BEGIN:VCALENDAR VERSION:2.0 PRODID:-//womeninmarketing.bg - ECPv6.15.13.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://www.womeninmarketing.bg X-WR-CALDESC:Events for womeninmarketing.bg REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/Sofia BEGIN:DAYLIGHT TZOFFSETFROM:+0200 TZOFFSETTO:+0300 TZNAME:EEST DTSTART:20240331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0300 TZOFFSETTO:+0200 TZNAME:EET DTSTART:20241027T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0200 TZOFFSETTO:+0300 TZNAME:EEST DTSTART:20250330T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0300 TZOFFSETTO:+0200 TZNAME:EET DTSTART:20251026T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0200 TZOFFSETTO:+0300 TZNAME:EEST DTSTART:20260329T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0300 TZOFFSETTO:+0200 TZNAME:EET DTSTART:20261025T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0200 TZOFFSETTO:+0300 TZNAME:EEST DTSTART:20270328T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0300 TZOFFSETTO:+0200 TZNAME:EET DTSTART:20271031T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20250813T190000 DTEND;TZID=Europe/Sofia:20250813T200000 DTSTAMP:20260410T204827 CREATED:20250717T114519Z LAST-MODIFIED:20250805T183957Z UID:1498-1755111600-1755115200@www.womeninmarketing.bg SUMMARY:WiM-BG Webinar #002 on Freelancing: Everything you need to know to succeed DESCRIPTION:/reg \n\n\n\n\n\n\n\n\n\n\n\n\nJoin Our Webinar\, designed to help you succeed as a Freelancer\n\n\n\nAre you passionate about your work but unsure how to turn it into a sustainable freelance career? Or maybe you’ve taken on a few projects and are now ready to attract better clients\, raise your rates\, or go international? This webinar is designed just for you! \n\n\n\nThe webinar will take place on the 13th of August 2025\, at 7PM EEST (5PM BST)\, and will be broadcasted as a livestream on YouTube\, and LinkedIn. \n\n\n\nGuest Speakers\n\n\n\nWe are incredibly grateful to have the time to learn from a panel of experienced marketing freelancers: \n\n\n\n\n\nPreeti Gupta\, Product-led Consultant at Packted\n\n\n\nVassilena Valchanova\, Digital Marketing Strategist\, Trainer\, and Public Speaker at Valchanova.me \n\n\n\nNadya Shalicheva\, Marketing Consultant at shalicheva.com\n\n\n\nArianna Lupi\, SEO Consultant and Founder of aprendoseo.com\n\n\n\nGabriela Troxler\, SEO & LLMO Consultant\n\n\n\n\n\nWebinar Structure\n\n\n\nHere’s what to expect from the webinar: \n\n\n\n\n\nGuest Introduction – 5 minutes\n\n\n\nStarting Out as a Freelancer – Timing & SetupArianna Lupi will cover the key steps to starting your freelance journey the right way. Learn when to take the leap\, how to prepare\, and what systems you need to set yourself up for success from day one.Duration: 5 minutes\n\n\n\nFinding International ClientsGabriela Troxler will walk you through how to attract and land international clients. From positioning to outreach strategies\, this session will help you expand your reach and grow your business across borders.Duration: 5 minutes\n\n\n\nPricing with ConfidencePreeti Gupta will break down the essentials of pricing your services with clarity and confidence. Learn how to move beyond hourly rates\, communicate your value\, and stop undercharging.Duration: 5 minutes\n\n\n\nPersonal Branding & Thought LeadershipVassilena Valchanova will show you how to build a standout personal brand that opens doors. Learn how to position yourself as a thought leader\, craft a consistent message\, and build trust in your niche.Duration: 5 minutes\n\n\n\nWork-Life Balance & Managing StressNadya Shalicheva will guide you through practical strategies for keeping burnout at bay. Discover how to set boundaries\, manage your energy\, and protect your wellbeing while juggling the demands of freelance life.Duration: 5 minutes\n\n\n\n30-minute Panel Discussion + Q&AFollowing the presentations\, all guest speakers will come together for an in-depth panel discussion\, touching up on topics like managing admin and accounting\, challenges and common pitfalls\, white-labelling\, and more. This is your chance to ask any burning questions and get expert advice tailored to your personal challenges.\n\n\n\n\n\nWho is this webinar for? \n\n\n\nThis webinar is tailored specifically for women at different stages of their freelancing journey: \n\n\n\n\n\nWomen who are just starting out and want to build a strong foundation\n\n\n\nFreelancers\, looking for international clients and projects\, that allow for flexibility\n\n\n\nWomen who have some freelance experience and are ready to grow\, raise their rates\, or find better clients\n\n\n\nWomen who are established locally but want to expand their reach and take their business international\n\n\n\n\n\nWhy Attend?\n\n\n\nFreelancing can be rewarding\, but it also comes with big questions — how to price your work\, find clients\, avoid burnout\, or grow beyond your local market. This webinar brings together real-world insights from seasoned freelancers who’ve figured out what works. Whether you’re just getting started or ready to scale\, you’ll gain practical tools\, fresh perspective\, and the clarity to move forward with confidence in your freelance career. \n\n\n\nRegister today to secure your spot and take the next step in your marketing career! URL:https://www.womeninmarketing.bg/event/freelancing-webinar-everything-you-need-to-know-to-succeed/ LOCATION:Online CATEGORIES:Webinars ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/07/Freelancing-Webinar-wimbg.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20250830T083000 DTEND;TZID=Europe/Sofia:20250830T120000 DTSTAMP:20260410T204827 CREATED:20250805T194942Z LAST-MODIFIED:20250805T195115Z UID:1621-1756542600-1756555200@www.womeninmarketing.bg SUMMARY:WiM-BG Casual Networking - Park Yoga and Brunch DESCRIPTION:Get your weekend off to a vibrant start with fresh air\, friendly faces\, and feel-good vibes! 🌿✨ Women in Marketing Bulgaria invites you to our Park Yoga and Brunch mixer—an easy-going morning of movement\, connection\, and delicious bites. Whether you’re a seasoned yogi or simply looking to stretch out after a busy week\, this is your chance to meet fellow marketers in a relaxed\, supportive setting. \n\n\n\nWhat to expect \n\n\n\n\n🕣 08:30 AM – Arrival\, light refreshments\, and time to mingle in Borisova Garden\n\n\n\n🧘‍♀️ 09:00–10:00 AM – Guided yoga session with Emeli Loukanova (@yogawithemeli)\, tailored for all levels\n\n\n\n☕🥐 10:15 AM onward – Casual brunch at a nearby restaurant (TBC)—perfect for swapping stories\, tips\, and industry insights\n\n\n\n\nWho’s it for?All women working in marketing\, communications\, design\, PR\, social media\, digital strategy—and anyone curious to expand her network in a laid-back atmosphere. \n\n\n\nWhy join? \n\n\n\n\nRefresh & recharge: Start your weekend mindfully with gentle movement in the heart of Sofia\n\n\n\nBuild your network: Chat over coffee and croissants with peers who share your passion for marketing\n\n\n\nLearn & grow: Pick up new wellness tips from Emeli and trade marketing hacks with the group\n\n\n\n\n📍 Where: Borisova Garden\, Sofia (exact yoga spot pinned in #parkyogaandbrunch)📆 When: Saturday\, August 30th | Arrive by 08:30 AM for a prompt 09:00 AM start🔗 More info & updates: Join our internal Slack channel #parkyogaandbrunch \n\n\n\nBring your mat (or borrow one)\, water bottle\, and an open mind—see you on the grass! 🌳💛 URL:https://www.womeninmarketing.bg/event/casual-networking-park-yoga-and-brunch/ CATEGORIES:Casual Networking ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/08/Park-Yoga-and-Brunch-Banner.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20250917T190000 DTEND;TZID=Europe/Sofia:20250917T200000 DTSTAMP:20260410T204827 CREATED:20250805T183639Z LAST-MODIFIED:20250921T170400Z UID:1613-1758135600-1758139200@www.womeninmarketing.bg SUMMARY:WiM-BG Webinar #003 on Agency Growth: Start and Scale a Digital Marketing Agency DESCRIPTION:Join THE Webinar for Agency Owners: Everything you need to know about starting and scaling a digital marketing agency\n\n\n\nAre you ready to go beyond solo freelancing and build a thriving digital marketing agency? Whether you’re defining your niche\, assembling your first team\, or scaling to new markets\, this webinar will give you the insights and tools to succeed. \n\n\n\nThe webinar will take place on the 17th of September 2025\, at 7PM EEST (5PM BST)\, and will be broadcasted as a livestream on YouTube\, and LinkedIn. \n\n\n\nGuest Speakers\n\n\n\nWe are incredibly grateful to have the time to learn from a panel of experienced marketing agency owners: \n\n\n\n\n\nStefaniya Ivanova\, Video Marketing Agency Owner at Social Media Steff\n\n\n\nClaire Taylor\, Co-Founder at TU Marketing\n\n\n\nMegan Hughes\, Digital Marketing Agency Owner of Thundr Digital\n\n\n\nStefka Georgieva\, CEO and Founder at ADvantage.bg\n\n\n\nAmanda Walls\, Director of Cedarwood Digital\n\n\n\n\n\nWebinar Structure\n\n\n\nHere’s what to expect from the webinar: \n\n\n\n\n\nGuest Introduction – 5 minutes\n\n\n\nLightning Talks – 25 minutes\n\nDefining Your Niche & Value PropositionStefaniya Ivanova will show you how to carve out a clear market position\, define your core services\, and craft a value proposition that truly resonates with your ideal clients.\n\n\n\nFinding\, Pitching & Winning ClientsAmanda Walls will dive into proven tactics for identifying high-value prospects\, tailoring your outreach\, and closing the deal—so even a small agency can compete for top-tier projects.\n\n\n\nClient Retention StrategiesClaire Taylor will unpack best practices for nurturing long-term relationships\, reducing churn\, and maximizing lifetime client value.\n\n\n\nHiring & Managing Your TeamMegan Hughes will guide you through recruiting\, onboarding\, and managing talent—remote\, overseas\, or on-site—including contracts and payment best practices.\n\n\n\nScaling Your AgencyStefka Georgieva will lay out the systems and processes you need to grow efficiently\, increase revenue\, and expand into new markets.\n\n\n\n\n\n30-minute Panel Discussion + Q&A\n\n\n\nAll speakers come together to explore topics like When an agency model outperforms solo freelancing or ad-hoc collaborations\, Common pitfalls—and how to sidestep them\, Hard-won lessons from the trenches\, resources you need. Audience questions welcome throughout!