BEGIN:VCALENDAR VERSION:2.0 PRODID:-//womeninmarketing.bg - ECPv6.15.13.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:womeninmarketing.bg X-ORIGINAL-URL:https://www.womeninmarketing.bg X-WR-CALDESC:Events for womeninmarketing.bg REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/Sofia BEGIN:DAYLIGHT TZOFFSETFROM:+0200 TZOFFSETTO:+0300 TZNAME:EEST DTSTART:20230326T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0300 TZOFFSETTO:+0200 TZNAME:EET DTSTART:20231029T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0200 TZOFFSETTO:+0300 TZNAME:EEST DTSTART:20240331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0300 TZOFFSETTO:+0200 TZNAME:EET DTSTART:20241027T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0200 TZOFFSETTO:+0300 TZNAME:EEST DTSTART:20250330T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0300 TZOFFSETTO:+0200 TZNAME:EET DTSTART:20251026T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0200 TZOFFSETTO:+0300 TZNAME:EEST DTSTART:20260329T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0300 TZOFFSETTO:+0200 TZNAME:EET DTSTART:20261025T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0200 TZOFFSETTO:+0300 TZNAME:EEST DTSTART:20270328T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0300 TZOFFSETTO:+0200 TZNAME:EET DTSTART:20271031T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20260319T190000 DTEND;TZID=Europe/Sofia:20260319T200000 DTSTAMP:20260410T145928 CREATED:20260120T180514Z LAST-MODIFIED:20260120T182534Z UID:2259-1773946800-1773950400@www.womeninmarketing.bg SUMMARY:Community Workshop #3: Starting\, Scaling\, and Exiting an agency - Lessons Learned\, Process\, Best practices DESCRIPTION:Session Description\n\n\n\nВяра Стефчева е exited agency founder\, който в продължение на 5 години развива маркетингова агенция\, ръководеща рекламните стратегии на глобални брандове от 3 континента. В уъркшопа ще научим как се изгражда и развива успешна агенция – от първоначалната идея и първи клиенти\, през изграждането на екип и процеси за устойчив растеж\, до стратегиите за излизане (exit). Ще бъдат споделени реални бизнес уроци\, често допускани грешки и най-добри практики. \n\n\n\nAbout the Speaker\n\n\n\nВяра Стефчева е дигитален предприемач и маркетинг стратег с над 7 години опит в развитие на глобални брандове от три континента. Тя е съосновател на една от водещите маркетинг агенции в България – „Zahara“\, която през 2025 г. реализира успешен екзит. URL:https://www.womeninmarketing.bg/event/community-workshop-3-starting-scaling-and-exiting-an-agency-lessons-learned-process-best-practices/ CATEGORIES:Community Workshop ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/Vyara-Stefcheva.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20260226T190000 DTEND;TZID=Europe/Sofia:20260226T223000 DTSTAMP:20260410T145928 CREATED:20260207T174240Z LAST-MODIFIED:20260225T092735Z UID:2318-1772132400-1772145000@www.womeninmarketing.bg SUMMARY:Networking Dinner #004 - A better you: Conquer burnout and boundary setting DESCRIPTION:Secure a seat at the table\n\n\n\nLearn and network with a premium community \n\n\n\n\n\n\nGrab your ticket\n\n\n\n\n\n\n\n\n\n\nOn the 26th of February\, Women in Marketing – Bulgaria will host an intimate in-person event in Sofia – a networking dinner with two guest speakers on the topics of burnout prevention and financial empowerment. \n\n\n\nJoin us for an intimate networking dinner where we reclaim both our energy and our agency. In the first talk\, Dr. Julika Novkova guides us through burnout as a system of daily choices—how to recognize the warning signs before it’s too late and reclaim control through five concrete steps. In the second\, Victoria Chervenkova reveals the power of saying “no”—how conscious refusal becomes your strongest tool for financial freedom\, clarity\, and inner stability. Come for the warm table talk; leave with tools to protect your well-being and strengthen your relationship with money. \n\n\n\nThe dinner will take place on the 26th of February (Thu) from 19:00 to 22:30 at Vino&Tapas Sofia. Our intimate group of 15 will enjoy a private setting where we can connect\, exchange ideas\, and be inspired by the transformative insights of both speakers \n\n\n\nAbout the speakers and lectures\n\n\n\n\nDr. Julika Novkova\, PhD is a business psychologist\, founder of Juls’ Psychology\, and a visionary who helps leaders find personal meaning through their work without losing themselves. She combines over 15 years of experience in business psychology with innovative meta-models for decision-making. Julika specializes in transforming “powerlessness and lack of control” into opportunities for growth through personalized tools for self-empowerment and self-structuring. She is the creator of the InnovaCeption model and believes that the most important resource for success is YOU – working to help leaders burn with passion for their ideas without burning out in their work. \n\n\n\nJulika invites you to discuss burnout not as an inevitable price of success\, but as the result of a system of choices we make every day. She will explore how our professional roles consume other parts of ourselves\, how to recognize the warning signs before it’s too late\, and most importantly – how to regain control through five concrete steps. Because burnout isn’t a sign of weakness\, but an invitation to reassess our priorities and return to ourselves. She works with women founders and leaders who think strategies and execute them simultaneously – and sees how the professional role gradually consumes everything else until nothing remains for the person themselves. In her presentation\, ‘Burnout: From Helplessness to Choice’ \, she’ll talk about burnout through the lens of personal choice – not as something that ‘happens to us’\, but as a pattern we create ourselves with thousands of small decisions. And most importantly – how to break it before it destroys what we’ve built. \n\n\n\n\n\n\n\n\n\nWith over 20 years of experience in Marketing and entrepreneurship\, Victoria Chervenkova is an example of successful career change toward a path that more fully aligns with personal values and interests. Today she is an author of books and journals on personal finance for women\, a Certified Holistic Financial Planning Coach\, creator of a community on the Skool platform\, as well as a mentor – with her main focus being to help women build a conscious and confident relationship with their money. \n\n\n\nCombining expert financial strategies with ancient feminine wisdom and the psychology of money\, Victoria teaches women how to make decisions that are in sync with their values – without guilt\, without fear\, and without self-sabotage. In her presentation ‘The Power of saying ‘NO’ to unlock financial opportunities’\, she will show us that a timely and conscious refusal can be the most powerful tool for financial freedom\, clarity\, and inner stability. \n\n\n\n\nEvent Schedule\n\n\n\nWe’ll be expecting our guests at 19\, no later than 19:15. \n\n\n\nWe’ll be served drinks\, appetisers\, and starters until 20:00\, while each guest gets the chance to introduce themselves to the group. \n\n\n\nThen the two lectures will start\, each lasting about 20 minutes\, followed by a short Q&A. \n\n\n\nAfter the discussions from our lecturers\, we’ll continue dining with the main course and dessert\, before wrapping up the event at 22:30. \n\n\nTime Networking Dinner #4 – Sofia 20:00Burnout: From Helplessness to ChoiceDr. Julika Novkova\, PhD invites you to discuss burnout not as an inevitable price of success\, but as the result of a system of choices we make every day. She will explore how our professional roles consume other parts of ourselves\, how to recognize the warning signs before it’s too late\, and most importantly – […] \n\n \n Julika Novkova \n \n \n Business Psychologist\, Executive Coach\, Juls Psychology \n \n \n 20:30The Power of saying ‘NO’ to unlock financial opportunities’Combining expert financial strategies with ancient feminine wisdom and the psychology of money\, Victoria Chervenkova teaches women how to make decisions that are in sync with their values – without guilt\, without fear\, and without self-sabotage. In her presentation ‘The Power of saying ‘NO’ to unlock financial opportunities’\, she will show us that a timely […] \n\n \n Viktoria Chervenkova \n \n \n Certified Holistic Financial Planning Coach | Published Author | Mentor\, https://www.evemma.eu/ \n \n \n \n\n\nWho it’s for\n\n\n\nThis evening is designed for women who lead—whether you’re building a business\, driving a team\, or carving out your own path in marketing. If you’re ambitious but questioning the sustainability of how you’re working\, if professional success is starting to feel like it’s costing too much\, or if you’re ready to build a more conscious relationship with both your energy and your money\, this conversation is for you. \n\n\n\nWe’ve created space for founders\, senior marketers\, entrepreneurs\, and decision-makers who know that real growth isn’t just about strategy—it’s about reclaiming agency over the choices that shape our lives. \n\n\n\nWith only 15 seats\, this is an intimate gathering for women ready to reset\, reconnect\, and leave with practical tools they’ll actually use. \n\n\n\nWhat the ticket includes\n\n\n\nYour payment covers for: \n\n\n\n\na three course dinner\, plus appetisers and drinks.\n\n\n\nfirst row seat for two lectures\, a Q&A session\, and materials sent to your mailbox\n\n\n\nnetwork freely with the other attendees of the event\, as long as you abide by the community’s code of conduct.\n\n\n\n\nWe will also have a photographer for the evening\, to capture moments from the night. ✨ \n\n\n\nIf you’re on the fence\, have a look at past events for some FOMO: \n\n\n\n\nnetworking dinner 001 in Sofia \n\n\n\nnetworking dinner 002 in Plovdiv\n\n\n\nnetworking dinner 003 in Plovdiv\n\n\n\n\nYour company can sponsor this event\n\n\n\nIf interested in getting your company in front of a premium network of marketing professionals\, see our offer for Networking Dinner Sponsorship. \n\n\n\nYou can also support us as a private individual by making a donation or purchasing a Scholarship Ticket \n\n\n\nAbout the venue\n\n\n\nVino&Tapas is a hidden gem tucked away in a courtyard near the Opera House in central Sofia. The interior is beautifully designed with the charm and warmth of a traditional wine cellar\, creating the perfect ambiance for a relaxing evening. With two floors including a peaceful terrace\, the venue pairs its comprehensive Bulgarian and international wine selection with Mediterranean-inspired cuisine crafted from quality ingredients. The service is outstanding—professional\, attentive\, and friendly\, and the restaurant maintains a no-smoking policy to ensure the comfort of all guests. A regular participant in Sofia’s Restaurant Week and winner of numerous awards\, Vino&Tapas offers an intimate\, sophisticated setting that strikes the perfect balance between quality and warmth—ideal for meaningful conversation and connection. URL:https://www.womeninmarketing.bg/event/networking-dinner-004-a-better-you-conquer-burnout-and-boundary-setting/ LOCATION:Vino&Tapas Sofia\, Sofia Center\, Knyaz Alexander Dondukov Blvd 38\,\, Sofia\, Sofia-city\, 1000\, Bulgaria ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/02/Networking-dinner-004-Sofia-WiM-BG.