 10-minutes for refreshments (19:55 – 20:05)\n\n\n\nPanel discussions x2 \n\n\n\nNetworking with catering and drinks (21:00 – 22:00)\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n\nEvent Sponsors & Partners\n\n\n\n\nSponsorType of PartnershipDetails Randum GoodiesMerch SupplierWe are working with Randum Goodies to provide a premium quality gift bag to each and every one of our attendees. We are happy and proud to be able to support a woman-owned small business\, and also one that is founded by a member of our community.HyperScienceEvent Host We are incredibly lucky to have the opportunity to be hosted at HyperScience’s office space for this event. Hyperscience is a leader in document data extraction and analysis* using artificial intelligence. The Hypercell platform provides complete solutions for the intelligent automation of business processes\, based on machine self-learning. In addition to its own proprietary machine models\, Hypercell enables the realization of the potential of generative models (ChatGPT)\, adding a range of services required by any business. Keep up with Hyperscience on LinkedIn & TwitterCo-KitchenCatering PartnerCoKitchen is a cozy shared space for chefs and lovers of good food\, where anyone who loves to cook can do so—with quality ingredients and guidance in our professionally equipped kitchen.Majestic Women in Tech SEO CommunityScreaming FrogCommunity/ Scholarship SponsorsYou can become a Scholarship Sponsor of this event by purchasing Scholarship tickets\, using the tickets link above. Alternatively\, contact us to discuss partnership options.SofiaExpats.com Puzl Co-WorkingMedia PartnersGet in touch to become a Media partner for this event\n\n\n\n\nAbout the Event Space – the HyperScience Office\n\n\n\nLocated on the 15th floor of the 2021 Building of the Year\, the Hyperscience office is among the leading innovative spaces in the region. Featuring 360-degree views\, its own children’s area\, as well as quick access to modern sports and spa facilities\, the office in NV Tower is an attractive place for employees\, their children and pets\, but also active members of the local tech and entrepreneurial ecosystem. Opened during the pandemic\, the Hyperscience office is an investment in the future and the evolution of workspaces providing flexibility\, security and an environmentally friendly lifestyle. \n\n\n\nWalking distance from metro station “G.M. Dimitrov” and with free parking in the area\, the office is accessible by any preferred type of transport. Virtual walkthrough ✨
URL:https://www.womeninmarketing.bg/event/content-marketing-and-social-media-in-the-ai-era-mini-conference/
LOCATION:HyperScience Office\, Studentski Kompleks\, bulevard „Doctor G. M. Dimitrov“ 59\,\, Sofia\, Sofia-city\, Bulgaria
CATEGORIES:Mini Conference
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/08/mini-conference-2.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
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