\n\n\n\n\n\nWho is this webinar for? \n\n\n\nThis webinar is tailored specifically for women at different stages of their agency growth journey or even those in key senior roles at an agency: \n\n\n\n\n\nAspiring agency owners ready to lay the groundwork\n\n\n\nSolo marketers aiming to win bigger\, international clients\n\n\n\nSmall-agency teams seeking retention and growth strategies\n\n\n\nEstablished freelancers curious about building a team and scaling\n\n\n\n\n\nWhy You Can’t Miss This\n\n\n\nBuilding a digital marketing agency brings complex challenges – defining a clear niche\, crafting compelling pitches\, keeping clients loyal\, and managing a growing team. Our speakers have navigated these stages firsthand and will share actionable frameworks\, real-world examples\, and resource lists to shortcut your learning curve. By the end of this session\, you’ll walk away with: \n\n\n\n\nScalable processes and growth hacks\n\n\n\nA clear roadmap for positioning your agency\n\n\n\nProven tactics for pitching and securing clients\n\n\n\nRetention playbooks to boost lifetime value\n\n\n\nHiring and management best practices\n\n\n\n\nRegister today to secure your spot and take the next step in your marketing career! URL:https://www.womeninmarketing.bg/event/how-to-start-and-scale-a-digital-marketing-agency-webinar/ LOCATION:Online CATEGORIES:Webinars ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/08/Webinar-Starting-and-Scaling-a-digital-marketing-agency.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20250927T193000 DTEND;TZID=Europe/Sofia:20250927T213000 DTSTAMP:20260410T204827 CREATED:20250829T200923Z LAST-MODIFIED:20251209T104638Z UID:1685-1759001400-1759008600@www.womeninmarketing.bg SUMMARY:Community Dinner in Burgas (Seaside Marketers Meet-up) DESCRIPTION:Event Details\n\n\n\nFor a second year in a row\, we’re organising a community dinner for our seaside marketers! \n\n\n\nThis will be a casual networking event\, which means no lectures – just a friendly chat and a great opportunity to meet and connect with other women in marketing from the area! \n\n\n\nWe invite everyone to join us on the 27th of September\, Saturday from 19:30 onwards at restaurant Incanto. If you’d like to join the community discussion\, or let us know you’re coming you can do so on Slack in our channel #area-seaside\, or email us at team@womeninmarketing.bg \n\n\n\nAbout the venue\n\n\n\nWe will dine at Restaurant Incanto\, located at pl. Baba Ganka 4. \n\n\n\nMore about the restaurant vibes and cuisine: \n\n\n\n\n“Artistic interior\, reminiscent of the French and Italian romantic countryside\, refined down to every detail. Relaxing and energizing pleasant music\, with warm light from lanterns and candles to feel the energy of the silhouettes. Innovative culinary creativity\, which will give you true delight. And the hospitable attitude is a trademark of INCANTO.A true oasis in the city\, which reminds us to forget time and put “in focus” the taste for food and for life!” URL:https://www.womeninmarketing.bg/event/community-dinner-in-burgas/ LOCATION:Restaurant Incanto\, pl. Baba Ganka 4\, Burgas\, Burgas\, Bulgaria CATEGORIES:Casual Networking ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/08/wimbg-community-dinner-burgas-incanto.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20251016T190000 DTEND;TZID=Europe/Sofia:20251016T223000 DTSTAMP:20260410T204827 CREATED:20250808T181420Z LAST-MODIFIED:20251004T174516Z UID:1652-1760641200-1760653800@www.womeninmarketing.bg SUMMARY:Networking Dinner #003 - Personal and Professional Yearly Review\, Planning and Goal-Setting. DESCRIPTION:Secure a seat at the table\n\n\n\nLearn and network with a premium community \n\n\n\n\n\n\nGrab your ticket\n\n\n\n\n\n\n\n\n\n\nOn the 16th of October\, Women in Marketing – Bulgaria will host our second in-person event in Plovdiv – a networking dinner with two guest speakers on the topic of Personal and Professional Yearly Review\, Planning and Goal-Setting.  \n\n\n\nJoin us for an intimate networking dinner where we reset both the person and the playbook. In the first talk\, Vania Kandova leads a practical personal year-in-review: what to keep\, what to change\, and how to set goals you’ll actually hit. In the second\, Petya Terzieva deconstructs the performance of a modern marketing department—what to measure\, how to spot waste\, and where to invest for real impact. Come for the warm table talk; leave with a crisp personal action plan and a sharper marketing scorecard. \n\n\n\nThe dinner will take place on the 16th of October (Thu) from 19:00 to 23:00 at the esteemed restaurant Saborna 23. Our guest group will enjoy a private hall\, where we will be able to connect\, exchange ideas\, and hear the inspirational lectures of the two speakers. \n\n\n\nAbout the speakers and lectures\n\n\n\n\nVania Kandova is an experienced business coach and mentor\, and the owner–manager of Dynamic Talent Management\, an outsourcing HR firm that helps SMEs build strong people practices—from hiring and onboarding to performance\, learning\, and team effectiveness. She brings 20+ years of professional experience and a people-first philosophy to every engagement\, blending classic HR with coaching methods to unlock individual and team potential. Vania’s background spans HR management\, teaching philosophy\, and even conducting a church choir—perspectives she uses to develop resilient\, human-centered leaders. She also designs and delivers practical workshops (including time-management programs) and one-to-one coaching that translate into measurable workplace results. \n\n\n\nShe will teach our community how to review\, plan\, and goal-set for our personal and professional career success. \n\n\n\n\n\n\n\n\n\nPetya Terzieva is a senior marketing leader with more than two decades of experience building brands\, shaping corporate communications\, and driving commercial growth across media and consumer sectors. She has led high-impact campaigns and teams at bTV Media Group (Marketing Director)\, NOVA Broadcasting Group (Head of Marketing & Communications)\, and later served as Chief Sales & Marketing Officer at ZEPTER International Bulgaria. Her earlier career spans agency (Young & Rubicam) and broadcast sales (Balkan News Corporation)\, giving her a 360° view from strategy to execution. \n\n\n\nFrom the point of view of a Head of Marketing\, Petya will teach our community how to professionally review\, plan\, and goal-set the performance of our marketing department campaigns and initiatives. \n\n\n\n\nEvent Schedule\n\n\n\nWe’ll be expecting our guests at 19-19:30. We’ll take drinks\, appetizers\, and starters until 20:00. Then the two lectures will start\, each having a few minutes for a Q&A. After the discussions from our lecturers\, we’ll continue dining with the main course and dessert\, before wrapping up the event at 22:30. \n\n\nTime Networking Dinner #3 – Plovdiv 20:00Marketing Department Yearly Review\, Planning and Goal-settingEffectively Managing a Multifunctional Marketing Department Today’s marketing department is far more than “advertising.” It’s a dynamic ecosystem where strategy\, creativity\, technology\, communications\, and business outcomes meet. As leaders and […] \n\n \n Petya Terzieva \n \n \n Head of Marketing \n \n \n 20:30How to review\, plan\, and goal-set for our personal and professional career successThis won’t be a lecture in the classic sense\, but a meeting where we’ll move together— inward toward ourselves and outward toward leadership. We’ll work with a personal compass for […] \n\n \n Vanya Kandova \n \n \n Managing Director and Founder\, Dynamic Talent Management \n \n \n \n\n\nWho it’s for\n\n\n\nFounders\, marketing leaders\, team leads\, and ambitious professionals who want a concrete plan for the next 12 months—both personally and professionally. \n\n\n\nWhat you’ll walk away with\n\n\n\n\nA personal annual review of your career and 90-day goal map\n\n\n\nA marketing performance snapshot template (channels\, KPIs\, diagnostics)\n\n\n\nA short prioritization framework to choose what to stop/start/continue\n\n\n\nConversation with peers facing the same constraints (budget\, bandwidth\, buy-in)\n\n\n\nNew contacts—and 2–3 ideas you can implement the next morning\n\n\n\n\nWhat the ticket includes\n\n\n\nYour payment covers for: \n\n\n\n\na three course dinner\, plus appetizers and drinks.\n\n\n\nfirst row seat for two lectures\, a Q&A session\, and materials sent to your mailbox\n\n\n\nnetwork freely with the other attendees of the event\, as long as you abide by the community’s code of conduct.\n\n\n\n\nWe will also have a professional photographer for the evening\, to capture moments from the night. ✨ \n\n\n\nIf you’re on the fence\, have a look at: \n\n\n\n\nhow our first networking dinner event went in Sofia \n\n\n\nhow our last networking dinner in Plovdiv went\n\n\n\n\nYour company can sponsor this event\n\n\n\nIf interested in getting your company in front of a premium network of marketing professionals\, see our offer for Networking Dinner Sponsorship. \n\n\n\nYou can also support us as a private individual by making a donation or purchasing a Scholarship Ticket \n\n\n\nAbout the venue\n\n\n\nSaborna 23 is nestled at the foot of the Old Town and the beginning of Kapana\, and is a gathering spot for enthusiasts of gourmet cuisine\, fine wine\, and perfect service in the heart of Plovdiv.⁣ ⁣It is one of the most celebrated restaurants in Plovdiv for it’s unique and stunning location\, atmosphere and approach to serving food and drinks. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe menu offers a variety of dishes inspired by Bulgarian cuisine. \n\n\n\nThe food is prepared with attention to detail\, combining traditional recipes with modern culinary trends. \n\n\n\nThe wine list includes carefully selected local and international wines to perfectly complement the dishes. \n\n\n\nThe ambiance is distinguished by cozy details and a high level of service\, making every visit unforgettable. URL:https://www.womeninmarketing.bg/event/networking-dinner-003/ LOCATION:Saborna 23\, TsentarPlovdiv Center\, ul. "Konstantin Stoilov" 27\,\, Plovdiv\, Plovdiv city\, 4000\, Bulgaria CATEGORIES:Networking Dinner ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/08/wim-bg-networking-dinner-003-plovdiv.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20251026T090000 DTEND;TZID=Europe/Sofia:20251026T110000 DTSTAMP:20260410T204827 CREATED:20250717T090332Z LAST-MODIFIED:20250805T193926Z UID:1485-1761469200-1761476400@www.womeninmarketing.bg SUMMARY:WiM-BG Team Community Run at Morning Run 2025 DESCRIPTION:We’re doing it again! 🎉Our small but mighty community running club is lacing up once more for the EGT Morning Run 2025 in support of a noble cause. \n\n\n\nOn October 26th (Sunday) at 9:00 AM\, team Women in Marketing – Bulgaria will be back in action at Borisova Garden in Sofia! Last year\, we ran together with Nadya Shalicheva\, Vassilena Valchanova\, Lushka Kokotanekova\, and Lazarina Stoyanova. Her energetic four-legged teammate 🐕 joined us too! See more details here: WiM-BG Team Community Run at Morning Run 2024 \n\n\n\nThis time\, we’re hoping to grow the squad! Whether you’re aiming for 5\, 10\, or 20 km (1\, 2\, or 4 laps of the scenic 5K loop)\, come run with us! \n\n\n\n📍 Event: EGT Morning Run 2025📆 Date: Sunday\, October 26th⏰ Start: 9:00 AM📍 Location: Borisova Garden\, Sofia \n\n\n\n👉 Register here: https://morningrun.begach.com/registration/Don’t forget to mark Women in Marketing – Bulgaria as your team when signing up!If you want to join our running-club chat for coordination and motivation\, just drop Lazarina a message on Slack to get added to the private Slack channel! 