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DTSTART;TZID=Europe/Sofia:20260514T190000
DTEND;TZID=Europe/Sofia:20260514T200000
DTSTAMP:20260410T131636
CREATED:20260120T180516Z
LAST-MODIFIED:20260120T182712Z
UID:2261-1778785200-1778788800@www.womeninmarketing.bg
SUMMARY:Community Workshop #5: Nurturing as a Power Skill: A Practical Framework for Colleagues\, Clients\, Bosses & Stakeholders
DESCRIPTION:Session Description\n\n\n\nSuccess in marketing roles is rarely limited to hard skills alone\, but it is also shaped by how well you build and nurture professional relationships. A lot of senior and mid-level marketers operate in a complex ecosystem\, and if you’ve been doing marketing for some time you’ve probably met at least one of the following: a colleague with a different temperament\, a client whose decision-making process feels like a mystery\, and a boss who expects performance while their “whys” remain unclear. \n\n\n\nIn this workshop we’ll cover a hands-on framework for building and nurturing relationships intentionally. Through guided exercises and group discussions\, we’ll map your current environment ecosystem\, explore motivators\, define communication preferences and cadence\, so that you have more influence. \n\n\n\nParticipants will leave with two concrete deliverables:– a personal relationship map– an actionable relationship nurturing plan they can apply immediately with clients\, managers\, colleagues and stakeholders. \n\n\n\nAbout the Speaker\n\n\n\nSvetla has been in marketing for over 10 years\, and she says: if there’s one thing I’ve learned\, it’s this: most teams don’t need more “ideas\,” they need better systems. From leading global teams to launching programs reaching millions\, she has worked across B2B and B2C and worn nearly every marketing hat. That breadth allows her to cut through complexity\, understand your team and business\, and build systems that work for your customers. In the past 7 years\, she has been focusing on strategy\, CRM\, automations\, and integrating AI so teams can spend more time being creative and less time stuck in manual work.
URL:https://www.womeninmarketing.bg/event/community-workshop-5-nurturing-as-a-power-skill-a-practical-framework-for-colleagues-clients-bosses-stakeholders/
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/Svetla-Mihaylova-1.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
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DTSTART;TZID=Europe/Sofia:20260618T190000
DTEND;TZID=Europe/Sofia:20260618T200000
DTSTAMP:20260410T131636
CREATED:20260120T180518Z
LAST-MODIFIED:20260120T182913Z
UID:2262-1781809200-1781812800@www.womeninmarketing.bg
SUMMARY:Community Workshop #6: Everything you need to know about synthetic personas for video SEO
DESCRIPTION:Session Description\n\n\n\nThe overflow of AI avatars shows the evolution of video marketing\, but does it actually bring sales?Almost everywhere you can see an advertisement for different tools that will give you the “best AI avatar.” The solution is not particularly in the tool\, but in the rules we should follow when we try to create something that the human brain won’t discard\, just because of the uncanny valley effect.Learn how to train your AI Avatar to be the best digital version of you!Core message:What tools can we use to create believable avatars\, and how?Where is it appropriate for AI-generated content (The ethics of it)?Key takeaways for the audience:While using AI can ease our jobs\, the implications show that human experience will seek to verify reality.How can you work with AI and try to bypass the uncanny valley effect\, or at least try to?Perfect audience:– Business owners using video for growth– Marketers working with AI tools– Video SEO specialists focused on long-term visibility and credibility \n\n\n\nAbout the Speaker\n\n\n\nLarisa is a YouTube SEO consultant with over 8 years of hands-on experience and a background in Psychology. Through Avenara\, her boutique consultancy focused on video SEO\, she helps creators\, marketers\, and businesses improve both the visibility and real-world performance of their video content.Her work sits at the intersection of technical strategy and human behavior—because algorithms don’t watch videos\, people do. Her approach combines data-driven YouTube optimization with a deep understanding of how audiences think\, decide\, and engage. This perspective shapes everything she does\, from channel strategy and content structure to long-term growth planning.Larisa is also developing part of a course on “AI-powered\, Authentic and Scalable YouTube SEO”\, exploring how AI can support research\, repurposing\, and workflow efficiency without stripping content of its human voice or credibility.Beyond client work\, she regularly speaks and writes about the future of content and video strategy.Background highlights:Bachelor’s degree in PsychologyLed YouTube strategy for national TV networks and international brandsFormer Project Owner of international conferences and educational programs (SERP Conf)
URL:https://www.womeninmarketing.bg/event/community-workshop-6-everything-you-need-to-know-about-synthetic-personas-for-video-seo/
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/Larisa-Ivanova.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260716T190000
DTEND;TZID=Europe/Sofia:20260716T200000
DTSTAMP:20260410T131636
CREATED:20260120T182907Z
LAST-MODIFIED:20260120T183029Z
UID:2273-1784228400-1784232000@www.womeninmarketing.bg
SUMMARY:Community Workshop #7: Repositioning from B2C to B2B: How a consumer brand redefined its identity
DESCRIPTION:About this session\n\n\n\nThis workshop explores the real-world case study of TP-Link\, a global leader in consumer networking\, and its strategic repositioning into the B2B and SMB space.Participants will gain an inside look at how a well-established consumer brand redefined its identity\, messaging\, and go-to-market approach to successfully address business audiences\, without losing the core strengths that made it a market leader.We will walk through the key strategic decisions behind the transformation\, the challenges and hiccups along the way\, and the best practices that ultimately drove success. The session will also highlight practical lessons and frameworks applicable to brands navigating repositioning\, category expansion\, or audience shifts. \n\n\n\nAbout the speaker\n\n\n\n PR and marketing expert with over 5 years of experience in building successful communication strategies for various brands and events. My professional path went through an agency\, an industry organization and a leading technology company\, which gave me an insight into both the corporate and agency side of communications. I have also successfully managed the media presence of international conferences in the automotive industry. I have worked on both B2B and B2C campaigns\, with a focus on media and strategic positioning and effective storytelling.
URL:https://www.womeninmarketing.bg/event/community-workshop-7-repositioning-from-b2c-to-b2b-how-a-consumer-brand-redefined-its-identity/
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/Larisa-Ivanova-2.png
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