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DTSTART;TZID=Europe/Sofia:20260424T190000
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UID:2542-1777057200-1777068000@www.womeninmarketing.bg
SUMMARY:Community Dinner in Varna - Seaside Locals Meet-up at Restaurant Gradskata Kyshta
DESCRIPTION:Event Details\n\n\n\nOur seaside community locals have organised a community dinner – a perfect chance to network with like-minded people in Varna. \n\n\n\nThis will be a casual networking event\, which means no lectures – just a friendly chat and a great opportunity to meet and connect with other women in marketing from the area! \n\n\n\nWe invite everyone to join us on the 24th of April\, Friday from 19:00 onwards at restaurant Gradskata Kyshta (Varna). If you’d like to join the community discussion\, or let us know you’re coming you can do so on Slack in our channel #area-seaside\, or email us at team@womeninmarketing.bg \n\n\n\nAbout the venue\n\n\n\nWe will dine at restaurant Gradskata Kyshta\, located at Dragoman Street\, 18 in Varna’s City Centre. \n\n\n\nMore about the restaurant vibes and cuisine:  \n\n\n\n\n“Gradskata Kyshta (The city House) – the comfort of home\, the taste you love. Feel at home\, but this time… leave the cooking to us. In our kitchen\, dishes with soul are born\, and the air carries the aroma of warmth and attention to every detail. Without thinking about pots\, pans\, and who’s going to wash the dishes – just sit down\, relax\, and enjoy. Comfort\, warm food\, and a little escape from the hectic everyday life. That is The City House. Our restaurant’s mission is to offer delicious and wholesome food. We believe that healthy eating is not a compromise\, but a lifestyle.”
URL:https://www.womeninmarketing.bg/event/community-dinner-in-varna-seaside-locals-meet-up-at-restaurant-gradskata-kyshta/
LOCATION:Ресторант Градската Къща\, ul. "Dragoman" 18\,\, Varna\, Varna-city\, 9000\, Bulgaria
CATEGORIES:Casual Networking
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/04/varna-community-dinner-april.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
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DTSTART;TZID=Europe/Sofia:20260430T223000
DTEND;TZID=Europe/Sofia:20260501T003000
DTSTAMP:20260430T150657Z
CREATED:20260324T194544Z
LAST-MODIFIED:20260430T150657Z
UID:2441-1777588200-1777595400@www.womeninmarketing.bg
SUMMARY:Networking Dinner #005 Enterprise workflows & AI integration - Organised by WiM-BG & Search 'n Stuff
DESCRIPTION:Reserve a seat at the table\n\n\n\nLearn and network with members of the communities Women in Marketing – Bulgaria and Search ‘n Stuff and industry friends and collaborators. \n\n\n\n\n\n\nPurchase your ticket for this event\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWomen in Marketing – Bulgaria   ·   Search ‘n Stuff \n30 April 2026 · Brighton\, UK \n\nNetworking Dinner #005 at BrightonSEO\nEnterprise Workflows & AI Integration \nTwo communities\, one unforgettable table. Join us for an evening of quickfire talks\, a three-course dinner with wine\, and the kind of conversations that only happen when the right people are in the room. \n🕡 6:30 – 8:30 PM    📍 Coal Shed · The Flamingo Room    👥 26 seats only \n\n\nSponsored by  Waikay  ·  SE Ranking  ·  ProCredit Bank \n\n\n\n\n\n🍷 \nThree-Course Dinner \nWith wines — whites\, reds\, and rosés — plus still & sparkling water. \n\n\n🎤 \nQuickfire Lectures \nThree short\, high-impact talks (max 15 min each) from industry voices to spark ideas and conversation. \n\n\n✨ \nIntimate & Curated \nCapped at 26 guests — marketers\, founders\, and in-house pros from across the industry. \n\n\n\n\nTHE EVENING \n\nGood food\, sharp minds\, real conversation\nThis is a collaboration dinner between Women in Marketing – Bulgaria and Search ‘n Stuff\, designed for BrightonSEO attendees\, community members\, and friends of both communities. \nThe evening is perfectly timed: 6:30 – 8:30 PM — after the conference wraps and networking at the main venue winds down\, and before the official BrightonSEO afterparty kicks off. Think of it as the dinner before the party — the perfect transition from conference mode to something more personal. \nThe aim is to keep ticket prices as low as possible while delivering a meaningful\, fun\, and high-quality experience for everyone attending. \n\n\n\n\nTHE SESSIONS \n\nThree quickfire talks\, 15 minutes each\nIndustry practitioners sharing sharp\, actionable insights on enterprise workflows and AI integration. \n\n\n\n19:15 · SESSION 1 \nWhy Having an Enterprise Workflow Process Opens Up Space for Creativity \n⏱ 15 min  ·  Svetla Mihaylova — Freelance MarTech Consultant | Marketing Manager at Tieto \n\n“This is too much admin – marketing should just figure it out.” \nThis talk is for in-house SEO and marketing leaders\, managers\, and senior specialists in mid-to-large B2B companies (50–1000+ people) who support multiple stakeholders across content\, design\, comms or operations and feel like their team is drowning in endless Slack threads where no one is sure what was decided\, half-filled briefs for campaigns that should start running tomorrow\, and “can you quickly jump on a call\, I have an idea.” \nThis session breaks down a real case study from a cross-functional marketing team that was losing 10+ hours every week to admin work and poorly defined requests — and how they fixed it. \n\n\nSvetla will cover: \n→ How to design one clear way work enters marketing\, even across very different teams and personalities \n→ What needs to be defined before you document or automate anything \n→ How they moved from “marketing will figure it out” to 100% adoption\, including from initially sceptical SMEs \n\n\n\nAttendees will leave with: \n→ Practical automation ideas to reduce admin work and how to talk to senior stakeholders \n→ Tools mentioned: Monday.com\, HubSpot\, n8n and other popular work automation software \n→ Workflow examples: Marketing Request Form\, Content Form\, Event Participation Form\, Referral Programme\, Recruitment Process \n→ Impact of those automations for big teams and management \n→ Early warning signs that your team needs process standardisation (before morale drops) \n→ A simple checklist to decide whether automation will help or make things worse \n\n\n\n\n\n19:30 · SESSION 2 \nIntroducing Topical Presence\, the Metric We’ve All Been Missing \n⏱ 15 min  ·  Genie Jones — Enterprise Sales Specialist at Inlinks & Waikay \n\nAs AI becomes the first stop in the buyer journey\, the brands that get recommended are winning — and most SEOs have no way of measuring whether that’s them or their competitors. \n\n\nGenie will cover: \n→ An introduction to AI Topical Presence: a single score that captures how strongly\, how broadly\, and how reliably AI models associate your brand with the topics that drive purchase decisions \n\n\n\nAttendees will leave with: \n→ An understanding of what AI Topical Presence measures \n→ The knowledge of why traditional share of voice doesn’t cut it anymore \n→ Examples of what a high — or dangerously concentrated — score actually looks like in practice \n\n\n\n\n\n19:45 · SESSION 3 \nInsights from Reverse-Engineering AI Search Systems for Enterprises \n⏱ 15 min  ·  Metehan Yeşilyurt — Co-Founder & Chief Growth Officer at AEO Vision \n\nAI search engines don’t work like Google — and most enterprise teams are still optimising as if they do. In this talk\, Metehan draws on hands-on research into how systems like ChatGPT\, Perplexity\, and Gemini actually retrieve\, rerank\, and cite content behind the scenes. \n\n\nMetehan will cover: \n→ What he’s found by dissecting tokenizers\, crawling patterns\, and ranking layers \n→ How this translates into a practical framework enterprise marketers can use to understand where their brand is visible in AI-generated answers\, where it’s being overlooked\, and what they can actually do about it \n\n\n\nAttendees will leave with: \n→ The knowledge of optimising enterprise brands for AI search \n→ Examples from real tests\, real data\, no fluff\, and a few findings that might challenge what you thought you knew about AI search \n\n\n\n\n\n\nWHAT YOUR TICKET INCLUDES \n\nEverything covered in your £70 / €81\n\n\nDinner & Drinks \n✓   Three-course meal at Coal Shed’s Flamingo Room \n✓   Wines for the table — whites\, reds\, and rosés \n✓   Water — still and sparkling \nAny extras — additional food or beverages beyond the set menu — are to be paid separately by attendees. \n\n\nThe Experience \n✓   3 quickfire lectures (15 min each) from industry speakers \n✓   Networking with a curated group of 26 marketing professionals \n✓   Community swag from both communities and sponsors \n✓   Exclusive conference discounts — details below \n\n\n\n\n\nEXCLUSIVE PERKS \n\nYour ticket unlocks more than dinner\nEvery guest receives exclusive discounts to upcoming conferences from both communities. \n\n\n\n\n50% off \nWiM Bulgaria — Sofia Conferences \nIn-person and recording tickets for both 2026 events: Leadership & Entrepreneurship (June) and SEO\, Organic Growth & AI (November). \n\n\n60% off \nSearch ‘n Stuff — London Conference \nTickets to the London conference in June\, organised by the Search ‘n Stuff community. \nView London Conference → \n\n\n25% off \nSearch ‘n Stuff — Antalya Conference \nTickets including accommodation for the Antalya conference\, organised by Search ‘n Stuff. \nView Antalya Conference → \n\n\n✦ \nCommunity Swag \nTake home goodies from both communities and from our generous sponsors. \n\n\n\n\n\nTHE VENUE \n\nCoal Shed — The Flamingo Room\nAn elegant private dining space in the heart of Brighton\, just steps from the conference venue. The Flamingo Room at Coal Shed offers the perfect backdrop for an intimate evening of connection and conversation. \n\n\nCoal Shed Brighton \nThe Flamingo Room · Private Dining \n📍   Clarence House\, 30-31 North St\, Brighton and Hove\, Brighton BN1 1EB\, United Kingdom \n📅   Thursday\, 30 April 2026 \n🕡   6:30 PM – 8:30 PM \n\n\n\n\n\nOUR SPONSORS \n\nThis event is made possible with the support of\n\n\n\n★ SPONSOR \nWaikay \nWhat AI Knows About You \nWaikay is a pioneering AI visibility platform built by InLinks Optimization LTD and led by SEO veteran Dixon Jones\, author of Entity SEO\, and French engineer Fred Laurent. The tool reveals what large language models — including ChatGPT\, Gemini\, Claude\, and Perplexity — truly know about your brand. \nUsing patent-pending technology\, Waikay analyses AI-generated responses at depth to uncover hallucinations\, missing