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UID:1621-1756542600-1756555200@www.womeninmarketing.bg
SUMMARY:WiM-BG Casual Networking - Park Yoga and Brunch
DESCRIPTION:Get your weekend off to a vibrant start with fresh air\, friendly faces\, and feel-good vibes! 🌿✨ Women in Marketing Bulgaria invites you to our Park Yoga and Brunch mixer—an easy-going morning of movement\, connection\, and delicious bites. Whether you’re a seasoned yogi or simply looking to stretch out after a busy week\, this is your chance to meet fellow marketers in a relaxed\, supportive setting. \n\n\n\nWhat to expect \n\n\n\n\n🕣 08:30 AM – Arrival\, light refreshments\, and time to mingle in Borisova Garden\n\n\n\n🧘‍♀️ 09:00–10:00 AM – Guided yoga session with Emeli Loukanova (@yogawithemeli)\, tailored for all levels\n\n\n\n☕🥐 10:15 AM onward – Casual brunch at a nearby restaurant (TBC)—perfect for swapping stories\, tips\, and industry insights\n\n\n\n\nWho’s it for?All women working in marketing\, communications\, design\, PR\, social media\, digital strategy—and anyone curious to expand her network in a laid-back atmosphere. \n\n\n\nWhy join? \n\n\n\n\nRefresh & recharge: Start your weekend mindfully with gentle movement in the heart of Sofia\n\n\n\nBuild your network: Chat over coffee and croissants with peers who share your passion for marketing\n\n\n\nLearn & grow: Pick up new wellness tips from Emeli and trade marketing hacks with the group\n\n\n\n\n📍 Where: Borisova Garden\, Sofia (exact yoga spot pinned in #parkyogaandbrunch)📆 When: Saturday\, August 30th | Arrive by 08:30 AM for a prompt 09:00 AM start🔗 More info & updates: Join our internal Slack channel #parkyogaandbrunch \n\n\n\nBring your mat (or borrow one)\, water bottle\, and an open mind—see you on the grass! 🌳💛
URL:https://www.womeninmarketing.bg/event/casual-networking-park-yoga-and-brunch/
LOCATION:Burgas
CATEGORIES:Casual Networking
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/08/Park-Yoga-and-Brunch-Banner.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20250813T190000
DTEND;TZID=Europe/Sofia:20250813T200000
DTSTAMP:20250805T183957Z
CREATED:20250717T114519Z
LAST-MODIFIED:20250805T183957Z
UID:1498-1755111600-1755115200@www.womeninmarketing.bg
SUMMARY:WiM-BG Webinar #002 on Freelancing: Everything you need to know to succeed
DESCRIPTION:/reg \n\n\n\n\n\n\n\n\n\n\n\n\nJoin Our Webinar\, designed to help you succeed as a Freelancer\n\n\n\nAre you passionate about your work but unsure how to turn it into a sustainable freelance career? Or maybe you’ve taken on a few projects and are now ready to attract better clients\, raise your rates\, or go international? This webinar is designed just for you! \n\n\n\nThe webinar will take place on the 13th of August 2025\, at 7PM EEST (5PM BST)\, and will be broadcasted as a livestream on YouTube\, and LinkedIn.  \n\n\n\nGuest Speakers\n\n\n\nWe are incredibly grateful to have the time to learn from a panel of experienced marketing freelancers: \n\n\n\n\n\nPreeti Gupta\, Product-led Consultant at Packted\n\n\n\nVassilena Valchanova\, Digital Marketing Strategist\, Trainer\, and Public Speaker at Valchanova.me \n\n\n\nNadya Shalicheva\, Marketing Consultant at shalicheva.com\n\n\n\nArianna Lupi\, SEO Consultant and Founder of aprendoseo.com\n\n\n\nGabriela Troxler\, SEO & LLMO Consultant\n\n\n\n\n\nWebinar Structure\n\n\n\nHere’s what to expect from the webinar: \n\n\n\n\n\nGuest Introduction – 5 minutes\n\n\n\nStarting Out as a Freelancer – Timing & SetupArianna Lupi will cover the key steps to starting your freelance journey the right way. Learn when to take the leap\, how to prepare\, and what systems you need to set yourself up for success from day one.Duration: 5 minutes\n\n\n\nFinding International ClientsGabriela Troxler will walk you through how to attract and land international clients. From positioning to outreach strategies\, this session will help you expand your reach and grow your business across borders.Duration: 5 minutes\n\n\n\nPricing with ConfidencePreeti Gupta will break down the essentials of pricing your services with clarity and confidence. Learn how to move beyond hourly rates\, communicate your value\, and stop undercharging.Duration: 5 minutes\n\n\n\nPersonal Branding & Thought LeadershipVassilena Valchanova will show you how to build a standout personal brand that opens doors. Learn how to position yourself as a thought leader\, craft a consistent message\, and build trust in your niche.Duration: 5 minutes\n\n\n\nWork-Life Balance & Managing StressNadya Shalicheva will guide you through practical strategies for keeping burnout at bay. Discover how to set boundaries\, manage your energy\, and protect your wellbeing while juggling the demands of freelance life.Duration: 5 minutes\n\n\n\n30-minute Panel Discussion + Q&AFollowing the presentations\, all guest speakers will come together for an in-depth panel discussion\, touching up on topics like managing admin and accounting\, challenges and common pitfalls\, white-labelling\, and more. This is your chance to ask any burning questions and get expert advice tailored to your personal challenges.\n\n\n\n\n\nWho is this webinar for? \n\n\n\nThis webinar is tailored specifically for women at different stages of their freelancing journey: \n\n\n\n\n\nWomen who are just starting out and want to build a strong foundation\n\n\n\nFreelancers\, looking for international clients and projects\, that allow for flexibility\n\n\n\nWomen who have some freelance experience and are ready to grow\, raise their rates\, or find better clients\n\n\n\nWomen who are established locally but want to expand their reach and take their business international\n\n\n\n\n\nWhy Attend?\n\n\n\nFreelancing can be rewarding\, but it also comes with big questions — how to price your work\, find clients\, avoid burnout\, or grow beyond your local market. This webinar brings together real-world insights from seasoned freelancers who’ve figured out what works. Whether you’re just getting started or ready to scale\, you’ll gain practical tools\, fresh perspective\, and the clarity to move forward with confidence in your freelance career. \n\n\n\nRegister today to secure your spot and take the next step in your marketing career!