🏃‍♀️💬 \n\n\n\nLet’s run together again — stronger and louder! 💪✨ URL:https://www.womeninmarketing.bg/event/wim-bg-team-community-run-at-morning-run-2025/ CATEGORIES:Casual Networking ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/07/morningrun25-wimbg.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20251112T190000 DTEND;TZID=Europe/Sofia:20251112T200000 DTSTAMP:20260410T204827 CREATED:20250921T170811Z LAST-MODIFIED:20251209T104642Z UID:1755-1762974000-1762977600@www.womeninmarketing.bg SUMMARY:WiM-BG Webinar #004 for In-House Marketers: Strategy and Collaboration DESCRIPTION:Ready to align stakeholders\, prove marketing’s impact\, and lead strategic growth from inside your organization? Whether you’re building a durable roadmap\, partnering across departments\, or elevating marketing’s voice with leadership\, this webinar gives you practical frameworks you can apply the next day. \n\n\n\nThe webinar will take place on the 12th of November 2025\, at 7PM EEST (5PM BST)\, and will be broadcasted as a livestream on YouTube\, and LinkedIn. \n\n\n\nGuest Speakers\n\n\n\nWe’ve assembled a powerhouse panel of in-house experts: \n\n\n\n\n\nMaria Georgieva – SEO Team Manager at Payhawk\n\n\n\nPetra Kis-Herczegh – Enterprise Solutions Consultant at Asana\n\n\n\nLidia Infante – Head of SEO at SurveyMonkey\n\n\n\nSvetla Mihaylova – Marketing and Employer Branding Manager at MentorMate\n\n\n\nAnett Pohl – Senior SEO Manager at Aroundhome\n\n\n\n\n\nWebinar Structure\n\n\n\nHere’s what to expect from the webinar: \n\n\n\n\n\nGuest Introduction – 5 minutes\n\n\n\nLightning Talks – 25 minutes\n\nBuilding a Strategy that Balances Long vs. Short-Term Gains Maria Georgieva will show you how to connect brand and performance\, map initiatives to commercial goals\, and choose stage-appropriate KPIs that compound over time.\n\n\n\nCommunicating Marketing ROI Petra Kis-Herczegh will break down attribution approaches\, executive-ready dashboards\, and the storytelling techniques that turn data into decisions for finance and leadership.\n\n\n\nCross-Departmental Collaborations & Stakeholder Management Lidia Infante will share playbooks for partnering with product\, sales\, RevOps\, and data—plus how to manage agencies and external collaborators with clear operating rhythms and guardrails.\n\n\n\nLeadership & Managing Upwards Svetla Mihaylova will teach influence-without-authority tactics\, expectation setting\, and rituals that secure resources by aligning to top-line business priorities.\n\n\n\nMoney Talks Anett Pohl will cover when (and how) to ask for a raise\, how to accelerate growth in mid- and large-enterprise environments\, and how to navigate org changes with momentum.\n\n\n\n\n\n30-minute Panel Discussion + Q&A All speakers come together to explore topics like When an agency model outperforms solo freelancing or ad-hoc collaborations\, Common pitfalls—and how to sidestep them\, Hard-won lessons from the trenches\, resources you need. Audience questions welcome throughout!\n\n\n\n\n\nWho is this webinar for?\n\n\n\nThis webinar is tailored for in-house marketers at any stage who drive strategy and cross-functional outcomes: \n\n\n\n\nMarketing specialists\, managers\, and heads looking to level up\n\n\n\nBrand and performance marketers seeking tighter alignment and clearer KPIs\n\n\n\nLeads who partner with product\, sales\, or finance and manage external agencies\n\n\n\nProfessionals aiming to communicate ROI and grow their career inside larger organizations\n\n\n\n\nWhy You Can’t Miss This\n\n\n\nIn-house marketing means orchestrating competing priorities while proving impact and advocating for resources. Our speakers have done this at pace and will share actionable playbooks\, templates\, and real-world examples you can use immediately. By the end of this session\, you’ll walk away with: \n\n\n\n\nA strategy toolkit for balancing long- and short-term impact\n\n\n\nA clear narrative and reporting cadence for communicating ROI\n\n\n\nCollaboration frameworks for stakeholders\, agencies\, and partners\n\n\n\nLeadership techniques for managing upwards and across\n\n\n\nCareer accelerators for raises\, promotions\, and navigating org change\n\n\n\n\nRegister today to secure your spot and take the next step in your marketing career! URL:https://www.womeninmarketing.bg/event/wim-bg-webinar-004-for-in-house-marketers-strategy-and-collaboration/ CATEGORIES:Webinars ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/09/webinar-004-Strategy-and-Collaboration-for-In-House-Marketers.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20251121T180000 DTEND;TZID=Europe/Sofia:20251121T220000 DTSTAMP:20260410T204827 CREATED:20250808T172945Z LAST-MODIFIED:20251118T204555Z UID:1626-1763748000-1763762400@www.womeninmarketing.bg SUMMARY:Content Marketing and Social Media in the AI Era (Mini-Conference) DESCRIPTION:Secure your spot\n\n\n\nGrab a ticket – in-person or recording options available. \n\n\n\n\n\n\nGet your Ticket for this event\n\n\n\n\n\n\n\n\n\n\n\n\nEvent Description\n\n\n\nWhat is a mini-conference? Talks\, panels\, in-depth training all wrapped up in a shared theme\, followed by a networking session with drinks and catering. Think conference\, but mini. All sessions are jam-packed with information and best practices from real experts. \n\n\n\nOur second ever mini-conference will be on the topic of Content Marketing and Social Media in the AI Era. We will showcase speakers that will teach attendees about the latest and greatest ways to advance their social media and web content practices\, using AI and Machine Learning\, but also help them understand how AI has shaped the algorithms of popular social media sites\, and what works (and what no longer does) in this new era of AI marketing. \n\n\n\nThe event will run as an after-work event\, with participants expected around 6PM. \n\n\n\nSpeakers & Panelists\n\n\n\nSee the profiles of individual speakers for this event below – a couple of more lecturers\, panelists\, and moderators to be added in the weeks\, leading up to the event ✨ \n\n\n\n\n \n\n \n \n\n \n \n \n \n Vasilena Spasova \n \n\n \n Social Media Strategist \n \n \n \nVasilena Spasova is a marketing professional with a strong focus on healthcare communication and digital strategy. Her work sits at the intersection of marketing\, psychology\, and public health. With a background in Crisis Communication and a specialization in medical marketing\, Vasilena explores how content and social media can restore trust in healthcare\, improve patient–doctor communication\, and empower medical professionals to use digital platforms responsibly and effectively. \n \n \n \n \n\n \n \n \n \n Mathilde Høj \n \n\n \n SEO Team Lead\, Transact \n \n \n \nMathilde is an industry-leading expert within Social Search and TikTok SEO with numerous appearances at different conferences\, webinars\, podcasts and livestreams. Mathilde has previously spoken at conferences like BrightonSEO\, Search n Stuff in Antalya\, Performancekonferansen in Oslo\, SEOday in Denmark and Search London. She has also been featured in Majestic’s SEOin2024\, SEOin2025 and SEOin2026 book and podcast series alongside SimilarWeb’s In Search SEO podcast.  \n \n \n \n \n\n \n \n \n \n Victoria Jancurova \n \n\n \n Founder\, Viktoria Jancurova Personal Branding \n \n \n \nViktoria Jancurova is a LinkedIn personal-branding strategist and ghostwriter who helps founders and service-based leaders turn content into paying clients—without cold outreach. Through her consultancy\, she’s published 1\,000+ LinkedIn posts\, generated 1M+ impressions\, and built £100K+ sales pipelines for clients. Viktoria speaks on scaling LinkedIn for international impact (introducing her LINK method at International Social Summit Barcelona 2025) and regularly shares practical playbooks on podcasts and social channels. Expect sharp\, story-driven tactics you can use the same day. \n \n \n \n \n\n \n \n \n \n Iva Jovanovic \n \n\n \n Conference Organiser\, SEO Specialist & Content Creator\, HeapCon\, Belgrade SEO Conference\, Heapspace + more \n \n \n \nIva Jovanovic is an experienced Content Marketing Specialist\, SEO consultant\, and the organizer of the Belgrade SEO Conference and Heapcon. She specializes in SEO and content creation for websites and social media\, but also works on Technical SEO and web development.  \n\n\n\nHer expertise in content transformation comes from years of turning underperforming\, outdated\, or fragmented content into high-impact assets\, while also creating fresh\, high-performing content. She develops content strategies that focus on search intent and user experience\, turning ideas into pages that rank and convert. By working across platforms like WordPress\, Webflow\, Wix\, and Duda\, she optimizes on-page elements\, restructures site hierarchies\, and repurposes outdated or underperforming assets into new blog posts\, landing pages\, guides\, and social content that drive consistent traffic and engagement. \n\n\n\nBased in Belgrade\, Serbia\, Iva is passionate about traveling\, attending conferences in both SEO and the wider IT space\, swimming\, and is a dedicated animal lover. \n \n \n \n \n\n \n \n \n \n Vyara Stefcheva \n \n\n \n CEO\, Zahara Consult \n \n \n \nVyara Stefcheva is the CEO & Co-Founder of Zahara Consult\, a Sofia-based marketing and SEO agency working with startups\, SMBs\, and global brands. She lectures on SEO Copywriting (incl. AI) at SoftUni Digital and teaches at Finance Academy\, and has spoken at industry events across Web3\, fintech\, and digital marketing. Vyara also creates educational content on YouTube/Instagram\, where she experiments with short-form formats and “algorithm-friendly” storytelling. She’s been highlighted locally as a young marketing leader\, including a 2024 Forbes Bulgaria “30 Under 30” nomination. \n\n\n\nWhy you’d love to hear what she has to say on video SEO: \n\n\n\n\nHands-on SEO educator: teaches SEO copywriting (with AI workflows) that directly translates to optimizing titles\, descriptions\, and scripts for YouTube and Shorts/Reels.\n\n\n\nAgency perspective: leads campaigns for a wide range of companies—useful for case-study-driven discussions on video search performance across niches. \n\n\n\nActive video creator: runs channels and Reels where she tests content hooks and packaging\, bringing current\, platform-native insights to the panel.