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20260219T190000 DTEND;TZID=Europe/Sofia:20260219T200000 DTSTAMP:20260410T145928 CREATED:20260120T180513Z LAST-MODIFIED:20260121T151748Z UID:2258-1771527600-1771531200@www.womeninmarketing.bg SUMMARY:Community Workshop #2: Emotional Flexibility in Leadership: How to lead ourselves and our teams in difficult situations DESCRIPTION:Session Description\n\n\n\nEmotions directly influence decisions\, communication\, and how leaders respond under pressure. When they’re not recognized\, they lead to automatic reactions and tension within teams.This interactive session\, inspired by Susan David’s Emotional Agility model\, gives leaders a practical introduction to recognizing their emotional responses\, creating inner distance\, and making more mindful decisions. \n\n\n\nThe session lays the groundwork for more self-aware leadership and healthier emotional dynamics in teams. \n\n\n\nAbout the Speakers\n\n\n\nDiana Racheva\, Vasya Vankova\, and Aneliya Manolova are the founders of Courageous Coaches—the first coaching platform in Bulgaria that connects individuals\, teams\, and organizations with certified coaches and personalized learning experiences.Their aim is for professional coaching to be valued and to deliver real impact.Their team of certified coaches works with clients in Bulgaria\, Europe\, and Asia\, creating transformation through connection and courageous dialogue. \n\n\n\nDiana Racheva \n\n\n\nDiana Racheva has over twenty years of experience leading teams\, projects\, and organizational transformations\, focusing not only on processes and systems but on people’s growth through change. \n\n\n\nAs a Scrum Master\, Enterprise Agile Coach\, and consultant\, she works in the areas of continuous improvement\, authentic leadership\, and organizational transformation\, creating cultures where people feel seen\, valued\, and engaged. \n\n\n\nToday\, Diana is a professional coach certified by Erickson Coaching International\, supporting leaders\, entrepreneurs\, and teams to find clarity\, inner alignment\, and sustainable success through conscious and courageous action. \n\n\n\nVasya Vankova \n\n\n\nVasya Vankova is an ICF-certified coach (ACC) and a professional with experience as a Scrum Master and Agile Coach. In her work\, she applies a coaching approach to support leaders\, teams\, and organizations in achieving greater clarity\, awareness\, and sustainable development. \n\n\n\nHer path in coaching began with a desire for personal growth and led through “The Art & Science of Coaching” at the Erickson International Coaching School\, where she personally experienced the power of the right questions as a catalyst for lasting change. \n\n\n\nVasya creates a safe\, supportive environment in which people broaden their perspectives\, articulate what they truly want\, and take realistic steps toward personal fulfillment and professional success. \n\n\n\nAneliya Manolova \n\n\n\n“Every change starts with a single question: Where am I today and where do I want to go?” \n\n\n\nAneliya Manolova believes that it is precisely in these moments that the potential for real transformation emerges. \n\n\n\nWith over 20 years of experience in Germany and more than 10 years as an IT Project Manager at companies such as Siemens\, Thomas Sabo\, and Metro\, she is now an ICF-certified coach (ACC)\, specialized in systemic coaching\, with an international practice. \n\n\n\nAneliya is a former board member of the ICF Germany Chapter\, a facilitator of group coaching programs\, and a trainer of coaches. In her work\, she combines coaching\, neuroscience\, mindfulness\, and design thinking to support leaders and teams in making clear choices and taking confident action. URL:https://www.womeninmarketing.bg/event/community-workshop-2-emotional-flexibility-in-leadership-how-to-lead-ourselves-and-our-teams-in-difficult-situations/ CATEGORIES:Community Workshop ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/CC-Team-1.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20260218T190000 DTEND;TZID=Europe/Sofia:20260218T200000 DTSTAMP:20260410T145928 CREATED:20260214T161740Z LAST-MODIFIED:20260214T162905Z UID:2350-1771441200-1771444800@www.womeninmarketing.bg SUMMARY:WiM-BG Webinar #005 AI in Marketing: Practical Applications without the Hype DESCRIPTION:Ready to prove AI-powered marketing’s impact\, and drive strategic growth from inside your organization? Whether you’re building a durable AI-in-marketing roadmap\, or want to learn how to implement AI responsibly and what the common pitfalls are\, this webinar gives you practical frameworks you can apply the next day \n\n\n\nThe webinar will take place on the 18th of February 2026\, at 7PM EEST (5PM BST)\, and will be broadcasted as a livestream on LinkedIn. \n\n\n\n\nJoin the Livestream on LinkedIn\n\n\n\n\nGuest Speakers\n\n\n\nWe’ve assembled a powerhouse panel of marketing experts to discuss the latest in AI and how they apply it in their day-to-day: \n\n\n\n\n\nSamantha Torres – Sr. Manager Technical SEO\, Pipedrive\n\n\n\nMyriam Jessier – SEO Executive\, Pragm\n\n\n\nJess Sankhavaram-Peck – Data Scientist and ML Engineer\n\n\n\nLarisa Ivanova – Video SEO Strategist\, Founder at Avenara\n\n\n\nEmina Demiri – Head of Digital Marketing\, Vixen Digital\n\n\n\n\n\nWebinar Structure\n\n\n\nHere’s what to expect from the webinar: \n\n\n\n\n\nGuest Introduction – 5 minutes\n\n\n\nLightning Talks – 25 minutes\n\nAI for Competitor and User Research – Sam Torres\n\n\n\nTechnical Branding for AI Search – Myriam Jessier\n\n\n\nAI for Organic and SEO – Jess Sankhavaram-Peck \n\n\n\nAI for Video – Larisa Ivanova\n\n\n\nLearning AI as a Senior Marketer – Emina Demiri\n\n\n\n\n\n30-minute Panel Discussion + Q&A All speakers come together to explore additional topics and questions\n\n\n\n\n\nWho is this webinar for?\n\n\n\nThis webinar is tailored for marketers\, interested in AI across disciplines and: \n\n\n\n\nMarketing leaders (CMO/VP/Head of Marketing) who need an AI roadmap tied to revenue and strategy\n\n\n\nDemand gen & performance marketers looking to scale campaigns\, testing\, and optimization with AI\n\n\n\nLifecycle/CRM & retention marketers using AI for segmentation\, personalization\, and automation\n\n\n\nBrand/content teams improving content operations\, creative testing\, and consistency with AI support\n\n\n\nMarketing ops & analytics owners focused on governance\, tooling\, attribution\, and measurement\n\n\n\nProduct marketing & GTM teams aligning messaging and launches with faster insights\n\n\n\nCross-functional partners (Sales Ops\, RevOps\, Product\, Data) who collaborate on pipelines\, data\, and customer experience\n\n\n\n\nWhy You Can’t Miss This\n\n\n\nAI is changing how people discover brands\, how search surfaces content\, and how marketing teams plan\, create\, and prove impact. This session is designed to help you stay ahead with practical\, immediately usable frameworks—not hype. \n\n\n\nYou’ll learn how to: \n\n\n\n\nMove faster on insights with AI-powered competitor and user research\, so strategy is grounded in real signals—not guesswork.\n\n\n\nPrepare your brand for AI search with technical branding principles that increase visibility in emerging discovery channels.\n\n\n\nScale organic growth by using AI to strengthen SEO workflows—from topic discovery to optimization—without sacrificing quality.\n\n\n\nLevel up video marketing with AI approaches that speed up ideation\, scripting\, repurposing\, and performance iteration.\n\n\n\nLead confidently as a senior marketer by building your AI fluency\, choosing the right use cases\, and setting standards your team can execute.\n\n\n\n\nIf you’re responsible for growth\, credibility\, or alignment across stakeholders\, this webinar will help you turn AI into a strategic advantage—starting the very next day. URL:https://www.womeninmarketing.bg/event/wim-bg-webinar-005-ai-in-marketing-practical-applications-without-the-hype/ CATEGORIES:Webinars ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/02/webinar-005-ai-in-marketing-1.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20260129T190000 DTEND;TZID=Europe/Sofia:20260129T200000 DTSTAMP:20260410T145928 CREATED:20260120T165707Z LAST-MODIFIED:20260120T165727Z UID:2243-1769713200-1769716800@www.womeninmarketing.bg SUMMARY:Community Workshop #1: 3 months to rebrand: Finding your audience while changing your identity DESCRIPTION:Session Description\n\n\n\n Team-GPT had 80\,000 users and $1.1M in revenue\, but we still didn’t know who we were really building for. Then came two legal letters from OpenAI\, 300 name options\, seven+ rejected brand designs\, and a launch date that wouldn’t move. Margarita will share the hard\, the funny\, and the story of how Juma was born. \n\n\n\nThis workshop will be in English\, and will be recorded. Recordings will be available only to Community Members of the WiM-BG Community. \n\n\n\nAbout the Speaker\n\n\n\nMargarita Arsova is Product Marketing at Juma\, where she helps build the AI workspace for modern marketing teams. She combines marketing expertise with product know-how to bring Juma to market\, onboard new teams\, and help marketers co-create with AI. URL:https://www.womeninmarketing.bg/event/community-workshop-1-3-months-to-rebrand-finding-your-audience-while-changing-your-identity/ CATEGORIES:Community Workshop ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/01/Margarita-Arsova.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20251219T190000 DTEND;TZID=Europe/Sofia:20251219T220000 DTSTAMP:20260410T145928 CREATED:20251209T104434Z LAST-MODIFIED:20251209T164606Z UID:2185-1766170800-1766181600@www.womeninmarketing.bg SUMMARY:Seaside Locals Christmas Party DESCRIPTION:​Seaside Locals Christmas Get-together — Dec 19 @ Wineground\n\n\n\n​We’re wrapping up the year together! As our Christmas party is happening in Sofia\, our seaside locals will be gathering for their own casual networking night to celebrate the end of the year together! Join us for a wine night at Wineground on the Friday\, 19 December\, from 19:00 to 22:00. \n\n\n\n​What to expect \n\n\n\n\n​A relaxed\, come-as-you-are evening of chats\, toasts and new connections\n\n\n\nJoin Slack and let us know you’re coming – message Lazarina\, Anya Petrova; or post on the #area-seaside channel that you’re coming\n\n\n\n\n​Venue Wineground Bottles & Beans is a wine bar/ restaurant that offers surprisingly creative and delicious tapas to pair with authentic Bulgarian wine. \n\n\n\n​Good to know \n\n\n\n\n​Free entry — registration required on Slack so we know who to expect\n\n\n\n​Pay-as-you-go: each guest covers their own drinks and any other purchases at the bar\n\n\n\n​Dress code: None. Come as you feel; festive casual (e.g. ugly sweaters\, sparkles or comfy jeans—all good)\n\n\n\n\n​RSVPPlease sign up on Slack and confirm attendance – let us know you’re coming\, so we know who to expect and manage the reservation accordingly. If you can’t make it\, let us know 🙂 \n\n\n\n​Come raise a glass with us and toast to the wins\, lessons and friendships of 2025. 🎄🥂 URL:https://www.womeninmarketing.bg/event/seaside-locals-christmas-party/ LOCATION:Wineground\, Varna CenterPrimorski\, ul. "Dobri Chintulov" 18\, 9002 Varna\, Varna\, Bulgaria CATEGORIES:Casual Networking ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/12/Event-banners-1.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20251219T190000 DTEND;TZID=Europe/Sofia:20251219T220000 DTSTAMP:20260410T145928 CREATED:20251208T180502Z LAST-MODIFIED:20251209T104620Z UID:2176-1766170800-1766181600@www.womeninmarketing.bg SUMMARY:Christmas Party with Future Females Sofia\, DEA\, and Women in Marketing - Bulgaria  DESCRIPTION:​Christmas Gathering — Dec 19 @ afterhours social & casual bar\n\n\n\n​We’re wrapping up the year together! Three communities: Future Females Sofia\, DEA (Dare. Empower. Accelerate.) and Women in Marketing – Bulgaria\, are teaming up for a cozy Christmas get-together at afterhours social & casual bar on Friday\, 19 December\, from 19:00 to 22:00. \n\n\n\n​What to expect \n\n\n\n\n​A relaxed\, come-as-you-are evening of chats\, toasts and new connections\n\n\n\n​Capacity is limited to 55 people (mix of standing and seated)\, so please sign up to save your spot\n\n\n\n​Indoor seating plus an outdoor area if you’d like some fresh air\n\n\n\n​Hosted by our communities\, but you’re welcome to bring a friend!\n\n\n\n\n​Venue afterhours is a bar for those who aren’t in a hurry to head home. It’s nearby\, tucked away\, and just the right amount of cozy—serving cocktails that may become your favorites and offering an atmosphere that turns the hours after work into the best ones. A place for conversation\, for laughter\, and for one more drink. You’ll find the venue at 17 Yakubitsa Street. \n\n\n\n​Good to know \n\n\n\n\n​Free entry — registration required so we can manage capacity\n\n\n\n​Pay-as-you-go: each guest covers their own drinks and any other purchases at the bar\n\n\n\n​Dress code: None. Come as you feel; festive casual (e.g. ugly sweaters\, sparkles or comfy jeans—all good)\n\n\n\n​Accessibility: ground-floor venue with both seated and standing space\n\n\n\n\n​RSVPSpots are limited—please sign up to confirm attendance. If you can’t make it\, cancel your spot so someone else can join. \n\n\n\n​Come raise a glass with us and toast to the wins\, lessons and friendships of 2025. 🎄🥂 URL:https://www.womeninmarketing.bg/event/christmas-party-with-future-females-sofia-dea-and-women-in-marketing-bulgaria/ LOCATION:afterhours social & casual bar\, Yakubitsa street\, 17\, Sofia\, Bulgaria CATEGORIES:Casual Networking ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/12/CHRISTMAS-PARTY-Luma-2.