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DTSTART;TZID=Europe/Sofia:20260129T190000
DTEND;TZID=Europe/Sofia:20260129T200000
DTSTAMP:20260410T114345
CREATED:20260120T165707Z
LAST-MODIFIED:20260120T165727Z
UID:2243-1769713200-1769716800@www.womeninmarketing.bg
SUMMARY:Community Workshop #1: 3 months to rebrand: Finding your audience while changing your identity
DESCRIPTION:Session Description\n\n\n\n Team-GPT had 80\,000 users and $1.1M in revenue\, but we still didn’t know who we were really building for. Then came two legal letters from OpenAI\, 300 name options\, seven+ rejected brand designs\, and a launch date that wouldn’t move. Margarita will share the hard\, the funny\, and the story of how Juma was born. \n\n\n\nThis workshop will be in English\, and will be recorded. Recordings will be available only to Community Members of the WiM-BG Community. \n\n\n\nAbout the Speaker\n\n\n\nMargarita Arsova is Product Marketing at Juma\, where she helps build the AI workspace for modern marketing teams. She combines marketing expertise with product know-how to bring Juma to market\, onboard new teams\, and help marketers co-create with AI.
URL:https://www.womeninmarketing.bg/event/community-workshop-1-3-months-to-rebrand-finding-your-audience-while-changing-your-identity/
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/Margarita-Arsova.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260218T190000
DTEND;TZID=Europe/Sofia:20260218T200000
DTSTAMP:20260410T114345
CREATED:20260214T161740Z
LAST-MODIFIED:20260214T162905Z
UID:2350-1771441200-1771444800@www.womeninmarketing.bg
SUMMARY:WiM-BG Webinar #005 AI in Marketing: Practical Applications without the Hype
DESCRIPTION:Ready to prove AI-powered marketing’s impact\, and drive strategic growth from inside your organization? Whether you’re building a durable AI-in-marketing roadmap\, or want to learn how to implement AI responsibly and what the common pitfalls are\, this webinar gives you practical frameworks you can apply the next day \n\n\n\nThe webinar will take place on the 18th of February 2026\, at 7PM EEST (5PM BST)\, and will be broadcasted as a livestream on LinkedIn.  \n\n\n\n\nJoin the Livestream on LinkedIn\n\n\n\n\nGuest Speakers\n\n\n\nWe’ve assembled a powerhouse panel of marketing experts to discuss the latest in AI and how they apply it in their day-to-day: \n\n\n\n\n\nSamantha Torres – Sr. Manager Technical SEO\, Pipedrive\n\n\n\nMyriam Jessier – SEO Executive\, Pragm\n\n\n\nJess Sankhavaram-Peck – Data Scientist and ML Engineer\n\n\n\nLarisa Ivanova – Video SEO Strategist\, Founder at Avenara\n\n\n\nEmina Demiri – Head of Digital Marketing\, Vixen Digital\n\n\n\n\n\nWebinar Structure\n\n\n\nHere’s what to expect from the webinar: \n\n\n\n\n\nGuest Introduction – 5 minutes\n\n\n\nLightning Talks – 25 minutes\n\nAI for Competitor and User Research – Sam Torres\n\n\n\nTechnical Branding for AI Search – Myriam Jessier\n\n\n\nAI for Organic and SEO – Jess Sankhavaram-Peck \n\n\n\nAI for Video – Larisa Ivanova\n\n\n\nLearning AI as a Senior Marketer – Emina Demiri\n\n\n\n\n\n30-minute Panel Discussion + Q&A All speakers come together to explore additional topics and questions\n\n\n\n\n\nWho is this webinar for?\n\n\n\nThis webinar is tailored for marketers\, interested in AI across disciplines and: \n\n\n\n\nMarketing leaders (CMO/VP/Head of Marketing) who need an AI roadmap tied to revenue and strategy\n\n\n\nDemand gen & performance marketers looking to scale campaigns\, testing\, and optimization with AI\n\n\n\nLifecycle/CRM & retention marketers using AI for segmentation\, personalization\, and automation\n\n\n\nBrand/content teams improving content operations\, creative testing\, and consistency with AI support\n\n\n\nMarketing ops & analytics owners focused on governance\, tooling\, attribution\, and measurement\n\n\n\nProduct marketing & GTM teams aligning messaging and launches with faster insights\n\n\n\nCross-functional partners (Sales Ops\, RevOps\, Product\, Data) who collaborate on pipelines\, data\, and customer experience\n\n\n\n\nWhy You Can’t Miss This\n\n\n\nAI is changing how people discover brands\, how search surfaces content\, and how marketing teams plan\, create\, and prove impact. This session is designed to help you stay ahead with practical\, immediately usable frameworks—not hype. \n\n\n\nYou’ll learn how to: \n\n\n\n\nMove faster on insights with AI-powered competitor and user research\, so strategy is grounded in real signals—not guesswork.\n\n\n\nPrepare your brand for AI search with technical branding principles that increase visibility in emerging discovery channels.\n\n\n\nScale organic growth by using AI to strengthen SEO workflows—from topic discovery to optimization—without sacrificing quality.\n\n\n\nLevel up video marketing with AI approaches that speed up ideation\, scripting\, repurposing\, and performance iteration.\n\n\n\nLead confidently as a senior marketer by building your AI fluency\, choosing the right use cases\, and setting standards your team can execute.\n\n\n\n\nIf you’re responsible for growth\, credibility\, or alignment across stakeholders\, this webinar will help you turn AI into a strategic advantage—starting the very next day.