\n\n \n \n \n \n\n \n \n \n \n Ina Toncheva \n \n\n \n AI Content Marketing Strategist \n \n \n \nIna Toncheva is an AI content marketing strategist\, trainer\, and speaker. She helps marketers and marketing teams use AI to create and scale content that’s on-brand\, high-quality\, customer-centric\, and discoverable in AI search. With 18 years of experience in marketing and strategy\, including work with Fortune 500 brands\, she brings deep strategic insight and hands-on expertise to every project. \n\n\n\nIna is also the founder of aiforcontentmarketing.ai\, a learning lab for marketers who want to stay irreplaceable in the age of AI. Through practical guides and frameworks\, the website helps marketers build their own “black box” of tools\, workflows\, strategy\, and creative thinking–an edge that drives results their ChatGPT-powered competition can’t reverse engineer. \n \n \n \n \n\n \n \n \n \n Larisa Ivanova \n \n\n \n Founder & Video Growth Strategist\, Avenara \n \n \n \nLarisa Ivanova has over 8 years of experience in video optimization and strategy\, backed by a degree in Psychology and a strong background in marketing. She is the founder of a consultancy dedicated to helping small and medium-sized businesses grow through YouTube. With additional expertise in event management and organization\, Larisa brings a unique perspective that blends behavioral science with digital strategy\, making Video SEO her true superpower. \n\n\n\n \n \n \n \n \n\n \n \n \n \n Ramona Joita \n \n\n \n Consultant SEO & Founder\, Marketerz \n \n \n \nRamona Joita is an accomplished SEO Consultant and the founder of Marketez\, a boutique digital marketing agency specialising in high-impact SEO strategies. With over 15 years of experience in the field\, Ramona has successfully partnered with brands across the UK\, US\, and international\, helping them elevate their online visibility and organic growth. \n\n\n\nShe is also a renowned speaker in the SEO community\, having shared her expertise at industry-leading events such as BrightonSEO\, and as a featured guest on Majestic and The SEO Podcast. \n\n\n\nWith proven experience in YouTube SEO\, Ramona designed a data-driven strategy that scaled a single video from 600\,000 to 4 million views within a year\, showcasing the impact of strategic optimization on audience growth. \n \n \n \n \n\n \n \n \n \n Lazarina Stoy. \n \n\n \n Founder\, MLforSEO \n \n \n \nLazarina Stoy a Marketing Consultant\, Trainer\, and Speaker\, specializing in SEO\, machine learning\, and data science. She has worked with countless B2B\, SaaS\, and big tech teams to improve their organic positioning. Lazarina is also the Founder of MLforSEO – a machine learning training platform for organic search marketers\, and Founder of the Women in Marketing – Bulgaria community. \n \n \n \n \n\n \n \n \n \n Vassilena Valchanova \n \n\n \n Marketing Consultant\, Freelance \n \n \n \nVassilena Valchanova is an expert in content marketing\, brand positioning and copywriting. She has over 15 years of experience in building comprehensive marketing strategies\, content planning and creating texts that reveal the value of the brand. With her skills\, she has helped SaaS platforms with over 500\,000 registered users and e-shops with €12\,000\,000 annual turnover. She also works with agencies and experts offering B2B services who need to strengthen their role as opinion leaders in their field. In her work\, she strives to be both a performer and a trainer. She helps his clients create a well-structured strategy and shares practical advice and know-how with the team so that they can continue the implementation of the plan independently. She likes to say that she tries to be “indispensable in the beginning and completely replaceable in the long run.”. In her spare time\, she hosts popular science events with Ratio\, runs and watches copious amounts of theater and musicals. \n \n \n \n \n\n \n\n\n\nGet your ticket now ✨ (In-Person and Recording Tickets Available)\n\n\n\n\n\n\nTicket for Mini-Conference: Content Marketing and Social Media in the AI EraBuy a ticket to our second mini-conference on the 21st of November in Sofia. Hosted by hyperScience\, this event will feature lectures and panel discussions on Content Marketing and Social Media in the AI Era\, networking\, catering and drinks. Each participant will also receive a gift from our Community Swag and gifts from our event partners. \n49\,00 €\n\n\nSecure your spot\n\n\n\n\n\n\n\n\n\nNote that all lectures will be in English\, making the event perfect for both a local and international audience. \n\n\n\n\n\n\nDetailed Event Schedule \n\n\n\nHere’s what to expect from the event: \n\n\n\n\nWelcome (17:30 – 18:30)\n\nArrival of guests\n\n\n\nGift bag + badge collection\n\n\n\nGrabbing a quick nibble and drink\n\n\n\n\n\nLectures x4 – 15 minute each with short ad breaks in between (18:30 – 19:55)\n\n\n\nBreak for 10-minutes for refreshments (19:55 – 20:05)\n\n\n\nPanel discussions x2 \n\n\n\nNetworking with catering and drinks (21:00 – 22:00)\n\n\n\n\nTime Sofia Mini-Conference #2 18:40Scaling Content & Content Publishing in the AI Era \n\n \n Ina Toncheva \n \n \n AI Content Marketing Strategist \n \n \n 19:00Authenticity vs. Automation: State of YouTube in 2026 \n\n \n Larisa Ivanova \n \n \n Founder & Video Growth Strategist\, Avenara \n \n \n 19:20How AI has changed LinkedIn – Best practices for growth of Personal and Professional brands \n\n \n Victoria Jancurova \n \n \n Founder\, Viktoria Jancurova Personal Branding \n \n \n 19:40TikTok Growth for Businesses and Individuals in the AI Era \n\n \n Mathilde Høj \n \n \n SEO Team Lead\, Transact \n \n \n 20:05Panel discussion: Video SEO – TikTok\, YouTube\, Instagram\, LinkedIn\, Video Ads\, and More! \n\n \n Victoria Jancurova \n \n \n Founder\, Viktoria Jancurova Personal Branding \n \n \n \n\n \n Vyara Stefcheva \n \n \n CEO\, Zahara Consult \n \n \n \n\n \n Ramona Joita \n \n \n Consultant SEO & Founder\, Marketerz \n \n \n \n\n \n Vasilena Spasova \n \n \n Social Media Strategist \n \n \n 20:35Panel Discussion: Content Transformation – Scaling Content Production with AI\, building systems\, successful case studies and more! \n\n \n Iva Jovanovic \n \n \n Conference Organiser\, SEO Specialist & Content Creator\, HeapCon\, Belgrade SEO Conference\, Heapspace + more \n \n \n \n\n \n Larisa Ivanova \n \n \n Founder & Video Growth Strategist\, Avenara \n \n \n \n\n \n Lazarina Stoy. \n \n \n Founder\, MLforSEO \n \n \n \n\n \n Vassilena Valchanova \n \n \n Marketing Consultant\, Freelance \n \n \n \n\n\n\n \n\n\n\n\n\n\nEvent Sponsors & Partners\n\n\n\n\nSponsorType of PartnershipDetails Randum GoodiesMerch SupplierWe are working with Randum Goodies to provide a premium quality gift bag to each and every one of our attendees. We are happy and proud to be able to support a woman-owned small business\, and also one that is founded by a member of our community.HyperScienceEvent Host We are incredibly lucky to have the opportunity to be hosted at HyperScience’s office space for this event. Hyperscience is a leader in document data extraction and analysis* using artificial intelligence. The Hypercell platform provides complete solutions for the intelligent automation of business processes\, based on machine self-learning. In addition to its own proprietary machine models\, Hypercell enables the realization of the potential of generative models (ChatGPT)\, adding a range of services required by any business. Keep up with Hyperscience on LinkedIn & TwitterCo-KitchenCatering PartnerCoKitchen is a cozy shared space for chefs and lovers of good food\, where anyone who loves to cook can do so—with quality ingredients and guidance in our professionally equipped kitchen.Majestic Women in Tech SEO CommunityScreaming FrogCommunity/ Scholarship SponsorsYou can become a Scholarship Sponsor of this event by purchasing Scholarship tickets\, using the tickets link above. Alternatively\, contact us to discuss partnership options.SofiaExpats.com Puzl Co-WorkingMedia PartnersGet in touch to become a Media partner for this event\n\n\n\n\nAbout the Event Space – the HyperScience Office\n\n\n\nLocated on the 15th floor of the 2021 Building of the Year\, the Hyperscience office is among the leading innovative spaces in the region. Featuring 360-degree views\, its own children’s area\, as well as quick access to modern sports and spa facilities\, the office in NV Tower is an attractive place for employees\, their children and pets\, but also active members of the local tech and entrepreneurial ecosystem. Opened during the pandemic\, the Hyperscience office is an investment in the future and the evolution of workspaces providing flexibility\, security and an environmentally friendly lifestyle. \n\n\n\nWalking distance from metro station “G.M. Dimitrov” and with free parking in the area\, the office is accessible by any preferred type of transport. Virtual walkthrough ✨ URL:https://www.womeninmarketing.bg/event/content-marketing-and-social-media-in-the-ai-era-mini-conference/ LOCATION:HyperScience Office\, Studentski Kompleks\, bulevard „Doctor G. M. Dimitrov“ 59\,\, Sofia\, Sofia-city\, Bulgaria CATEGORIES:Mini Conference ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/08/mini-conference-2.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20251219T190000 DTEND;TZID=Europe/Sofia:20251219T220000 DTSTAMP:20260410T204827 CREATED:20251208T180502Z LAST-MODIFIED:20251209T104620Z UID:2176-1766170800-1766181600@www.womeninmarketing.bg SUMMARY:Christmas Party with Future Females Sofia\, DEA\, and Women in Marketing - Bulgaria  DESCRIPTION:​Christmas Gathering — Dec 19 @ afterhours social & casual bar\n\n\n\n​We’re wrapping up the year together! Three communities: Future Females Sofia\, DEA (Dare. Empower. Accelerate.) and Women in Marketing – Bulgaria\, are teaming up for a cozy Christmas get-together at afterhours social & casual bar on Friday\, 19 December\, from 19:00 to 22:00. \n\n\n\n​What to expect \n\n\n\n\n​A relaxed\, come-as-you-are evening of chats\, toasts and new connections\n\n\n\n​Capacity is limited to 55 people (mix of standing and seated)\, so please sign up to save your spot\n\n\n\n​Indoor seating plus an outdoor area if you’d like some fresh air\n\n\n\n​Hosted by our communities\, but you’re welcome to bring a friend!\n\n\n\n\n​Venue afterhours is a bar for those who aren’t in a hurry to head home. It’s nearby\, tucked away\, and just the right amount of cozy—serving cocktails that may become your favorites and offering an atmosphere that turns the hours after work into the best ones. A place for conversation\, for laughter\, and for one more drink. You’ll find the venue at 17 Yakubitsa Street. \n\n\n\n​Good to know \n\n\n\n\n​Free entry — registration required so we can manage capacity\n\n\n\n​Pay-as-you-go: each guest covers their own drinks and any other purchases at the bar\n\n\n\n​Dress code: None. Come as you feel; festive casual (e.g. ugly sweaters\, sparkles or comfy jeans—all good)\n\n\n\n​Accessibility: ground-floor venue with both seated and standing space\n\n\n\n\n​RSVPSpots are limited—please sign up to confirm attendance. If you can’t make it\, cancel your spot so someone else can join. \n\n\n\n​Come raise a glass with us and toast to the wins\, lessons and friendships of 2025. 