knowledge\, and competitive gaps\, then converts them into actionable insights. Brands and agencies use it to track AI visibility\, fact-check AI-generated information\, benchmark against competitors\, and proactively manage their digital reputation in the age of generative search. \nVisit waikay.io → \n\n\n\n\n★ SPONSOR \nSE Ranking \nAI-Powered SEO Platform \nSE Ranking is a comprehensive\, AI-powered SEO platform trusted by over 1\,000\,000 marketing professionals worldwide. Founded in 2013\, the platform has grown from a focused rank tracker into a full-stack SEO suite serving agencies\, in-house teams\, and entrepreneurs across the globe. \nThe platform brings together keyword research\, competitive analysis\, rank tracking\, website auditing\, backlink monitoring\, and content optimisation tools — all enhanced with machine learning and AI-driven insights. SE Ranking is built for teams that want accurate data\, actionable recommendations\, and streamlined reporting without juggling multiple tools. \nVisit seranking.com → \n\n\n\n\n🤝 COMMUNITY PARTNER — WOMEN IN MARKETING – BULGARIA \nProCredit Bank \nModern\, Development-Oriented Banking \nProCredit Bank is a modern\, secure\, and fast-growing German development-oriented bank\, part of the international ProCredit Group. The bank’s philosophy is built on transparency and honesty — their experts understand the real needs of both households and businesses\, enabling customers to make informed financial decisions and plan their future with confidence through clear and straightforward communication. \nProCredit Bank is strongly committed to sustainable development and invests in digital services to make everyday banking operations simple\, fast\, and convenient — enabling customers to manage their finances with ease. \nVisit procreditbank.bg → \n\n\n\n\n\nTHE COMMUNITIES BEHIND THIS DINNER \n\nTwo communities\, one shared table\n\n\n\n\n\n🇧🇬 COMMUNITY \nWomen in Marketing – Bulgaria \nWomen in Marketing – Bulgaria (WiM-BG) is a registered Foundation dedicated to empowering\, supporting\, and uniting women in the marketing field across Bulgaria. \nFounded by Lazarina Stoy\, WiM-BG was born from a desire to create a space where Bulgarian women in marketing can network\, share challenges and wins\, and grow together. What started as a Slack community has quickly grown into a thriving network that brings members together both digitally and through in-person events across Bulgaria. \nThe community offers exclusive member events including networking dinners with expert panelists\, mini-conferences with educational presentations\, a mentorship programme\, and career advancement support. \nLearn more about the Women in Marketing – Bulgaria community → \n\n\n\n🔍 COMMUNITY \nSearch ‘n Stuff \nSearch ‘n Stuff is an independent community of digital marketing enthusiasts dedicated to bridging the gap between technical marketing and genuine human connection. \nBy prioritising practitioners over presentations\, it fosters an environment where SEOs\, founders\, and performance marketers don’t just attend — they belong. \nThe SnS community comes to life through local meetups\, the SnS Salon project\, tailored networking formats\, intimate dinners\, large-scale conferences\, and immersive search retreats. \nLearn more about the Search ‘n Stuff community → \n\n\n\n\n\n\n\n📋 CODE OF CONDUCT \nAll attendees must adhere to our code of conduct \nWe are committed to providing a welcoming\, inclusive\, and harassment-free experience for everyone. By attending this dinner\, you agree to follow the code of conduct of Women in Marketing – Bulgaria: \n→   Women in Marketing – Bulgaria Code of Conduct \n\n\n\n\nWant to sponsor a future networking dinner? \nGet your brand in front of a premium network of marketing professionals at our upcoming events. You can also support us as an individual through a donation or by purchasing a Scholarship Ticket. \nAny remaining funds from ticket sales and sponsorships will be split between our communities to support our ongoing initiatives. \nSponsor a Future Dinner → \n\n\n\nQuestions? Email us at team@womeninmarketing.bg
URL:https://www.womeninmarketing.bg/event/networking-dinner-005-enterprise-workflows-ai-integration-organised-by-wimbg-searchnstuff/
LOCATION:The Coal Shed Brighton\, Clarence House\, 30-31 North St\, Brighton\, BN1 1EB\, United Kingdom
CATEGORIES:Networking Dinner
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/03/Networking-dinner-005-brightonSEO-WiM-BG-SnS-5.png
ORGANIZER;CN="Search &#8216%3Bn Stuff":MAILTO:yagmur@searchnstuff.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260514T190000
DTEND;TZID=Europe/Sofia:20260514T200000
DTSTAMP:20260120T182712Z
CREATED:20260120T180516Z
LAST-MODIFIED:20260120T182712Z
UID:2261-1778785200-1778788800@www.womeninmarketing.bg
SUMMARY:Community Workshop #5: Nurturing as a Power Skill: A Practical Framework for Colleagues\, Clients\, Bosses & Stakeholders
DESCRIPTION:Session Description\n\n\n\nSuccess in marketing roles is rarely limited to hard skills alone\, but it is also shaped by how well you build and nurture professional relationships. A lot of senior and mid-level marketers operate in a complex ecosystem\, and if you’ve been doing marketing for some time you’ve probably met at least one of the following: a colleague with a different temperament\, a client whose decision-making process feels like a mystery\, and a boss who expects performance while their “whys” remain unclear. \n\n\n\nIn this workshop we’ll cover a hands-on framework for building and nurturing relationships intentionally. Through guided exercises and group discussions\, we’ll map your current environment ecosystem\, explore motivators\, define communication preferences and cadence\, so that you have more influence. \n\n\n\nParticipants will leave with two concrete deliverables:– a personal relationship map– an actionable relationship nurturing plan they can apply immediately with clients\, managers\, colleagues and stakeholders. \n\n\n\nAbout the Speaker\n\n\n\nSvetla has been in marketing for over 10 years\, and she says: if there’s one thing I’ve learned\, it’s this: most teams don’t need more “ideas\,” they need better systems. From leading global teams to launching programs reaching millions\, she has worked across B2B and B2C and worn nearly every marketing hat. That breadth allows her to cut through complexity\, understand your team and business\, and build systems that work for your customers. In the past 7 years\, she has been focusing on strategy\, CRM\, automations\, and integrating AI so teams can spend more time being creative and less time stuck in manual work.
URL:https://www.womeninmarketing.bg/event/community-workshop-5-nurturing-as-a-power-skill-a-practical-framework-for-colleagues-clients-bosses-stakeholders/
LOCATION:Sofia-city
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/Svetla-Mihaylova-1.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260620T083000
DTEND;TZID=Europe/Sofia:20260620T173000
DTSTAMP:20260615T174359Z
CREATED:20260506T110517Z
LAST-MODIFIED:20260615T174359Z
UID:2582-1781944200-1781976600@www.womeninmarketing.bg
SUMMARY:Leadership and Entrepreneurship in Marketing (Mini-Conference #003)
DESCRIPTION:Reserve a spot at the event\n\n\n\nBuy a ticket to third mini-conference on the 20th of June\, 2026 in Sofia. Hosted in the Kitchen59 space\, with scenic rooftop and conference area\, this event will feature lectures and panel discussions on topics related to Leadership and Entrepreneurship in Marketing.  \n\n\n\n\n\n\nPurchase your ticket for this event\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMini-Conference #003 · Women in Marketing – Bulgaria \n20 June 2026 · Sofia\, Bulgaria \n\nLeadership & Entrepreneurship in Marketing\nA full day of lectures\, panels\, interviews & rooftop networking \nThis will be the longest and most knowledge-packed event we’ve organised to date. We’re intentionally keeping seats limited to 70 to allow for in-depth conversations and quality networking on the day. \n🕣 8:30 AM – 5:00 PM    📍 Kitchen59 & Rooftop59\, Sofia    👥 70 seats only    🗣 In English \n\n\n🎟️ Get Your Ticket → \n\n\nIn collaboration with  ProCredit Bank Bulgaria \n\n\n\n\n\n🎤 \n12 Sessions Across the Day \n5 lectures\, 4 rapid-fire talks\, 2 panel discussions\, and 1 leader interview. \n\n\n🍽️ \nCatered All Day \nPastries\, lunch\, refreshments\, and cocktails on the rooftop — all included. \n\n\n✨ \nCurated & Capped at 70 \nMarketers\, founders\, agency leaders\, and in-house pros — built for real connection. \n\n\n\n\nTHE EVENT \n\nA full day designed for marketers who want more than slide decks\nWhether you’re building a team\, thinking about starting a business or scaling one\, navigating the agency world\, or simply trying to stay ahead in a fast-changing industry — this event was built for you. \nOver the course of the day\, you’ll hear from a carefully curated lineup of marketing leaders\, agency veterans\, entrepreneurs\, community builders\, and brand strategists — each bringing a distinct perspective shaped by real-world experience. These are practitioners\, not theorists. \nThe lectures dive into the topics shaping modern marketing leadership: winning at managing team dynamics\, what it actually takes to build influence without authority\, managing cross-boundary teams\, and engineering personal peak performance. Expect candid\, practical sessions designed to challenge assumptions and give you tools you can use immediately. \nThe panels bring together voices from across the industry — agency professionals\, founders\, and community leaders — for honest\, unscripted conversations about thriving in agency environments\, starting a business as a marketer\, and how community can become one of the most powerful levers in your marketing strategy. \nThe interview (a new format we’re introducing just for this event) goes one-on-one with a senior marketing executive\, offering a rare look at how marketing is practised at scale inside a major organisation — the decisions\, the trade-offs\, and the lessons that don’t usually make it into conference talks. \nBeyond the programme itself\, the event is designed with connection in mind. From the morning coffee to the closing rooftop cocktail party\, there’s ample space to meet peers\, swap ideas\, and build relationships that last well beyond the day itself. \n\n\n\n\nTHE DAY AT A GLANCE \n\nThe full event schedule\nThree programmed tracks plus a closing rooftop cocktail party — designed so the day flows naturally from learning to