URL:https://www.womeninmarketing.bg/event/freelancing-webinar-everything-you-need-to-know-to-succeed/
LOCATION:Online
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/07/Freelancing-Webinar-wimbg.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20241122T173000
DTEND;TZID=Europe/Sofia:20241122T230000
DTSTAMP:20260924T124602Z
CREATED:20240917T151141Z
LAST-MODIFIED:20260924T124602Z
UID:808-1732296600-1732316400@www.womeninmarketing.bg
SUMMARY:Google Product Suite for Marketing (Mini-Conference) - Tactics\, Technologies\, and Future Trends
DESCRIPTION:Event Description\n\n\n\nWhat is a mini-conference? 5 talks\, wrapped up in a shared theme\, followed by a networking session with drinks and catering. Think conference\, but mini. All five sessions will be jam-packed with information. We will choose a nice venue that allows for networking after the talks but also enables attendees to be comfortable during the lectures. \n\n\n\nOur first mini-conference will be on the topic of Google’s suite of products for marketing. We will showcase speakers that will teach attendees about the latest and greatest ways to advance their skills in using Google Ads\, GA4\, Google Looker Studio\, Google Tag Manager\, and Google Cloud ML APIs (including Gemini). \n\n\n\nThe event will run as an after-work event\, with participants expected after 6PM. Rough structure includes:  \n\n\n\n\n\nArrival of guests\n\n\n\nGift bag +  badge collection\n\n\n\nIntroduction speech by Community Founder – Lazarina Stoy. and a word from our hosts \n\n\n\n5 x 20 minute lectures by speakers with small ad breaks in between\n\n\n\nNetworking with catering and drinks\n\n\n\n\n\nGet your tickets now ✨\n\n\n\n\n\n\nTicket for Mini-Conference: Google Suite of Products for Marketers\n\n\n\n\n					\n				\n\nBuy a ticket to our very first mini-conference on the 22nd of November in Sofia. Hosted by hyperScience\, this event will feature lectures from 5 speakers on Google Tools for Marketers\, networking\, catering and drinks. Each participant will also receive a gift bag.  \n\n\n\n	\n			This product is currently out of stock and unavailable. \n	\n	\n\n\n\n\n\n\n				SKU:\n				mini-conference-ticket-sofia-1\n				\n			\n\nCategory: Event Tickets\n\nTags: Mini-Conference Tickets\n\n\n\n\n\n\n\n\nSpeakers and Lectures\n\n\n\nThe event will feature 5 lectures with both international and local speakers:  \n\n\n\n\n\nGoogle Ads with lecturer Stefka Georgieva\, Founder & CEO of AdvantageBG\n\n\n\nGoogle Looker Studio with lecturer Chloe Christine\, Data & Analytics Consultant at CCDigital\n\n\n\nGoogle Cloud AI/ML APIs + Gemini\, with lecturer Lazarina Stoy. Founder of MLforSEO and Women in Marketing – Bulgaria\n\n\n\nGA4 (Google Analytics)\, with lecturer Gemma Fontane\, Co-Founder & Managing Partner at Orvit Digital\n\n\n\nGoogle Tag Manager\, with lecturer Stacey Cooper\, Analytics Consultant at Sharper Digital\n\n\n\n\n\nCheck out the individual speaker profiles below. Detailed talk descriptions of each speaker will be released in the upcoming few weeks\, so stay tuned ✨ \n\n\n\n\n\n\n\nNote that all lectures will be in English\, making the event perfect for both a local and international audience.  \n\n\n\n\nSession descriptions\n\n\n\nUnlocking GA4 for Multichannel Marketing Success\n\n\n\nGemma Fontané \n\n\n\nIn this session you will learn how Google Analytics 4 (GA4) can become a game-changer for your marketing strategy—whether you focus on SEO\, content\, social media\, or paid campaigns. Gemma will guide you through the essential features of GA4\, showcasing practical insights on how to track customer behavior across platforms\, optimize campaigns\, analyze user interactions and boost your ROI. No prior experience with GA4 is required as we break down concepts like event tracking\, audience segmentation\, and cross-channel performance analysis. \n\n\n\nFor SEO professionals\, this session will cover how GA4’s enhanced metrics\, such as engagement rate and user retention\, can support the optimization of organic content strategies by providing deeper insights into audience preferences. Content marketers will learn how to measure content performance more effectively\, leveraging metrics like scroll depth and content engagement to refine messaging and formats. Social media managers will discover ways to measure the true impact of their campaigns\, utilizing custom events and funnel visualization to understand the complete customer journey. Additionally\, we’ll dive into paid campaigns\, covering advanced