🎄🥂 URL:https://www.womeninmarketing.bg/event/christmas-party-with-future-females-sofia-dea-and-women-in-marketing-bulgaria/ LOCATION:afterhours social & casual bar\, Yakubitsa street\, 17\, Sofia\, Bulgaria CATEGORIES:Casual Networking ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/12/CHRISTMAS-PARTY-Luma-2.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20251219T190000 DTEND;TZID=Europe/Sofia:20251219T220000 DTSTAMP:20260410T204827 CREATED:20251209T104434Z LAST-MODIFIED:20251209T164606Z UID:2185-1766170800-1766181600@www.womeninmarketing.bg SUMMARY:Seaside Locals Christmas Party DESCRIPTION:​Seaside Locals Christmas Get-together — Dec 19 @ Wineground\n\n\n\n​We’re wrapping up the year together! As our Christmas party is happening in Sofia\, our seaside locals will be gathering for their own casual networking night to celebrate the end of the year together! Join us for a wine night at Wineground on the Friday\, 19 December\, from 19:00 to 22:00. \n\n\n\n​What to expect \n\n\n\n\n​A relaxed\, come-as-you-are evening of chats\, toasts and new connections\n\n\n\nJoin Slack and let us know you’re coming – message Lazarina\, Anya Petrova; or post on the #area-seaside channel that you’re coming\n\n\n\n\n​Venue Wineground Bottles & Beans is a wine bar/ restaurant that offers surprisingly creative and delicious tapas to pair with authentic Bulgarian wine. \n\n\n\n​Good to know \n\n\n\n\n​Free entry — registration required on Slack so we know who to expect\n\n\n\n​Pay-as-you-go: each guest covers their own drinks and any other purchases at the bar\n\n\n\n​Dress code: None. Come as you feel; festive casual (e.g. ugly sweaters\, sparkles or comfy jeans—all good)\n\n\n\n\n​RSVPPlease sign up on Slack and confirm attendance – let us know you’re coming\, so we know who to expect and manage the reservation accordingly. If you can’t make it\, let us know 🙂 \n\n\n\n​Come raise a glass with us and toast to the wins\, lessons and friendships of 2025. 🎄🥂 URL:https://www.womeninmarketing.bg/event/seaside-locals-christmas-party/ LOCATION:Wineground\, Varna CenterPrimorski\, ul. "Dobri Chintulov" 18\, 9002 Varna\, Varna\, Bulgaria CATEGORIES:Casual Networking ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/12/Event-banners-1.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20260129T190000 DTEND;TZID=Europe/Sofia:20260129T200000 DTSTAMP:20260410T204827 CREATED:20260120T165707Z LAST-MODIFIED:20260120T165727Z UID:2243-1769713200-1769716800@www.womeninmarketing.bg SUMMARY:Community Workshop #1: 3 months to rebrand: Finding your audience while changing your identity DESCRIPTION:Session Description\n\n\n\n Team-GPT had 80\,000 users and $1.1M in revenue\, but we still didn’t know who we were really building for. Then came two legal letters from OpenAI\, 300 name options\, seven+ rejected brand designs\, and a launch date that wouldn’t move. Margarita will share the hard\, the funny\, and the story of how Juma was born. \n\n\n\nThis workshop will be in English\, and will be recorded. Recordings will be available only to Community Members of the WiM-BG Community. \n\n\n\nAbout the Speaker\n\n\n\nMargarita Arsova is Product Marketing at Juma\, where she helps build the AI workspace for modern marketing teams. She combines marketing expertise with product know-how to bring Juma to market\, onboard new teams\, and help marketers co-create with AI. URL:https://www.womeninmarketing.bg/event/community-workshop-1-3-months-to-rebrand-finding-your-audience-while-changing-your-identity/ CATEGORIES:Community Workshop ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/Margarita-Arsova.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20260218T190000 DTEND;TZID=Europe/Sofia:20260218T200000 DTSTAMP:20260410T204827 CREATED:20260214T161740Z LAST-MODIFIED:20260214T162905Z UID:2350-1771441200-1771444800@www.womeninmarketing.bg SUMMARY:WiM-BG Webinar #005 AI in Marketing: Practical Applications without the Hype DESCRIPTION:Ready to prove AI-powered marketing’s impact\, and drive strategic growth from inside your organization? Whether you’re building a durable AI-in-marketing roadmap\, or want to learn how to implement AI responsibly and what the common pitfalls are\, this webinar gives you practical frameworks you can apply the next day \n\n\n\nThe webinar will take place on the 18th of February 2026\, at 7PM EEST (5PM BST)\, and will be broadcasted as a livestream on LinkedIn. \n\n\n\n\nJoin the Livestream on LinkedIn\n\n\n\n\nGuest Speakers\n\n\n\nWe’ve assembled a powerhouse panel of marketing experts to discuss the latest in AI and how they apply it in their day-to-day: \n\n\n\n\n\nSamantha Torres – Sr. Manager Technical SEO\, Pipedrive\n\n\n\nMyriam Jessier – SEO Executive\, Pragm\n\n\n\nJess Sankhavaram-Peck – Data Scientist and ML Engineer\n\n\n\nLarisa Ivanova – Video SEO Strategist\, Founder at Avenara\n\n\n\nEmina Demiri – Head of Digital Marketing\, Vixen Digital\n\n\n\n\n\nWebinar Structure\n\n\n\nHere’s what to expect from the webinar: \n\n\n\n\n\nGuest Introduction – 5 minutes\n\n\n\nLightning Talks – 25 minutes\n\nAI for Competitor and User Research – Sam Torres\n\n\n\nTechnical Branding for AI Search – Myriam Jessier\n\n\n\nAI for Organic and SEO – Jess Sankhavaram-Peck \n\n\n\nAI for Video – Larisa Ivanova\n\n\n\nLearning AI as a Senior Marketer – Emina Demiri\n\n\n\n\n\n30-minute Panel Discussion + Q&A All speakers come together to explore additional topics and questions\n\n\n\n\n\nWho is this webinar for?\n\n\n\nThis webinar is tailored for marketers\, interested in AI across disciplines and: \n\n\n\n\nMarketing leaders (CMO/VP/Head of Marketing) who need an AI roadmap tied to revenue and strategy\n\n\n\nDemand gen & performance marketers looking to scale campaigns\, testing\, and optimization with AI\n\n\n\nLifecycle/CRM & retention marketers using AI for segmentation\, personalization\, and automation\n\n\n\nBrand/content teams improving content operations\, creative testing\, and consistency with AI support\n\n\n\nMarketing ops & analytics owners focused on governance\, tooling\, attribution\, and measurement\n\n\n\nProduct marketing & GTM teams aligning messaging and launches with faster insights\n\n\n\nCross-functional partners (Sales Ops\, RevOps\, Product\, Data) who collaborate on pipelines\, data\, and customer experience\n\n\n\n\nWhy You Can’t Miss This\n\n\n\nAI is changing how people discover brands\, how search surfaces content\, and how marketing teams plan\, create\, and prove impact. This session is designed to help you stay ahead with practical\, immediately usable frameworks—not hype. \n\n\n\nYou’ll learn how to: \n\n\n\n\nMove faster on insights with AI-powered competitor and user research\, so strategy is grounded in real signals—not guesswork.\n\n\n\nPrepare your brand for AI search with technical branding principles that increase visibility in emerging discovery channels.\n\n\n\nScale organic growth by using AI to strengthen SEO workflows—from topic discovery to optimization—without sacrificing quality.\n\n\n\nLevel up video marketing with AI approaches that speed up ideation\, scripting\, repurposing\, and performance iteration.\n\n\n\nLead confidently as a senior marketer by building your AI fluency\, choosing the right use cases\, and setting standards your team can execute.\n\n\n\n\nIf you’re responsible for growth\, credibility\, or alignment across stakeholders\, this webinar will help you turn AI into a strategic advantage—starting the very next day. URL:https://www.womeninmarketing.bg/event/wim-bg-webinar-005-ai-in-marketing-practical-applications-without-the-hype/ CATEGORIES:Webinars ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/02/webinar-005-ai-in-marketing-1.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20260219T190000 DTEND;TZID=Europe/Sofia:20260219T200000 DTSTAMP:20260410T204827 CREATED:20260120T180513Z LAST-MODIFIED:20260121T151748Z UID:2258-1771527600-1771531200@www.womeninmarketing.bg SUMMARY:Community Workshop #2: Emotional Flexibility in Leadership: How to lead ourselves and our teams in difficult situations DESCRIPTION:Session Description\n\n\n\nEmotions directly influence decisions\, communication\, and how leaders respond under pressure. When they’re not recognized\, they lead to automatic reactions and tension within teams.This interactive session\, inspired by Susan David’s Emotional Agility model\, gives leaders a practical introduction to recognizing their emotional responses\, creating inner distance\, and making more mindful decisions. \n\n\n\nThe session lays the groundwork for more self-aware leadership and healthier emotional dynamics in teams. \n\n\n\nAbout the Speakers\n\n\n\nDiana Racheva\, Vasya Vankova\, and Aneliya Manolova are the founders of Courageous Coaches—the first coaching platform in Bulgaria that connects individuals\, teams\, and organizations with certified coaches and personalized learning experiences.Their aim is for professional coaching to be valued and to deliver real impact.Their team of certified coaches works with clients in Bulgaria\, Europe\, and Asia\, creating transformation through connection and courageous dialogue. \n\n\n\nDiana Racheva \n\n\n\nDiana Racheva has over twenty years of experience leading teams\, projects\, and organizational transformations\, focusing not only on processes and systems but on people’s growth through change. \n\n\n\nAs a Scrum Master\, Enterprise Agile Coach\, and consultant\, she works in the areas of continuous improvement\, authentic leadership\, and organizational transformation\, creating cultures where people feel seen\, valued\, and engaged. \n\n\n\nToday\, Diana is a professional coach certified by Erickson Coaching International\, supporting leaders\, entrepreneurs\, and teams to find clarity\, inner alignment\, and sustainable success through conscious and courageous action. \n\n\n\nVasya Vankova \n\n\n\nVasya Vankova is an ICF-certified coach (ACC) and a professional with experience as a Scrum Master and Agile Coach. In her work\, she applies a coaching approach to support leaders\, teams\, and organizations in achieving greater clarity\, awareness\, and sustainable development. \n\n\n\nHer path in coaching began with a desire for personal growth and led through “The Art & Science of Coaching” at the Erickson International Coaching School\, where she personally experienced the power of the right questions as a catalyst for lasting change. \n\n\n\nVasya creates a safe\, supportive environment in which people broaden their perspectives\, articulate what they truly want\, and take realistic steps toward personal fulfillment and professional success. \n\n\n\nAneliya Manolova \n\n\n\n“Every change starts with a single question: Where am I today and where do I want to go?” \n\n\n\nAneliya Manolova believes that it is precisely in these moments that the potential for real transformation emerges. \n\n\n\nWith over 20 years of experience in Germany and more than 10 years as an IT Project Manager at companies such as Siemens\, Thomas Sabo\, and Metro\, she is now an ICF-certified coach (ACC)\, specialized in systemic coaching\, with an international practice. \n\n\n\nAneliya is a former board member of the ICF Germany Chapter\, a facilitator of group coaching programs\, and a trainer of coaches. In her work\, she combines coaching\, neuroscience\, mindfulness\, and design thinking to support leaders and teams in making clear choices and taking confident action. URL:https://www.womeninmarketing.bg/event/community-workshop-2-emotional-flexibility-in-leadership-how-to-lead-ourselves-and-our-teams-in-difficult-situations/ CATEGORIES:Community Workshop ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/CC-Team-1.