conversation. \n\n\n\n\n\n\n\n\n08:30 – 09:30   Welcoming guests · arrival\, registration\, badges & gift bags \n09:30 – 11:00   Leadership Track · 4 sessions \n11:00 – 11:30   Coffee Break \n11:30 – 12:30   Career & Entrepreneurship Track · 4 sessions \n12:30 – 14:00   Lunch Break \n14:00 – 15:30   Stories From the Women Who Walk the Path · 2 panels + 1 interview \n15:30 – 17:00   Rooftop Cocktail Party · networking on Rooftop59 \n\n\n\n\n\n\n★ LEADERSHIP TRACK · 09:30 – 11:00 \n\n\nFour sessions on what it really takes to lead\nFrom challenging the “command and control” myth to running cross-continent teams\, leading performance teams with the same clarity you bring to your campaigns\, and engineering personal peak performance — four leaders sharing what they’ve learned in the trenches. \n\n\n\nLECTURE · 20 MIN \nThe Anti-Boss Approach to Leadership \n⏱ 20 min  ·  Bethan Vincent — Founder & Managing Partner at Open Velocity \n\nLeadership is often framed as a linear progression: climb high enough\, gain authority\, tell people what to do. Yet anyone who has actually led a team knows that helping humans achieve their goals is not that simple. In this session\, Bethan challenges the persistent myth of “command and control” leadership and offers a more human\, resilient alternative grounded in trust\, clarity\, and intelligent autonomy. \nDrawing on her experience as a marketing director\, founder\, and strategic adviser to fast-scaling companies\, Bethan shares candid lessons learned from leading diverse teams and collaborating with senior clients across high-stakes environments. She explores why the instinct to tighten control almost always backfires\, how self-doubt shows up even for experienced leaders\, and why being “soft” and being ineffective are not the same thing. \n\n\nAttendees will leave with: \n→ Practical ways to set direction without slipping into micromanagement \n→ The difference between coaching and commanding — and when each belongs \n→ How to build an environment where people take ownership because they want to\, not because they fear the consequences \n→ A reminder that leadership isn’t a trait you either have or don’t — it’s a learned skill anyone can develop \n\n\nAbout Bethan: Founder and Managing Partner of Open Velocity\, a strategic marketing consultancy for high-growth\, tech-led businesses. With over a decade in senior marketing roles\, Bethan has led successful go-to-market strategies\, repositioned brands\, and built high-performing teams across competitive global markets. A serial founder herself — including a B2C coffee business and a sustainability certification platform — she brings an entrepreneurial mindset to helping others grow with clarity\, confidence\, and commercial focus. \n\n\n\n\nLECTURE · 20 MIN \nLeading Without Borders: Lessons from the Trenches of International Team Management \n⏱ 20 min  ·  Hristina (Tina) Mangelova — VP of SEO & AI Optimization at MissionOne Media (BarkleyOKRP) \n\nWhat does it really take to lead a team scattered across time zones\, cultures\, and continents? In this talk\, Tina shares hard-won lessons from building and managing cross-continent teams — how to earn trust when you can’t share a coffee\, how to build a sense of community among people who’ve never met face-to-face\, and the discipline of communicating with clarity and intention. \nTina will explore what remote female leadership looks like in practice\, how to create genuine mentorship relationships across distance\, and the art of managing up when your manager is time zones away. Along the way\, she’ll challenge the assumption that authority requires proximity — and make the case that the best long-distance leaders lead through influence\, clarity\, and care rather than control. \n\n\nAttendees will leave with: \n→ A framework for remote leadership grounded in influence\, clarity\, and care — not control \n→ Practical ways to build genuine mentorship across distance \n→ The art of managing up when your manager is time zones away \n→ A more intentional approach to leading people you may rarely meet in person \n\n\nAbout Tina: VP of SEO & AI Optimization at MissionOne Media\, a BarkleyOKRP division\, where she leads the evolution of organic search in the AI era. With 10 years across agency and in-house roles\, she specialises in the intersection of technical SEO\, content strategy\, and emerging AI technologies. Bulgarian-born and US-trained\, Tina has built her career on SEO’s interdisciplinary nature — blending technical expertise\, creative strategy\, and user-centric thinking. She’s previously presented at SerpConf\, hosted webinars with Oncrawl\, and shared insights on industry podcasts. \n\n\n\n\nLECTURE · 20 MIN \nThe Team Performance Stack: Leading Your People with the Same Confidence You Bring to Your Campaigns \n⏱ 20 min  ·  Marina Cholakova — Head of Search\, Data Analysis & Paid Ads at Franchise Fame & Leads to Fame \n\nThe best performance marketers don’t guess. They build systems\, read signals\, and make decisions with clarity — because the data tells them where to focus before problems become expensive. So what if you led your team the same way? \nEvery performance marketer knows the rule: if you’re not tracking it\, you can’t improve it. Yet most of us step into team leadership and quietly abandon that instinct — relying on gut feel\, one-to-ones that go in circles\, and the hope that if something were really wrong\, we’d know. We usually don’t. Not until someone quits. \nIn this session\, Marina translates the analytical instincts that make great marketers great into a practical leadership framework: the Team Performance Stack. A simple set of signals — not surveillance\, not micromanagement or spreadsheets — that tells you who on your team is thriving\, who needs support\, and where your energy as a leader will have the most impact. \nShe’ll also tackle one of the most overlooked challenges facing modern marketing leaders: the blended team. Because full-time employees and freelance contributors are not the same\, they are not motivated by the same things\, and tracking them with the same lens means missing what matters for both. \n\n\nAttendees will leave with: \n→ The Team Performance Stack — a simple set of leadership signals (not surveillance\, not micromanagement) \n→ A clear view of who’s thriving\, who needs support\, and where your energy will have the most impact \n→ A framework for leading blended teams of full-time and freelance contributors without flattening what motivates each \n→ Tools you can apply whether you’re leading three people or thirty\, in-house or across the globe \n\n\nAbout Marina: A performance marketing leader with 15+ years of experience in SEO\, paid ads\, and team scaling. Marina helped build one of Bulgaria’s first and biggest in-house SEO teams — recruiting\, training\, and mentoring people who’ve since grown into leadership roles of their own. Today\, she leads Search\, Data Analysis\, and Paid Ads at Franchise Fame & Leads to Fame\, delivering multichannel growth for clients worldwide. Her teams describe her as a “machine” of professionalism\, and her cultures as high-performance environments fuelled by curiosity and feedback. \n\n\n\n\n🔥 RAPID-FIRE TALK · 10 MIN \nThe High-Conversion Leader: Engineering Personal Peak Performance \n⏱ <10 min  ·  Dr. Julika Novkova\, PhD — Business Psychologist & Founder of Juls’ Psychology \n\nA sharp 10-minute distillation of how leaders can stay connected to meaning under pressure. Julika brings the tools she’s developed to help leaders find personal meaning through their work without losing themselves — practical\, sharp\, and built for the marketers and founders in the room who are leading through change. \n\nAbout Julika: Dr. Julika Novkova\, PhD is a business psychologist\, founder of Juls’ Psychology\, and the creator of the InnovaCeption model. With 15+ years of experience in business psychology\, she helps leaders transform “powerlessness and lack of control” into opportunities for growth through personalised tools for self-empowerment and self-structuring. Her core belief: the most important resource for success is YOU — and the goal is to burn with passion for your ideas without burning out in your work. \n\n\n\n\n\n\n★ CAREER & ENTREPRENEURSHIP TRACK · 11:30 – 12:30 \n\n\nFour sessions on building the career — and the business — you actually want\nFrom reigniting your creativity to designing your dream job and building a business that scales — practical frameworks from people who’ve done it. \n\n\n\nLECTURE · 15 MIN \nPress Play on Your Marketing Career: A Framework for Turning Chaos into Curiosity \n⏱ 15 min  ·  Rita Cidre — Head of Customer Education and Community at Semrush \n\nModern marketing has never been more complex — or more chaotic. We optimize everything for performance and efficiency\, but somewhere along the way\, something essential disappeared: our curiosity. \nIn this talk\, marketing strategist and future-of-work thinker Rita Cidre explores the Play Gap — the growing distance between the creative energy professionals start their careers with and the heaviness that can set in over time. Drawing on two decades of experience with brands like Zillow\, NPR\, TIME\, and Qualtrics\, Rita shares how burnout led her to one driving question: why do some marketers thrive creatively while others slowly lose their spark? \n\n\nAttendees will leave with: \n→ A new way to spot the early signs of creative burnout — in yourself and your team \n→ A framework for reframing chaos as a source of curiosity\, not exhaustion \n→ Practical ways to bring play back into a high-performance career \n→ Lessons drawn from two decades inside some of the world’s most demanding marketing teams \n\n\nAbout Rita: A marketing strategist\, educator\, and future-of-work thinker who has spent two decades leading marketing teams for brands like Zillow\, NPR\, TIME\, and Qualtrics — and teaching at universities from Harvard to NYC to WU in Vienna. After experiencing burnout firsthand\, she became obsessed with a single question: why do some people thrive creatively at work while others lose their spark? Today\, as a podcaster\, speaker\, and Head of Customer Education and Community at Semrush\, she helps ambitious professionals reconnect with the curiosity that makes work meaningful. \n\n\n\n\n🔥 RAPID-FIRE TALK · 10 MIN \nDesign Your Dream Job \n⏱ <10 min  ·  Diana Racheva — Erickson-Certified Professional Coach & Enterprise Agile Coach \n\nWhat if you stopped searching for the perfect job and started designing it? \nDiscover