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20251121T180000 DTEND;TZID=Europe/Sofia:20251121T220000 DTSTAMP:20260410T145928 CREATED:20250808T172945Z LAST-MODIFIED:20251118T204555Z UID:1626-1763748000-1763762400@www.womeninmarketing.bg SUMMARY:Content Marketing and Social Media in the AI Era (Mini-Conference) DESCRIPTION:Secure your spot\n\n\n\nGrab a ticket – in-person or recording options available. \n\n\n\n\n\n\nGet your Ticket for this event\n\n\n\n\n\n\n\n\n\n\n\n\nEvent Description\n\n\n\nWhat is a mini-conference? Talks\, panels\, in-depth training all wrapped up in a shared theme\, followed by a networking session with drinks and catering. Think conference\, but mini. All sessions are jam-packed with information and best practices from real experts. \n\n\n\nOur second ever mini-conference will be on the topic of Content Marketing and Social Media in the AI Era. We will showcase speakers that will teach attendees about the latest and greatest ways to advance their social media and web content practices\, using AI and Machine Learning\, but also help them understand how AI has shaped the algorithms of popular social media sites\, and what works (and what no longer does) in this new era of AI marketing. \n\n\n\nThe event will run as an after-work event\, with participants expected around 6PM. \n\n\n\nSpeakers & Panelists\n\n\n\nSee the profiles of individual speakers for this event below – a couple of more lecturers\, panelists\, and moderators to be added in the weeks\, leading up to the event ✨ \n\n\n\n\n \n\n \n \n\n \n \n \n \n Vasilena Spasova \n \n\n \n Social Media Strategist \n \n \n \nVasilena Spasova is a marketing professional with a strong focus on healthcare communication and digital strategy. Her work sits at the intersection of marketing\, psychology\, and public health. With a background in Crisis Communication and a specialization in medical marketing\, Vasilena explores how content and social media can restore trust in healthcare\, improve patient–doctor communication\, and empower medical professionals to use digital platforms responsibly and effectively. \n \n \n \n \n\n \n \n \n \n Mathilde Høj \n \n\n \n SEO Team Lead\, Transact \n \n \n \nMathilde is an industry-leading expert within Social Search and TikTok SEO with numerous appearances at different conferences\, webinars\, podcasts and livestreams. Mathilde has previously spoken at conferences like BrightonSEO\, Search n Stuff in Antalya\, Performancekonferansen in Oslo\, SEOday in Denmark and Search London. She has also been featured in Majestic’s SEOin2024\, SEOin2025 and SEOin2026 book and podcast series alongside SimilarWeb’s In Search SEO podcast.  \n \n \n \n \n\n \n \n \n \n Victoria Jancurova \n \n\n \n Founder\, Viktoria Jancurova Personal Branding \n \n \n \nViktoria Jancurova is a LinkedIn personal-branding strategist and ghostwriter who helps founders and service-based leaders turn content into paying clients—without cold outreach. Through her consultancy\, she’s published 1\,000+ LinkedIn posts\, generated 1M+ impressions\, and built £100K+ sales pipelines for clients. Viktoria speaks on scaling LinkedIn for international impact (introducing her LINK method at International Social Summit Barcelona 2025) and regularly shares practical playbooks on podcasts and social channels. Expect sharp\, story-driven tactics you can use the same day. \n \n \n \n \n\n \n \n \n \n Iva Jovanovic \n \n\n \n Conference Organiser\, SEO Specialist & Content Creator\, HeapCon\, Belgrade SEO Conference\, Heapspace + more \n \n \n \nIva Jovanovic is an experienced Content Marketing Specialist\, SEO consultant\, and the organizer of the Belgrade SEO Conference and Heapcon. She specializes in SEO and content creation for websites and social media\, but also works on Technical SEO and web development.  \n\n\n\nHer expertise in content transformation comes from years of turning underperforming\, outdated\, or fragmented content into high-impact assets\, while also creating fresh\, high-performing content. She develops content strategies that focus on search intent and user experience\, turning ideas into pages that rank and convert. By working across platforms like WordPress\, Webflow\, Wix\, and Duda\, she optimizes on-page elements\, restructures site hierarchies\, and repurposes outdated or underperforming assets into new blog posts\, landing pages\, guides\, and social content that drive consistent traffic and engagement. \n\n\n\nBased in Belgrade\, Serbia\, Iva is passionate about traveling\, attending conferences in both SEO and the wider IT space\, swimming\, and is a dedicated animal lover. \n \n \n \n \n\n \n \n \n \n Vyara Stefcheva \n \n\n \n CEO\, Zahara Consult \n \n \n \nVyara Stefcheva is the CEO & Co-Founder of Zahara Consult\, a Sofia-based marketing and SEO agency working with startups\, SMBs\, and global brands. She lectures on SEO Copywriting (incl. AI) at SoftUni Digital and teaches at Finance Academy\, and has spoken at industry events across Web3\, fintech\, and digital marketing. Vyara also creates educational content on YouTube/Instagram\, where she experiments with short-form formats and “algorithm-friendly” storytelling. She’s been highlighted locally as a young marketing leader\, including a 2024 Forbes Bulgaria “30 Under 30” nomination. \n\n\n\nWhy you’d love to hear what she has to say on video SEO: \n\n\n\n\nHands-on SEO educator: teaches SEO copywriting (with AI workflows) that directly translates to optimizing titles\, descriptions\, and scripts for YouTube and Shorts/Reels.\n\n\n\nAgency perspective: leads campaigns for a wide range of companies—useful for case-study-driven discussions on video search performance across niches. \n\n\n\nActive video creator: runs channels and Reels where she tests content hooks and packaging\, bringing current\, platform-native insights to the panel.\n\n \n \n \n \n\n \n \n \n \n Ina Toncheva \n \n\n \n AI Content Marketing Strategist \n \n \n \nIna Toncheva is an AI content marketing strategist\, trainer\, and speaker. She helps marketers and marketing teams use AI to create and scale content that’s on-brand\, high-quality\, customer-centric\, and discoverable in AI search. With 18 years of experience in marketing and strategy\, including work with Fortune 500 brands\, she brings deep strategic insight and hands-on expertise to every project. \n\n\n\nIna is also the founder of aiforcontentmarketing.ai\, a learning lab for marketers who want to stay irreplaceable in the age of AI. Through practical guides and frameworks\, the website helps marketers build their own “black box” of tools\, workflows\, strategy\, and creative thinking–an edge that drives results their ChatGPT-powered competition can’t reverse engineer. \n \n \n \n \n\n \n \n \n \n Larisa Ivanova \n \n\n \n Founder & Video Growth Strategist\, Avenara \n \n \n \nLarisa Ivanova has over 8 years of experience in video optimization and strategy\, backed by a degree in Psychology and a strong background in marketing. She is the founder of a consultancy dedicated to helping small and medium-sized businesses grow through YouTube. With additional expertise in event management and organization\, Larisa brings a unique perspective that blends behavioral science with digital strategy\, making Video SEO her true superpower. \n\n\n\n \n \n \n \n \n\n \n \n \n \n Ramona Joita \n \n\n \n Consultant SEO & Founder\, Marketerz \n \n \n \nRamona Joita is an accomplished SEO Consultant and the founder of Marketez\, a boutique digital marketing agency specialising in high-impact SEO strategies. With over 15 years of experience in the field\, Ramona has successfully partnered with brands across the UK\, US\, and international\, helping them elevate their online visibility and organic growth. \n\n\n\nShe is also a renowned speaker in the SEO community\, having shared her expertise at industry-leading events such as BrightonSEO\, and as a featured guest on Majestic and The SEO Podcast. \n\n\n\nWith proven experience in YouTube SEO\, Ramona designed a data-driven strategy that scaled a single video from 600\,000 to 4 million views within a year\, showcasing the impact of strategic optimization on audience growth. \n \n \n \n \n\n \n \n \n \n Lazarina Stoy. \n \n\n \n Founder\, MLforSEO \n \n \n \nLazarina Stoy a Marketing Consultant\, Trainer\, and Speaker\, specializing in SEO\, machine learning\, and data science. She has worked with countless B2B\, SaaS\, and big tech teams to improve their organic positioning. Lazarina is also the Founder of MLforSEO – a machine learning training platform for organic search marketers\, and Founder of the Women in Marketing – Bulgaria community. \n \n \n \n \n\n \n \n \n \n Vassilena Valchanova \n \n\n \n Marketing Consultant\, Freelance \n \n \n \nVassilena Valchanova is an expert in content marketing\, brand positioning and copywriting. She has over 15 years of experience in building comprehensive marketing strategies\, content planning and creating texts that reveal the value of the brand. With her skills\, she has helped SaaS platforms with over 500\,000 registered users and e-shops with €12\,000\,000 annual turnover. She also works with agencies and experts offering B2B services who need to strengthen their role as opinion leaders in their field. In her work\, she strives to be both a performer and a trainer. She helps his clients create a well-structured strategy and shares practical advice and know-how with the team so that they can continue the implementation of the plan independently. She likes to say that she tries to be “indispensable in the beginning and completely replaceable in the long run.”. In her spare time\, she hosts popular science events with Ratio\, runs and watches copious amounts of theater and musicals. \n \n \n \n \n\n \n\n\n\nGet your ticket now ✨ (In-Person and Recording Tickets Available)\n\n\n\n\n\n\nTicket for Mini-Conference: Content Marketing and Social Media in the AI EraBuy a ticket to our second mini-conference on the 21st of November in Sofia. Hosted by hyperScience\, this event will feature lectures and panel discussions on Content Marketing and Social Media in the AI Era\, networking\, catering and drinks. Each participant will also receive a gift from our Community Swag and gifts from our event partners. \n49\,00 €\n\n\nSecure your spot\n\n\n\n\n\n\n\n\n\nNote that all lectures will be in English\, making the event perfect for both a local and international audience. \n\n\n\n\n\n\nDetailed Event Schedule \n\n\n\nHere’s what to expect from the event: \n\n\n\n\nWelcome (17:30 – 18:30)\n\nArrival of guests\n\n\n\nGift bag + badge collection\n\n\n\nGrabbing a quick nibble and drink\n\n\n\n\n\nLectures x4 – 15 minute each with short ad breaks in between (18:30 – 19:55)\n\n\n\nBreak for 10-minutes for refreshments (19:55 – 20:05)\n\n\n\nPanel discussions x2 \n\n\n\nNetworking with catering and drinks (21:00 – 22:00)\n\n\n\n\nTime Sofia Mini-Conference #2 18:40Scaling Content & Content Publishing in the AI Era \n\n \n Ina Toncheva \n \n \n AI Content Marketing Strategist \n \n \n 19:00Authenticity vs. Automation: State of YouTube in 2026 \n\n \n Larisa Ivanova \n \n \n Founder & Video Growth Strategist\, Avenara \n \n \n 19:20How AI has changed LinkedIn – Best practices for growth of Personal and Professional brands \n\n \n Victoria Jancurova \n \n \n Founder\, Viktoria Jancurova Personal Branding \n \n \n 19:40TikTok Growth for Businesses and Individuals in the AI Era \n\n \n Mathilde Høj \n \n \n SEO Team Lead\, Transact \n \n \n 20:05Panel discussion: Video SEO – TikTok\, YouTube\, Instagram\, LinkedIn\, Video Ads\, and More! \n\n \n Victoria Jancurova \n \n \n Founder\, Viktoria Jancurova Personal Branding \n \n \n \n\n \n Vyara Stefcheva \n \n \n CEO\, Zahara Consult \n \n \n \n\n \n Ramona Joita \n \n \n Consultant SEO & Founder\, Marketerz \n \n \n \n\n \n Vasilena Spasova \n \n \n Social Media Strategist \n \n \n 20:35Panel Discussion: Content Transformation – Scaling Content Production with AI\, building systems\, successful case studies and more! \n\n \n Iva Jovanovic \n \n \n Conference Organiser\, SEO Specialist & Content Creator\, HeapCon\, Belgrade SEO Conference\, Heapspace + more \n \n \n \n\n \n Larisa Ivanova \n \n \n Founder & Video Growth Strategist\, Avenara \n \n \n \n\n \n Lazarina Stoy. \n \n \n Founder\, MLforSEO \n \n \n \n\n \n Vassilena Valchanova \n \n \n Marketing