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20260226T190000 DTEND;TZID=Europe/Sofia:20260226T223000 DTSTAMP:20260410T204827 CREATED:20260207T174240Z LAST-MODIFIED:20260225T092735Z UID:2318-1772132400-1772145000@www.womeninmarketing.bg SUMMARY:Networking Dinner #004 - A better you: Conquer burnout and boundary setting DESCRIPTION:Secure a seat at the table\n\n\n\nLearn and network with a premium community \n\n\n\n\n\n\nGrab your ticket\n\n\n\n\n\n\n\n\n\n\nOn the 26th of February\, Women in Marketing – Bulgaria will host an intimate in-person event in Sofia – a networking dinner with two guest speakers on the topics of burnout prevention and financial empowerment. \n\n\n\nJoin us for an intimate networking dinner where we reclaim both our energy and our agency. In the first talk\, Dr. Julika Novkova guides us through burnout as a system of daily choices—how to recognize the warning signs before it’s too late and reclaim control through five concrete steps. In the second\, Victoria Chervenkova reveals the power of saying “no”—how conscious refusal becomes your strongest tool for financial freedom\, clarity\, and inner stability. Come for the warm table talk; leave with tools to protect your well-being and strengthen your relationship with money. \n\n\n\nThe dinner will take place on the 26th of February (Thu) from 19:00 to 22:30 at Vino&Tapas Sofia. Our intimate group of 15 will enjoy a private setting where we can connect\, exchange ideas\, and be inspired by the transformative insights of both speakers \n\n\n\nAbout the speakers and lectures\n\n\n\n\nDr. Julika Novkova\, PhD is a business psychologist\, founder of Juls’ Psychology\, and a visionary who helps leaders find personal meaning through their work without losing themselves. She combines over 15 years of experience in business psychology with innovative meta-models for decision-making. Julika specializes in transforming “powerlessness and lack of control” into opportunities for growth through personalized tools for self-empowerment and self-structuring. She is the creator of the InnovaCeption model and believes that the most important resource for success is YOU – working to help leaders burn with passion for their ideas without burning out in their work. \n\n\n\nJulika invites you to discuss burnout not as an inevitable price of success\, but as the result of a system of choices we make every day. She will explore how our professional roles consume other parts of ourselves\, how to recognize the warning signs before it’s too late\, and most importantly – how to regain control through five concrete steps. Because burnout isn’t a sign of weakness\, but an invitation to reassess our priorities and return to ourselves. She works with women founders and leaders who think strategies and execute them simultaneously – and sees how the professional role gradually consumes everything else until nothing remains for the person themselves. In her presentation\, ‘Burnout: From Helplessness to Choice’ \, she’ll talk about burnout through the lens of personal choice – not as something that ‘happens to us’\, but as a pattern we create ourselves with thousands of small decisions. And most importantly – how to break it before it destroys what we’ve built. \n\n\n\n\n\n\n\n\n\nWith over 20 years of experience in Marketing and entrepreneurship\, Victoria Chervenkova is an example of successful career change toward a path that more fully aligns with personal values and interests. Today she is an author of books and journals on personal finance for women\, a Certified Holistic Financial Planning Coach\, creator of a community on the Skool platform\, as well as a mentor – with her main focus being to help women build a conscious and confident relationship with their money. \n\n\n\nCombining expert financial strategies with ancient feminine wisdom and the psychology of money\, Victoria teaches women how to make decisions that are in sync with their values – without guilt\, without fear\, and without self-sabotage. In her presentation ‘The Power of saying ‘NO’ to unlock financial opportunities’\, she will show us that a timely and conscious refusal can be the most powerful tool for financial freedom\, clarity\, and inner stability. \n\n\n\n\nEvent Schedule\n\n\n\nWe’ll be expecting our guests at 19\, no later than 19:15. \n\n\n\nWe’ll be served drinks\, appetisers\, and starters until 20:00\, while each guest gets the chance to introduce themselves to the group. \n\n\n\nThen the two lectures will start\, each lasting about 20 minutes\, followed by a short Q&A. \n\n\n\nAfter the discussions from our lecturers\, we’ll continue dining with the main course and dessert\, before wrapping up the event at 22:30. \n\n\nTime Networking Dinner #4 – Sofia 20:00Burnout: From Helplessness to ChoiceDr. Julika Novkova\, PhD invites you to discuss burnout not as an inevitable price of success\, but as the result of a system of choices we make every day. She […] \n\n \n Julika Novkova \n \n \n Business Psychologist\, Executive Coach\, Juls Psychology \n \n \n 20:30The Power of saying ‘NO’ to unlock financial opportunities’Combining expert financial strategies with ancient feminine wisdom and the psychology of money\, Victoria Chervenkova teaches women how to make decisions that are in sync with their values – without […] \n\n \n Viktoria Chervenkova \n \n \n Certified Holistic Financial Planning Coach | Published Author | Mentor\, https://www.evemma.eu/ \n \n \n \n\n\nWho it’s for\n\n\n\nThis evening is designed for women who lead—whether you’re building a business\, driving a team\, or carving out your own path in marketing. If you’re ambitious but questioning the sustainability of how you’re working\, if professional success is starting to feel like it’s costing too much\, or if you’re ready to build a more conscious relationship with both your energy and your money\, this conversation is for you. \n\n\n\nWe’ve created space for founders\, senior marketers\, entrepreneurs\, and decision-makers who know that real growth isn’t just about strategy—it’s about reclaiming agency over the choices that shape our lives. \n\n\n\nWith only 15 seats\, this is an intimate gathering for women ready to reset\, reconnect\, and leave with practical tools they’ll actually use. \n\n\n\nWhat the ticket includes\n\n\n\nYour payment covers for: \n\n\n\n\na three course dinner\, plus appetisers and drinks.\n\n\n\nfirst row seat for two lectures\, a Q&A session\, and materials sent to your mailbox\n\n\n\nnetwork freely with the other attendees of the event\, as long as you abide by the community’s code of conduct.\n\n\n\n\nWe will also have a photographer for the evening\, to capture moments from the night. ✨ \n\n\n\nIf you’re on the fence\, have a look at past events for some FOMO: \n\n\n\n\nnetworking dinner 001 in Sofia \n\n\n\nnetworking dinner 002 in Plovdiv\n\n\n\nnetworking dinner 003 in Plovdiv\n\n\n\n\nYour company can sponsor this event\n\n\n\nIf interested in getting your company in front of a premium network of marketing professionals\, see our offer for Networking Dinner Sponsorship. \n\n\n\nYou can also support us as a private individual by making a donation or purchasing a Scholarship Ticket \n\n\n\nAbout the venue\n\n\n\nVino&Tapas is a hidden gem tucked away in a courtyard near the Opera House in central Sofia. The interior is beautifully designed with the charm and warmth of a traditional wine cellar\, creating the perfect ambiance for a relaxing evening. With two floors including a peaceful terrace\, the venue pairs its comprehensive Bulgarian and international wine selection with Mediterranean-inspired cuisine crafted from quality ingredients. The service is outstanding—professional\, attentive\, and friendly\, and the restaurant maintains a no-smoking policy to ensure the comfort of all guests. A regular participant in Sofia’s Restaurant Week and winner of numerous awards\, Vino&Tapas offers an intimate\, sophisticated setting that strikes the perfect balance between quality and warmth—ideal for meaningful conversation and connection. URL:https://www.womeninmarketing.bg/event/networking-dinner-004-a-better-you-conquer-burnout-and-boundary-setting/ LOCATION:Vino&Tapas Sofia\, Sofia Center\, Knyaz Alexander Dondukov Blvd 38\,\, Sofia\, Sofia-city\, 1000\, Bulgaria ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/02/Networking-dinner-004-Sofia-WiM-BG.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20260319T190000 DTEND;TZID=Europe/Sofia:20260319T200000 DTSTAMP:20260410T204827 CREATED:20260120T180514Z LAST-MODIFIED:20260120T182534Z UID:2259-1773946800-1773950400@www.womeninmarketing.bg SUMMARY:Community Workshop #3: Starting\, Scaling\, and Exiting an agency - Lessons Learned\, Process\, Best practices DESCRIPTION:Session Description\n\n\n\nВяра Стефчева е exited agency founder\, който в продължение на 5 години развива маркетингова агенция\, ръководеща рекламните стратегии на глобални брандове от 3 континента. В уъркшопа ще научим как се изгражда и развива успешна агенция – от първоначалната идея и първи клиенти\, през изграждането на екип и процеси за устойчив растеж\, до стратегиите за излизане (exit). Ще бъдат споделени реални бизнес уроци\, често допускани грешки и най-добри практики. \n\n\n\nAbout the Speaker\n\n\n\nВяра Стефчева е дигитален предприемач и маркетинг стратег с над 7 години опит в развитие на глобални брандове от три континента. Тя е съосновател на една от водещите маркетинг агенции в България – „Zahara“\, която през 2025 г. реализира успешен екзит. URL:https://www.womeninmarketing.bg/event/community-workshop-3-starting-scaling-and-exiting-an-agency-lessons-learned-process-best-practices/ CATEGORIES:Community Workshop ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/Vyara-Stefcheva.