attribution models that allow you to assess ad performance with greater accuracy\, ensuring you allocate your budget where it matters most. \n\n\n\nGemma will conclude the session with actionable tips for creating GA4 reports tailored to your marketing goals\, so you leave ready to apply data-driven decisions to your SEO\, content\, social media\, and paid campaigns immediately. \n\n\n\nSupercharging Marketing with Google Cloud ML APIs and Gemini: A Beginner’s Guide\n\n\n\nLazarina Stoy \n\n\n\nIn this beginner-friendly session\, discover how Google Cloud’s Machine Learning APIs and Google Gemini can transform your marketing strategy. You don’t need any coding experience to follow along as we explore practical applications of AI\, from automating processes to improving content and customer insights. We’ll cover key machine learning concepts\, explaining how models like text classification and entity analysis can be applied to organic search marketing\, helping you optimize content for SEO by identifying key topics and improving relevance. \n\n\n\nFor social media managers and local SEO professionals\, we’ll dive into sentiment and entity sentiment analysis—techniques for scraping and analyzing online reviews to understand customer feedback better. We’ll also explore Google Cloud’s content transformation APIs\, showing how businesses can easily transcribe\, analyze\, and generate video or audio content to speed up production and enter new markets. Additionally\, we’ll touch on the capabilities of Google Gemini for automating tasks like personalized ad copy generation and enhancing customer interactions. \n\n\n\nThe session wraps up with practical templates for implementing these solutions in Google Sheets (no-code) or Google Colab (Python)\, ensuring you leave with actionable steps to start using AI in your marketing processes right away. \n\n\n\n\n\n\n\n\n\nEnhancing data quality with Google Tag Manager\n\n\n\nStacey Cooper \n\n\n\nIn this session\, we’ll explore practical strategies for using Google Tag Manager (GTM) to enhance data quality in GA4\, empowering teams to make more informed\, data-driven decisions. We’ll address some of the most common issues I’ve encountered with Consent Mode v2\, highlighting how these challenges can compromise the accuracy of data collection. From there\, we’ll go into a discussion of the differences between creating custom events directly in GA4 versus within GTM\, expanding your ability to capture more data. \n\n\n\nThe session will also cover essential steps for setting up custom definitions and metrics\, giving you the flexibility to tailor reports to the specific needs of your business. We’ll touch on Content Grouping and how this often-overlooked feature can help structure and segment your data for better insights\, particularly for SEOs. For GTM experts\, we’ll explore use cases of how to use ChatGPT to generate custom JavaScript variables\, offering a middle ground that empowers non-coders to expand the functionality of GTM. \n\n\n\nThis session is designed for all skill levels\, from those with a basic understanding of how tags and triggers in GTM work to more advanced GTM users. You’ll walk away with actionable tips that you can immediately implement in your own GTM setup. \n\n\n\nGoogle Ads current Trends & what’s next in 2025: Intersection of Ads\, SEO\, and video \n\n\n\nStefka Georgieva \n\n\n\nGoogle Ads are evolving incredibly\, becoming increasingly adaptive and integrated across different platforms. This might give the impression that working with them is becoming easier\, but in reality\, the strategic approach is more critical than ever. In this session\, we will explore key formats such as Performance Max and Demand Gen\, which play a vital role in modern advertising campaigns. \n\n\n\nWe will also discuss current topics such as the relationship between SEO and Google Ads\, and why some Dynamic Search Ads fail to launch. Finally\, we will consider whether YouTube Shorts could become a serious competitor to TikTok. Get your questions ready—now is the time to discuss them together and address the challenges you are facing! \n\n\n\nMaximising Marketing Insights with Looker Studio\n\n\n\nChloe Christine \n\n\n\nIn this session\, we’ll explore how to leverage Google Looker Studio to transform raw marketing data into actionable insights with ease. Tailored for marketers across various niches\, this session offers a hands-on approach to reporting on SEO\, PPC\, and social media data—without requiring a