how Design Thinking principles can help you reframe career questions\, explore new possibilities\, and take small\, practical steps toward work that truly fits you. For those ready to move from waiting to creating. \n\nAbout Diana: Diana has over 20 years of experience leading teams\, projects\, and organizational transformations — focusing not only on processes and systems\, but on how people grow through change. As a Scrum Master\, Enterprise Agile Coach\, and certified Erickson Coaching International professional coach\, she works at the intersection of continuous improvement\, authentic leadership\, and organizational transformation\, building cultures where people feel seen\, valued\, and engaged. \n\n\n\n\nLECTURE · 15 MIN \nHow to Start a Business That Scales: Lessons from Businesses I’ve Started and Mentored \n⏱ 15 min  ·  Vyara Stefcheva — Entrepreneur\, Marketing Strategist & Exited Agency Founder \n\nA practical session drawing on Vyara’s three vantage points — founder\, agency leader\, and educator — distilling what she’s learned across building\, scaling\, and selling a marketing business\, and from mentoring dozens of other founders along the way. \nExpect honest reflections on what works\, what breaks\, and what only the people who’ve done it know — the early decisions that compound\, the ones that quietly cost you\, and the difference between a business that grows and one that scales. \n\nAbout Vyara: An entrepreneur\, marketing strategist\, and exited agency founder\, having successfully built and sold Zahara Consult\, a marketing agency serving clients across three continents. She’s developed growth strategies for brands including Wacom\, Binance\, Postbank\, Aroma\, BSB\, and Radina Group\, among others. Alongside her entrepreneurial work\, Vyara is a sought-after lecturer at SoftUni and Finance Academy\, training thousands of entrepreneurs and marketers each year. Today\, she mentors founders through her Mastermind program\, helping them achieve clear\, measurable growth and make smarter strategic decisions. \n\n\n\n\n🔥 RAPID-FIRE TALK · 10 MIN \nThe Revenue Leak Audit: 5 Questions Every Founder Must Answer \n⏱ 10 min  ·  Silyana Bojilova — Business Growth Consultant & Founder of RevenueLab \n \nMost people who step into entrepreneurship don’t have a growth problem. They have a revenue leak — and it’s quietly draining the business they’ve worked so hard to build. \nIn this session\, Silyana Bojilova brings a 5-question diagnostic built from working with founder-led businesses across industries — and turns it into a live exercise. Scan the QR code\, answer the questions\, get your result in real time. No slides to copy down — just a clear picture of where your business is losing money\, and what to do about it first. \n \n\nAttendees will leave with: \n→ A quick mini revenue-leak diagnosis — done during the session\, on their phone \n→ The 5 most common places founder-led businesses silently lose revenue \n→ One concrete action to take this week \n→ An invitation to a free in-depth diagnostic session with Silyana — for those ready to go further \n\n \nAbout Silyana: Founder of RevenueLab and creator of the NEBULA 360™ business diagnostic methodology. With 17+ years across startups and scale-ups as COO\, Head of Customer Support\, and Product Owner\, Silyana now works with entrepreneurs who are good at what they do but losing revenue in the gaps they can’t yet see. She helps them find it — and fix it. \n\n\n\n\n\n\n★ STORIES FROM THE WOMEN WHO WALK THE PATH · 14:00 – 15:30 \n\n\nTwo panels and one in-depth interview\nThe afternoon block is built for honest\, unscripted conversation — the kind you can’t get from a slide deck. Two panels with founders and community builders\, plus our first-ever live interview with a senior marketing executive. \n\n\n\n💬 PANEL DISCUSSION · ~25 MIN \nCommunity as a Lever for Marketing and Beyond \nWith Delyana Samolova\, Ekaterina Ancheva\, and Stefy Krushkelova \n\nCommunities have quietly become one of the most powerful — and most underestimated — drivers of trust\, influence\, and real business results. In this panel\, we sit down with the people building them in Bulgaria to unpack what works\, what’s misunderstood\, and how community has become a strategic lever rather than a marketing nice-to-have. \nExpect a candid\, unscripted conversation about how to grow a community that compounds over time\, the difference between an audience and a community\, and where community fits into the wider marketing strategy of brands serious about trust. \n\n\nDelyana Samolova — CEO & Co-founder at SocialMama | Founding Member of Mamapreneur. A marketer and entrepreneur with a solid economic background from Germany and nearly a decade of experience as a Social Listening Expert. Having spent years analysing digital conversations and consumer behaviour\, she transitioned her expertise into a powerful mission: transforming the motherhood experience through connection. Delyana is the founder of Mamapreneur\, a thriving community for mothers in business\, and the creator of SocialMama — a mobile application designed to eliminate social isolation and help mothers build authentic friendships and supportive networks. Ahead of its highly anticipated launch\, SocialMama already boasts a waitlist of nearly 300 mothers eager to connect. A proud mother of a three-year-old girl herself\, Delyana is deeply passionate about the strategic power of community as a driver of trust\, peer support\, and real-world impact. \nEkaterina Ancheva — Head of Identity and Communications at UniCredit Bulbank. She has over 15 years of experience in internal communications\, integrated communications\, corporate reputation management\, strategic planning\, digital channels\, and event management. Ekaterina is a member of the communications group of the Council of Women in Business in Bulgaria\, where she also served as Chairperson from 2019 to 2022\, and a member of the Bulgarian Public Relations Society (BDVO) since 2019. \nStefy Krushkelova — Founder of NOVARA Consulting\, bringing 14+ years across marketing\, sales\, partnerships\, and communications\, with a 6+ year focus on building online brand communities that drive retention and long-term revenue for e-commerce brands across the US\, UK\, and Australia. Currently pursuing an MSc in Cognitive Science\, grounding her work in how people process information and make decisions. \n\n\n\n\n\n💬 PANEL DISCUSSION · ~25 MIN \nStarting a Business as a Marketer — Lessons Learned \nWith Zhenya Dimitrova\, Teodora Ivanova\, and Fatima Mergaby \n\nWhat does it actually take to build a business when your background is marketing? In this panel\, three founders share the unfiltered version — the early decisions\, the hard pivots\, and the lessons you only learn by doing. \nExpect candid stories about the leap from marketer to founder\, the marketing levers that actually move the needle in early-stage businesses\, and the mindset shifts no one warns you about. \n\n\nZhenya Dimitrova — Co-founder of Momfident\, a mobile app making psychological support accessible to every mother. A social entrepreneur with 8+ years of experience and a former Sales and Marketing Director in international education\, Zhenya combines science\, technology\, and business to address real social challenges — including leading the first large-scale psychological study among young mothers in Bulgaria. \nTeodora Ivanova — Co-founder and CMO of Skillsome\, where she applies marketing as a tool for behavior change to close the gap between what schools teach and what real life demands. Trained in Stuttgart in Advertising & Marketing Communications\, Teodora’s “scenic route” through customer service\, project management\, business coaching\, and event management gives her a rare 360° view of customer psychology\, execution\, and human growth. \nFatima Mergaby — Founder of Randum Goodies\, a woman-owned Bulgarian brand creating high-quality\, functional gear made for adventure\, winter sports\, and everyday movement. A long-standing member of our community\, Fatima brings the perspective of building a product brand from scratch — design\, supply\, storytelling\, and all. \n\n\n\n\n\n🎙 LIVE INTERVIEW · ~30 MIN · NEW FORMAT \nInterview with an Enterprise Marketing Leader \nWith Yana Durzheva — Head of Retail Marketing at ProCredit Bank Bulgaria \n\nA new format we’re introducing just for this event — a candid\, one-on-one interview offering a rare look at how marketing is practised at scale inside a major organisation. The decisions\, the trade-offs\, and the lessons that don’t usually make it into conference talks. \n“Marketing should go beyond selling — it should create trust\, deliver value\, and build lasting connections.” — Yana Durzheva \n\nAbout Yana: Head of Retail Marketing at ProCredit Bank Bulgaria\, where she leads a team responsible for acquisition\, activation\, and retention with a strong focus on digital transformation\, CRM\, and customer experience. Her work sits at the intersection of data and creativity. Yana’s career has been shaped by a deep interest in understanding people and building marketing strategies that truly resonate — across performance\, lifecycle\, and brand. Today\, she works closely with cross-functional teams across Bulgaria and Greece\, aligning local initiatives with the broader group vision. \n\n\n\n\n\n\n15:30 – 17:00 \nRooftop Cocktail Party 🌇\nA full hour and a half on Rooftop59 — open-air\, 360° views of Sofia and Vitosha mountain\, seasonal cocktails\, food\, and the kind of conversations that turn a day of ideas into the relationships that actually compound. \n\n\n\nWHAT YOUR TICKET INCLUDES \n\nEverything covered in your ticket\n\n\nThe Programme \n✓   Front-row seat to 5+ hours of lectures\, panels\, and our first-ever live interview \n✓   Video recordings of every session\, delivered by email after the event \n✓   Post-conference rooftop cocktail party at Rooftop59 \n✓   Professional photos from the event \n\n\nFood & Drinks (All Day) \n✓   Four catered breaks — pastries on arrival\, lunch\, refreshments\, and rooftop catering \n✓   Coffee and soft drinks available at every break \n✓   Drink vouchers for the rooftop cocktail party \n\n\nSwag & Networking \n✓   Gift bag with our new community swag\, plus swag and gifts from sponsors \n✓   Networking with 70+ attendees — speakers\, founders\, in-house leaders\, and agency professionals — all day long\, in line with our community’s code of conduct \n\n\n\n\nTHE VENUE \n\nKitchen59 & Rooftop59\nKitchen59 is more than a