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20260423T190000 DTEND;TZID=Europe/Sofia:20260423T200000 DTSTAMP:20260410T204827 CREATED:20260120T180515Z LAST-MODIFIED:20260120T182626Z UID:2260-1776970800-1776974400@www.womeninmarketing.bg SUMMARY:Community Workshop #4: Debugging Reporting Errors for Better Data Storytelling (So Every Stakeholder Gets It) DESCRIPTION:Session Description\n\n\n\nIn this workshop\, you’ll master:The foundation of data storytelling — why it matters and how it transforms confusion into clarityThe most common data storytelling mistakes — and how to avoid themTechniques to highlight the right metrics for each stakeholder using common UX principles — not just what data you have\, but based on their needs\, behaviors\, and motivations.Making your results speak the language your stakeholders actually understand by borrowing simple NLP-inspired techniques to frame\, anchor\, and adapt your message so it resonates with CEOs and Marketing Directors on their terms. \n\n\n\nAbout the Speaker\n\n\n\nMarina Cholakova has been working in digital marketing for over a decade\, specializing primarily in SEO with additional expertise in performance marketing and analytics. She is currently Head of SEO & Performance Marketing at Local Fame UK Agency\, where she leads teams delivering growth strategies for businesses worldwide. Her résumé also includes launching and scaling ventures across diverse industries while collaborating directly with stakeholders and angel investors. Her approach\, shaped by experience in brand strategy and UX\, focuses on understanding user behavior and delivering actionable insights. Before entering digital marketing\, Marina studied Linguistics and became a certified translator and tour guide. URL:https://www.womeninmarketing.bg/event/community-workshop-4-debugging-reporting-errors-for-better-data-storytelling-so-every-stakeholder-gets-it/ CATEGORIES:Community Workshop ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/Marina-Cholakova.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20260430T203000 DTEND;TZID=Europe/Sofia:20260430T223000 DTSTAMP:20260410T204827 CREATED:20260324T194544Z LAST-MODIFIED:20260407T190507Z UID:2441-1777581000-1777588200@www.womeninmarketing.bg SUMMARY:Networking Dinner #005 Enterprise workflows & AI integration - Organised by WiM-BG & Search 'n Stuff DESCRIPTION:Reserve a seat at the table\n\n\n\nLearn and network with members of the communities Women in Marketing – Bulgaria and Search ‘n Stuff and industry friends and collaborators. \n\n\n\n\n\n\nPurchase your ticket for this event\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWomen in Marketing – Bulgaria · Search ‘n Stuff \n30 April 2026 · Brighton\, UK \n\nNetworking Dinner #005 at BrightonSEO\nEnterprise Workflows & AI Integration \nTwo communities\, one unforgettable table. Join us for an evening of quickfire talks\, a three-course dinner with wine\, and the kind of conversations that only happen when the right people are in the room. \n🕡 6:30 – 8:30 PM 📍 Coal Shed · The Flamingo Room 👥 26 seats only \n\n\nSponsored by  Waikay  ·  SE Ranking  ·  ProCredit Bank \n\n\n\n\n\n🍷 \nThree-Course Dinner \nWith wines — whites\, reds\, and rosés — plus still & sparkling water. \n\n\n🎤 \nQuickfire Lectures \nThree short\, high-impact talks (max 15 min each) from industry voices to spark ideas and conversation. \n\n\n✨ \nIntimate & Curated \nCapped at 26 guests — marketers\, founders\, and in-house pros from across the industry. \n\n\n\n\nTHE EVENING \n\nGood food\, sharp minds\, real conversation\nThis is a collaboration dinner between Women in Marketing – Bulgaria and Search ‘n Stuff\, designed for BrightonSEO attendees\, community members\, and friends of both communities. \nThe evening is perfectly timed: 6:30 – 8:30 PM — after the conference wraps and networking at the main venue winds down\, and before the official BrightonSEO afterparty kicks off. Think of it as the dinner before the party — the perfect transition from conference mode to something more personal. \nThe aim is to keep ticket prices as low as possible while delivering a meaningful\, fun\, and high-quality experience for everyone attending. \n\n\n\n\nTHE SESSIONS \n\nThree quickfire talks\, 15 minutes each\nIndustry practitioners sharing sharp\, actionable insights on enterprise workflows and AI integration. \n\n\n\n19:15 · SESSION 1 \nWhy Having an Enterprise Workflow Process Opens Up Space for Creativity \n⏱ 15 min · Svetla Mihaylova — Freelance MarTech Consultant | Marketing Manager at Tieto \n\n“This is too much admin – marketing should just figure it out.” \nThis talk is for in-house SEO and marketing leaders\, managers\, and senior specialists in mid-to-large B2B companies (50–1000+ people) who support multiple stakeholders across content\, design\, comms or operations and feel like their team is drowning in endless Slack threads where no one is sure what was decided\, half-filled briefs for campaigns that should start running tomorrow\, and “can you quickly jump on a call\, I have an idea.” \nThis session breaks down a real case study from a cross-functional marketing team that was losing 10+ hours every week to admin work and poorly defined requests — and how they fixed it. \n\n\nSvetla will cover: \n→ How to design one clear way work enters marketing\, even across very different teams and personalities \n→ What needs to be defined before you document or automate anything \n→ How they moved from “marketing will figure it out” to 100% adoption\, including from initially sceptical SMEs \n\n\n\nAttendees will leave with: \n→ Practical automation ideas to reduce admin work and how to talk to senior stakeholders \n→ Tools mentioned: Monday.com\, HubSpot\, n8n and other popular work automation software \n→ Workflow examples: Marketing Request Form\, Content Form\, Event Participation Form\, Referral Programme\, Recruitment Process \n→ Impact of those automations for big teams and management \n→ Early warning signs that your team needs process standardisation (before morale drops) \n→ A simple checklist to decide whether automation will help or make things worse \n\n\n\n\n\n19:30 · SESSION 2 \nIntroducing Topical Presence\, the Metric We’ve All Been Missing \n⏱ 15 min · Genie Jones — Enterprise Sales Specialist at Inlinks & Waikay \n\nAs AI becomes the first stop in the buyer journey\, the brands that get recommended are winning — and most SEOs have no way of measuring whether that’s them or their competitors. \n\n\nGenie will cover: \n→ An introduction to AI Topical Presence: a single score that captures how strongly\, how broadly\, and how reliably AI models associate your brand with the topics that drive purchase decisions \n\n\n\nAttendees will leave with: \n→ An understanding of what AI Topical Presence measures \n→ The knowledge of why traditional share of voice doesn’t cut it anymore \n→ Examples of what a high — or dangerously concentrated — score actually looks like in practice \n\n\n\n\n\n19:45 · SESSION 3 \nInsights from Reverse-Engineering AI Search Systems for Enterprises \n⏱ 15 min · Metehan Yeşilyurt — Co-Founder & Chief Growth Officer at AEO Vision \n\nAI search engines don’t work like Google — and most enterprise teams are still optimising as if they do. In this talk\, Metehan draws on hands-on research into how systems like ChatGPT\, Perplexity\, and Gemini actually retrieve\, rerank\, and cite content behind the scenes. \n\n\nMetehan will cover: \n→ What he’s found by dissecting tokenizers\, crawling patterns\, and ranking layers \n→ How this translates into a practical framework enterprise marketers can use to understand where their brand is visible in AI-generated answers\, where it’s being overlooked\, and what they can actually do about it \n\n\n\nAttendees will leave with: \n→ The knowledge of optimising enterprise brands for AI search \n→ Examples from real tests\, real data\, no fluff\, and a few findings that might challenge what you thought you knew about AI search \n\n\n\n\n\n\nWHAT YOUR TICKET INCLUDES \n\nEverything covered in your £70 / €81\n\n\nDinner & Drinks \n✓ Three-course meal at Coal Shed’s Flamingo Room \n✓ Wines for the table — whites\, reds\, and rosés \n✓ Water — still and sparkling \nAny extras — additional food or beverages beyond the set menu — are to be paid separately by attendees. \n\n\nThe Experience \n✓ 3 quickfire lectures (15 min each) from industry speakers \n✓ Networking with a curated group of 26 marketing professionals \n✓ Community swag from both communities and sponsors \n✓ Exclusive conference discounts — details below \n\n\n\n\n\nEXCLUSIVE PERKS \n\nYour ticket unlocks more than dinner\nEvery guest receives exclusive discounts to upcoming conferences from both communities. \n\n\n\n\n50% off \nWiM Bulgaria — Sofia Conferences \nIn-person and recording tickets for both 2026 events: Leadership & Entrepreneurship (June) and SEO\, Organic Growth & AI (November). \n\n\n60% off \nSearch ‘n Stuff — London Conference \nTickets to the London conference in June\, organised by the Search ‘n Stuff community. \nView London Conference → \n\n\n25% off \nSearch ‘n Stuff — Antalya Conference \nTickets including accommodation for the Antalya conference\, organised by Search ‘n Stuff. \nView Antalya Conference → \n\n\n✦ \nCommunity Swag \nTake home goodies from both communities and from our generous sponsors. \n\n\n\n\n\nTHE VENUE \n\nCoal Shed — The Flamingo Room\nAn elegant private dining space in the heart of Brighton\, just steps from the conference venue. The Flamingo Room at Coal Shed offers the perfect backdrop for an intimate evening of connection and conversation. \n\n\nCoal Shed Brighton \nThe Flamingo Room · Private Dining \n📍 Clarence House\, 30-31 North St\, Brighton and Hove\, Brighton BN1 1EB\, United Kingdom \n📅 Thursday\, 30 April 2026 \n🕡 6:30 PM – 8:30 PM \n\n\n\n\n\nOUR SPONSORS \n\nThis event is made possible with the support of\n\n\n\n★ SPONSOR \nWaikay \nWhat AI Knows About You \nWaikay is a pioneering AI visibility platform built by InLinks Optimization LTD and led by SEO veteran Dixon Jones\, author of Entity SEO\, and French engineer Fred Laurent. The tool reveals what large language models — including ChatGPT\, Gemini\, Claude\, and Perplexity — truly know about your brand. \nUsing patent-pending technology\, Waikay analyses AI-generated responses at depth to uncover hallucinations\, missing knowledge\, and competitive gaps\, then converts them into actionable insights. Brands and agencies use it to track AI visibility\, fact-check AI-generated information\, benchmark against competitors\, and proactively manage their digital reputation in the age of generative search. \nVisit waikay.io → \n\n\n\n\n★ SPONSOR \nSE Ranking \nAI-Powered SEO Platform \nSE Ranking is a comprehensive\, AI-powered SEO platform trusted by over 1\,000\,000 marketing professionals worldwide. Founded in 2013\, the platform has grown from a focused rank tracker into a full-stack SEO suite serving agencies\, in-house teams\, and entrepreneurs across the globe. \nThe platform brings together keyword research\, competitive analysis\, rank tracking\, website auditing\, backlink monitoring\, and content optimisation