URL:https://www.womeninmarketing.bg/event/wim-bg-webinar-005-ai-in-marketing-practical-applications-without-the-hype/
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/02/webinar-005-ai-in-marketing-1.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260219T190000
DTEND;TZID=Europe/Sofia:20260219T200000
DTSTAMP:20260410T114345
CREATED:20260120T180513Z
LAST-MODIFIED:20260121T151748Z
UID:2258-1771527600-1771531200@www.womeninmarketing.bg
SUMMARY:Community Workshop #2: Emotional Flexibility in Leadership: How to lead ourselves and our teams in difficult situations
DESCRIPTION:Session Description\n\n\n\nEmotions directly influence decisions\, communication\, and how leaders respond under pressure. When they’re not recognized\, they lead to automatic reactions and tension within teams.This interactive session\, inspired by Susan David’s Emotional Agility model\, gives leaders a practical introduction to recognizing their emotional responses\, creating inner distance\, and making more mindful decisions. \n\n\n\nThe session lays the groundwork for more self-aware leadership and healthier emotional dynamics in teams. \n\n\n\nAbout the Speakers\n\n\n\nDiana Racheva\, Vasya Vankova\, and Aneliya Manolova are the founders of Courageous Coaches—the first coaching platform in Bulgaria that connects individuals\, teams\, and organizations with certified coaches and personalized learning experiences.Their aim is for professional coaching to be valued and to deliver real impact.Their team of certified coaches works with clients in Bulgaria\, Europe\, and Asia\, creating transformation through connection and courageous dialogue. \n\n\n\nDiana Racheva \n\n\n\nDiana Racheva has over twenty years of experience leading teams\, projects\, and organizational transformations\, focusing not only on processes and systems but on people’s growth through change. \n\n\n\nAs a Scrum Master\, Enterprise Agile Coach\, and consultant\, she works in the areas of continuous improvement\, authentic leadership\, and organizational transformation\, creating cultures where people feel seen\, valued\, and engaged. \n\n\n\nToday\, Diana is a professional coach certified by Erickson Coaching International\, supporting leaders\, entrepreneurs\, and teams to find clarity\, inner alignment\, and sustainable success through conscious and courageous action. \n\n\n\nVasya Vankova \n\n\n\nVasya Vankova is an ICF-certified coach (ACC) and a professional with experience as a Scrum Master and Agile Coach. In her work\, she applies a coaching approach to support leaders\, teams\, and organizations in achieving greater clarity\, awareness\, and sustainable development. \n\n\n\nHer path in coaching began with a desire for personal growth and led through “The Art & Science of Coaching” at the Erickson International Coaching School\, where she personally experienced the power of the right questions as a catalyst for lasting change. \n\n\n\nVasya creates a safe\, supportive environment in which people broaden their perspectives\, articulate what they truly want\, and take realistic steps toward personal fulfillment and professional success. \n\n\n\nAneliya Manolova \n\n\n\n“Every change starts with a single question: Where am I today and where do I want to go?” \n\n\n\nAneliya Manolova believes that it is precisely in these moments that the potential for real transformation emerges. \n\n\n\nWith over 20 years of experience in Germany and more than 10 years as an IT Project Manager at companies such as Siemens\, Thomas Sabo\, and Metro\, she is now an ICF-certified coach (ACC)\, specialized in systemic coaching\, with an international practice. \n\n\n\nAneliya is a former board member of the ICF Germany Chapter\, a facilitator of group coaching programs\, and a trainer of coaches. In her work\, she combines coaching\, neuroscience\, mindfulness\, and design thinking to support leaders and teams in making clear choices and taking confident action.
