BEGIN:VCALENDAR VERSION:2.0 PRODID:-//womeninmarketing.bg - ECPv6.15.20//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://www.womeninmarketing.bg X-WR-CALDESC:Events for womeninmarketing.bg REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/Sofia BEGIN:DAYLIGHT TZOFFSETFROM:+0200 TZOFFSETTO:+0300 TZNAME:EEST DTSTART:20230326T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0300 TZOFFSETTO:+0200 TZNAME:EET DTSTART:20231029T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0200 TZOFFSETTO:+0300 TZNAME:EEST DTSTART:20240331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0300 TZOFFSETTO:+0200 TZNAME:EET DTSTART:20241027T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0200 TZOFFSETTO:+0300 TZNAME:EEST DTSTART:20250330T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0300 TZOFFSETTO:+0200 TZNAME:EET DTSTART:20251026T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0200 TZOFFSETTO:+0300 TZNAME:EEST DTSTART:20260329T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0300 TZOFFSETTO:+0200 TZNAME:EET DTSTART:20261025T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0200 TZOFFSETTO:+0300 TZNAME:EEST DTSTART:20270328T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0300 TZOFFSETTO:+0200 TZNAME:EET DTSTART:20271031T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20260430T223000 DTEND;TZID=Europe/Sofia:20260501T003000 DTSTAMP:20260501T145220 CREATED:20260324T194544Z LAST-MODIFIED:20260430T150657Z UID:2441-1777588200-1777595400@www.womeninmarketing.bg SUMMARY:Networking Dinner #005 Enterprise workflows & AI integration - Organised by WiM-BG & Search 'n Stuff DESCRIPTION:Reserve a seat at the table\n\n\n\nLearn and network with members of the communities Women in Marketing – Bulgaria and Search ‘n Stuff and industry friends and collaborators. \n\n\n\n\n\n\nPurchase your ticket for this event\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWomen in Marketing – Bulgaria · Search ‘n Stuff \n30 April 2026 · Brighton\, UK \n\nNetworking Dinner #005 at BrightonSEO\nEnterprise Workflows & AI Integration \nTwo communities\, one unforgettable table. Join us for an evening of quickfire talks\, a three-course dinner with wine\, and the kind of conversations that only happen when the right people are in the room. \n🕡 6:30 – 8:30 PM 📍 Coal Shed · The Flamingo Room 👥 26 seats only \n\n\nSponsored by  Waikay  ·  SE Ranking  ·  ProCredit Bank \n\n\n\n\n\n🍷 \nThree-Course Dinner \nWith wines — whites\, reds\, and rosés — plus still & sparkling water. \n\n\n🎤 \nQuickfire Lectures \nThree short\, high-impact talks (max 15 min each) from industry voices to spark ideas and conversation. \n\n\n✨ \nIntimate & Curated \nCapped at 26 guests — marketers\, founders\, and in-house pros from across the industry. \n\n\n\n\nTHE EVENING \n\nGood food\, sharp minds\, real conversation\nThis is a collaboration dinner between Women in Marketing – Bulgaria and Search ‘n Stuff\, designed for BrightonSEO attendees\, community members\, and friends of both communities. \nThe evening is perfectly timed: 6:30 – 8:30 PM — after the conference wraps and networking at the main venue winds down\, and before the official BrightonSEO afterparty kicks off. Think of it as the dinner before the party — the perfect transition from conference mode to something more personal. \nThe aim is to keep ticket prices as low as possible while delivering a meaningful\, fun\, and high-quality experience for everyone attending. \n\n\n\n\nTHE SESSIONS \n\nThree quickfire talks\, 15 minutes each\nIndustry practitioners sharing sharp\, actionable insights on enterprise workflows and AI integration. \n\n\n\n19:15 · SESSION 1 \nWhy Having an Enterprise Workflow Process Opens Up Space for Creativity \n⏱ 15 min · Svetla Mihaylova — Freelance MarTech Consultant | Marketing Manager at Tieto \n\n“This is too much admin – marketing should just figure it out.” \nThis talk is for in-house SEO and marketing leaders\, managers\, and senior specialists in mid-to-large B2B companies (50–1000+ people) who support multiple stakeholders across content\, design\, comms or operations and feel like their team is drowning in endless Slack threads where no one is sure what was decided\, half-filled briefs for campaigns that should start running tomorrow\, and “can you quickly jump on a call\, I have an idea.” \nThis