hotel or a restaurant — it’s an ecosystem of creativity where talented people\, passion for food\, and unforgettable experiences meet. Located in Sofia’s Hipodruma district\, the venue brings together event spaces\, a world-class restaurant (Talents)\, and co-working floors under one roof. \nThe closing cocktail party takes place at Rooftop59 — an open-air rooftop bar with a 360° view of Sofia and Vitosha mountain\, complete with a pool\, seasonal cocktails\, and a relaxed atmosphere that makes it one of the most beloved spots in the city. \n\n\nKitchen59 \nConference space & Rooftop59 cocktail bar \n📍   bul. Tsar Boris III 59\, Hipodruma district\, Sofia\, Bulgaria \n📅   Saturday\, 20 June 2026 \n🕣   8:30 AM – 5:00 PM (programme + rooftop party) \n🌐   kitchen59.bg → \n\n\n\n\n\nPARTNERS & SPONSORS \n\nThis event is made possible with the support of\n\n\n\n🤝 COMMUNITY PARTNER — WOMEN IN MARKETING – BULGARIA \nProCredit Bank Bulgaria \nModern\, Development-Oriented Banking · Celebrating 25 Years \nProCredit Bank is a modern\, secure\, and fast-growing German development-oriented bank\, part of the international ProCredit Group. The bank’s philosophy is built on transparency and honesty — their experts understand the real needs of both households and businesses\, enabling customers to make informed financial decisions and plan their future with confidence through clear and straightforward communication. \nProCredit Bank is strongly committed to sustainable development and invests in digital services to make everyday banking operations simple\, fast\, and convenient — enabling customers to manage their finances with ease. \nVisit procreditbank.bg → \n\n\n\n\n★ SPONSOR SLOT — OPEN \nYour Brand Could Be Here \nReach 70 carefully curated marketers\, founders\, and business leaders at our most ambitious event yet. Sponsorship slots are limited. \nBecome a Sponsor → \n\n\n\n\n★ SPONSOR SLOT — OPEN \nYour Brand Could Be Here \nConnect your brand with a senior marketing audience and gain visibility across our channels\, event materials\, and post-event content. \nBecome a Sponsor → \n\n\n\n\n\nMEDIA PARTNERS \n\nOur media partners\n\n\n\n\n\n🗞 MEDIA PARTNER \nCourageous Coaches \nCourageous Coaches is the first coaching platform in Bulgaria dedicated to helping people and organizations grow with awareness\, creativity\, and humanity through professional coaching. \n\n\nFounded by certified coaches and active members of the International Coaching Federation — Diana Racheva\, Aneliya Manolova\, and Vasya Vankova — the platform creates transformational learning experiences that foster deep professional and organizational growth. \nRooted in the belief that real change begins within\, Courageous Coaches supports individuals and teams in building emotional agility\, authentic connection\, and courageous leadership. The platform combines a human-centered\, solution-focused approach with measurable impact\, creating space for meaningful development\, conscious leadership\, and lasting cultural transformation. \nRead less ↑\n\nRead more ↓\nVisit courageouscoaches.com → \n\n\n\n\n🗞 MEDIA PARTNER \nSofia Expats Community \nSofia Expats is a weekly newsletter and go-to resource for English-friendly events\, activities\, and culture tips for expats and internationally-minded locals. \nJoin at sofiaexpats.com → \n\n\n\n\n🗞 MEDIA PARTNER \nFinance Academy \nFinance Academy is a national leader in education focused on personal finance\, investing\, business\, and accounting. The organization also runs a Mastermind program led by Vyara Stefcheva\, designed to help entrepreneurs build and grow their businesses while providing mentorship and strategic guidance throughout their entrepreneurial journey. \nExplore the academy → \n\n\n\n\n\n\n\n\n\n🗞 MEDIA PARTNER \nCouncil of Women in Business in Bulgaria \nThe Council of Women in Business in Bulgaria is a public-benefit association dedicated to promoting best practices and programmes for the professional development of women in small and medium business and their advancement into management positions. \n\n\nThe Council supports young professionals in realising their potential in Bulgaria and develops projects aimed at strengthening businesses and nurturing talent across a range of industries. With 240 corporate and individual members\, the association brings together leading managers with extensive experience in management\, corporate culture\, technology\, and education — all of whom stand behind the Council’s initiatives with their name and expertise. \nRead less ↑\n\nRead more ↓\nVisit womeninbusiness.bg → \n\n\n\n\n🗞 MEDIA PARTNER \nBulgarian Public Relations Society (BDVO) \nThe Bulgarian Public Relations Society (BDVO) is Bulgaria’s first national organisation in the field of Public Relations\, uniting PR practitioners\, lecturers\, and students. Founded as a meeting point for all current and future communications experts\, the Society fosters professional development\, ethical standards\, and collaboration across the Bulgarian PR community. \nVisit bdvo.org → \n\n\n\n\n\n\n🗞 CALL FOR MEDIA PARTNERS \nHelp us spread the word — partner with us \nWe’re looking to collaborate with media outlets\, digital platforms\, podcasts\, and content creators who share our mission to spotlight women in marketing\, leadership\, and entrepreneurship. \n→   Visibility across our website\, LinkedIn\, and event materials \n→   Behind-the-scenes access to speakers\, panelists\, and our community \n→   Complimentary access for your editorial team to cover the event \n→   Membership in a growing regional community empowering women in marketing and tech \nBecome a Media Partner → \n\n\n\n\n\nTHE COMMUNITY BEHIND THIS EVENT \n\n\n🇧🇬 COMMUNITY \nWomen in Marketing – Bulgaria \nWomen in Marketing – Bulgaria (WiM-BG) is a registered Foundation dedicated to empowering\, supporting\, and uniting women in the marketing field across Bulgaria. \nFounded by Lazarina Stoy\, WiM-BG was born from a desire to create a space where Bulgarian women in marketing can network\, share challenges and wins\, and grow together. What started as a Slack community has quickly grown into a thriving network that brings members together both digitally and through in-person events across Bulgaria — and now beyond. \nThe community offers exclusive member events including networking dinners with expert panelists\, mini-conferences with educational presentations\, a mentorship programme\, and career advancement support. \nLearn more about Women in Marketing – Bulgaria → \n\n\n\n\n📋 CODE OF CONDUCT \nAll attendees must adhere to our code of conduct \nWe are committed to providing a welcoming\, inclusive\, and harassment-free experience for everyone. By attending this event\, you agree to follow the code of conduct of Women in Marketing – Bulgaria: \n→   Women in Marketing – Bulgaria Code of Conduct \n\n\n\n\nJOIN US ON 20 JUNE 2026 \nOnly 70 seats — make sure one of them is yours\nA full day of practical leadership\, real entrepreneurship stories\, and the kind of conversations that only happen in a room kept this small on purpose. \n🎟️ Get Your Ticket → \n\n\n\nQuestions? Email us at team@womeninmarketing.bg
URL:https://www.womeninmarketing.bg/event/leadership-and-entrepreneurship-in-marketing-mini-conference-003/
LOCATION:Kitchen 59 and Rooftop 59\, Tsar Boris III 59\, Sofia\, Sofia-city\, Bulgaria
CATEGORIES:Mini Conference
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/06/mini-conference-003-event-banner.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260702T190000
DTEND;TZID=Europe/Sofia:20260702T200000
DTSTAMP:20260723T072501Z
CREATED:20260612T170244Z
LAST-MODIFIED:20260723T072501Z
UID:2624-1783018800-1783022400@www.womeninmarketing.bg
SUMMARY:Community Workshop #7: Google Ads Crash Course: The Marketer's Guide - Start Smart\, Avoid the Traps
DESCRIPTION:About this session\n\n\n\nA hands-on\, no-fluff session that gives marketers a clear\, practical foundation in Google Ads — so you can launch smarter\, spend more efficiently\, and stop making the mistakes that quietly drain your budget. \n\n\n\nDuration: ~60 minutes  \n\n\n\nSuitable for: Marketers with digital marketing experience who want to understand how Google Ads works and how to use it effectively \n\n\n\n\n\n\n\nWhat we’ll cover: \n\n\n\n\nHow Google Ads works — the auction model\, Ad Rank\, and Quality Score; why the highest bid doesn’t always win and how ad quality reduces costs\n\n\n\nGoogle Ads vs. Meta Ads — the difference between capturing demand and creating demand\, and how the two channels work together in the marketing funnel\n\n\n\nCampaign types — Search\, Shopping\, Video\, Display\, Demand Gen\, and Performance Max; when to use each and why you should start with Search only\n\n\n\nKeywords and Match Types — the difference between Broad\, Phrase\, and Exact Match; how to avoid the most common mistake (Broad Match with a small budget) and why negative keywords are just as important\n\n\n\nBudget and bidding strategies — the Rule of Two (a quick test for ad profitability)\, minimum budget\, and when to use Maximize Conversions vs. Target CPA\n\n\n\nWriting effective ads — the structure of a Responsive Search Ad\, 5 rules for high performance\, and why Ad Strength is not a performance metric\n\n\n\nTop 8 costly mistakes — from missing conversion tracking to blindly following Google’s recommendations\n\n\n\nHow to launch and optimise — a step-by-step launch checklist and a weekly/monthly/quarterly optimisation plan\n\n\n\nMetrics that actually matter — ROAS\, Impression Share\, Quality Score\, and why you should ignore Optimisation Score\n\n\n\n\n\n\n\n\nWhat participants will take away: a practical framework for building Google Ads campaigns\, a clear understanding of which mistakes to avoid\, and a concrete action plan — whether they manage campaigns themselves or work with an agency. \n\n\n\nAbout the speaker\n\n\n\nNadya Koseva is a Growth Marketing Manager with over 15 years of experience in PPC strategy\, performance optimization\, and acquisition growth for SaaS and digitally-oriented companies. \n\n\n\nHer career spans work at a UK-based agency (The Brains) and in-house roles at companies such as Studio Moderna\, Trading 212\, Advent Group\, and Hostify\, giving her an end-to-end perspective on how performance marketing works — from campaign structure and conversion tracking to optimization and reporting. \n\n\n\nShe currently works as Growth Marketing Manager at Hostify — a short-term rental management platform used by thousands of property managers worldwide.