tools — all enhanced with machine learning and AI-driven insights. SE Ranking is built for teams that want accurate data\, actionable recommendations\, and streamlined reporting without juggling multiple tools. \nVisit seranking.com → \n\n\n\n\n🤝 COMMUNITY PARTNER — WOMEN IN MARKETING – BULGARIA \nProCredit Bank \nModern\, Development-Oriented Banking \nProCredit Bank is a modern\, secure\, and fast-growing German development-oriented bank\, part of the international ProCredit Group. The bank’s philosophy is built on transparency and honesty — their experts understand the real needs of both households and businesses\, enabling customers to make informed financial decisions and plan their future with confidence through clear and straightforward communication. \nProCredit Bank is strongly committed to sustainable development and invests in digital services to make everyday banking operations simple\, fast\, and convenient — enabling customers to manage their finances with ease. \nVisit procreditbank.bg → \n\n\n\n\n\nTHE COMMUNITIES BEHIND THIS DINNER \n\nTwo communities\, one shared table\n\n\n\n\n\n🇧🇬 COMMUNITY \nWomen in Marketing – Bulgaria \nWomen in Marketing – Bulgaria (WiM-BG) is a registered Foundation dedicated to empowering\, supporting\, and uniting women in the marketing field across Bulgaria. \nFounded by Lazarina Stoy\, WiM-BG was born from a desire to create a space where Bulgarian women in marketing can network\, share challenges and wins\, and grow together. What started as a Slack community has quickly grown into a thriving network that brings members together both digitally and through in-person events across Bulgaria. \nThe community offers exclusive member events including networking dinners with expert panelists\, mini-conferences with educational presentations\, a mentorship programme\, and career advancement support. \nLearn more about the Women in Marketing – Bulgaria community → \n\n\n\n🔍 COMMUNITY \nSearch ‘n Stuff \nSearch ‘n Stuff is an independent community of digital marketing enthusiasts dedicated to bridging the gap between technical marketing and genuine human connection. \nBy prioritising practitioners over presentations\, it fosters an environment where SEOs\, founders\, and performance marketers don’t just attend — they belong. \nThe SnS community comes to life through local meetups\, the SnS Salon project\, tailored networking formats\, intimate dinners\, large-scale conferences\, and immersive search retreats. \nLearn more about the Search ‘n Stuff community → \n\n\n\n\n\n\n\n📋 CODE OF CONDUCT \nAll attendees must adhere to our code of conduct \nWe are committed to providing a welcoming\, inclusive\, and harassment-free experience for everyone. By attending this dinner\, you agree to follow the code of conduct of Women in Marketing – Bulgaria: \n→ Women in Marketing – Bulgaria Code of Conduct \n\n\n\n\nWant to sponsor a future networking dinner? \nGet your brand in front of a premium network of marketing professionals at our upcoming events. You can also support us as an individual through a donation or by purchasing a Scholarship Ticket. \nAny remaining funds from ticket sales and sponsorships will be split between our communities to support our ongoing initiatives. \nSponsor a Future Dinner → \n\n\n\nQuestions? Email us at team@womeninmarketing.bg URL:https://www.womeninmarketing.bg/event/networking-dinner-005-enterprise-workflows-ai-integration-organised-by-wimbg-searchnstuff/ LOCATION:The Coal Shed Brighton\, Clarence House\, 30-31 North St\, Brighton\, BN1 1EB\, United Kingdom CATEGORIES:Networking Dinner ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/03/Networking-dinner-005-brightonSEO-WiM-BG-SnS-5.png ORGANIZER;CN="Search ‘%3Bn Stuff":MAILTO:yagmur@searchnstuff.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20260514T190000 DTEND;TZID=Europe/Sofia:20260514T200000 DTSTAMP:20260410T204827 CREATED:20260120T180516Z LAST-MODIFIED:20260120T182712Z UID:2261-1778785200-1778788800@www.womeninmarketing.bg SUMMARY:Community Workshop #5: Nurturing as a Power Skill: A Practical Framework for Colleagues\, Clients\, Bosses & Stakeholders DESCRIPTION:Session Description\n\n\n\nSuccess in marketing roles is rarely limited to hard skills alone\, but it is also shaped by how well you build and nurture professional relationships. A lot of senior and mid-level marketers operate in a complex ecosystem\, and if you’ve been doing marketing for some time you’ve probably met at least one of the following: a colleague with a different temperament\, a client whose decision-making process feels like a mystery\, and a boss who expects performance while their “whys” remain unclear. \n\n\n\nIn this workshop we’ll cover a hands-on framework for building and nurturing relationships intentionally. Through guided exercises and group discussions\, we’ll map your current environment ecosystem\, explore motivators\, define communication preferences and cadence\, so that you have more influence. \n\n\n\nParticipants will leave with two concrete deliverables:– a personal relationship map– an actionable relationship nurturing plan they can apply immediately with clients\, managers\, colleagues and stakeholders. \n\n\n\nAbout the Speaker\n\n\n\nSvetla has been in marketing for over 10 years\, and she says: if there’s one thing I’ve learned\, it’s this: most teams don’t need more “ideas\,” they need better systems. From leading global teams to launching programs reaching millions\, she has worked across B2B and B2C and worn nearly every marketing hat. That breadth allows her to cut through complexity\, understand your team and business\, and build systems that work for your customers. In the past 7 years\, she has been focusing on strategy\, CRM\, automations\, and integrating AI so teams can spend more time being creative and less time stuck in manual work. URL:https://www.womeninmarketing.bg/event/community-workshop-5-nurturing-as-a-power-skill-a-practical-framework-for-colleagues-clients-bosses-stakeholders/ CATEGORIES:Community Workshop ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/Svetla-Mihaylova-1.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20260618T190000 DTEND;TZID=Europe/Sofia:20260618T200000 DTSTAMP:20260410T204827 CREATED:20260120T180518Z LAST-MODIFIED:20260120T182913Z UID:2262-1781809200-1781812800@www.womeninmarketing.bg SUMMARY:Community Workshop #6: Everything you need to know about synthetic personas for video SEO DESCRIPTION:Session Description\n\n\n\nThe overflow of AI avatars shows the evolution of video marketing\, but does it actually bring sales?Almost everywhere you can see an advertisement for different tools that will give you the “best AI avatar.” The solution is not particularly in the tool\, but in the rules we should follow when we try to create something that the human brain won’t discard\, just because of the uncanny valley effect.Learn how to train your AI Avatar to be the best digital version of you!Core message:What tools can we use to create believable avatars\, and how?Where is it appropriate for AI-generated content (The ethics of it)?Key takeaways for the audience:While using AI can ease our jobs\, the implications show that human experience will seek to verify reality.How can you work with AI and try to bypass the uncanny valley effect\, or at least try to?Perfect audience:– Business owners using video for growth– Marketers working with AI tools– Video SEO specialists focused on long-term visibility and credibility \n\n\n\nAbout the Speaker\n\n\n\nLarisa is a YouTube SEO consultant with over 8 years of hands-on experience and a background in Psychology. Through Avenara\, her boutique consultancy focused on video SEO\, she helps creators\, marketers\, and businesses improve both the visibility and real-world performance of their video content.Her work sits at the intersection of technical strategy and human behavior—because algorithms don’t watch videos\, people do. Her approach combines data-driven YouTube optimization with a deep understanding of how audiences think\, decide\, and engage. This perspective shapes everything she does\, from channel strategy and content structure to long-term growth planning.Larisa is also developing part of a course on “AI-powered\, Authentic and Scalable YouTube SEO”\, exploring how AI can support research\, repurposing\, and workflow efficiency without stripping content of its human voice or credibility.Beyond client work\, she regularly speaks and writes about the future of content and video strategy.Background highlights:Bachelor’s degree in PsychologyLed YouTube strategy for national TV networks and international brandsFormer Project Owner of international conferences and educational programs (SERP Conf) URL:https://www.womeninmarketing.bg/event/community-workshop-6-everything-you-need-to-know-about-synthetic-personas-for-video-seo/ CATEGORIES:Community Workshop ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/Larisa-Ivanova.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20260716T190000 DTEND;TZID=Europe/Sofia:20260716T200000 DTSTAMP:20260410T204827 CREATED:20260120T182907Z LAST-MODIFIED:20260120T183029Z UID:2273-1784228400-1784232000@www.womeninmarketing.bg SUMMARY:Community Workshop #7: Repositioning from B2C to B2B: How a consumer brand redefined its identity DESCRIPTION:About this session\n\n\n\nThis workshop explores the real-world case study of TP-Link\, a global leader in consumer networking\, and its strategic repositioning into the B2B and SMB space.Participants will gain an inside look at how a well-established consumer brand redefined its identity\, messaging\, and go-to-market approach to successfully address business audiences\, without losing the core strengths that made it a market leader.We will walk through the key strategic decisions behind the transformation\, the challenges and hiccups along the way\, and the best practices that ultimately drove success. The session will also highlight practical lessons and frameworks applicable to brands navigating repositioning\, category expansion\, or audience shifts. \n\n\n\nAbout the speaker\n\n\n\n PR and marketing expert with over 5 years of experience in building successful communication strategies for various brands and events. My professional path went through an agency\, an industry organization and a leading technology company\, which gave me an insight into both the corporate and agency side of communications. I have also successfully managed the media presence of international conferences in the automotive industry. I have worked on both B2B and B2C campaigns\, with a focus on media and strategic positioning and effective storytelling. URL:https://www.womeninmarketing.bg/event/community-workshop-7-repositioning-from-b2c-to-b2b-how-a-consumer-brand-redefined-its-identity/ CATEGORIES:Community Workshop ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/Larisa-Ivanova-2.png END:VEVENT END:VCALENDAR