Consultant\, Freelance \n \n \n \n\n\n\n \n\n\n\n\n\n\nEvent Sponsors & Partners\n\n\n\n\nSponsorType of PartnershipDetails Randum GoodiesMerch SupplierWe are working with Randum Goodies to provide a premium quality gift bag to each and every one of our attendees. We are happy and proud to be able to support a woman-owned small business\, and also one that is founded by a member of our community.HyperScienceEvent Host We are incredibly lucky to have the opportunity to be hosted at HyperScience’s office space for this event. Hyperscience is a leader in document data extraction and analysis* using artificial intelligence. The Hypercell platform provides complete solutions for the intelligent automation of business processes\, based on machine self-learning. In addition to its own proprietary machine models\, Hypercell enables the realization of the potential of generative models (ChatGPT)\, adding a range of services required by any business. Keep up with Hyperscience on LinkedIn & TwitterCo-KitchenCatering PartnerCoKitchen is a cozy shared space for chefs and lovers of good food\, where anyone who loves to cook can do so—with quality ingredients and guidance in our professionally equipped kitchen.Majestic Women in Tech SEO CommunityScreaming FrogCommunity/ Scholarship SponsorsYou can become a Scholarship Sponsor of this event by purchasing Scholarship tickets\, using the tickets link above. Alternatively\, contact us to discuss partnership options.SofiaExpats.com Puzl Co-WorkingMedia PartnersGet in touch to become a Media partner for this event\n\n\n\n\nAbout the Event Space – the HyperScience Office\n\n\n\nLocated on the 15th floor of the 2021 Building of the Year\, the Hyperscience office is among the leading innovative spaces in the region. Featuring 360-degree views\, its own children’s area\, as well as quick access to modern sports and spa facilities\, the office in NV Tower is an attractive place for employees\, their children and pets\, but also active members of the local tech and entrepreneurial ecosystem. Opened during the pandemic\, the Hyperscience office is an investment in the future and the evolution of workspaces providing flexibility\, security and an environmentally friendly lifestyle. \n\n\n\nWalking distance from metro station “G.M. Dimitrov” and with free parking in the area\, the office is accessible by any preferred type of transport. Virtual walkthrough ✨ URL:https://www.womeninmarketing.bg/event/content-marketing-and-social-media-in-the-ai-era-mini-conference/ LOCATION:HyperScience Office\, Studentski Kompleks\, bulevard „Doctor G. M. Dimitrov“ 59\,\, Sofia\, Sofia-city\, Bulgaria CATEGORIES:Mini Conference ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/08/mini-conference-2.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20251112T190000 DTEND;TZID=Europe/Sofia:20251112T200000 DTSTAMP:20260410T145928 CREATED:20250921T170811Z LAST-MODIFIED:20251209T104642Z UID:1755-1762974000-1762977600@www.womeninmarketing.bg SUMMARY:WiM-BG Webinar #004 for In-House Marketers: Strategy and Collaboration DESCRIPTION:Ready to align stakeholders\, prove marketing’s impact\, and lead strategic growth from inside your organization? Whether you’re building a durable roadmap\, partnering across departments\, or elevating marketing’s voice with leadership\, this webinar gives you practical frameworks you can apply the next day. \n\n\n\nThe webinar will take place on the 12th of November 2025\, at 7PM EEST (5PM BST)\, and will be broadcasted as a livestream on YouTube\, and LinkedIn. \n\n\n\nGuest Speakers\n\n\n\nWe’ve assembled a powerhouse panel of in-house experts: \n\n\n\n\n\nMaria Georgieva – SEO Team Manager at Payhawk\n\n\n\nPetra Kis-Herczegh – Enterprise Solutions Consultant at Asana\n\n\n\nLidia Infante – Head of SEO at SurveyMonkey\n\n\n\nSvetla Mihaylova – Marketing and Employer Branding Manager at MentorMate\n\n\n\nAnett Pohl – Senior SEO Manager at Aroundhome\n\n\n\n\n\nWebinar Structure\n\n\n\nHere’s what to expect from the webinar: \n\n\n\n\n\nGuest Introduction – 5 minutes\n\n\n\nLightning Talks – 25 minutes\n\nBuilding a Strategy that Balances Long vs. Short-Term Gains Maria Georgieva will show you how to connect brand and performance\, map initiatives to commercial goals\, and choose stage-appropriate KPIs that compound over time.\n\n\n\nCommunicating Marketing ROI Petra Kis-Herczegh will break down attribution approaches\, executive-ready dashboards\, and the storytelling techniques that turn data into decisions for finance and leadership.\n\n\n\nCross-Departmental Collaborations & Stakeholder Management Lidia Infante will share playbooks for partnering with product\, sales\, RevOps\, and data—plus how to manage agencies and external collaborators with clear operating rhythms and guardrails.\n\n\n\nLeadership & Managing Upwards Svetla Mihaylova will teach influence-without-authority tactics\, expectation setting\, and rituals that secure resources by aligning to top-line business priorities.\n\n\n\nMoney Talks Anett Pohl will cover when (and how) to ask for a raise\, how to accelerate growth in mid- and large-enterprise environments\, and how to navigate org changes with momentum.\n\n\n\n\n\n30-minute Panel Discussion + Q&A All speakers come together to explore topics like When an agency model outperforms solo freelancing or ad-hoc collaborations\, Common pitfalls—and how to sidestep them\, Hard-won lessons from the trenches\, resources you need. Audience questions welcome throughout!\n\n\n\n\n\nWho is this webinar for?\n\n\n\nThis webinar is tailored for in-house marketers at any stage who drive strategy and cross-functional outcomes: \n\n\n\n\nMarketing specialists\, managers\, and heads looking to level up\n\n\n\nBrand and performance marketers seeking tighter alignment and clearer KPIs\n\n\n\nLeads who partner with product\, sales\, or finance and manage external agencies\n\n\n\nProfessionals aiming to communicate ROI and grow their career inside larger organizations\n\n\n\n\nWhy You Can’t Miss This\n\n\n\nIn-house marketing means orchestrating competing priorities while proving impact and advocating for resources. Our speakers have done this at pace and will share actionable playbooks\, templates\, and real-world examples you can use immediately. By the end of this session\, you’ll walk away with: \n\n\n\n\nA strategy toolkit for balancing long- and short-term impact\n\n\n\nA clear narrative and reporting cadence for communicating ROI\n\n\n\nCollaboration frameworks for stakeholders\, agencies\, and partners\n\n\n\nLeadership techniques for managing upwards and across\n\n\n\nCareer accelerators for raises\, promotions\, and navigating org change\n\n\n\n\nRegister today to secure your spot and take the next step in your marketing career! URL:https://www.womeninmarketing.bg/event/wim-bg-webinar-004-for-in-house-marketers-strategy-and-collaboration/ CATEGORIES:Webinars ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/09/webinar-004-Strategy-and-Collaboration-for-In-House-Marketers.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20251026T090000 DTEND;TZID=Europe/Sofia:20251026T110000 DTSTAMP:20260410T145928 CREATED:20250717T090332Z LAST-MODIFIED:20250805T193926Z UID:1485-1761469200-1761476400@www.womeninmarketing.bg SUMMARY:WiM-BG Team Community Run at Morning Run 2025 DESCRIPTION:We’re doing it again! 🎉Our small but mighty community running club is lacing up once more for the EGT Morning Run 2025 in support of a noble cause. \n\n\n\nOn October 26th (Sunday) at 9:00 AM\, team Women in Marketing – Bulgaria will be back in action at Borisova Garden in Sofia! Last year\, we ran together with Nadya Shalicheva\, Vassilena Valchanova\, Lushka Kokotanekova\, and Lazarina Stoyanova. Her energetic four-legged teammate 🐕 joined us too! See more details here: WiM-BG Team Community Run at Morning Run 2024 \n\n\n\nThis time\, we’re hoping to grow the squad! Whether you’re aiming for 5\, 10\, or 20 km (1\, 2\, or 4 laps of the scenic 5K loop)\, come run with us! \n\n\n\n📍 Event: EGT Morning Run 2025📆 Date: Sunday\, October 26th⏰ Start: 9:00 AM📍 Location: Borisova Garden\, Sofia \n\n\n\n👉 Register here: https://morningrun.begach.com/registration/Don’t forget to mark Women in Marketing – Bulgaria as your team when signing up!If you want to join our running-club chat for coordination and motivation\, just drop Lazarina a message on Slack to get added to the private Slack channel! 🏃‍♀️💬 \n\n\n\nLet’s run together again — stronger and louder! 💪✨ URL:https://www.womeninmarketing.bg/event/wim-bg-team-community-run-at-morning-run-2025/ CATEGORIES:Casual Networking ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/07/morningrun25-wimbg.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20251016T190000 DTEND;TZID=Europe/Sofia:20251016T223000 DTSTAMP:20260410T145928 CREATED:20250808T181420Z LAST-MODIFIED:20251004T174516Z UID:1652-1760641200-1760653800@www.womeninmarketing.bg SUMMARY:Networking Dinner #003 - Personal and Professional Yearly Review\, Planning and Goal-Setting. DESCRIPTION:Secure a seat at the table\n\n\n\nLearn and network with a premium community \n\n\n\n\n\n\nGrab your ticket\n\n\n\n\n\n\n\n\n\n\nOn the 16th of October\, Women in Marketing – Bulgaria will host our second in-person event in Plovdiv – a networking dinner with two guest speakers on the topic of Personal and Professional Yearly Review\, Planning and Goal-Setting.  \n\n\n\nJoin us for an intimate networking dinner where we reset both the person and the playbook. In the first talk\, Vania Kandova leads a practical personal year-in-review: what to keep\, what to change\, and how to set goals you’ll actually hit. In the second\, Petya Terzieva deconstructs the performance of a modern marketing department—what to measure\, how to spot waste\, and where to invest for real impact. Come for the warm table talk; leave with a crisp personal action plan and a sharper marketing scorecard. \n\n\n\nThe dinner will take place on the 16th of October (Thu) from 19:00 to 23:00 at the esteemed restaurant Saborna 23. Our guest group will enjoy a private hall\, where we will be able to connect\, exchange ideas\, and hear the inspirational lectures of the two speakers. \n\n\n\nAbout the speakers and lectures\n\n\n\n\nVania Kandova is an experienced business coach and mentor\, and the owner–manager of Dynamic Talent Management\, an outsourcing HR firm that helps SMEs build strong people practices—from hiring and onboarding to performance\, learning\, and team effectiveness. She brings 20+ years of professional experience and a people-first philosophy to every engagement\, blending classic HR with coaching methods to unlock individual and team potential. Vania’s background spans HR management\, teaching philosophy\, and even conducting a church choir—perspectives she uses to develop resilient\, human-centered leaders. She also designs and delivers practical workshops (including time-management programs) and one-to-one coaching that translate into measurable workplace results. \n\n\n\nShe will teach our community how to review\, plan\, and goal-set for our personal and professional career success. \n\n\n\n\n\n\n\n\n\nPetya Terzieva is a senior marketing leader with more than two decades of experience building brands\, shaping corporate communications\, and driving commercial growth across media and consumer sectors. She has led high-impact campaigns and teams at bTV Media Group (Marketing Director)\, NOVA Broadcasting Group (Head of Marketing & Communications)\, and later served as Chief Sales & Marketing Officer at ZEPTER International Bulgaria. Her earlier career spans agency (Young & Rubicam) and broadcast sales (Balkan News Corporation)\, giving her a 360° view from strategy to execution. \n\n\n\nFrom the point of view of a Head of Marketing\, Petya will teach our community how to professionally review\, plan\, and goal-set the performance of our marketing department campaigns and initiatives. \n\n\n\n\nEvent Schedule\n\n\n\nWe’ll be expecting our guests at 19-19:30. We’ll take drinks\, appetizers\, and starters until 20:00. Then the two lectures will start\, each having a few minutes for a Q&A. After the discussions from our lecturers\, we’ll continue dining with the main course and dessert\, before wrapping up the event at 22:30. \n\n\nTime Networking Dinner #3 – Plovdiv 20:00Marketing Department Yearly Review\, Planning and Goal-settingEffectively Managing a Multifunctional Marketing Department Today’s marketing department is far more than “advertising.” It’s a dynamic ecosystem where strategy\, creativity\, technology\, communications\, and business outcomes meet. As leaders and practitioners\, we balance brand building\, product launches\, digital campaigns\, budget stewardship\, and corporate reputation—every day. This session is a forum to share practices\, exchange experience\, […] \n\n \n Petya Terzieva \n \n \n Head of Marketing \n \n \n 20:30How to review\, plan\, and goal-set for our personal and professional career successThis won’t be a lecture in the classic sense\, but a meeting where we’ll move together— inward toward ourselves and outward toward leadership. We’ll work with a personal compass for 2026 to see what energizes us\, where we lose energy\, and which resources we often underestimate but could be our strength. Through questions\, short exercises\, […] \n\n \n Vanya Kandova \n \n \n Managing Director and Founder\, Dynamic Talent Management \n \n \n \n\n\nWho it’s for\n\n\n\nFounders\, marketing leaders\, team leads\, and ambitious professionals who want a concrete plan for the next 12 months—both personally and professionally. \n\n\n\nWhat you’ll walk away with\n\n\n\n\nA personal annual review of your career and 90-day goal map\n\n\n\nA marketing performance snapshot template (channels\, KPIs\, diagnostics)\n\n\n\nA short prioritization framework to choose what to stop/start/continue\n\n\n\nConversation with peers facing the same constraints (budget\, bandwidth\, buy-in)\n\n\n\nNew contacts—and 2–3 ideas you can implement the next morning\n\n\n\n\nWhat the ticket includes\n\n\n\nYour payment covers for: \n\n\n\n\na three course dinner\, plus appetizers and drinks.