session breaks down a real case study from a cross-functional marketing team that was losing 10+ hours every week to admin work and poorly defined requests — and how they fixed it. \n\n\nSvetla will cover: \n→ How to design one clear way work enters marketing\, even across very different teams and personalities \n→ What needs to be defined before you document or automate anything \n→ How they moved from “marketing will figure it out” to 100% adoption\, including from initially sceptical SMEs \n\n\n\nAttendees will leave with: \n→ Practical automation ideas to reduce admin work and how to talk to senior stakeholders \n→ Tools mentioned: Monday.com\, HubSpot\, n8n and other popular work automation software \n→ Workflow examples: Marketing Request Form\, Content Form\, Event Participation Form\, Referral Programme\, Recruitment Process \n→ Impact of those automations for big teams and management \n→ Early warning signs that your team needs process standardisation (before morale drops) \n→ A simple checklist to decide whether automation will help or make things worse \n\n\n\n\n\n19:30 · SESSION 2 \nIntroducing Topical Presence\, the Metric We’ve All Been Missing \n⏱ 15 min · Genie Jones — Enterprise Sales Specialist at Inlinks & Waikay \n\nAs AI becomes the first stop in the buyer journey\, the brands that get recommended are winning — and most SEOs have no way of measuring whether that’s them or their competitors. \n\n\nGenie will cover: \n→ An introduction to AI Topical Presence: a single score that captures how strongly\, how broadly\, and how reliably AI models associate your brand with the topics that drive purchase decisions \n\n\n\nAttendees will leave with: \n→ An understanding of what AI Topical Presence measures \n→ The knowledge of why traditional share of voice doesn’t cut it anymore \n→ Examples of what a high — or dangerously concentrated — score actually looks like in practice \n\n\n\n\n\n19:45 · SESSION 3 \nInsights from Reverse-Engineering AI Search Systems for Enterprises \n⏱ 15 min · Metehan Yeşilyurt — Co-Founder & Chief Growth Officer at AEO Vision \n\nAI search engines don’t work like Google — and most enterprise teams are still optimising as if they do. In this talk\, Metehan draws on hands-on research into how systems like ChatGPT\, Perplexity\, and Gemini actually retrieve\, rerank\, and cite content behind the scenes. \n\n\nMetehan will cover: \n→ What he’s found by dissecting tokenizers\, crawling patterns\, and ranking layers \n→ How this translates into a practical framework enterprise marketers can use to understand where their brand is visible in AI-generated answers\, where it’s being overlooked\, and what they can actually do about it \n\n\n\nAttendees will leave with: \n→ The knowledge of optimising enterprise brands for AI search \n→ Examples from real tests\, real data\, no fluff\, and a few findings that might challenge what you thought you knew about AI search \n\n\n\n\n\n\nWHAT YOUR TICKET INCLUDES \n\nEverything covered in your £70 / €81\n\n\nDinner & Drinks \n✓ Three-course meal at Coal Shed’s Flamingo Room \n✓ Wines for the table — whites\, reds\, and rosés \n✓ Water — still and sparkling \nAny extras — additional food or beverages beyond the set menu — are to be paid separately by attendees. \n\n\nThe Experience \n✓ 3 quickfire lectures (15 min each) from industry speakers \n✓ Networking with a curated group of 26 marketing professionals \n✓ Community swag from both communities and sponsors \n✓ Exclusive conference discounts — details below \n\n\n\n\n\nEXCLUSIVE PERKS \n\nYour ticket unlocks more than dinner\nEvery guest receives exclusive discounts to upcoming conferences from both communities. \n\n\n\n\n50% off \nWiM Bulgaria — Sofia Conferences \nIn-person and recording tickets for both 2026 events: Leadership & Entrepreneurship (June) and SEO\, Organic Growth & AI (November). \n\n\n60% off \nSearch ‘n Stuff — London Conference \nTickets to the London conference in June\, organised by the Search ‘n Stuff community. \nView London Conference → \n\n\n25% off \nSearch ‘n Stuff — Antalya Conference \nTickets including accommodation for the Antalya conference\, organised by Search ‘n Stuff. \nView Antalya Conference → \n\n\n✦ \nCommunity Swag \nTake home goodies from both communities and from our generous sponsors. \n\n\n\n\n\nTHE VENUE \n\nCoal Shed — The Flamingo Room\nAn elegant private dining space in the heart of Brighton\, just steps from the conference venue. The Flamingo Room at Coal Shed offers the perfect backdrop for an intimate evening of connection and conversation. \n\n\nCoal Shed Brighton \nThe Flamingo Room · Private Dining \n📍 Clarence House\, 30-31 North St\, Brighton and Hove\, Brighton BN1 1EB\, United Kingdom \n📅 Thursday\, 30 April 2026 \n🕡 6:30 PM – 8:30 PM \n\n\n\n\n\nOUR SPONSORS \n\nThis event is made possible with the support of\n\n\n\n★ SPONSOR \nWaikay \nWhat AI Knows About You \nWaikay is a pioneering AI visibility platform built by InLinks Optimization LTD and led by SEO veteran Dixon Jones\, author of Entity SEO\, and French engineer Fred Laurent. The tool reveals what large language models — including ChatGPT\, Gemini\, Claude\, and Perplexity — truly know about your brand. \nUsing patent-pending technology\, Waikay analyses AI-generated responses at depth to uncover hallucinations\, missing knowledge\, and competitive gaps\, then converts them into actionable insights. Brands and agencies use it to track AI visibility\, fact-check AI-generated information\, benchmark against competitors\, and proactively manage their digital reputation in the age of generative search. \nVisit waikay.io → \n\n\n\n\n★ SPONSOR \nSE Ranking \nAI-Powered SEO Platform \nSE Ranking is a comprehensive\, AI-powered SEO platform trusted by over 1\,000\,000 marketing professionals worldwide. Founded in 2013\, the platform has grown from a focused rank tracker into a full-stack SEO suite serving agencies\, in-house teams\, and entrepreneurs across the globe. \nThe platform brings together keyword research\, competitive analysis\, rank tracking\, website auditing\, backlink monitoring\, and content optimisation tools — all enhanced with machine learning and AI-driven insights. SE Ranking is built for teams that want accurate data\, actionable recommendations\, and streamlined reporting without juggling multiple tools. \nVisit seranking.com → \n\n\n\n\n🤝 COMMUNITY PARTNER — WOMEN IN MARKETING – BULGARIA \nProCredit Bank \nModern\, Development-Oriented Banking \nProCredit Bank is a modern\, secure\, and fast-growing German development-oriented bank\, part of the international ProCredit Group. The bank’s philosophy is built on transparency and honesty — their experts understand the real needs of both households and businesses\, enabling customers to make informed financial decisions and plan their future with confidence through clear and straightforward communication. \nProCredit Bank is strongly committed to sustainable development and invests in digital services to make everyday banking operations simple\, fast\, and convenient — enabling customers to manage their finances with ease. \nVisit procreditbank.bg → \n\n\n\n\n\nTHE COMMUNITIES BEHIND THIS DINNER \n\nTwo communities\, one shared table\n\n\n\n\n\n🇧🇬 COMMUNITY \nWomen in Marketing – Bulgaria \nWomen in Marketing – Bulgaria (WiM-BG) is a registered Foundation dedicated to empowering\, supporting\, and uniting women in the marketing field across Bulgaria. \nFounded by Lazarina Stoy\, WiM-BG was born from a desire to create a space where Bulgarian women in marketing can network\, share challenges and wins\, and grow together. What started as a Slack community has quickly grown into a thriving network that brings members together both digitally and through in-person events across Bulgaria. \nThe community offers exclusive member events including networking dinners with expert panelists\, mini-conferences with educational presentations\, a mentorship programme\, and career advancement support. \nLearn more about the Women in Marketing – Bulgaria community → \n\n\n\n🔍 COMMUNITY \nSearch ‘n Stuff \nSearch ‘n Stuff is an independent community of digital marketing enthusiasts dedicated to bridging the gap between technical marketing and genuine human connection. \nBy prioritising practitioners over presentations\, it fosters an environment where SEOs\, founders\, and performance marketers don’t just attend — they belong. \nThe SnS community comes to life through local meetups\, the SnS Salon project\, tailored networking formats\, intimate dinners\, large-scale conferences\, and immersive search retreats. \nLearn more about the Search ‘n Stuff community → \n\n\n\n\n\n\n\n📋 CODE OF CONDUCT \nAll attendees must adhere to our code of conduct \nWe are committed to providing a welcoming\, inclusive\, and harassment-free experience for everyone. By attending this dinner\, you agree to follow the code of conduct of Women in Marketing – Bulgaria: \n→ Women in Marketing – Bulgaria Code of Conduct \n\n\n\n\nWant to sponsor a future networking dinner? \nGet your brand in front of a premium network of marketing professionals at our upcoming events. You can also support us as an individual through a donation or by purchasing a Scholarship Ticket. \nAny remaining funds from ticket sales and sponsorships will be split between our communities to support our ongoing initiatives. \nSponsor a Future Dinner → \n\n\n\nQuestions? Email us at team@womeninmarketing.bg URL:https://www.womeninmarketing.bg/event/networking-dinner-005-enterprise-workflows-ai-integration-organised-by-wimbg-searchnstuff/ LOCATION:The Coal Shed Brighton\, Clarence House\, 30-31 North St\, Brighton\, BN1 1EB\, United Kingdom CATEGORIES:Networking Dinner ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2026/03/Networking-dinner-005-brightonSEO-WiM-BG-SnS-5.png ORGANIZER;CN="Search ‘%3Bn Stuff":MAILTO:yagmur@searchnstuff.co.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20251016T190000 DTEND;TZID=Europe/Sofia:20251016T223000 DTSTAMP:20260501T145220 CREATED:20250808T181420Z LAST-MODIFIED:20251004T174516Z UID:1652-1760641200-1760653800@www.womeninmarketing.bg SUMMARY:Networking Dinner #003 - Personal and Professional Yearly Review\, Planning and Goal-Setting. DESCRIPTION:Secure a seat at the table\n\n\n\nLearn and network with a premium community \n\n\n\n\n\n\nGrab your ticket\n\n\n\n\n\n\n\n\n\n\nOn the 16th of October\, Women in Marketing – Bulgaria will host our second in-person event in Plovdiv – a networking dinner with two guest speakers on the topic of Personal and Professional Yearly Review\, Planning and Goal-Setting.  \n\n\n\nJoin us for an intimate networking dinner where we reset both the person and the playbook. In the first talk\, Vania Kandova leads a practical personal year-in-review: what to keep\, what to change\, and how to set goals you’ll actually hit. In the second\, Petya Terzieva deconstructs the performance of a modern marketing department—what to measure\, how to spot waste\, and where to invest for real impact. Come for the warm table talk; leave with a crisp personal action plan and a sharper marketing scorecard. \n\n\n\nThe dinner will take place on the 16th of October (Thu) from 19:00 to 23:00 at the esteemed restaurant Saborna 23. Our guest group will enjoy a private hall\, where we will be able to connect\, exchange ideas\, and hear the inspirational lectures of the two speakers. \n\n\n\nAbout the speakers and lectures\n\n\n\n\nVania Kandova is an experienced business coach and mentor\, and the owner–manager of Dynamic Talent Management\, an outsourcing HR firm that helps SMEs build strong people practices—from hiring and onboarding to performance\, learning\, and team effectiveness. She brings 20+ years of professional experience and a people-first philosophy to every engagement\, blending classic HR with coaching methods to unlock individual and team potential. Vania’s background spans HR management\, teaching philosophy\, and even conducting a church choir—perspectives she uses to develop resilient\, human-centered leaders. She also designs and delivers practical workshops (including time-management programs) and one-to-one coaching that translate into measurable workplace results. \n\n\n\nShe will teach our community how to review\, plan\, and goal-set for our personal and professional career success. \n\n\n\n\n\n\n\n\n\nPetya Terzieva is a senior marketing leader with more than two decades of experience building brands\, shaping corporate communications\, and driving commercial growth across media and consumer sectors. She has led high-impact campaigns and teams at bTV Media Group (Marketing Director)\, NOVA Broadcasting Group (Head of Marketing & Communications)\, and later served as Chief Sales & Marketing Officer at ZEPTER International Bulgaria. Her earlier career spans agency (Young & Rubicam) and broadcast sales (Balkan News Corporation)\, giving her a 360° view from strategy to execution. \n\n\n\nFrom the point of