big budget. \n\n\n\nYou’ll learn how to set up simple dashboards for SEO and PPC analysis\, with tips on integrating social media performance for a complete view of your campaigns. We’ll also explore data blending techniques to combine multiple sources like Google Ads and Google Analytics\, followed by key dos and don’ts for designing visually engaging dashboards. \n\n\n\nWhether you’re new to data visualisation or looking to refine your reporting\, this session offers accessible tips to help you get more out of Looker Studio and your data. \n\n\n\n \n\n\n\n\n\n\nDetailed Event Schedule\n\n\n\n\n\n\n\n\n\n\nEvent Sponsors & Partners\n\n\n\n\nSponsorType of PartnershipDetails Randum GoodiesMerch SupplierWe are working with Randum Goodies to provide a premium quality gift bag to each and every one of our attendees. We are happy and proud to be able to support a woman-owned small business\, and also one that is founded by a member of our community.HyperScienceEvent Host We are incredibly lucky to have the opportunity to be hosted at HyperScience’s office space for this event. Hyperscience is a leader in document data extraction and analysis* using artificial intelligence. The Hypercell platform provides complete solutions for the intelligent automation of business processes\, based on machine self-learning. In addition to its own proprietary machine models\, Hypercell enables the realization of the potential of generative models (ChatGPT)\, adding a range of services required by any business. Keep up with Hyperscience on LinkedIn & TwitterWomen Techmakers by GoogleMini-Conference Headline sponsor We’ve secured funding from Google for this event via Lazarina Stoy\, a Women Techmakers Ambassador\, who will be discussing AI theory and implementations within Google’s suite of solutions for marketers\, as part of the Experience AI program\, which is conducted as part of EU Code Week.TBCCatering and Drinks SponsorYou can become our Catering and Drinks Sponsor by purchasing a MIni-Conference Sponsorship Slot.Advanced Web RankingMini-Conference Headline sponsorAdvanced Web Ranking is the World’s longest standing rank tracker. The tool provides fresh daily\, weekly or on demand geo-located rankings. Designed for agencies and in-house SEOs.Screaming Frog 🐸 \, Majestic\, GoogleCommunity/ Scholarship SponsorsScreaming Frog 🐸 – website crawler that helps you improve onsite SEO by auditing for common SEO issues\, purchased 5 Scholarship tickets for our community!Majestic – SEO Backlink Checker and Link Building Toolset\, Majestic\, purchased 5 Scholarship tickets from the proceeds of the SEOin2024 book which is a collaboration between Majestic\, David Bain and the SEO community. The Google Search team (led by John Mueller) from Google also sponsored 5 in-person attendance tickets\, and 10 recording tickets for our community!You can become a Scholarship Sponsor of this event by purchasing Scholarship tickets\, using the tickets link above. Alternatively\, contact us to discuss partnership options.Puzl CowORKingMedia PartnersPuzl creates inspiring shared offices tailored for IT companies\, providing the productive environment and supportive community IT teams need to thrive.Together\, we’re making waves in the marketing and tech world.\n\n\n\n\nAbout the Event Space – the HyperScience Office\n\n\n\nLocated on the 15th floor of the 2021 Building of the Year\, the Hyperscience office is among the leading innovative spaces in the region. Featuring 360-degree views\, its own children’s area\, as well as quick access to modern sports and spa facilities\, the office in NV Tower is an attractive place for employees\, their children and pets\, but also active members of the local tech and entrepreneurial ecosystem. Opened during the pandemic\, the Hyperscience office is an investment in the future and the evolution of workspaces providing flexibility\, security and an environmentally friendly lifestyle. \n\n\n\nWalking distance from metro station “G.M. Dimitrov” and with free parking in the area\, the office is accessible by any preferred type of transport. Virtual walkthrough ✨ \n\n\n\nAbout the Experience AI program\, partnership with Google \n\n\n\n\nWe’re working with Google to partner with EU Code Week to teach AI Literacy with the Experience AI program.  \n\n\n\nIn her lecture\, Lazarina Stoy will cover not only the fundamentals in building machine learning models\, but also some advanced techniques on implementing machine learning APIs to supercharge your marketing efforts.