\n\n\n\nfirst row seat for two lectures\, a Q&A session\, and materials sent to your mailbox\n\n\n\nnetwork freely with the other attendees of the event\, as long as you abide by the community’s code of conduct.\n\n\n\n\nWe will also have a professional photographer for the evening\, to capture moments from the night. ✨ \n\n\n\nIf you’re on the fence\, have a look at: \n\n\n\n\nhow our first networking dinner event went in Sofia \n\n\n\nhow our last networking dinner in Plovdiv went\n\n\n\n\nYour company can sponsor this event\n\n\n\nIf interested in getting your company in front of a premium network of marketing professionals\, see our offer for Networking Dinner Sponsorship. \n\n\n\nYou can also support us as a private individual by making a donation or purchasing a Scholarship Ticket \n\n\n\nAbout the venue\n\n\n\nSaborna 23 is nestled at the foot of the Old Town and the beginning of Kapana\, and is a gathering spot for enthusiasts of gourmet cuisine\, fine wine\, and perfect service in the heart of Plovdiv.⁣ ⁣It is one of the most celebrated restaurants in Plovdiv for it’s unique and stunning location\, atmosphere and approach to serving food and drinks. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe menu offers a variety of dishes inspired by Bulgarian cuisine. \n\n\n\nThe food is prepared with attention to detail\, combining traditional recipes with modern culinary trends. \n\n\n\nThe wine list includes carefully selected local and international wines to perfectly complement the dishes. \n\n\n\nThe ambiance is distinguished by cozy details and a high level of service\, making every visit unforgettable. URL:https://www.womeninmarketing.bg/event/networking-dinner-003/ LOCATION:Saborna 23\, TsentarPlovdiv Center\, ul. "Konstantin Stoilov" 27\,\, Plovdiv\, Plovdiv city\, 4000\, Bulgaria CATEGORIES:Networking Dinner ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/08/wim-bg-networking-dinner-003-plovdiv.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20250927T193000 DTEND;TZID=Europe/Sofia:20250927T213000 DTSTAMP:20260410T145928 CREATED:20250829T200923Z LAST-MODIFIED:20251209T104638Z UID:1685-1759001400-1759008600@www.womeninmarketing.bg SUMMARY:Community Dinner in Burgas (Seaside Marketers Meet-up) DESCRIPTION:Event Details\n\n\n\nFor a second year in a row\, we’re organising a community dinner for our seaside marketers! \n\n\n\nThis will be a casual networking event\, which means no lectures – just a friendly chat and a great opportunity to meet and connect with other women in marketing from the area! \n\n\n\nWe invite everyone to join us on the 27th of September\, Saturday from 19:30 onwards at restaurant Incanto. If you’d like to join the community discussion\, or let us know you’re coming you can do so on Slack in our channel #area-seaside\, or email us at team@womeninmarketing.bg \n\n\n\nAbout the venue\n\n\n\nWe will dine at Restaurant Incanto\, located at pl. Baba Ganka 4. \n\n\n\nMore about the restaurant vibes and cuisine: \n\n\n\n\n“Artistic interior\, reminiscent of the French and Italian romantic countryside\, refined down to every detail. Relaxing and energizing pleasant music\, with warm light from lanterns and candles to feel the energy of the silhouettes. Innovative culinary creativity\, which will give you true delight. And the hospitable attitude is a trademark of INCANTO.A true oasis in the city\, which reminds us to forget time and put “in focus” the taste for food and for life!” URL:https://www.womeninmarketing.bg/event/community-dinner-in-burgas/ LOCATION:Restaurant Incanto\, pl. Baba Ganka 4\, Burgas\, Burgas\, Bulgaria CATEGORIES:Casual Networking ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/08/wimbg-community-dinner-burgas-incanto.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20250917T190000 DTEND;TZID=Europe/Sofia:20250917T200000 DTSTAMP:20260410T145928 CREATED:20250805T183639Z LAST-MODIFIED:20250921T170400Z UID:1613-1758135600-1758139200@www.womeninmarketing.bg SUMMARY:WiM-BG Webinar #003 on Agency Growth: Start and Scale a Digital Marketing Agency DESCRIPTION:Join THE Webinar for Agency Owners: Everything you need to know about starting and scaling a digital marketing agency\n\n\n\nAre you ready to go beyond solo freelancing and build a thriving digital marketing agency? Whether you’re defining your niche\, assembling your first team\, or scaling to new markets\, this webinar will give you the insights and tools to succeed. \n\n\n\nThe webinar will take place on the 17th of September 2025\, at 7PM EEST (5PM BST)\, and will be broadcasted as a livestream on YouTube\, and LinkedIn. \n\n\n\nGuest Speakers\n\n\n\nWe are incredibly grateful to have the time to learn from a panel of experienced marketing agency owners: \n\n\n\n\n\nStefaniya Ivanova\, Video Marketing Agency Owner at Social Media Steff\n\n\n\nClaire Taylor\, Co-Founder at TU Marketing\n\n\n\nMegan Hughes\, Digital Marketing Agency Owner of Thundr Digital\n\n\n\nStefka Georgieva\, CEO and Founder at ADvantage.bg\n\n\n\nAmanda Walls\, Director of Cedarwood Digital\n\n\n\n\n\nWebinar Structure\n\n\n\nHere’s what to expect from the webinar: \n\n\n\n\n\nGuest Introduction – 5 minutes\n\n\n\nLightning Talks – 25 minutes\n\nDefining Your Niche & Value PropositionStefaniya Ivanova will show you how to carve out a clear market position\, define your core services\, and craft a value proposition that truly resonates with your ideal clients.\n\n\n\nFinding\, Pitching & Winning ClientsAmanda Walls will dive into proven tactics for identifying high-value prospects\, tailoring your outreach\, and closing the deal—so even a small agency can compete for top-tier projects.\n\n\n\nClient Retention StrategiesClaire Taylor will unpack best practices for nurturing long-term relationships\, reducing churn\, and maximizing lifetime client value.\n\n\n\nHiring & Managing Your TeamMegan Hughes will guide you through recruiting\, onboarding\, and managing talent—remote\, overseas\, or on-site—including contracts and payment best practices.\n\n\n\nScaling Your AgencyStefka Georgieva will lay out the systems and processes you need to grow efficiently\, increase revenue\, and expand into new markets.\n\n\n\n\n\n30-minute Panel Discussion + Q&A\n\n\n\nAll speakers come together to explore topics like When an agency model outperforms solo freelancing or ad-hoc collaborations\, Common pitfalls—and how to sidestep them\, Hard-won lessons from the trenches\, resources you need. Audience questions welcome throughout!\n\n\n\n\n\nWho is this webinar for? \n\n\n\nThis webinar is tailored specifically for women at different stages of their agency growth journey or even those in key senior roles at an agency: \n\n\n\n\n\nAspiring agency owners ready to lay the groundwork\n\n\n\nSolo marketers aiming to win bigger\, international clients\n\n\n\nSmall-agency teams seeking retention and growth strategies\n\n\n\nEstablished freelancers curious about building a team and scaling\n\n\n\n\n\nWhy You Can’t Miss This\n\n\n\nBuilding a digital marketing agency brings complex challenges – defining a clear niche\, crafting compelling pitches\, keeping clients loyal\, and managing a growing team. Our speakers have navigated these stages firsthand and will share actionable frameworks\, real-world examples\, and resource lists to shortcut your learning curve. By the end of this session\, you’ll walk away with: \n\n\n\n\nScalable processes and growth hacks\n\n\n\nA clear roadmap for positioning your agency\n\n\n\nProven tactics for pitching and securing clients\n\n\n\nRetention playbooks to boost lifetime value\n\n\n\nHiring and management best practices\n\n\n\n\nRegister today to secure your spot and take the next step in your marketing career! URL:https://www.womeninmarketing.bg/event/how-to-start-and-scale-a-digital-marketing-agency-webinar/ LOCATION:Online CATEGORIES:Webinars ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/08/Webinar-Starting-and-Scaling-a-digital-marketing-agency.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20250830T083000 DTEND;TZID=Europe/Sofia:20250830T120000 DTSTAMP:20260410T145928 CREATED:20250805T194942Z LAST-MODIFIED:20250805T195115Z UID:1621-1756542600-1756555200@www.womeninmarketing.bg SUMMARY:WiM-BG Casual Networking - Park Yoga and Brunch DESCRIPTION:Get your weekend off to a vibrant start with fresh air\, friendly faces\, and feel-good vibes! 🌿✨ Women in Marketing Bulgaria invites you to our Park Yoga and Brunch mixer—an easy-going morning of movement\, connection\, and delicious bites. Whether you’re a seasoned yogi or simply looking to stretch out after a busy week\, this is your chance to meet fellow marketers in a relaxed\, supportive setting. \n\n\n\nWhat to expect \n\n\n\n\n🕣 08:30 AM – Arrival\, light refreshments\, and time to mingle in Borisova Garden\n\n\n\n🧘‍♀️ 09:00–10:00 AM – Guided yoga session with Emeli Loukanova (@yogawithemeli)\, tailored for all levels\n\n\n\n☕🥐 10:15 AM onward – Casual brunch at a nearby restaurant (TBC)—perfect for swapping stories\, tips\, and industry insights\n\n\n\n\nWho’s it for?All women working in marketing\, communications\, design\, PR\, social media\, digital strategy—and anyone curious to expand her network in a laid-back atmosphere. \n\n\n\nWhy join? \n\n\n\n\nRefresh & recharge: Start your weekend mindfully with gentle movement in the heart of Sofia\n\n\n\nBuild your network: Chat over coffee and croissants with peers who share your passion for marketing\n\n\n\nLearn & grow: Pick up new wellness tips from Emeli and trade marketing hacks with the group\n\n\n\n\n📍 Where: Borisova Garden\, Sofia (exact yoga spot pinned in #parkyogaandbrunch)📆 When: Saturday\, August 30th | Arrive by 08:30 AM for a prompt 09:00 AM start🔗 More info & updates: Join our internal Slack channel #parkyogaandbrunch \n\n\n\nBring your mat (or borrow one)\, water bottle\, and an open mind—see you on the grass! 🌳💛 URL:https://www.womeninmarketing.bg/event/casual-networking-park-yoga-and-brunch/ CATEGORIES:Casual Networking ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/08/Park-Yoga-and-Brunch-Banner.