URL:https://www.womeninmarketing.bg/event/community-workshop-7-google-ads-crash-course-the-marketers-guide-start-smart-avoid-the-traps/
LOCATION:Sofia-city
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/nadya-koseva.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260716T190000
DTEND;TZID=Europe/Sofia:20260716T200000
DTSTAMP:20260612T170346Z
CREATED:20260120T182907Z
LAST-MODIFIED:20260612T170346Z
UID:2273-1784228400-1784232000@www.womeninmarketing.bg
SUMMARY:Community Workshop #8: Repositioning from B2C to B2B: How a consumer brand redefined its identity
DESCRIPTION:About this session\n\n\n\nThis workshop explores the real-world case study of TP-Link\, a global leader in consumer networking\, and its strategic repositioning into the B2B and SMB space.Participants will gain an inside look at how a well-established consumer brand redefined its identity\, messaging\, and go-to-market approach to successfully address business audiences\, without losing the core strengths that made it a market leader.We will walk through the key strategic decisions behind the transformation\, the challenges and hiccups along the way\, and the best practices that ultimately drove success. The session will also highlight practical lessons and frameworks applicable to brands navigating repositioning\, category expansion\, or audience shifts. \n\n\n\nAbout the speaker\n\n\n\n PR and marketing expert with over 5 years of experience in building successful communication strategies for various brands and events. My professional path went through an agency\, an industry organization and a leading technology company\, which gave me an insight into both the corporate and agency side of communications. I have also successfully managed the media presence of international conferences in the automotive industry. I have worked on both B2B and B2C campaigns\, with a focus on media and strategic positioning and effective storytelling.
URL:https://www.womeninmarketing.bg/event/community-workshop-7-repositioning-from-b2c-to-b2b-how-a-consumer-brand-redefined-its-identity/
LOCATION:Sofia-city
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/teodora.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260827T190000
DTEND;TZID=Europe/Sofia:20260827T223000
DTSTAMP:20260811T082849Z
CREATED:20260723T083632Z
LAST-MODIFIED:20260811T082849Z
UID:2844-1787857200-1787869800@www.womeninmarketing.bg
SUMMARY:Networking Dinner #006 — Agency Life: Challenges\, Communication\, Trust (Varna)
DESCRIPTION:About this dinner\n\n\n\nJoin Women in Marketing – Bulgaria for our sixth community networking dinner — an intimate evening in Varna built around honest conversation about agency life. Over dinner we’ll dig into the realities of building and working in agencies: the everyday challenges\, how we communicate through them\, and how trust is earned and kept — between teams\, clients\, and partners. \n\n\n\nTopic of the evening: Agency Life — Challenges\, Communication\, Trust. \n\n\n\n✅ Speakers and venue confirmed. Two Varna-based marketing leaders join us at The Social Teahouse. Seats are strictly limited to 20\, so we recommend securing your ticket early. \n\n\n\n\n\n\n\nEvent details: \n\n\n\n\nDate: Thursday\, 27 August 2026\n\n\n\nTime: 19:00 – 22:30 (Sofia)\n\n\n\nCity: Varna\n\n\n\nVenue: The Social Teahouse\n\n\n\nSpeakers: Dimi Ilieva & Mariyana Nenova\n\n\n\nSeats: Limited to 20\n\n\n\nIncluded: A three-course dinner with appetisers\, plus wine & soft drinks — all covered by your ticket\n\n\n\nWho it’s for: agency reps\, freelancers\, self-employed marketers\n\n\n\n\n\n\n\n\nMeet the speakers\n\n\n\n\n\n\n\nDimi Ilieva Fractional CMO & Executive Coach · Business Coaches Ltd. \n\n“From Vendor to Trusted Advisor: How Agencies Earn a Seat at the Strategy Table” \nClients say they want strategic partners\, yet too often agencies are treated as vendors — briefed late and judged on deliverables. Drawing on 20+ years leading in-house teams and managing agencies across markets\, Dimi shares the trust-building behaviours that turn a supplier into an advisor\, how to navigate hard conversations\, and how to speak the language of business outcomes. \nThe takeaway: the most valuable agencies are the ones clients invite into the room before the brief is even written. \nView profile → \n\n\n\n\nMariyana Nenova Founder · AD VISION \n\n“Winning Clients Over: The Soft Skills That Save Deals” \nCampaigns are rarely why a client leaves — how you handle the difficult conversations usually is. Mariyana built her agency\, AD VISION\, from the ground up\, and shares three real stories from the front line: naming your value before a competitor repackages it\, holding the line calmly when your expertise is questioned\, and turning your own mistake into the moment a client trusts you most — each with practical questions to ask yourself. \nThe takeaway: deals aren’t saved by a better campaign\, but by a clear name for the work\, a calm “no”\, and one piece of empathy at the right moment. \nView profile →  ·  Website → \n\n\n\n\n\n\n\n\n\nThe venue: The Social Teahouse\n\n\n\nWe’re hosting this dinner at The Social Teahouse in Varna — and the choice is deliberate. The Social Teahouse is a social enterprise built on a simple\, powerful idea: “We don’t hire people to make tea. We make tea to hire people.” The teahouse is a first workplace for young people who grew up in Bulgaria’s state-care system — and especially young women — helping them build professional skills\, confidence\, and a path to an independent\, dignified life through employment and mentorship. \n\n\n\nThat mission sits close to our own. Women in Marketing – Bulgaria exists to support\, empower\, and connect women through community and mentorship — so a dinner about how we grow professionally belongs in a place doing exactly that for young women who need it most. Any funds remaining from this dinner will be donated to The Social Teahouse to support their work. \n\n\n\n🍽️ The menu. We’ll enjoy a three-course set menu with appetisers\, wine and soft drinks — all covered by your ticket. Nearer the date\, ticket-holders will receive a short form to choose from the menu options so everything is ready for you on the night. \n\n\n\n\nGet your ticket →\n\n\n\n\n\n\n\n\nOur networking dinner sponsor\n\n\n\n\n★ Networking Dinner Sponsor \n \nLocal Fame \nOnline Marketing Experts · Franchise Growth & Multi-Location Expansion \nLocal Fame is an award-winning global digital marketing agency specializing in franchise growth and multi-location brand expansion. Founded in 2014\, it has grown from a team of 3 into more than 50 experts across Europe\, the US\, and Australia\, supporting brands in over 50 countries. \nLed by Founder & CEO Dani Peleva — a best-selling author and franchise marketing expert with 12+ years of experience — Local Fame combines performance-driven organic\, local\, and AI-enhanced search\, paid advertising\, and marketing automation to help franchisors recruit franchisees\, drive local lead generation\, and scale across thousands of locations worldwide. \nVisit localfame.com → \n\n\n\n\nOur community partner\n\n\n\n\n🤝 Community Partner — Women in Marketing – Bulgaria \nProCredit Bank \nModern\, Development-Oriented Banking \nProCredit Bank is a modern\, secure\, and fast-growing German development-oriented bank\, part of the international ProCredit Group. Built on transparency and honesty\, its experts understand the real needs of both households and businesses\, helping customers make informed financial decisions through clear\, straightforward communication. \nVisit procreditbank.bg →
URL:https://www.womeninmarketing.bg/event/networking-dinner-006-agency-life-varna-august-2026/
LOCATION:Sofia-city
CATEGORIES:Networking Dinner
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/07/networking-dinner-006-agency-life-1.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260924T190000
DTEND;TZID=Europe/Sofia:20260924T200000
DTSTAMP:20260908T074011Z
CREATED:20260725T164728Z
LAST-MODIFIED:20260908T074011Z
UID:2859-1790276400-1790280000@www.womeninmarketing.bg
SUMMARY:Community Workshop #9: From Firefighting to Flow — 4 steps to get 15 hours back of your week
DESCRIPTION:About this session\n\n\n\nMost founders don’t have a time problem. They have a firefighting problem — and it’s costing them 15 hours a week. \n\n\n\nYou’re good at what you do. That’s exactly why your calendar is full of things only you seem able to handle. This is a working session\, not a talk — in 45 focused minutes you’ll dump everything off your head\, score it\, kill what doesn’t deserve you\, and rebuild your day around the work that actually pays. \n\n\n\nFormat: a 40-minute presentation followed by a 20-minute live Q&A. \n\n\n\nSuitable for: founders\, entrepreneurs\, freelancers\, and busy marketers who are good at what they do but time-poor — and tired of a calendar that runs them instead of the other way around. \n\n\n\nLanguage: English \n\n\n\n\n\n\n\nThe four steps we’ll work through: \n\n\n\n\nBraindump — get everything that eats your week out of your head and onto the page\n\n\n\nScore it — separate what drains you from what you’re actually built for\n\n\n\nRecover the hours — discover how much time you can realistically get back\n\n\n\nRebuild the day — non-negotiables\, energy mapping\, eat the frog\, stack\, and buffer\n\n\n\n\n\n\n\n\nWhat you’ll leave with: a number (your hours back) and a system to redesign your day. Bring a pen — you’ll leave with a plan\, not notes. \n\n\n\nAbout the speaker\n\n\n\nSilyana Bojilova is the Founder of RevenueLab and the creator of the NEBULA 360™ business diagnostic methodology. \n\n\n\nWith 17+ years across startups and scale-ups as COO\, Head of Customer Support\, and Product Owner\, Silyana now works with entrepreneurs who are good at what they do but time-poor — helping them find the time leaks and plan like a pro.