URL:https://www.womeninmarketing.bg/event/community-workshop-2-emotional-flexibility-in-leadership-how-to-lead-ourselves-and-our-teams-in-difficult-situations/
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/CC-Team-1.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260226T190000
DTEND;TZID=Europe/Sofia:20260226T223000
DTSTAMP:20260410T114345
CREATED:20260207T174240Z
LAST-MODIFIED:20260225T092735Z
UID:2318-1772132400-1772145000@www.womeninmarketing.bg
SUMMARY:Networking Dinner #004 - A better you: Conquer burnout and boundary setting
DESCRIPTION:Secure a seat at the table\n\n\n\nLearn and network with a premium community \n\n\n\n\n\n\nGrab your ticket\n\n\n\n\n\n\n\n\n\n\nOn the 26th of February\, Women in Marketing – Bulgaria will host an intimate in-person event in Sofia – a networking dinner with two guest speakers on the topics of burnout prevention and financial empowerment. \n\n\n\nJoin us for an intimate networking dinner where we reclaim both our energy and our agency. In the first talk\, Dr. Julika Novkova guides us through burnout as a system of daily choices—how to recognize the warning signs before it’s too late and reclaim control through five concrete steps. In the second\, Victoria Chervenkova reveals the power of saying “no”—how conscious refusal becomes your strongest tool for financial freedom\, clarity\, and inner stability. Come for the warm table talk; leave with tools to protect your well-being and strengthen your relationship with money. \n\n\n\nThe dinner will take place on the 26th of February (Thu) from 19:00 to 22:30 at Vino&Tapas Sofia. Our intimate group of 15 will enjoy a private setting where we can connect\, exchange ideas\, and be inspired by the transformative insights of both speakers \n\n\n\nAbout the speakers and lectures\n\n\n\n\nDr. Julika Novkova\, PhD is a business psychologist\, founder of Juls’ Psychology\, and a visionary who helps leaders find personal meaning through their work without losing themselves. She combines over 15 years of experience in business psychology with innovative meta-models for decision-making. Julika specializes in transforming “powerlessness and lack of control” into opportunities for growth through personalized tools for self-empowerment and self-structuring. She is the creator of the InnovaCeption model and believes that the most important resource for success is YOU – working to help leaders burn with passion for their ideas without burning out in their work. \n\n\n\nJulika invites you to discuss burnout not as an inevitable price of success\, but as the result of a system of choices we make every day. She will explore how our professional roles consume other parts of ourselves\, how to recognize the warning signs before it’s too late\, and most importantly – how to regain control through five concrete steps. Because burnout isn’t a sign of weakness\, but an invitation to reassess our priorities and return to ourselves. She works with women founders and leaders who think strategies and execute them simultaneously – and sees how the professional role gradually consumes everything else until nothing remains for the person themselves. In her presentation\, ‘Burnout: From Helplessness to Choice’ \, she’ll talk about burnout through the lens of personal choice – not as something that ‘happens to us’\, but as a pattern we create ourselves with thousands of small decisions. And most importantly – how to break it before it destroys what we’ve built. \n\n\n\n\n\n\n\n\n\nWith over 20 years of experience in Marketing and entrepreneurship\, Victoria Chervenkova is an example of successful career change toward a path that more fully aligns with personal values and interests. Today she is an author of books and journals on personal finance for women\, a Certified Holistic Financial Planning Coach\, creator of a community on the Skool platform\, as well as a mentor – with her main focus being to help women build a conscious and confident relationship with their money. \n\n\n\nCombining expert financial strategies with ancient feminine wisdom and the psychology of money\, Victoria teaches women how to make decisions that are in sync with their values – without guilt\, without fear\, and without self-sabotage. In her presentation ‘The Power of saying ‘NO’ to unlock financial opportunities’\, she will show us that a timely and conscious refusal can be the most powerful tool for financial freedom\, clarity\, and inner stability. \n\n\n\n\nEvent Schedule\n\n\n\nWe’ll be expecting our guests at 19\, no later than 19:15.  \n\n\n\nWe’ll be served drinks\, appetisers\, and starters until 20:00\, while each guest gets the chance to introduce themselves to the group.  \n\n\n\nThen the two lectures will start\, each lasting about 20 minutes\, followed by a short Q&A.  \n\n\n\nAfter the discussions from our lecturers\, we’ll continue dining with the main course and dessert\, before wrapping up the event at 22:30. \n\n\nTime Networking Dinner #4 – Sofia  20:00Burnout: From Helplessness to ChoiceDr. Julika Novkova\, PhD invites you to discuss burnout not as an inevitable price of success\, but as the result of a system of choices we make every day. She […] 				\n\n											\n							Julika Novkova						\n					\n											\n							Business Psychologist\, Executive Coach\, Juls Psychology						\n					\n				\n				20:30The Power of saying ‘NO’ to unlock financial opportunities’Combining expert financial strategies with ancient feminine wisdom and the psychology of money\, Victoria Chervenkova teaches women how to make decisions that are in sync with their values – without […] 				\n\n											\n							Viktoria Chervenkova						\n					\n											\n							Certified Holistic Financial Planning Coach | Published Author | Mentor\, https://www.evemma.eu/						\n					\n				\n				\n\n\nWho it’s for\n\n\n\nThis evening is designed for women who lead—whether you’re building a business\, driving a team\, or carving out your own path in marketing. If you’re ambitious but questioning the sustainability of how you’re working\, if professional success is starting to feel like it’s costing too much\, or if you’re ready to build a more conscious relationship with both your energy and your money\, this conversation is for you.  \n\n\n\nWe’ve created space for founders\, senior marketers\, entrepreneurs\, and decision-makers who know that real growth isn’t just about strategy—it’s about reclaiming agency over the choices that shape our lives.  \n\n\n\nWith only 15 seats\, this is an intimate gathering for women ready to reset\, reconnect\, and leave with practical tools they’ll actually use. \n\n\n\nWhat the ticket includes\n\n\n\nYour payment covers for: \n\n\n\n\na three course dinner\, plus appetisers and drinks.\n\n\n\nfirst row seat for two lectures\, a Q&A session\, and materials sent to your mailbox\n\n\n\nnetwork freely with the other attendees of the event\, as long as you abide by the community’s code of conduct.\n\n\n\n\nWe will also have a photographer for the evening\, to capture moments from the night. ✨ \n\n\n\nIf you’re on the fence\, have a look at past events for some FOMO: \n\n\n\n\nnetworking dinner 001 in Sofia \n\n\n\nnetworking dinner 002 in Plovdiv\n\n\n\nnetworking dinner 003 in Plovdiv\n\n\n\n\nYour company can sponsor this event\n\n\n\nIf interested in getting your company in front of a premium network of marketing professionals\, see our offer for Networking Dinner Sponsorship. \n\n\n\nYou can also support us as a private individual by making a donation or purchasing a Scholarship Ticket \n\n\n\nAbout the venue\n\n\n\nVino&Tapas is a hidden gem tucked away in a courtyard near the Opera House in central Sofia. The interior is beautifully designed with the charm and warmth of a traditional wine cellar\, creating the perfect ambiance for a relaxing evening. With two floors including a peaceful terrace\, the venue pairs its comprehensive Bulgarian and international wine selection with Mediterranean-inspired cuisine crafted from quality ingredients. The service is outstanding—professional\, attentive\, and friendly\, and the restaurant maintains a no-smoking policy to ensure the comfort of all guests. A regular participant in Sofia’s Restaurant Week and winner of numerous awards\, Vino&Tapas offers an intimate\, sophisticated setting that strikes the perfect balance between quality and warmth—ideal for meaningful conversation and connection.
URL:https://www.womeninmarketing.bg/event/networking-dinner-004-a-better-you-conquer-burnout-and-boundary-setting/
LOCATION:Vino&Tapas Sofia\, Sofia Center\, Knyaz Alexander Dondukov Blvd 38\,\, Sofia\, Sofia-city\, 1000\, Bulgaria
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/02/Networking-dinner-004-Sofia-WiM-BG.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260319T190000
DTEND;TZID=Europe/Sofia:20260319T200000
DTSTAMP:20260410T114345
CREATED:20260120T180514Z
LAST-MODIFIED:20260120T182534Z
UID:2259-1773946800-1773950400@www.womeninmarketing.bg
SUMMARY:Community Workshop #3: Starting\, Scaling\, and Exiting an agency - Lessons Learned\, Process\, Best practices
DESCRIPTION:Session Description\n\n\n\nВяра Стефчева е exited agency founder\, който в продължение на 5 години развива маркетингова агенция\, ръководеща рекламните стратегии на глобални брандове от 3 континента. В уъркшопа ще научим как се изгражда и развива успешна агенция – от първоначалната идея и първи клиенти\, през изграждането на екип и процеси за устойчив растеж\, до стратегиите за излизане (exit). Ще бъдат споделени реални бизнес уроци\, често допускани грешки и най-добри практики. \n\n\n\nAbout the Speaker\n\n\n\nВяра Стефчева е дигитален предприемач и маркетинг стратег с над 7 години опит в развитие на глобални брандове от три континента. Тя е съосновател на една от водещите маркетинг агенции в България – „Zahara“\, която през 2025 г. реализира успешен екзит.
URL:https://www.womeninmarketing.bg/event/community-workshop-3-starting-scaling-and-exiting-an-agency-lessons-learned-process-best-practices/
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/Vyara-Stefcheva.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260423T190000
DTEND;TZID=Europe/Sofia:20260423T200000
DTSTAMP:20260410T114345
CREATED:20260120T180515Z
LAST-MODIFIED:20260120T182626Z
UID:2260-1776970800-1776974400@www.womeninmarketing.bg
SUMMARY:Community Workshop #4: Debugging Reporting Errors for Better Data Storytelling (So Every Stakeholder Gets It)
DESCRIPTION:Session Description\n\n\n\nIn this workshop\, you’ll master:The foundation of data storytelling — why it matters and how it transforms confusion into clarityThe most common data storytelling mistakes — and how to avoid themTechniques to highlight the right metrics for each stakeholder using common UX principles — not just what data you have\, but based on their needs\, behaviors\, and motivations.Making your results speak the language your stakeholders actually understand by borrowing simple NLP-inspired techniques to frame\, anchor\, and adapt your message so it resonates with CEOs and Marketing Directors on their terms. \n\n\n\nAbout the Speaker\n\n\n\nMarina Cholakova has been working in digital marketing for over a decade\, specializing primarily in SEO with additional expertise in performance marketing and analytics. She is currently Head of SEO & Performance Marketing at Local Fame UK Agency\, where she leads teams delivering growth strategies for businesses worldwide. Her résumé also includes launching and scaling ventures across diverse industries while collaborating directly with stakeholders and angel investors. Her approach\, shaped by experience in brand strategy and UX\, focuses on understanding user behavior and delivering actionable insights. Before entering digital marketing\, Marina studied Linguistics and became a certified translator and tour guide.