URL:https://www.womeninmarketing.bg/event/google-product-suite-for-marketing-mini-conference-tactics-technologies-and-future-trends/
LOCATION:HyperScience Office\, Studentski Kompleks\, bulevard „Doctor G. M. Dimitrov“ 59\,\, Sofia\, Sofia-city\, Bulgaria
CATEGORIES:Mini Conference
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/09/Google-for-Marketers-event-by-Women-in-Marketing-Bulgaria.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20241105T200000
DTEND;TZID=Europe/Sofia:20241105T210000
DTSTAMP:20250808T165820Z
CREATED:20241025T120133Z
LAST-MODIFIED:20250808T165820Z
UID:1134-1730836800-1730840400@www.womeninmarketing.bg
SUMMARY:WiM-BG Webinar #001 on Public Speaking: From Pitch\, Through Acceptance\, To Talk
DESCRIPTION:Join Our Webinar to Master the Art of Conference Speaking\n\n\n\nAre you passionate about your field but unsure how to break into the world of public speaking? Or perhaps you’ve spoken at local events but want to step onto bigger stages like international conferences? This webinar is designed just for you! \n\n\n\nThe webinar will take place on the 5th of November\, at 8PM EEST (6PM BST)\, and will be broadcasted as a livestream on YouTube\, and LinkedIn.  \n\n\n\nGuest Speakers\n\n\n\nWe are incredibly grateful to have the time to learn from a panel of experienced women in marketing\, both as speakers and conference organisers. \n\n\n\n\n\nGiulia Panozzo (Director of Customer Acquisition at StockX\, International Speaker and Speaker Mentor)\n\n\n\nNavah Hopkins (Evangelist/Optmyzr\, International Speaker)\n\n\n\nJojo Furnival (Marketing Manager at Sitebulb\, Webinar and Conference Organiser)\n\n\n\nIva Jovanovic (SEO Consultant and Organiser of Heapcon\, Conference Organiser)\n\n\n\nKirstie Cartledge (Head of Events and Marketing at ISS\, Conference Organiser)\n\n\n\n\n\nWebinar Structure\n\n\n\nHere’s what to expect from the webinar: \n\n\n\n\n\nHow to Organise Your PitchGiulia Panozzo will walk you through the essential steps to crafting a compelling and well-structured pitch for event organizers. Learn how to grab attention from the first sentence and showcase your unique expertise.Duration: 10 minutes\n\n\n\nWhat Conference Organisers are Looking ForJojo Furnival and Iva Jovanovic will give you insider tips on what conference organizers are searching for when reviewing potential speakers. From topic selection to presentation style\, this session will help you stand out and get noticed.Duration: 10 minutes\n\n\n\nHow to Ace Your Talk – Structure and DeliveryNervous about delivering your presentation? Navah Hopkins will cover how to structure your talk for maximum impact and deliver it confidently\, whether in-person or online. Learn strategies to engage your audience and leave a lasting impression.Duration: 10 minutes\n\n\n\n30-minute Panel Discussion + Q&AFollowing the presentations\, all guest speakers will come together for an in-depth panel discussion. This is your chance to ask any burning questions and get expert advice tailored to your personal challenges.\n\n\n\n\n\nWho is this webinar for? \n\n\n\nThis webinar is tailored specifically for women at different stages of their speaking journey: \n\n\n\n\n\nWomen\, who have never spoken at events\n\n\n\nWomen\, who have some experience speaking but looking to up-skill and conquer the podiums of international conferences like brightonSEO\n\n\n\nWomen\, who have really experienced speakers in Bulgaria\, that have not spoken much abroad \n\n\n\n\n\nAdditional information\n\n\n\nThis will also be a collaboration with the Women in Tech SEO community\, which is hosting an AMA (Ask Me Anything) session in their Slack community on the same topic on November 13\, featuring Aleyda Solis (Creator of SEOFOMO\, Oriainti Founder\, and International Speaker). We highly encourage our community members to join the WTS community and attend their event as well. \n\n\n\n\n\n\n\nWe also highly recommend recommend this excellent resource on conference pitch writing by Hannah Smith\, who has been the MC at WTSFest conferences for several years. \n\n\n\nWhy Attend?\n\n\n\nWhether you’re just starting out or aiming to expand your speaking portfolio\, this webinar will provide you with actionable advice from experienced speakers and conference organisers\, who have successfully navigated the world of public speaking. You’ll leave equipped with practical tips\, insider knowledge\, and the confidence to pursue your speaking goals. \n\n\n\nRegister today to secure your spot and take the next step in your speaking career!
URL:https://www.womeninmarketing.bg/event/public-speaking-from-pitch-through-acceptance-to-talk/
LOCATION:Online
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/10/Event-banners-11.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20241027T090000
DTEND;TZID=Europe/Sofia:20241027T130000
DTSTAMP:20241029T125020Z
CREATED:20240815T183402Z
LAST-MODIFIED:20241029T125020Z
UID:643-1730019600-1730034000@www.womeninmarketing.bg
SUMMARY:WiM-BG Team Community Run at Morning Run 2024