URL:https://www.womeninmarketing.bg/event/community-workshop-9-from-firefighting-to-flow/
LOCATION:Sofia-city
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/07/wcw9.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20261008T190000
DTEND;TZID=Europe/Sofia:20261008T200000
DTSTAMP:20260723T072501Z
CREATED:20260723T070248Z
LAST-MODIFIED:20260723T072501Z
UID:2834-1791486000-1791489600@www.womeninmarketing.bg
SUMMARY:Community Workshop #10: From Spam Folder to Sales — Practical Deliverability Fixes
DESCRIPTION:About this session\n\n\n\nMost email programmes don’t lose the inbox because of one big mistake — they lose it quietly\, through weak authentication\, tired lists\, and metrics no one is watching. This practical\, no-fluff session breaks down what actually drives inbox placement\, the fundamentals every sender must have in place\, and how to turn deliverability from a technical headache into a measurable revenue advantage. \n\n\n\nDuration: ~45 minutes \n\n\n\nSuitable for: Marketers\, CRM and email managers\, and founders who send email — from newsletters to lifecycle and promotional campaigns — and want more of it to actually reach the inbox. \n\n\n\nLanguage: English \n\n\n\n\n\n\n\nWhat we’ll cover: \n\n\n\n\nWhy emails land in spam — the real signals behind placement (sender reputation\, subscriber engagement\, spam-trap hits\, content and sending infrastructure)\, and why “it looks fine in my inbox” tells you almost nothing\n\n\n\nAuthentication every sender must have — SPF\, DKIM\, and DMARC explained in plain language\, plus what Gmail’s and Yahoo’s bulk-sender requirements now demand of you\n\n\n\nList hygiene fundamentals — sunsetting inactive contacts\, handling bounces and spam complaints\, and why a smaller\, engaged list beats a big\, cold one\n\n\n\nBuilding and protecting sender reputation — domain vs. IP reputation\, warm-up\, and the consistency that keeps you trusted over time\n\n\n\nReading the signals — the deliverability metrics that actually matter (inbox placement\, complaint rate\, bounce rate) and the tools to monitor them before problems escalate\n\n\n\nFrom headache to revenue — how better inbox placement compounds into more opens\, clicks\, and revenue\, and how to make the business case for treating deliverability as a growth lever\n\n\n\n\n\n\n\n\nWhat participants will take away: a clear\, practical checklist for getting more email into the inbox — the authentication and list-hygiene must-haves\, the metrics to watch\, and a way to frame deliverability as revenue protection rather than an IT chore. \n\n\n\nAbout the speaker\n\n\n\nDesislava Zhivkova is Head of Deliverability & Compliance Operations at Omnisend\, where she leads the teams that keep email reaching the inbox at scale for thousands of e-commerce senders. \n\n\n\nShe is also the co-founder of Adaptemail and brings over 10 years of experience in email deliverability and compliance — spanning both the platform side and hands-on sender strategy. \n\n\n\nA recognised voice in the field\, she has spoken at the Deliverability Summit and regularly shares practical guidance on authentication\, sender reputation\, and inbox placement.
URL:https://www.womeninmarketing.bg/event/community-workshop-10-from-spam-folder-to-sales-practical-deliverability-fixes/
LOCATION:Sofia-city
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/07/wcw10.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20261022T190000
DTEND;TZID=Europe/Sofia:20261022T200000
DTSTAMP:20260901T082318Z
CREATED:20260901T081803Z
LAST-MODIFIED:20260901T082318Z
UID:3533-1792695600-1792699200@www.womeninmarketing.bg
SUMMARY:Community Workshop: From Vendor to Trusted Advisor — How Agencies Earn a Seat at the Strategy Table
DESCRIPTION:About this session\n\n\n\nFor years\, agencies have fought the same battle: clients say they want strategic partners\, yet too often agencies are treated as vendors — briefed late\, kept to execution\, and judged on deliverables alone. The agencies that earn a seat at the strategy table rarely get there through better campaigns. They get there through trust. \n\n\n\nDrawing on more than 20 years in marketing — leading in-house teams\, managing agency relationships across markets\, and now advising as a Fractional CMO — Dimi Ilieva has seen the partnership from both sides: she has hired\, challenged\, and fired agencies\, and built the rare ones that became indispensable. \n\n\n\nDuration: ~45 minutes \n\n\n\nSuitable for: Agency owners and account leads\, freelancers and consultants who work with clients\, and in-house marketers who brief and manage agencies. \n\n\n\nLanguage: Bulgarian \n\n\n\n\n\n\n\nWhat we’ll cover: \n\n\n\n\nWhy clients treat agencies as vendors — even when they say they want a partner\, and what actually creates that gap\n\n\n\nThe trust-building behaviours that turn a supplier into an advisor — and why they matter more than the quality of the campaign\n\n\n\nHard conversations\, handled well — performance\, budgets and expectations\, without damaging the relationship\n\n\n\nWhat agency leaders misunderstand about executive decision-making — how choices really get made on the client side\n\n\n\nSpeaking the language of business outcomes — rather than marketing activity\, and why that shift changes the conversation\n\n\n\nBoth sides of the table — lessons from hiring\, challenging and letting go of agencies\, and from building the rare ones that became indispensable\n\n\n\n\n\n\n\n\nWhat participants will take away: a clear-eyed view of what actually earns an agency a seat at the strategy table — the behaviours that build trust\, the conversations worth having sooner\, and how to talk about business outcomes rather than deliverables. The most valuable agencies aren’t the ones with the best campaigns; they’re the ones clients invite into the room before the brief is even written. \n\n\n\nAbout the speaker\n\n\n\nDimi Ilieva is a Fractional CMO and executive coach with more than 20 years of experience in marketing — 15 of them in senior leadership roles at international companies. For over six years she served as Chief Marketing Officer at myPOS and sat on the company’s Board of Directors\, playing a key role in its growth and expansion across more than 30 markets. \n\n\n\nHer career spans product companies\, services\, software\, fintech and marketing agencies — a breadth that has given her a wide perspective on how modern marketing is evolving in an increasingly digital world. An International Coaching Federation (ICF) certified coach\, she works with managers and teams on leadership development\, communication and accountability\, partnering with companies to build sustainable marketing models and high-performing teams. \n\n\n\nDimi holds two MBAs (in English and French) and completed a leadership programme at Harvard Executive Education. She is an active mentor and speaker in initiatives that support young professionals\, entrepreneurs and future business leaders.
URL:https://www.womeninmarketing.bg/event/community-workshop-from-vendor-to-trusted-advisor/
LOCATION:Sofia-city
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/09/workshop-dimi-ilieva.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20261105T190000
DTEND;TZID=Europe/Sofia:20261105T200000
DTSTAMP:20260901T082318Z
CREATED:20260723T072416Z
LAST-MODIFIED:20260901T082318Z
UID:2836-1793905200-1793908800@www.womeninmarketing.bg
SUMMARY:Community Workshop #11: From Corporate to Consumer: ProCredit Bank’s B2B to B2C Brand Reposition Strategy
DESCRIPTION:About this session\n\n\n\nHow does a bank known for corporate and enterprise clients earn a place in everyday consumers’ lives? In this workshop\, Yana Durzheva takes ProCredit Bank as a live case study and walks through how her team executed a marketing strategy to reposition the brand — from an Enterprise / Corporate (B2B) reputation to an Individual Consumer (B2C) focus. Expect the real strategy behind the pivot\, the trade-offs along the way\, and what actually moved the needle. \n\n\n\nFormat: a 30-minute talk followed by a 15-minute live Q&A. \n\n\n\nSuitable for: Marketers\, brand and CRM managers\, and founders working on brand repositioning\, category expansion\, or moving a B2B brand toward B2C audiences — and anyone curious how an established bank rebuilds trust with everyday consumers. \n\n\n\nLanguage: Bulgarian \n\n\n\n\n\n\n\nWhat we’ll cover: \n\n\n\n\nThe starting point — why ProCredit was perceived as an Enterprise / Corporate (B2B) bank\, and what that meant for reaching individual consumers\n\n\n\nSetting the new positioning — defining the B2C audience\, the promise\, and the brand story (“One other bank”) that would carry the pivot\n\n\n\nExecuting the strategy — the channels\, campaigns\, and CRM/lifecycle work that turned positioning into acquisition\, activation\, and retention\n\n\n\nBalancing data and creativity — how simple\, transparent\, fully-digital propositions were designed for modern consumers\n\n\n\nWhat worked and what didn’t — the trade-offs\, internal alignment\, and hard-won lessons of repositioning an established brand\n\n\n\nResults and takeaways — how the team measured the shift\, and what other marketers can borrow for their own B2B-to-B2C moves\n\n\n\n\n\n\n\n\nWhat participants will take away: a practical view of how to reposition an established B2B brand for B2C audiences — from defining the new positioning to executing across channels and CRM\, and measuring whether the pivot is actually working. \n\n\n\nAbout the speaker\n\n\n\nYana Durzheva is the Head of Retail Marketing at ProCredit Bank Bulgaria\, where she leads a team responsible for acquisition\, activation\, and retention\, with a strong focus on digital transformation\, CRM\, and customer experience. Her work sits at the intersection of data and creativity — designing simple\, transparent\, and fully digital banking solutions tailored to modern clients\, and turning ProCredit’s “One other bank” positioning into meaningful campaigns and long-term customer relationships. \n\n\n\nHer career has been shaped by a deep interest in understanding people and building marketing strategies that truly resonate. Over the years she has developed expertise in digital marketing\, performance\, and customer lifecycle management\, taking on increasingly strategic and leadership responsibilities. Today she works closely with cross-functional teams across markets including Bulgaria and Greece\, aligning local initiatives with the broader group vision. \n\n\n\nShe strongly believes that marketing should go beyond selling — it should create trust\, deliver value\, and build lasting connections. \n\n\n\n\n\n\n\nOur community partner\n\n\n\nThis workshop is brought to you together with ProCredit Bank\, a proud Women in Marketing – Bulgaria community partner.
URL:https://www.womeninmarketing.bg/event/community-workshop-11-from-corporate-to-consumer-procredit-b2b-to-b2c/
LOCATION:Sofia-city
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/07/wcw11.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20261112T190000
DTEND;TZID=Europe/Sofia:20261112T200000
DTSTAMP:20260901T082318Z
CREATED:20260731T081956Z
LAST-MODIFIED:20260901T082318Z
UID:2881-1794510000-1794513600@www.womeninmarketing.bg
SUMMARY:Community Workshop #12: How to Build an Online Brand Community That Works for Your Business
DESCRIPTION:About this session\n\n\n\nMost brands have customers and an audience. Few have a community. The difference isn’t in follower count — it’s in whether people come back\, refer others\, and stay. \n\n\n\nIn this session\, we’ll look at what building an online brand community actually means\, why most brands approach it the wrong way\, and the steps that lead to a community that generates revenue\, loyalty\, and organic growth over time. \n\n\n\nFormat: a one-hour live workshop\, including time for your questions. \n\n\n\nSuitable for: e-commerce brand founders\, marketers\, and anyone looking to turn their audience into a long-term business asset. \n\n\n\nLanguage: English \n\n\n\nAbout the speaker\n\n\n\nStefy Krushkelova is the Founder of Novara Consulting and a strategist working at the intersection of growth\, marketing and human behaviour. With over 14 years of experience across global markets in Europe\, Australia and the US — and a background spanning corporate\, agency\, and independent practice — she started her own business after a non-linear career path she credits for giving her a broader\, more grounded perspective on what marketing can and should do. \n\n\n\nWhen it comes to community building\, Stefy approaches it as a business discipline\, not a branding exercise — designing communities that create genuine belonging\, drive retention\, and convert trust into revenue. She is currently pursuing an MSc in Cognitive Science\, grounding her work in how people process information and make decisions.