URL:https://www.womeninmarketing.bg/event/community-workshop-4-debugging-reporting-errors-for-better-data-storytelling-so-every-stakeholder-gets-it/
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/Marina-Cholakova.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260430T203000
DTEND;TZID=Europe/Sofia:20260430T223000
DTSTAMP:20260410T114345
CREATED:20260324T194544Z
LAST-MODIFIED:20260407T190507Z
UID:2441-1777581000-1777588200@www.womeninmarketing.bg
SUMMARY:Networking Dinner #005 Enterprise workflows & AI integration - Organised by WiM-BG & Search 'n Stuff
DESCRIPTION:Reserve a seat at the table\n\n\n\nLearn and network with members of the communities Women in Marketing – Bulgaria and Search ‘n Stuff and industry friends and collaborators. \n\n\n\n\n\n\nPurchase your ticket for this event\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWomen in Marketing – Bulgaria   ·   Search ‘n Stuff \n30 April 2026 · Brighton\, UK \n\nNetworking Dinner #005 at BrightonSEO\nEnterprise Workflows & AI Integration \nTwo communities\, one unforgettable table. Join us for an evening of quickfire talks\, a three-course dinner with wine\, and the kind of conversations that only happen when the right people are in the room. \n🕡 6:30 – 8:30 PM    📍 Coal Shed · The Flamingo Room    👥 26 seats only \n\n\nSponsored by  Waikay  ·  SE Ranking  ·  ProCredit Bank \n\n\n\n\n\n🍷 \nThree-Course Dinner \nWith wines — whites\, reds\, and rosés — plus still & sparkling water. \n\n\n🎤 \nQuickfire Lectures \nThree short\, high-impact talks (max 15 min each) from industry voices to spark ideas and conversation. \n\n\n✨ \nIntimate & Curated \nCapped at 26 guests — marketers\, founders\, and in-house pros from across the industry. \n\n\n\n\nTHE EVENING \n\nGood food\, sharp minds\, real conversation\nThis is a collaboration dinner between Women in Marketing – Bulgaria and Search ‘n Stuff\, designed for BrightonSEO attendees\, community members\, and friends of both communities. \nThe evening is perfectly timed: 6:30 – 8:30 PM — after the conference wraps and networking at the main venue winds down\, and before the official BrightonSEO afterparty kicks off. Think of it as the dinner before the party — the perfect transition from conference mode to something more personal. \nThe aim is to keep ticket prices as low as possible while delivering a meaningful\, fun\, and high-quality experience for everyone attending. \n\n\n\n\nTHE SESSIONS \n\nThree quickfire talks\, 15 minutes each\nIndustry practitioners sharing sharp\, actionable insights on enterprise workflows and AI integration. \n\n\n\n19:15 · SESSION 1 \nWhy Having an Enterprise Workflow Process Opens Up Space for Creativity \n⏱ 15 min  ·  Svetla Mihaylova — Freelance MarTech Consultant | Marketing Manager at Tieto \n\n“This is too much admin – marketing should just figure it out.” \nThis talk is for in-house SEO and marketing leaders\, managers\, and senior specialists in mid-to-large B2B companies (50–1000+ people) who support multiple stakeholders across content\, design\, comms or operations and feel like their team is drowning in endless Slack threads where no one is sure what was decided\, half-filled briefs for campaigns that should start running tomorrow\, and “can you quickly jump on a call\, I have an idea.” \nThis session breaks down a real case study from a cross-functional marketing team that was losing 10+ hours every week to admin work and poorly defined requests — and how they fixed it. \n\n\nSvetla will cover: \n→ How to design one clear way work enters marketing\, even across very different teams and personalities \n→ What needs to be defined before you document or automate anything \n→ How they moved from “marketing will figure it out” to 100% adoption\, including from initially sceptical SMEs \n\n\n\nAttendees will leave with: \n→ Practical automation ideas to reduce admin work and how to talk to senior stakeholders \n→ Tools mentioned: Monday.com\, HubSpot\, n8n and other popular work automation software \n→ Workflow examples: Marketing Request Form\, Content Form\, Event Participation Form\, Referral Programme\, Recruitment Process \n→ Impact of those automations for big teams and management \n→ Early warning signs that your team needs process standardisation (before morale drops) \n→ A simple checklist to decide whether automation will help or make things worse \n\n\n\n\n\n19:30 · SESSION 2 \nIntroducing Topical Presence\, the Metric We’ve All Been Missing \n⏱ 15 min  ·  Genie Jones — Enterprise Sales Specialist at Inlinks & Waikay \n\nAs AI becomes the first stop in the buyer journey\, the brands that get recommended are winning — and most SEOs have no way of measuring whether that’s them or their competitors. \n\n\nGenie will cover: \n→ An introduction to AI Topical Presence: a single score that captures how strongly\, how broadly\, and how reliably AI models associate your brand with the topics that drive purchase decisions \n\n\n\nAttendees will leave with: \n→ An understanding of what AI Topical Presence measures \n→ The knowledge of why traditional share of voice doesn’t cut it anymore \n→ Examples