DESCRIPTION:This weekend\, our little community running club participated in EGT Morning Run to support the cause of SOS Children’s Villages International for “Sport and health for children and youth in SOS care”.4 of us ladies (and one very athletic pup 🐕 ) formed team ‘Women in Marketing – Bulgaria’ and competed in the 5K race. 🏃‍♀️ \n\n\n\nAbout the event\n\n\n\nEGT Morning Run is a park run in Borisova Garden in Sofia\, where participants can choose between three distances – 5\, 10\, and 20 km (1\, 2\, and 4 laps of the course). The course is a 5-kilometer loop. \n\n\n\nThe 13th edition of the initiative will took place on October 27th (Sunday) at 9 AM. \n\n\n\nWomen in Marketing – Bulgaria will participate as a team! 🎉 \n\n\n\nHow it went
URL:https://www.womeninmarketing.bg/event/team-community-run-at-morning-run-2024/
LOCATION:Burgas
CATEGORIES:Casual Networking
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/08/Event-banners-3.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20241002T100000
DTEND;TZID=Europe/Sofia:20241004T190000
DTSTAMP:20241007T121215Z
CREATED:20240815T182320Z
LAST-MODIFIED:20241007T121215Z
UID:628-1727863200-1728068400@www.womeninmarketing.bg
SUMMARY:Community Attendance at BrightonSEO October 2024
DESCRIPTION:Our community attended BrightonSEO on the 3rd and 4th of October as a Community Partner! WiM-BG Community members\, enjoyed a 10% discount on all tickets for the conference and training\, and five community members were be able to attend the two-day conference for free!  \n\n\n\n\n\n\n\nWhat the WiM-BG <> brightonSEO community partnership means\n\n\n\n\n\n\n\n👉🏻 Community members can enjoy a 10% discount on ticket purchases. \n\n\n\n👉🏻 5 community members received the opportunity to attend the conference for free \n\n\n\nBut this is so much more than that! Here’s what participating in the conference really means for the women that attended. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the conference\n\n\n\nbrightonSEO October 2024 is a two-day search marketing conference and series of training courses held\, not surprisingly\, in Brighton. It takes place twice a year and brings together some of the best speakers in the world of search\, and definitely the best crowd. The conference will be held at the Brighton Centre and the training at a number of nearby locations. The conference will be on the 3rd-4th October. Registration for brightonSEO 3rd-4th opens at 8.30am\, first talks begin at 9.30am and end by 6pm.  \n\n\n\nWe created a ton of memories together\n\n\n\nFrom attending a ton of lectures together\, to enjoying some quality lunches\, and even meeting fellow Bulgarian women to introduce to our wonderful community – BrightonSEO was an experience to remember! \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nCommunity participation\n\n\n\nThe Women in Marketing – Bulgaria community Founder\, Lazarina Stoy participated as a lecturer at the conference\, leading two sessions: \n\n\n\n👉🏻A masterclass in Machine Learning for SEOs \n\n\n\n👉🏻A talk on Content Audit Automation with the help of machine learning APIs
URL:https://www.womeninmarketing.bg/event/community-attendance-at-brightonseo-october-2024/
LOCATION:The Brighton Centre\, Kings Rd\, Brighton and Hove\, Brighton\, BN1 2GR\, United Kingdom
CATEGORIES:Casual Networking
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/08/Event-banners-3-1.png
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DTSTART;TZID=Europe/Sofia:20240926T190000
DTEND;TZID=Europe/Sofia:20240926T230000
DTSTAMP:20260924T123925Z
CREATED:20240815T174407Z
LAST-MODIFIED:20260924T123925Z
UID:592-1727377200-1727391600@www.womeninmarketing.bg
SUMMARY:Plovdiv Networking Dinner #002: Freelance vs. Employed
DESCRIPTION:In September\, Women in Marketing – Bulgaria hosted our very first in-person event in Plovdiv – a networking dinner at Smokini restaudant. The dinner took place on the 26th of September (Thu) from 19:00 to 23:00.  \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nSpeakers and Lectures\n\n\n\nWe heard from two incredible speakers – Мila Chervenkova and Roberta Tihomirova. \n\n\n\n\n\n\n\nThe topic of the sessions was FREELANCE vs EMPLOYED – the two most popular career paths in marketing\, explored through the lens of experience\, with lessons learned\, benefits and limitations of each. \n\n\n\n\n\n\n\nRoberta’s Lecture\n\n\n\nThe freedom of being employed\n\n\n\nRoberta Tihomirova \n\n\n\nThis session will explore the critical career choices we make and the importance of gaining experience before starting your own venture. We’ll discuss the value of testing and experimenting in your job to discover your true self\, which can lay the foundation for building your own business in the future. \n\n\n\nSession Structure: \n\n\n\n\nBrief Overview of Career Path: Sharing insights into the journey\, the challenges faced in finding suitable roles that align with your personality and growth ambitions\, and strategies for successful salary negotiation.\n\n\n\nTime Management Challenges and Lessons: Focusing on balancing work with other projects\, the choice between freelancing and traditional employment\, the dynamics of leading a team\, and how being employed contributes to personal and professional development.\n\n\n\nAdditional Lessons\, Challenges\, and Advice: Offering practical tips\, resources\, and reflections on what has been learned along the way.\n\n\n\nReflections on Past Decisions: Discussing what would or wouldn’t be done the same way if given the chance to do it all over again.\n\n\n\n\nRoberta kicked us off by talking about her experience on being employed\, yet still finding time to pursue her passions and experimentation in the workplace.  \n\n\n\n\n\n\n\n\n\nHere’s what the attendees shared about Roberta’s lecture:  \n\n\n\nRoberta’ was also’s lecture was great\, I could relate very well to her experience\, and she spoke very well and objectively about teamwork. \n\n\n\nAnother attendee shared:  \n\n\n\nIt’s amazing to meet people like Roberta\, because we share the same views – not everyone can be a freelancer. \n\n\n\nMila’s Lecture\n\n\n\nThe life of a freelancer and solo entrepreneur\n\n\n\nMila Chervenkova \n\n\n\nIn this session\, I will briefly summarize my career journey and the reasons behind my decision to leave a “secure” corporate job. I’ll share the challenges and lessons learned from finding clients and setting up premium pricing for consulting projects. We’ll also delve into the insights gained from working remotely and the advantages of freelance work where I am both the client and the consultant. Additionally\, I’ll touch on the importance of slowing down and focusing on one priority at a time. \n\n\n\nMila then took the stage to discuss the contrast of her career path\, including when\, how\, and why she decided this was her ultimate career path and why she never looked back.  \n\n\n\n\n\n\n\n\n\nHere’s what people had to say about Mila’s lecture:  \n\n\n\nMila is a very special woman who didn’t just impress me! The ability to energize people\, motivate them\, and ignite their passion is a great skill\, and she masters it very well. \n\n\n\nAnother woman shared: \n\n\n\nMila gives the impression of someone who has achieved balance within herself\, with a very firm stance on her life and who shapes her life choices according to this stance without hesitation. She captivates her audience precisely with this determination. She presented us with well-argued choices\, as well as steps on how we could achieve our own independence. \n\n\n\nIncredible cuisine and experience\n\n\n\nSmokini\, located in Plovdiv\, offered a unique ambiance with its blend of industrial and vintage design.  \n\n\n\nThe menu featured a rich mix of Bulgarian specialties and international dishes\, using fresh\, local ingredients. Smokini will highlight creativity with seasonal updates and innovative techniques.  \n\n\n\nThe purchased access to the networking dinner\,  also included a three course meal\, plus appetisers\, and drinks. \n\n\n\n\n\n\n\n\n\n\n\n\n\nTicket Information\n\n\n\n\n\n\n\n\n\n\nNetworking Dinner Ticket\, Plovdiv – September\n\n\n\n\n					89\,00 € – 129\,00 €Price range: 89\,00 € through 129\,00 €\n				\n\nBuy a ticket to our very first networking dinner in Plovdiv that will take place in September in the contemporary bar and restaurant – Smokini. Speakers will be announced soon.  \n\n\n\n	\n			\n			\n									\n						Ticket Type\n						\n							Choose an optionRegular TicketRegular Ticket plus donation to the communityScholarship TicketClear						\n					\n							\n		\n		\n				\n	\n			\n\n		\n		\n			\n	\n	\n		Networking Dinner Ticket\, Plovdiv – September quantity\n	\n	\n\n	Add to basket\n\n	\n	\n	\n	\n\n		\n	\n	\n\n\n\n\n\n\n				SKU:\n				networking dinner September Plovdiv\n				\n			\n\nCategory: Event Tickets\n\nTags: Networking Dinner Tickets
URL:https://www.womeninmarketing.bg/event/plovdiv-networking-dinner-freelance-vs-employed/
LOCATION:Smokini Restaurant (Plovdiv)\, Otets Paisiy 12 Street\, Plovdiv\, Plovdiv\, 4000\, Bulgaria
CATEGORIES:Networking Dinner
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/08/Event-banners-6.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
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DTSTART;TZID=Europe/Sofia:20240823T200000
DTEND;TZID=Europe/Sofia:20240823T230000
DTSTAMP:20240824T085204Z
CREATED:20240815T175937Z
LAST-MODIFIED:20240824T085204Z
UID:610-1724443200-1724454000@www.womeninmarketing.bg
SUMMARY:Community Dinner in Varna
DESCRIPTION:We had a relaxed evening of networking with fellow women in marketing in the sea capital\, Varna! This event was all about connecting and sharing experiences in a casual setting—no lectures\, no formal program\, just great conversations. \n\n\n\n \n\n\n\nWe had the opportunity to meet each other as local professional women in marketing\, and got to talk about topics like remote work\, managing routines and daily struggles\, personal wins and life events\, as well as the latest and greatest marketing trends and how they impact us. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the venue\n\n\n\nMonkeys Restaurant in Varna is a vibrant dining destination that seamlessly blends modern flair with a relaxed atmosphere. Located in the heart of the city\, this stylish eatery offers a contemporary menu featuring a mix of international and local flavors. The restaurant’s chic interior combines sleek design elements with cozy\, inviting spaces\, making it perfect for both casual meals and special occasions. \n\n\n\nMonkeys is renowned for its diverse menu\, which includes fresh seafood\, expertly crafted meat dishes\, and delicious vegetarian options. Guests can enjoy a carefully curated selection of wines and creative cocktails\, enhancing their dining experience. The outdoor seating area is particularly popular\, offering a pleasant environment for enjoying meals al fresco\, especially during the warmer months. \n\n\n\nWith its lively ambiance and commitment to quality\, Monkeys Restaurant is a go-to spot for an enjoyable and memorable dining experience in Varna.