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20250813T190000 DTEND;TZID=Europe/Sofia:20250813T200000 DTSTAMP:20260410T145928 CREATED:20250717T114519Z LAST-MODIFIED:20250805T183957Z UID:1498-1755111600-1755115200@www.womeninmarketing.bg SUMMARY:WiM-BG Webinar #002 on Freelancing: Everything you need to know to succeed DESCRIPTION:/reg \n\n\n\n\n\n\n\n\n\n\n\n\nJoin Our Webinar\, designed to help you succeed as a Freelancer\n\n\n\nAre you passionate about your work but unsure how to turn it into a sustainable freelance career? Or maybe you’ve taken on a few projects and are now ready to attract better clients\, raise your rates\, or go international? This webinar is designed just for you! \n\n\n\nThe webinar will take place on the 13th of August 2025\, at 7PM EEST (5PM BST)\, and will be broadcasted as a livestream on YouTube\, and LinkedIn. \n\n\n\nGuest Speakers\n\n\n\nWe are incredibly grateful to have the time to learn from a panel of experienced marketing freelancers: \n\n\n\n\n\nPreeti Gupta\, Product-led Consultant at Packted\n\n\n\nVassilena Valchanova\, Digital Marketing Strategist\, Trainer\, and Public Speaker at Valchanova.me \n\n\n\nNadya Shalicheva\, Marketing Consultant at shalicheva.com\n\n\n\nArianna Lupi\, SEO Consultant and Founder of aprendoseo.com\n\n\n\nGabriela Troxler\, SEO & LLMO Consultant\n\n\n\n\n\nWebinar Structure\n\n\n\nHere’s what to expect from the webinar: \n\n\n\n\n\nGuest Introduction – 5 minutes\n\n\n\nStarting Out as a Freelancer – Timing & SetupArianna Lupi will cover the key steps to starting your freelance journey the right way. Learn when to take the leap\, how to prepare\, and what systems you need to set yourself up for success from day one.Duration: 5 minutes\n\n\n\nFinding International ClientsGabriela Troxler will walk you through how to attract and land international clients. From positioning to outreach strategies\, this session will help you expand your reach and grow your business across borders.Duration: 5 minutes\n\n\n\nPricing with ConfidencePreeti Gupta will break down the essentials of pricing your services with clarity and confidence. Learn how to move beyond hourly rates\, communicate your value\, and stop undercharging.Duration: 5 minutes\n\n\n\nPersonal Branding & Thought LeadershipVassilena Valchanova will show you how to build a standout personal brand that opens doors. Learn how to position yourself as a thought leader\, craft a consistent message\, and build trust in your niche.Duration: 5 minutes\n\n\n\nWork-Life Balance & Managing StressNadya Shalicheva will guide you through practical strategies for keeping burnout at bay. Discover how to set boundaries\, manage your energy\, and protect your wellbeing while juggling the demands of freelance life.Duration: 5 minutes\n\n\n\n30-minute Panel Discussion + Q&AFollowing the presentations\, all guest speakers will come together for an in-depth panel discussion\, touching up on topics like managing admin and accounting\, challenges and common pitfalls\, white-labelling\, and more. This is your chance to ask any burning questions and get expert advice tailored to your personal challenges.\n\n\n\n\n\nWho is this webinar for? \n\n\n\nThis webinar is tailored specifically for women at different stages of their freelancing journey: \n\n\n\n\n\nWomen who are just starting out and want to build a strong foundation\n\n\n\nFreelancers\, looking for international clients and projects\, that allow for flexibility\n\n\n\nWomen who have some freelance experience and are ready to grow\, raise their rates\, or find better clients\n\n\n\nWomen who are established locally but want to expand their reach and take their business international\n\n\n\n\n\nWhy Attend?\n\n\n\nFreelancing can be rewarding\, but it also comes with big questions — how to price your work\, find clients\, avoid burnout\, or grow beyond your local market. This webinar brings together real-world insights from seasoned freelancers who’ve figured out what works. Whether you’re just getting started or ready to scale\, you’ll gain practical tools\, fresh perspective\, and the clarity to move forward with confidence in your freelance career. \n\n\n\nRegister today to secure your spot and take the next step in your marketing career! URL:https://www.womeninmarketing.bg/event/freelancing-webinar-everything-you-need-to-know-to-succeed/ LOCATION:Online CATEGORIES:Webinars ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/07/Freelancing-Webinar-wimbg.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20241122T173000 DTEND;TZID=Europe/Sofia:20241122T230000 DTSTAMP:20260410T145928 CREATED:20240917T151141Z LAST-MODIFIED:20241120T122721Z UID:808-1732296600-1732316400@www.womeninmarketing.bg SUMMARY:Google Product Suite for Marketing (Mini-Conference) - Tactics\, Technologies\, and Future Trends DESCRIPTION:Event Description\n\n\n\nWhat is a mini-conference? 5 talks\, wrapped up in a shared theme\, followed by a networking session with drinks and catering. Think conference\, but mini. All five sessions will be jam-packed with information. We will choose a nice venue that allows for networking after the talks but also enables attendees to be comfortable during the lectures. \n\n\n\nOur first mini-conference will be on the topic of Google’s suite of products for marketing. We will showcase speakers that will teach attendees about the latest and greatest ways to advance their skills in using Google Ads\, GA4\, Google Looker Studio\, Google Tag Manager\, and Google Cloud ML APIs (including Gemini). \n\n\n\nThe event will run as an after-work event\, with participants expected after 6PM. Rough structure includes: \n\n\n\n\n\nArrival of guests\n\n\n\nGift bag + badge collection\n\n\n\nIntroduction speech by Community Founder – Lazarina Stoy. and a word from our hosts \n\n\n\n5 x 20 minute lectures by speakers with small ad breaks in between\n\n\n\nNetworking with catering and drinks\n\n\n\n\n\nGet your tickets now ✨\n\n\n\n\n\n\nTicket for Mini-Conference: Google Suite of Products for Marketers\n\n\n\n\n \n \n\nBuy a ticket to our very first mini-conference on the 22nd of November in Sofia. Hosted by hyperScience\, this event will feature lectures from 5 speakers on Google Tools for Marketers\, networking\, catering and drinks. Each participant will also receive a gift bag. \n\n\n\n \n This product is currently out of stock and unavailable. \n \n \n\n\n\n\n\n\n SKU:\n \n \n \n\nCategory: Event Tickets\n\nTags: Mini-Conference Tickets\n\n\n\n\n\n\n\n\nSpeakers and Lectures\n\n\n\nThe event will feature 5 lectures with both international and local speakers: \n\n\n\n\n\nGoogle Ads with lecturer Stefka Georgieva\, Founder & CEO of AdvantageBG\n\n\n\nGoogle Looker Studio with lecturer Chloe Christine\, Data & Analytics Consultant at CCDigital\n\n\n\nGoogle Cloud AI/ML APIs + Gemini\, with lecturer Lazarina Stoy. Founder of MLforSEO and Women in Marketing – Bulgaria\n\n\n\nGA4 (Google Analytics)\, with lecturer Gemma Fontane\, Co-Founder & Managing Partner at Orvit Digital\n\n\n\nGoogle Tag Manager\, with lecturer Stacey Cooper\, Analytics Consultant at Sharper Digital\n\n\n\n\n\nCheck out the individual speaker profiles below. Detailed talk descriptions of each speaker will be released in the upcoming few weeks\, so stay tuned ✨ \n\n\n\n\n \n\n \n \n\n \n \n \n \n Stacey Cooper \n \n\n \n Analytics Consultant\, Sharper Digital \n \n \n \n \n \n \n\n \n \n \n \n Chloe Christine \n \n\n \n Data & Analytics Consultant\, CC Digital \n \n \n \n \n \n \n\n \n \n \n \n Stefka Georgieva \n \n\n \n Founder & CEO\, Advantage.bg \n \n \n \n \n \n \n\n \n \n \n \n Gemma Fontané \n \n\n \n Co-Founder & Managing Partner\, Orvit Digital \n \n \n \n \n \n \n\n \n \n \n \n Lazarina Stoy. \n \n\n \n Founder\, MLforSEO \n \n \n \n \n \n \n\n \n\n\n\nNote that all lectures will be in English\, making the event perfect for both a local and international audience. \n\n\n\n\n\n\nDetailed Event Schedule\n\n\n\n Sofia Mini-Conference #1 Program 19:0519:2519:3019:5019:5520:1520:2020:4020:45Unlocking GA4 for Multichannel Marketing Success19:05 – 19:25 (20 min)Sofia Mini-Conference #1 ProgramIn this session you will learn how Google Analytics 4 (GA4) can become a game-changer for your marketing strategy—whether you focus on SEO\, content\, social media\, or paid campaigns. Gemma will guide you through the essential features of GA4\, showcasing practical insights on how to track customer behavior across platforms\, optimize campaigns\, analyze user interactions […] \n\n \n Gemma Fontané \n \n \n Co-Founder & Managing Partner\, Orvit Digital \n \n \n Presented by: HyperScienceEnhancing data quality with Google Tag Manager19:30 – 19:50 (20 min)Sofia Mini-Conference #1 ProgramIn this session\, we’ll explore practical strategies for using Google Tag Manager (GTM) to enhance data quality in GA4\, empowering teams to make more informed\, data-driven decisions. We’ll address some of the most common issues I’ve encountered with Consent Mode v2\, highlighting how these challenges can compromise the accuracy of data collection. From there\, we’ll […] \n\n \n Stacey Cooper \n \n \n Analytics Consultant\, Sharper Digital \n \n \n Presented by: HyperScienceGoogle Ads current Trends & what’s next in 2025: Intersection of Ads\, SEO\, and video 19:55 – 20:15 (20 min)Sofia Mini-Conference #1 ProgramGoogle Ads are evolving incredibly\, becoming increasingly adaptive and integrated across different platforms. This might give the impression that working with them is becoming easier\, but in reality\, the strategic approach is more critical than ever. In this session\, we will explore key formats such as Performance Max and Demand Gen\, which play a vital […] \n\n \n Stefka Georgieva \n \n \n Founder & CEO\, Advantage.bg \n \n \n Presented by: HyperScienceMaximising Marketing Insights with Looker Studio20:20 – 20:40 (20 min)Sofia Mini-Conference #1 ProgramIn this session\, we’ll explore how to leverage Google Looker Studio to transform raw marketing data into actionable insights with ease. Tailored for marketers across various niches\, this session offers a hands-on approach to reporting on SEO\, PPC\, and social media data—without requiring a big budget. You’ll learn how to set up simple dashboards for […] \n\n \n Chloe Christine \n \n \n Data & Analytics Consultant\, CC Digital \n \n \n Supercharging Marketing with Google Cloud ML APIs and Gemini: A Beginner’s Guide20:45 – 21:05 (20 min)Sofia Mini-Conference #1 ProgramIn this beginner-friendly session\, discover how Google Cloud’s Machine Learning APIs and Google Gemini can transform your marketing strategy. You don’t need any coding experience to follow along as we explore practical applications of AI\, from automating processes to improving content and customer insights. We’ll cover key machine learning concepts\, explaining how models like text […] \n\n \n Lazarina Stoy. \n \n \n Founder\, MLforSEO \n \n \n Presented by: HyperScience\n\n\n\n\n\n\nEvent Sponsors & Partners\n\n\n\n\nSponsorType of PartnershipDetails Randum GoodiesMerch SupplierWe are working with Randum Goodies to provide a premium quality gift bag to each and every one of our attendees. We are happy and proud to be able to support a woman-owned small business\, and also one that is founded by a member of our community.HyperScienceEvent Host We are incredibly lucky to have the opportunity to be hosted at HyperScience’s office space for this event. Hyperscience is a leader in document data extraction and analysis* using artificial intelligence. The Hypercell platform provides complete solutions for the intelligent automation of business processes\, based on machine self-learning. In addition to its own proprietary machine models\, Hypercell enables the realization of the potential of generative models (ChatGPT)\, adding a range of services required by any business. Keep up with Hyperscience on LinkedIn & TwitterWomen Techmakers by GoogleMini-Conference Headline sponsor We’ve secured funding from Google for this event via Lazarina Stoy\, a Women Techmakers Ambassador\, who will be discussing AI theory and implementations within Google’s suite of solutions for marketers\, as part of the Experience AI program\, which is conducted as part of EU Code Week.TBCCatering and Drinks SponsorYou can become our Catering and Drinks Sponsor by purchasing a MIni-Conference Sponsorship Slot.Advanced Web RankingMini-Conference Headline sponsorAdvanced Web Ranking is the World’s longest standing rank tracker. The tool provides fresh daily\, weekly or on demand geo-located rankings. Designed for agencies and in-house SEOs.Screaming Frog 🐸 \, Majestic\, GoogleCommunity/ Scholarship SponsorsScreaming Frog 🐸 – website crawler that helps you improve onsite SEO by auditing for common SEO issues\, purchased 5 Scholarship tickets for our community!Majestic – SEO Backlink Checker and Link Building Toolset\, Majestic\, purchased 5 Scholarship tickets from the proceeds of the SEOin2024 book which is a collaboration between Majestic\, David Bain and the SEO community. The Google Search team (led by John Mueller) from Google also sponsored 5 in-person attendance tickets\, and 10 recording tickets for our community!You can become a Scholarship Sponsor of this event by purchasing Scholarship tickets\, using the tickets link above. Alternatively\, contact us to discuss partnership options.Puzl CowORKingMedia PartnersPuzl creates inspiring shared offices tailored for IT companies\, providing the productive environment and supportive community IT teams need to thrive.Together\, we’re making waves in the marketing and tech world.