of what a high — or dangerously concentrated — score actually looks like in practice \n\n\n\n\n\n19:45 · SESSION 3 \nInsights from Reverse-Engineering AI Search Systems for Enterprises \n⏱ 15 min  ·  Metehan Yeşilyurt — Co-Founder & Chief Growth Officer at AEO Vision \n\nAI search engines don’t work like Google — and most enterprise teams are still optimising as if they do. In this talk\, Metehan draws on hands-on research into how systems like ChatGPT\, Perplexity\, and Gemini actually retrieve\, rerank\, and cite content behind the scenes. \n\n\nMetehan will cover: \n→ What he’s found by dissecting tokenizers\, crawling patterns\, and ranking layers \n→ How this translates into a practical framework enterprise marketers can use to understand where their brand is visible in AI-generated answers\, where it’s being overlooked\, and what they can actually do about it \n\n\n\nAttendees will leave with: \n→ The knowledge of optimising enterprise brands for AI search \n→ Examples from real tests\, real data\, no fluff\, and a few findings that might challenge what you thought you knew about AI search \n\n\n\n\n\n\nWHAT YOUR TICKET INCLUDES \n\nEverything covered in your £70 / €81\n\n\nDinner & Drinks \n✓   Three-course meal at Coal Shed’s Flamingo Room \n✓   Wines for the table — whites\, reds\, and rosés \n✓   Water — still and sparkling \nAny extras — additional food or beverages beyond the set menu — are to be paid separately by attendees. \n\n\nThe Experience \n✓   3 quickfire lectures (15 min each) from industry speakers \n✓   Networking with a curated group of 26 marketing professionals \n✓   Community swag from both communities and sponsors \n✓   Exclusive conference discounts — details below \n\n\n\n\n\nEXCLUSIVE PERKS \n\nYour ticket unlocks more than dinner\nEvery guest receives exclusive discounts to upcoming conferences from both communities. \n\n\n\n\n50% off \nWiM Bulgaria — Sofia Conferences \nIn-person and recording tickets for both 2026 events: Leadership & Entrepreneurship (June) and SEO\, Organic Growth & AI (November). \n\n\n60% off \nSearch ‘n Stuff — London Conference \nTickets to the London conference in June\, organised by the Search ‘n Stuff community. \nView London Conference → \n\n\n25% off \nSearch ‘n Stuff — Antalya Conference \nTickets including accommodation for the Antalya conference\, organised by Search ‘n Stuff. \nView Antalya Conference → \n\n\n✦ \nCommunity Swag \nTake home goodies from both communities and from our generous sponsors. \n\n\n\n\n\nTHE VENUE \n\nCoal Shed — The Flamingo Room\nAn elegant private dining space in the heart of Brighton\, just steps from the conference venue. The Flamingo Room at Coal Shed offers the perfect backdrop for an intimate evening of connection and conversation. \n\n\nCoal Shed Brighton \nThe Flamingo Room · Private Dining \n📍   Clarence House\, 30-31 North St\, Brighton and Hove\, Brighton BN1 1EB\, United Kingdom \n📅   Thursday\, 30 April 2026 \n🕡   6:30 PM – 8:30 PM \n\n\n\n\n\nOUR SPONSORS \n\nThis event is made possible with the support of\n\n\n\n★ SPONSOR \nWaikay \nWhat AI Knows About You \nWaikay is a pioneering AI visibility platform built by InLinks Optimization LTD and led by SEO veteran Dixon Jones\, author of Entity SEO\, and French engineer Fred Laurent. The tool reveals what large language models — including ChatGPT\, Gemini\, Claude\, and Perplexity — truly know about your brand. \nUsing patent-pending technology\, Waikay analyses AI-generated responses at depth to uncover hallucinations\, missing knowledge\, and competitive gaps\, then converts them into actionable insights. Brands and agencies use it to track AI visibility\, fact-check AI-generated information\, benchmark against competitors\, and proactively manage their digital reputation in the age of generative search. \nVisit waikay.io → \n\n\n\n\n★ SPONSOR \nSE Ranking \nAI-Powered SEO Platform \nSE Ranking is a comprehensive\, AI-powered SEO platform trusted by over 1\,000\,000 marketing professionals worldwide. Founded in 2013\, the platform has grown from a focused rank tracker into a full-stack SEO suite serving agencies\, in-house teams\, and entrepreneurs across the globe. \nThe platform brings together keyword research\, competitive analysis\, rank tracking\, website auditing\, backlink monitoring\, and content optimisation tools — all enhanced with machine learning and AI-driven insights. SE Ranking is built for teams that want accurate data\, actionable recommendations\, and streamlined reporting without juggling multiple tools. \nVisit seranking.com → \n\n\n\n\n🤝 COMMUNITY PARTNER — WOMEN IN MARKETING – BULGARIA \nProCredit Bank \nModern\, Development-Oriented Banking \nProCredit Bank is a modern\, secure\, and fast-growing German development-oriented bank\, part of the international ProCredit Group. The bank’s philosophy is built on transparency and honesty — their experts understand the real needs of both households and businesses\, enabling customers to make informed financial decisions and plan their future with confidence through clear and straightforward communication. \nProCredit Bank is strongly