URL:https://www.womeninmarketing.bg/event/community-dinner-in-varna/
LOCATION:Monkeys Restaurant (Varna)\, Северни Морски Бани\, кап. "Георги Георгиев\, Крайбрежна алея\, Varna\, 9000\, Bulgaria
CATEGORIES:Casual Networking
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/08/Event-banners-1.png
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DTSTART;TZID=Europe/Sofia:20240725T190000
DTEND;TZID=Europe/Sofia:20240725T230000
DTSTAMP:20250808T180851Z
CREATED:20240815T172336Z
LAST-MODIFIED:20250808T180851Z
UID:384-1721934000-1721948400@www.womeninmarketing.bg
SUMMARY:Sofia Networking Dinner #001 Recap: Career Growth and Personal Branding
DESCRIPTION:On July 25 at 7:00 PM\, Women in Marketing – Bulgaria hosted its first in-person event\, a private networking dinner at Klubovna. The event featured two speakers\, Vassilena Valchanova and Ana Dinkova\, who discussed advancing careers and personal branding. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nHere are just some of the feedback notes from our community members\, who attended the event:  \n\n\n\nThe most important thing for me was the sense of spontaneity\, the sharing of personal moments and stories that prove you managed to make the ladies feel comfortable\, to be open to crossing the boundaries of standard professional presentations and networking etiquette\, and to share more of their “true selves.” \n\n\n\nAnother woman shared:  \n\n\n\nThe organization was good\, with excellent information provided via email\, as well as enough reminders and communication before the event. The speakers were interesting\, and the community was inspiring. I really liked the format\, and I believe it will be very successful in the future. \n\n\n\n \n\n\n\nSpeakers and Lectures\n\n\n\n\n\nVassilena Valchanova on Personal Branding\n\n\n\nVassilena Valchanova is a seasoned expert in content marketing\, brand positioning\, and copywriting\, with over 15 years of experience. She has worked with SaaS platforms and e-commerce businesses\, helping them refine their marketing strategies and strengthen their brand identities. Vassilena is known for her dual role as both a performer and trainer\, helping clients create sustainable strategies while equipping their teams with the knowledge to carry them forward independently. \n\n\n\nVassy delivered an amazing presentation on the topic “The 4 Stages of Building a Personal Brand”\, where she discussed how to differentiate yourself in your field\, create impactful content efficiently\, and establish a strong personal brand. She provided participants with practical templates and resources to kickstart their branding journey\, ensuring they could implement these strategies with ease. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe reception of Vassy’s lecture was incredible! One person shared:  \n\n\n\nVassy is amazing! It was very interesting\, and I definitely learned new things. The topic was crucial for me and directly relevant. So\, I want to thank her for her passion and the way she presented everything. It was very engaging! \n\n\n\nAna Dinkova on Career Growth\n\n\n\nAna Dinkova has 23 years of experience in corporate communications and public relations\, currently serving as the Communications Lead for PR & Media Relations EMEA at Endava. Her career spans roles in leading banks and organizations\, where she developed communication strategies and managed PR initiatives. Ana is also a co-founder of a digital marketing agency and a freelance writer for prominent publications. \n\n\n\nAna delivered a heartfelt tank on the topic “The Career ‘Self’: Personal Growth\, Potential\, and Career Path” focused on aligning personal talents\, interests\, and hobbies with career goals. She emphasized identifying strengths and weaknesses to find the right career path\, and the importance of trusting one’s instincts\, even when it means defying others’ expectations. She also shared resources\, including personality assessment tools\, coaching tips\, and guidelines for effective goal-setting. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWe were all amazed by the vulnerability and honesty\, with which Ana delivered her talk. Here’s what one attendee shared after her talk:  \n\n\n\nShe was amazing\, inspiring\, and a role model. Kudos! I definitely want to take some of her spirit and energy. \n\n\n\nSponsored by Screaming Frog\n\n\n\nThis event was sponsored by Screaming Frog as a networking dinner sponsor.  \n\n\n\nScreaming Frog 🐸 has recently released Version 20.0 of their SEO crawler\, with features like: Custom JavaScript Snippets\, generative AI features like Crawling with ChatGPT\, Google Gemini\, etc.\, mobile usability audits\, n-gram analysis\, and carbon footprint calculations for web pages. Be sure to support our sponsor and download their crawler today. \n\n\n\n5 Scholarship Seats were funded by Women in Tech SEO\n\n\n\nWe are also very happy to announce that we secured 5 Scholarship Tickets for this event\, purchased by our Scholarship Sponsor – Women in Tech SEO.  \n\n\n\nThis allowed five women from the community to attend the event completely free! \n\n\n\nWomen in Tech SEO is the most engaged global community for search marketers. WTS is a support network aimed for women in the Technical SEO (digital marketing) field\, to discuss\, share and learn from each other. It is a space welcoming women in all stages of their careers and life. Sign up to the community today.  \n\n\n\nHosted in the heart of Sofia\n\n\n\nThe private venue offered an exceptional setting for networking\, featuring a unique three-course menu with appetizers and selected wines. After dinner\, attendees enjoyed a cocktail session with refreshing summer drinks. The culinary experience was crafted by Bozhana Katsarova\, winner of ‘MasterChef Bulgaria’. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n 
URL:https://www.womeninmarketing.bg/event/networking-dinner-sofia-career-growth-personal-branding/
LOCATION:Klubovna Private Residence (Sofia)\, Sofia Center\, Krakra St 15\, Sofia\, Sofia-city\, 1504\, Bulgaria
CATEGORIES:Networking Dinner
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/08/Wim-bg-event-banner.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
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