\n\n\n\n\nAbout the Event Space – the HyperScience Office\n\n\n\nLocated on the 15th floor of the 2021 Building of the Year\, the Hyperscience office is among the leading innovative spaces in the region. Featuring 360-degree views\, its own children’s area\, as well as quick access to modern sports and spa facilities\, the office in NV Tower is an attractive place for employees\, their children and pets\, but also active members of the local tech and entrepreneurial ecosystem. Opened during the pandemic\, the Hyperscience office is an investment in the future and the evolution of workspaces providing flexibility\, security and an environmentally friendly lifestyle. \n\n\n\nWalking distance from metro station “G.M. Dimitrov” and with free parking in the area\, the office is accessible by any preferred type of transport. Virtual walkthrough ✨ \n\n\n\nAbout the Experience AI program\, partnership with Google \n\n\n\n\nWe’re working with Google to partner with EU Code Week to teach AI Literacy with the Experience AI program. \n\n\n\nIn her lecture\, Lazarina Stoy. will cover not only the fundamentals in building machine learning models\, but also some advanced techniques on implementing machine learning APIs to supercharge your marketing efforts. URL:https://www.womeninmarketing.bg/event/google-product-suite-for-marketing-mini-conference-tactics-technologies-and-future-trends/ LOCATION:HyperScience Office\, Studentski Kompleks\, bulevard „Doctor G. M. Dimitrov“ 59\,\, Sofia\, Sofia-city\, Bulgaria CATEGORIES:Mini Conference ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/09/Google-for-Marketers-event-by-Women-in-Marketing-Bulgaria.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20241105T200000 DTEND;TZID=Europe/Sofia:20241105T210000 DTSTAMP:20260410T145928 CREATED:20241025T120133Z LAST-MODIFIED:20250808T165820Z UID:1134-1730836800-1730840400@www.womeninmarketing.bg SUMMARY:WiM-BG Webinar #001 on Public Speaking: From Pitch\, Through Acceptance\, To Talk DESCRIPTION:Join Our Webinar to Master the Art of Conference Speaking\n\n\n\nAre you passionate about your field but unsure how to break into the world of public speaking? Or perhaps you’ve spoken at local events but want to step onto bigger stages like international conferences? This webinar is designed just for you! \n\n\n\nThe webinar will take place on the 5th of November\, at 8PM EEST (6PM BST)\, and will be broadcasted as a livestream on YouTube\, and LinkedIn. \n\n\n\nGuest Speakers\n\n\n\nWe are incredibly grateful to have the time to learn from a panel of experienced women in marketing\, both as speakers and conference organisers. \n\n\n\n\n\nGiulia Panozzo (Director of Customer Acquisition at StockX\, International Speaker and Speaker Mentor)\n\n\n\nNavah Hopkins (Evangelist/Optmyzr\, International Speaker)\n\n\n\nJojo Furnival (Marketing Manager at Sitebulb\, Webinar and Conference Organiser)\n\n\n\nIva Jovanovic (SEO Consultant and Organiser of Heapcon\, Conference Organiser)\n\n\n\nKirstie Cartledge (Head of Events and Marketing at ISS\, Conference Organiser)\n\n\n\n\n\nWebinar Structure\n\n\n\nHere’s what to expect from the webinar: \n\n\n\n\n\nHow to Organise Your PitchGiulia Panozzo will walk you through the essential steps to crafting a compelling and well-structured pitch for event organizers. Learn how to grab attention from the first sentence and showcase your unique expertise.Duration: 10 minutes\n\n\n\nWhat Conference Organisers are Looking ForJojo Furnival and Iva Jovanovic will give you insider tips on what conference organizers are searching for when reviewing potential speakers. From topic selection to presentation style\, this session will help you stand out and get noticed.Duration: 10 minutes\n\n\n\nHow to Ace Your Talk – Structure and DeliveryNervous about delivering your presentation? Navah Hopkins will cover how to structure your talk for maximum impact and deliver it confidently\, whether in-person or online. Learn strategies to engage your audience and leave a lasting impression.Duration: 10 minutes\n\n\n\n30-minute Panel Discussion + Q&AFollowing the presentations\, all guest speakers will come together for an in-depth panel discussion. This is your chance to ask any burning questions and get expert advice tailored to your personal challenges.\n\n\n\n\n\nWho is this webinar for? \n\n\n\nThis webinar is tailored specifically for women at different stages of their speaking journey: \n\n\n\n\n\nWomen\, who have never spoken at events\n\n\n\nWomen\, who have some experience speaking but looking to up-skill and conquer the podiums of international conferences like brightonSEO\n\n\n\nWomen\, who have really experienced speakers in Bulgaria\, that have not spoken much abroad \n\n\n\n\n\nAdditional information\n\n\n\nThis will also be a collaboration with the Women in Tech SEO community\, which is hosting an AMA (Ask Me Anything) session in their Slack community on the same topic on November 13\, featuring Aleyda Solis (Creator of SEOFOMO\, Oriainti Founder\, and International Speaker). We highly encourage our community members to join the WTS community and attend their event as well. \n\n\n\n\n\n\n\nWe also highly recommend recommend this excellent resource on conference pitch writing by Hannah Smith\, who has been the MC at WTSFest conferences for several years. \n\n\n\nWhy Attend?\n\n\n\nWhether you’re just starting out or aiming to expand your speaking portfolio\, this webinar will provide you with actionable advice from experienced speakers and conference organisers\, who have successfully navigated the world of public speaking. You’ll leave equipped with practical tips\, insider knowledge\, and the confidence to pursue your speaking goals. \n\n\n\nRegister today to secure your spot and take the next step in your speaking career! URL:https://www.womeninmarketing.bg/event/public-speaking-from-pitch-through-acceptance-to-talk/ LOCATION:Online CATEGORIES:Webinars ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/10/Event-banners-11.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20241027T090000 DTEND;TZID=Europe/Sofia:20241027T130000 DTSTAMP:20260410T145928 CREATED:20240815T183402Z LAST-MODIFIED:20241029T125020Z UID:643-1730019600-1730034000@www.womeninmarketing.bg SUMMARY:WiM-BG Team Community Run at Morning Run 2024 DESCRIPTION:This weekend\, our little community running club participated in EGT Morning Run to support the cause of SOS Children’s Villages International for “Sport and health for children and youth in SOS care”.4 of us ladies (and one very athletic pup 🐕 ) formed team ‘Women in Marketing – Bulgaria’ and competed in the 5K race. 🏃‍♀️ \n\n\n\nAbout the event\n\n\n\nEGT Morning Run is a park run in Borisova Garden in Sofia\, where participants can choose between three distances – 5\, 10\, and 20 km (1\, 2\, and 4 laps of the course). The course is a 5-kilometer loop. \n\n\n\nThe 13th edition of the initiative will took place on October 27th (Sunday) at 9 AM. \n\n\n\nWomen in Marketing – Bulgaria will participate as a team! 🎉 \n\n\n\nHow it went URL:https://www.womeninmarketing.bg/event/team-community-run-at-morning-run-2024/ CATEGORIES:Casual Networking ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/08/Event-banners-3.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20241002T100000 DTEND;TZID=Europe/Sofia:20241004T190000 DTSTAMP:20260410T145928 CREATED:20240815T182320Z LAST-MODIFIED:20241007T121215Z UID:628-1727863200-1728068400@www.womeninmarketing.bg SUMMARY:Community Attendance at BrightonSEO October 2024 DESCRIPTION:Our community attended BrightonSEO on the 3rd and 4th of October as a Community Partner! WiM-BG Community members\, enjoyed a 10% discount on all tickets for the conference and training\, and five community members were be able to attend the two-day conference for free! \n\n\n\n\n\n\n\nWhat the WiM-BG <> brightonSEO community partnership means\n\n\n\n\n\n\n\n👉🏻 Community members can enjoy a 10% discount on ticket purchases. \n\n\n\n👉🏻 5 community members received the opportunity to attend the conference for free \n\n\n\nBut this is so much more than that! Here’s what participating in the conference really means for the women that attended. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the conference\n\n\n\nbrightonSEO October 2024 is a two-day search marketing conference and series of training courses held\, not surprisingly\, in Brighton. It takes place twice a year and brings together some of the best speakers in the world of search\, and definitely the best crowd. The conference will be held at the Brighton Centre and the training at a number of nearby locations. The conference will be on the 3rd-4th October. Registration for brightonSEO 3rd-4th opens at 8.30am\, first talks begin at 9.30am and end by 6pm. \n\n\n\nWe created a ton of memories together\n\n\n\nFrom attending a ton of lectures together\, to enjoying some quality lunches\, and even meeting fellow Bulgarian women to introduce to our wonderful community – BrightonSEO was an experience to remember! \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nCommunity participation\n\n\n\nThe Women in Marketing – Bulgaria community Founder\, Lazarina Stoy participated as a lecturer at the conference\, leading two sessions: \n\n\n\n👉🏻A masterclass in Machine Learning for SEOs \n\n\n\n👉🏻A talk on Content Audit Automation with the help of machine learning APIs URL:https://www.womeninmarketing.bg/event/community-attendance-at-brightonseo-october-2024/ LOCATION:The Brighton Centre\, Kings Rd\, Brighton and Hove\, Brighton\, BN1 2GR\, United Kingdom CATEGORIES:Casual Networking ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/08/Event-banners-3-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20240926T190000 DTEND;TZID=Europe/Sofia:20240926T230000 DTSTAMP:20260410T145928 CREATED:20240815T174407Z LAST-MODIFIED:20250808T180840Z UID:592-1727377200-1727391600@www.womeninmarketing.bg SUMMARY:Plovdiv Networking Dinner #002: Freelance vs. Employed DESCRIPTION:In September\, Women in Marketing – Bulgaria hosted our very first in-person event in Plovdiv – a networking dinner at Smokini restaudant. The dinner took place on the 26th of September (Thu) from 19:00 to 23:00.  \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nSpeakers and Lectures\n\n\n\nWe heard from two incredible speakers – Мila Chervenkova and Roberta Tihomirova. \n\n\n\n\n \n\n \n \n\n \n \n \n \n Roberta Tihomirova \n \n\n \n Head of Marketing\, Eleven Ventures \n \n \n \n \n \n \n\n \n \n \n \n Mila Chervenkova \n \n\n \n SEO & Affiliate Marketer\, The Slowpreneur \n \n \n \n \n \n \n\n \n\n\n\nThe topic of the sessions was FREELANCE vs EMPLOYED – the two most popular career paths in marketing\, explored through the lens of experience\, with lessons learned\, benefits and limitations of each. \n\n\n\n Plovdiv Networking Dinner #1 Program 20:0020:30The freedom of being employed20:00 – 20:30 (30 min)Plovdiv Networking Dinner #1 ProgramThis session will explore the critical career choices we make and the importance of gaining experience before starting your own venture. We’ll discuss the value of testing and experimenting in your job to discover your true self\, which can lay the foundation for building your own business in the future. Session Structure: \n\n \n Roberta Tihomirova \n \n \n Head of Marketing\, Eleven Ventures \n \n \n The life of a freelancer and solo entrepreneur20:30 – 21:00 (30 min)Plovdiv Networking Dinner #1 ProgramIn this session\, I will briefly summarize my career journey and the reasons behind my decision to leave a “secure” corporate job. I’ll share the challenges and lessons learned from finding clients and setting up premium pricing for consulting projects. We’ll also delve into the insights gained from working remotely and the advantages of freelance […] \n\n \n Mila Chervenkova \n \n \n SEO & Affiliate Marketer\, The Slowpreneur \n \n \n \n\n\n\nRoberta’s Lecture\n\n\n\nRoberta kicked us off by talking about her experience on being employed\, yet still finding time to pursue her passions and experimentation in the workplace. \n\n\n\n\n\n\n\n\n\nHere’s what the attendees shared about Roberta’s lecture: \n\n\n\nRoberta’ was also’s lecture was great\, I could