committed to sustainable development and invests in digital services to make everyday banking operations simple\, fast\, and convenient — enabling customers to manage their finances with ease. \nVisit procreditbank.bg → \n\n\n\n\n\nTHE COMMUNITIES BEHIND THIS DINNER \n\nTwo communities\, one shared table\n\n\n\n\n\n🇧🇬 COMMUNITY \nWomen in Marketing – Bulgaria \nWomen in Marketing – Bulgaria (WiM-BG) is a registered Foundation dedicated to empowering\, supporting\, and uniting women in the marketing field across Bulgaria. \nFounded by Lazarina Stoy\, WiM-BG was born from a desire to create a space where Bulgarian women in marketing can network\, share challenges and wins\, and grow together. What started as a Slack community has quickly grown into a thriving network that brings members together both digitally and through in-person events across Bulgaria. \nThe community offers exclusive member events including networking dinners with expert panelists\, mini-conferences with educational presentations\, a mentorship programme\, and career advancement support. \nLearn more about the Women in Marketing – Bulgaria community → \n\n\n\n🔍 COMMUNITY \nSearch ‘n Stuff \nSearch ‘n Stuff is an independent community of digital marketing enthusiasts dedicated to bridging the gap between technical marketing and genuine human connection. \nBy prioritising practitioners over presentations\, it fosters an environment where SEOs\, founders\, and performance marketers don’t just attend — they belong. \nThe SnS community comes to life through local meetups\, the SnS Salon project\, tailored networking formats\, intimate dinners\, large-scale conferences\, and immersive search retreats. \nLearn more about the Search ‘n Stuff community → \n\n\n\n\n\n\n\n📋 CODE OF CONDUCT \nAll attendees must adhere to our code of conduct \nWe are committed to providing a welcoming\, inclusive\, and harassment-free experience for everyone. By attending this dinner\, you agree to follow the code of conduct of Women in Marketing – Bulgaria: \n→   Women in Marketing – Bulgaria Code of Conduct \n\n\n\n\nWant to sponsor a future networking dinner? \nGet your brand in front of a premium network of marketing professionals at our upcoming events. You can also support us as an individual through a donation or by purchasing a Scholarship Ticket. \nAny remaining funds from ticket sales and sponsorships will be split between our communities to support our ongoing initiatives. \nSponsor a Future Dinner → \n\n\n\nQuestions? Email us at team@womeninmarketing.bg
URL:https://www.womeninmarketing.bg/event/networking-dinner-005-enterprise-workflows-ai-integration-organised-by-wimbg-searchnstuff/
LOCATION:The Coal Shed Brighton\, Clarence House\, 30-31 North St\, Brighton\, BN1 1EB\, United Kingdom
CATEGORIES:Networking Dinner
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/03/Networking-dinner-005-brightonSEO-WiM-BG-SnS-5.png
ORGANIZER;CN="Search &#8216%3Bn Stuff":MAILTO:yagmur@searchnstuff.co.uk
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BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260514T190000
DTEND;TZID=Europe/Sofia:20260514T200000
DTSTAMP:20260410T114345
CREATED:20260120T180516Z
LAST-MODIFIED:20260120T182712Z
UID:2261-1778785200-1778788800@www.womeninmarketing.bg
SUMMARY:Community Workshop #5: Nurturing as a Power Skill: A Practical Framework for Colleagues\, Clients\, Bosses & Stakeholders
DESCRIPTION:Session Description\n\n\n\nSuccess in marketing roles is rarely limited to hard skills alone\, but it is also shaped by how well you build and nurture professional relationships. A lot of senior and mid-level marketers operate in a complex ecosystem\, and if you’ve been doing marketing for some time you’ve probably met at least one of the following: a colleague with a different temperament\, a client whose decision-making process feels like a mystery\, and a boss who expects performance while their “whys” remain unclear. \n\n\n\nIn this workshop we’ll cover a hands-on framework for building and nurturing relationships intentionally. Through guided exercises and group discussions\, we’ll map your current environment ecosystem\, explore motivators\, define communication preferences and cadence\, so that you have more influence. \n\n\n\nParticipants will leave with two concrete deliverables:– a personal relationship map– an actionable relationship nurturing plan they can apply immediately with clients\, managers\, colleagues and stakeholders. \n\n\n\nAbout the Speaker\n\n\n\nSvetla has been in marketing for over 10 years\, and she says: if there’s one thing I’ve learned\, it’s this: most teams don’t need more “ideas\,” they need better systems. From leading global teams to launching programs reaching millions\, she has worked across B2B and B2C and worn nearly every marketing hat. That breadth allows her to cut through complexity\, understand your team and business\, and build systems that work for your customers. In the past 7 years\, she has been focusing on strategy\, CRM\, automations\, and integrating AI so teams can spend more time being creative and less time stuck in manual work.