URL:https://www.womeninmarketing.bg/event/community-workshop-12-how-to-build-an-online-brand-community/
LOCATION:Sofia-city
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/07/wcw12.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20261121T083000
DTEND;TZID=Europe/Sofia:20261121T163000
DTSTAMP:20260801T121849Z
CREATED:20260801T121214Z
LAST-MODIFIED:20260801T121849Z
UID:2898-1795249800-1795278600@www.womeninmarketing.bg
SUMMARY:SEO\, AI Search (GEO) and Automation (Mini-Conference #004)
DESCRIPTION:Women in Marketing – Bulgaria · Mini-Conference #004 \nSEO\, AI Search (GEO)and Automation\nA full day for marketers who want to win across every surface — from traditional search\, to AI answers and GEO\, to automating organic growth — with local and international experts. \n\n📅   21 November 2026 \n📍   Location to be confirmed \n🎟️   In-person\, recording & scholarship tickets \n\n🎟️ Get Your Ticket → \nEarly-bird €99 until 30 September \n\n\n\nTHE DAY \nThree tracks. One organic-growth playbook.\nSearch isn’t one surface anymore. This mini-conference brings together three complementary tracks — winning in traditional search\, AI Search\, Agentic & GEO\, and AI automation for organic growth — so you leave with a joined-up view of how to stay visible\, cited and recommended wherever your audience is searching. \nThis is our confirmed line-up so far — more speakers\, sessions and panel discussions will be added as we continue organising the event. \n\n\n\nTrack 1 \nSEO — Winning in Traditional Surfaces \n\n\n\n\n\n\nJojo Furnival Marketing Manager\, Sitebulb \n\nLess Chaos\, More Organic Growth: Building a Content Machine When You’re a Team of One \nJojo runs content as a solo marketing function at Sitebulb. She breaks down the five systems that make that possible — from a repurposing pipeline that turns one webinar into ten pieces\, to a community-listening habit that costs nothing extra — and names exactly where AI lightens the load in a real workflow\, and where the thinking still has to stay human. \nYou’ll leave with \n\nA five-system framework for running content solo — one you can start building this week\nA clear\, honest map of which content tasks AI can take off your plate\, and which it can’t\nA capacity-first way to plan content around your real bandwidth\, not an aspirational one\nReal examples from Sitebulb’s own pipeline\, calendar and community-listening loop\n\n15+ years in marketing\, SEO & comms; grew Sitebulb’s brand awareness in a key market from 46% to 65% in under two years. Full profile → \n\n\n\n\n\n\nRoxana Stingu Head of Search & SEO\, Alamy \n\nOnce a Search Engine\, Always a Search Engine \nA technical look at how the same core search principles apply across engines of every size — using lessons from building Alamy’s own search engine to explain behaviours we often see in platforms such as Google. \nYou’ll leave with \n\nA clearer mental model of why search engines behave the way they do\nMore context to interpret SEO changes and algorithm shifts\nA systems-and-user perspective for approaching optimisation\n\nLeads organic and on-site search across a catalogue of hundreds of millions of images and videos; specialist in enterprise and image-search SEO. Full profile → \n\n\n\n\nTrack 2 \nAI Search\, Agentic & GEO \n\n\n\n\n\n\nAleyda Solís SEO & AI Search Consultant · Founder\, Orainti \n\nInternational SEO in an AI Search Era: What Has Changed and What Hasn’t \nWhat does it take to be recommended across international markets in AI answers? Aleyda shares what has really changed\, what’s still fundamental\, and how to evolve your international SEO strategy to maximise AI visibility — and leads — across markets\, with research data and winners-and-losers analysis. \nYou’ll leave with \n\nWhat’s genuinely changed — and what’s still fundamental — for international SEO in AI answers\nHow to evolve an international strategy to maximise AI visibility across markets\nResearch data and a winners-and-losers analysis you can learn from\n\nFounder of Orainti and maker of SEOFOMO\, Learning SEO and Learning AI Search — one of the most followed voices in organic search. Full profile → \n\n\n\n\n\n\nBeatrice Gamba Head of Innovation\, WordLift \n\nBuilding Trust for Minds That Never Met You: Knowledge Graphs & Ontologies for AI Systems \nAI systems don’t build trust the way people do — they have only whatever evidence is put in front of them\, in a form they can process. Beatrice explores why a strong reputation carries no weight with a machine\, why visible contradictions can make a brand more believable\, and how knowledge graphs and ontologies are the real infrastructure behind being understood. \nYou’ll leave with \n\nHow to structure organisational knowledge — facts\, relationships and evidence — for machines\nWhy reputation alone carries no weight with an AI system\, and what actually does\nHow knowledge graphs and ontologies make a brand findable and believable to AI\n\nExpert in semantic technologies and knowledge graphs; leads semantic-search solutions at WordLift for Fortune 500 organisations. Full profile → \n\n\n\n\n\n\nMyriam Jessier Independent AI Search Consultant \n\nMultimodal: Video GEO — Optimizing for the Machine Gaze \nAI parses a video in three streams — visual\, audio and text — tokenizes each and cross-references the layers. LLMs cite YouTube constantly\, so video is both a retrieval surface and a social format. Myriam covers the mechanics: frame sampling\, audio bolding for brand names\, caption contrast as a machine-readability problem\, and the new video specs for AI search. \nYou’ll leave with \n\nHow AI models actually parse video across visual\, audio and text streams\nPractical specs to make video machine-readable (frame sampling\, audio bolding\, caption contrast)\nWhy video is now both a retrieval surface and a social format for AI search\n\n18+ years in technical SEO; Search Engine Land columnist and BrightonSEO trainer\, described as “the human query fan-out.” Full profile → \n\n\n\n\nTrack 3 \nAI Automation for Organic Growth \n\n\n\n\n\n\nMJ Cachón CEO & Founder\, Laika \n\nTalk to be announced \nCEO of Laika\, where SEO meets service design and strategy. Leads The Hubble by Laika — proprietary eye-tracking neuroscience research into what users look at vs. what they actually click. Full profile → \n\n\n\n\n\n\nLazarina Stoy Founder\, Women in Marketing – Bulgaria · MLforSEO \n\nTalk to be announced \nMarketing consultant\, trainer and speaker specialising in SEO\, machine learning and data science; founder of MLforSEO and of our community. Full profile → \n\n\n\nTHE DAY\, ROUGHLY \nA full day\, well fed and well paced\nAn indicative shape for the day — full schedule\, session times and panels will be confirmed as we finalise the programme. \n\nMorningArrival\, registration & coffee · Welcome · Track sessions\nMiddayLunch & networking\nAfternoonTrack sessions · Panel discussions (TBA) · Coffee break\nEveningClosing & cocktail party 🥂\n\n\n\nWHAT YOUR TICKET INCLUDES \nEverything covered in your ticket\n\n✓   Front-row seat to all talks and panels across the three tracks (delivered in English) \n✓   Lunch\, coffee breaks and refreshments throughout the day \n✓   The closing networking cocktail party \n✓   A premium WiM-BG swag bag with goodies from our partners \n✓   Session recordings and slides\, emailed to you after the event \n\n\n\n\nTickets \n\n€99 In-person (early bird) Early bird until 30 Sep · 80 seats \n€30 Recording All sessions\, after the event · unlimited \n€99 Scholarship Supported seats · 20 available \n\n🎟️ Get Your Ticket → \nRegular WiM-BG member or booking for a team? Email us or message Lazarina on Slack about discount codes. \n\n\n\nPARTNERS & SPONSORS \nThis event is made possible with the support of\n\n\n🤝 Community Partner — Women in Marketing – Bulgaria \n \nProCredit Bank is a modern\, development-oriented bank\, part of the international ProCredit Group — built on transparency and honesty\, and a proud community partner of Women in Marketing – Bulgaria. \nVisit procreditbank.bg → \n\n\n\n★ Become a sponsor \nWe’re welcoming 3 headline sponsors & scholarship-ticket sponsors for Mini-Conference #004. \nPut your brand in front of a premium audience of marketers\, founders and search specialists — or help widen access by sponsoring scholarship tickets for community members who couldn’t otherwise attend. \nSee sponsorship options →  or email team@womeninmarketing.bg \n\n\n\n\nWITH THANKS TO \nOur event partners\n\n\n🎁 Swag Partner \n \nRandum Goodies \nBringing the goodies once again — Randum Goodies curate and produce the branded swag that fills every attendee’s conference bag\, our swag partner for another edition. \nrandumgoodies.com → \n\n\n🍽️ Speaker Dinner Partner \n \nCo-Kitchen \nOur preferred home for speaker dinners since the very first of these events. Co-Kitchen is a warm and cosy coworking space for chefs and lovers of fine food — where everyone who likes to cook can do it\, with high-quality products and the guidance of skilled chefs in a professionally equipped kitchen. More than a shared place\, it’s a shared experience: testing recipes\, hosting events\, and finding the joy of every well-cooked meal together. \nVisit cokitchen.bg → \n\n\n\n\n\nJoin us on 21 November 2026 \nSave your seat\nMore speakers\, sessions and panels still to come. Early-bird pricing ends 30 September. \n🎟️ Get Your Ticket → \n\n\nQuestions? Email us at team@womeninmarketing.bg
URL:https://www.womeninmarketing.bg/event/seo-geo-automation-mini-conference-004/
LOCATION:Sofia-city
CATEGORIES:Mini Conference
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
END:VCALENDAR