relate very well to her experience\, and she spoke very well and objectively about teamwork. \n\n\n\nAnother attendee shared: \n\n\n\nIt’s amazing to meet people like Roberta\, because we share the same views – not everyone can be a freelancer. \n\n\n\nMila’s Lecture\n\n\n\nMila then took the stage to discuss the contrast of her career path\, including when\, how\, and why she decided this was her ultimate career path and why she never looked back. \n\n\n\n\n\n\n\n\n\nHere’s what people had to say about Mila’s lecture: \n\n\n\nMila is a very special woman who didn’t just impress me! The ability to energize people\, motivate them\, and ignite their passion is a great skill\, and she masters it very well. \n\n\n\nAnother woman shared: \n\n\n\nMila gives the impression of someone who has achieved balance within herself\, with a very firm stance on her life and who shapes her life choices according to this stance without hesitation. She captivates her audience precisely with this determination. She presented us with well-argued choices\, as well as steps on how we could achieve our own independence. \n\n\n\nIncredible cuisine and experience\n\n\n\nSmokini\, located in Plovdiv\, offered a unique ambiance with its blend of industrial and vintage design. \n\n\n\nThe menu featured a rich mix of Bulgarian specialties and international dishes\, using fresh\, local ingredients. Smokini will highlight creativity with seasonal updates and innovative techniques. \n\n\n\nThe purchased access to the networking dinner\, also included a three course meal\, plus appetisers\, and drinks. \n\n\n\n\n\n\n\n\n\n\n\n\n\nTicket Information\n\n\n\n\n\n\n\n\n\n\nNetworking Dinner Ticket\, Plovdiv – September\n\n\n\n\n 89\,00 € – 129\,00 €Price range: 89\,00 € through 129\,00 €\n \n\nBuy a ticket to our very first networking dinner in Plovdiv that will take place in September in the contemporary bar and restaurant – Smokini. Speakers will be announced soon. \n\n\n\n \n \n \n \n Ticket Type\n \n Choose an optionRegular TicketRegular Ticket plus donation to the communityScholarship TicketClear \n \n \n \n \n \n \n \n \n \n Networking Dinner Ticket\, Plovdiv – September quantity\n \n \n\n Add to basket\n\n \n \n \n \n\n \n \n \n\n\n\n\n\n\n SKU:\n \n \n \n\nCategory: Event Tickets\n\nTags: Networking Dinner Tickets URL:https://www.womeninmarketing.bg/event/plovdiv-networking-dinner-freelance-vs-employed/ LOCATION:Smokini Restaurant (Plovdiv)\, Otets Paisiy 12 Street\, Plovdiv\, Plovdiv\, 4000\, Bulgaria CATEGORIES:Networking Dinner ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/08/Event-banners-6.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20240823T200000 DTEND;TZID=Europe/Sofia:20240823T230000 DTSTAMP:20260410T145928 CREATED:20240815T175937Z LAST-MODIFIED:20240824T085204Z UID:610-1724443200-1724454000@www.womeninmarketing.bg SUMMARY:Community Dinner in Varna DESCRIPTION:We had a relaxed evening of networking with fellow women in marketing in the sea capital\, Varna! This event was all about connecting and sharing experiences in a casual setting—no lectures\, no formal program\, just great conversations. \n\n\n\n \n\n\n\nWe had the opportunity to meet each other as local professional women in marketing\, and got to talk about topics like remote work\, managing routines and daily struggles\, personal wins and life events\, as well as the latest and greatest marketing trends and how they impact us. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the venue\n\n\n\nMonkeys Restaurant in Varna is a vibrant dining destination that seamlessly blends modern flair with a relaxed atmosphere. Located in the heart of the city\, this stylish eatery offers a contemporary menu featuring a mix of international and local flavors. The restaurant’s chic interior combines sleek design elements with cozy\, inviting spaces\, making it perfect for both casual meals and special occasions. \n\n\n\nMonkeys is renowned for its diverse menu\, which includes fresh seafood\, expertly crafted meat dishes\, and delicious vegetarian options. Guests can enjoy a carefully curated selection of wines and creative cocktails\, enhancing their dining experience. The outdoor seating area is particularly popular\, offering a pleasant environment for enjoying meals al fresco\, especially during the warmer months. \n\n\n\nWith its lively ambiance and commitment to quality\, Monkeys Restaurant is a go-to spot for an enjoyable and memorable dining experience in Varna. URL:https://www.womeninmarketing.bg/event/community-dinner-in-varna/ LOCATION:Monkeys Restaurant (Varna)\, Северни Морски Бани\, кап. "Георги Георгиев\, Крайбрежна алея\, Varna\, 9000\, Bulgaria CATEGORIES:Casual Networking ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/08/Event-banners-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20240725T190000 DTEND;TZID=Europe/Sofia:20240725T230000 DTSTAMP:20260410T145928 CREATED:20240815T172336Z LAST-MODIFIED:20250808T180851Z UID:384-1721934000-1721948400@www.womeninmarketing.bg SUMMARY:Sofia Networking Dinner #001 Recap: Career Growth and Personal Branding DESCRIPTION:On July 25 at 7:00 PM\, Women in Marketing – Bulgaria hosted its first in-person event\, a private networking dinner at Klubovna. The event featured two speakers\, Vassilena Valchanova and Ana Dinkova\, who discussed advancing careers and personal branding. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nHere are just some of the feedback notes from our community members\, who attended the event: \n\n\n\nThe most important thing for me was the sense of spontaneity\, the sharing of personal moments and stories that prove you managed to make the ladies feel comfortable\, to be open to crossing the boundaries of standard professional presentations and networking etiquette\, and to share more of their “true selves.” \n\n\n\nAnother woman shared: \n\n\n\nThe organization was good\, with excellent information provided via email\, as well as enough reminders and communication before the event. The speakers were interesting\, and the community was inspiring. I really liked the format\, and I believe it will be very successful in the future. \n\n\n\n \n\n\n\nSpeakers and Lectures\n\n\n Networking Dinner #3 – Plovdiv Networking Dinner #4 – Sofia Networking Dinner #5 – Brighton Plovdiv Networking Dinner #1 Program Sofia Mini-Conference #1 Program Sofia Mini-Conference #2 Sofia Networking Dinner #1 Program 20:0020:30The 4 Stages of Building a Personal Brand20:00 – 20:30 (30 min)Sofia Networking Dinner #1 Program\nDuring the presentation\, Vassilena will briefly outline the four stages of creating an effective personal brand. She will discuss where to start and how to distinguish yourself from other professionals in your field. \n\n\n\nVassilena will also introduce you to practices for creating content that effectively builds your brand without taking up countless hours. \n\n\n\n Attendees will receive worksheets with guiding questions and exercises\, as well as two of the most useful templates Vassilena uses for creating effective content. \n \n\n \n Vassilena Valchanova \n \n \n Marketing Consultant\, Freelance \n \n \n Presented by: Screaming FrogThe Career ‘SELF’: Personal Growth\, Potential\, and Career Path20:30 – 21:00 (30 min)Sofia Networking Dinner #1 Program\nAna will discuss how to combine personal talents\, interests\, and hobbies to build a successful career; ways to identify strengths and weaknesses that will help find the right career path and understand which areas to develop; how to trust yourself and your instincts\, even at the risk of disappointing loved ones\, in order to pursue a career that brings satisfaction and joy\, rather than striving to meet the expectations of others. \n\n\n\nAttendees will also receive some additional Materials\, including a short presentation/PDF with personality assessment tools\, a few coaching tips to assist with decision-making\, and brief guidelines for goal-setting. \n \n\n \n Ana Dinkova \n \n \n PR Lead Europe\, Endava \n \n \n Presented by: Screaming Frog\n\n\nVassilena Valchanova on Personal Branding\n\n\n\nVassilena Valchanova is a seasoned expert in content marketing\, brand positioning\, and copywriting\, with over 15 years of experience. She has worked with SaaS platforms and e-commerce businesses\, helping them refine their marketing strategies and strengthen their brand identities. Vassilena is known for her dual role as both a performer and trainer\, helping clients create sustainable strategies while equipping their teams with the knowledge to carry them forward independently. \n\n\n\nVassy delivered an amazing presentation on the topic “The 4 Stages of Building a Personal Brand”\, where she discussed how to differentiate yourself in your field\, create impactful content efficiently\, and establish a strong personal brand. She provided participants with practical templates and resources to kickstart their branding journey\, ensuring they could implement these strategies with ease. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe reception of Vassy’s lecture was incredible! One person shared: \n\n\n\nVassy is amazing! It was very interesting\, and I definitely learned new things. The topic was crucial for me and directly relevant. So\, I want to thank her for her passion and the way she presented everything. It was very engaging! \n\n\n\nAna Dinkova on Career Growth\n\n\n\nAna Dinkova has 23 years of experience in corporate communications and public relations\, currently serving as the Communications Lead for PR & Media Relations EMEA at Endava. Her career spans roles in leading banks and organizations\, where she developed communication strategies and managed PR initiatives. Ana is also a co-founder of a digital marketing agency and a freelance writer for prominent publications. \n\n\n\nAna delivered a heartfelt tank on the topic “The Career ‘Self’: Personal Growth\, Potential\, and Career Path” focused on aligning personal talents\, interests\, and hobbies with career goals. She emphasized identifying strengths and weaknesses to find the right career path\, and the importance of trusting one’s instincts\, even when it means defying others’ expectations. She also shared resources\, including personality assessment tools\, coaching tips\, and guidelines for effective goal-setting. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWe were all amazed by the vulnerability and honesty\, with which Ana delivered her talk. Here’s what one attendee shared after her talk: \n\n\n\nShe was amazing\, inspiring\, and a role model. Kudos! I definitely want to take some of her spirit and energy. \n\n\n\nSponsored by Screaming Frog\n\n\n\nThis event was sponsored by Screaming Frog as a networking dinner sponsor.  \n\n\n\nScreaming Frog 🐸 has recently released Version 20.0 of their SEO crawler\, with features like: Custom JavaScript Snippets\, generative AI features like Crawling with ChatGPT\, Google Gemini\, etc.\, mobile usability audits\, n-gram analysis\, and carbon footprint calculations for web pages. Be sure to support our sponsor and download their crawler today. \n\n\n\n5 Scholarship Seats were funded by Women in Tech SEO\n\n\n\nWe are also very happy to announce that we secured 5 Scholarship Tickets for this event\, purchased by our Scholarship Sponsor – Women in Tech SEO. \n\n\n\nThis allowed five women from the community to attend the event completely free! \n\n\n\nWomen in Tech SEO is the most engaged global community for search marketers. WTS is a support network aimed for women in the Technical SEO (digital marketing) field\, to discuss\, share and learn from each other. It is a space welcoming women in all stages of their careers and life. Sign up to the community today.  \n\n\n\nHosted in the heart of Sofia\n\n\n\nThe private venue offered an exceptional setting for networking\, featuring a unique three-course menu with appetizers and selected wines. After dinner\, attendees enjoyed a cocktail session with refreshing summer drinks. The culinary experience was crafted by Bozhana Katsarova\, winner of ‘MasterChef Bulgaria’. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  URL:https://www.womeninmarketing.bg/event/networking-dinner-sofia-career-growth-personal-branding/ LOCATION:Klubovna Private Residence (Sofia)\, Sofia Center\, Krakra St 15\, Sofia\, Sofia-city\, 1504\, Bulgaria CATEGORIES:Networking Dinner ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/08/Wim-bg-event-banner.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT END:VCALENDAR