URL:https://www.womeninmarketing.bg/event/community-workshop-5-nurturing-as-a-power-skill-a-practical-framework-for-colleagues-clients-bosses-stakeholders/
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/Svetla-Mihaylova-1.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260618T190000
DTEND;TZID=Europe/Sofia:20260618T200000
DTSTAMP:20260410T114345
CREATED:20260120T180518Z
LAST-MODIFIED:20260120T182913Z
UID:2262-1781809200-1781812800@www.womeninmarketing.bg
SUMMARY:Community Workshop #6: Everything you need to know about synthetic personas for video SEO
DESCRIPTION:Session Description\n\n\n\nThe overflow of AI avatars shows the evolution of video marketing\, but does it actually bring sales?Almost everywhere you can see an advertisement for different tools that will give you the “best AI avatar.” The solution is not particularly in the tool\, but in the rules we should follow when we try to create something that the human brain won’t discard\, just because of the uncanny valley effect.Learn how to train your AI Avatar to be the best digital version of you!Core message:What tools can we use to create believable avatars\, and how?Where is it appropriate for AI-generated content (The ethics of it)?Key takeaways for the audience:While using AI can ease our jobs\, the implications show that human experience will seek to verify reality.How can you work with AI and try to bypass the uncanny valley effect\, or at least try to?Perfect audience:– Business owners using video for growth– Marketers working with AI tools– Video SEO specialists focused on long-term visibility and credibility \n\n\n\nAbout the Speaker\n\n\n\nLarisa is a YouTube SEO consultant with over 8 years of hands-on experience and a background in Psychology. Through Avenara\, her boutique consultancy focused on video SEO\, she helps creators\, marketers\, and businesses improve both the visibility and real-world performance of their video content.Her work sits at the intersection of technical strategy and human behavior—because algorithms don’t watch videos\, people do. Her approach combines data-driven YouTube optimization with a deep understanding of how audiences think\, decide\, and engage. This perspective shapes everything she does\, from channel strategy and content structure to long-term growth planning.Larisa is also developing part of a course on “AI-powered\, Authentic and Scalable YouTube SEO”\, exploring how AI can support research\, repurposing\, and workflow efficiency without stripping content of its human voice or credibility.Beyond client work\, she regularly speaks and writes about the future of content and video strategy.Background highlights:Bachelor’s degree in PsychologyLed YouTube strategy for national TV networks and international brandsFormer Project Owner of international conferences and educational programs (SERP Conf)
URL:https://www.womeninmarketing.bg/event/community-workshop-6-everything-you-need-to-know-about-synthetic-personas-for-video-seo/
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/Larisa-Ivanova.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20260716T190000
DTEND;TZID=Europe/Sofia:20260716T200000
DTSTAMP:20260410T114345
CREATED:20260120T182907Z
LAST-MODIFIED:20260120T183029Z
UID:2273-1784228400-1784232000@www.womeninmarketing.bg
SUMMARY:Community Workshop #7: Repositioning from B2C to B2B: How a consumer brand redefined its identity
DESCRIPTION:About this session\n\n\n\nThis workshop explores the real-world case study of TP-Link\, a global leader in consumer networking\, and its strategic repositioning into the B2B and SMB space.Participants will gain an inside look at how a well-established consumer brand redefined its identity\, messaging\, and go-to-market approach to successfully address business audiences\, without losing the core strengths that made it a market leader.We will walk through the key strategic decisions behind the transformation\, the challenges and hiccups along the way\, and the best practices that ultimately drove success. The session will also highlight practical lessons and frameworks applicable to brands navigating repositioning\, category expansion\, or audience shifts. \n\n\n\nAbout the speaker\n\n\n\n PR and marketing expert with over 5 years of experience in building successful communication strategies for various brands and events. My professional path went through an agency\, an industry organization and a leading technology company\, which gave me an insight into both the corporate and agency side of communications. I have also successfully managed the media presence of international conferences in the automotive industry. I have worked on both B2B and B2C campaigns\, with a focus on media and strategic positioning and effective storytelling.
URL:https://www.womeninmarketing.bg/event/community-workshop-7-repositioning-from-b2c-to-b2b-how-a-consumer-brand-redefined-its-identity/
CATEGORIES:Community Workshop
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/Larisa-Ivanova-2.png
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