view of a Head of Marketing\, Petya will teach our community how to professionally review\, plan\, and goal-set the performance of our marketing department campaigns and initiatives. \n\n\n\n\nEvent Schedule\n\n\n\nWe’ll be expecting our guests at 19-19:30. We’ll take drinks\, appetizers\, and starters until 20:00. Then the two lectures will start\, each having a few minutes for a Q&A. After the discussions from our lecturers\, we’ll continue dining with the main course and dessert\, before wrapping up the event at 22:30. \n\n\nTime Networking Dinner #3 – Plovdiv 20:00Marketing Department Yearly Review\, Planning and Goal-settingEffectively Managing a Multifunctional Marketing Department Today’s marketing department is far more than “advertising.” It’s a dynamic ecosystem where strategy\, creativity\, technology\, communications\, and business outcomes meet. As leaders and practitioners\, we balance brand building\, product launches\, digital campaigns\, budget stewardship\, and corporate reputation—every day. This session is a forum to share practices\, exchange experience\, […] \n\n \n Petya Terzieva \n \n \n Head of Marketing \n \n \n 20:30How to review\, plan\, and goal-set for our personal and professional career successThis won’t be a lecture in the classic sense\, but a meeting where we’ll move together— inward toward ourselves and outward toward leadership. We’ll work with a personal compass for 2026 to see what energizes us\, where we lose energy\, and which resources we often underestimate but could be our strength. Through questions\, short exercises\, […] \n\n \n Vanya Kandova \n \n \n Managing Director and Founder\, Dynamic Talent Management \n \n \n \n\n\nWho it’s for\n\n\n\nFounders\, marketing leaders\, team leads\, and ambitious professionals who want a concrete plan for the next 12 months—both personally and professionally. \n\n\n\nWhat you’ll walk away with\n\n\n\n\nA personal annual review of your career and 90-day goal map\n\n\n\nA marketing performance snapshot template (channels\, KPIs\, diagnostics)\n\n\n\nA short prioritization framework to choose what to stop/start/continue\n\n\n\nConversation with peers facing the same constraints (budget\, bandwidth\, buy-in)\n\n\n\nNew contacts—and 2–3 ideas you can implement the next morning\n\n\n\n\nWhat the ticket includes\n\n\n\nYour payment covers for: \n\n\n\n\na three course dinner\, plus appetizers and drinks.\n\n\n\nfirst row seat for two lectures\, a Q&A session\, and materials sent to your mailbox\n\n\n\nnetwork freely with the other attendees of the event\, as long as you abide by the community’s code of conduct.\n\n\n\n\nWe will also have a professional photographer for the evening\, to capture moments from the night. ✨ \n\n\n\nIf you’re on the fence\, have a look at: \n\n\n\n\nhow our first networking dinner event went in Sofia \n\n\n\nhow our last networking dinner in Plovdiv went\n\n\n\n\nYour company can sponsor this event\n\n\n\nIf interested in getting your company in front of a premium network of marketing professionals\, see our offer for Networking Dinner Sponsorship. \n\n\n\nYou can also support us as a private individual by making a donation or purchasing a Scholarship Ticket \n\n\n\nAbout the venue\n\n\n\nSaborna 23 is nestled at the foot of the Old Town and the beginning of Kapana\, and is a gathering spot for enthusiasts of gourmet cuisine\, fine wine\, and perfect service in the heart of Plovdiv.⁣ ⁣It is one of the most celebrated restaurants in Plovdiv for it’s unique and stunning location\, atmosphere and approach to serving food and drinks. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe menu offers a variety of dishes inspired by Bulgarian cuisine. \n\n\n\nThe food is prepared with attention to detail\, combining traditional recipes with modern culinary trends. \n\n\n\nThe wine list includes carefully selected local and international wines to perfectly complement the dishes. \n\n\n\nThe ambiance is distinguished by cozy details and a high level of service\, making every visit unforgettable. URL:https://www.womeninmarketing.bg/event/networking-dinner-003/ LOCATION:Saborna 23\, TsentarPlovdiv Center\, ul. "Konstantin Stoilov" 27\,\, Plovdiv\, Plovdiv city\, 4000\, Bulgaria CATEGORIES:Networking Dinner ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/08/wim-bg-networking-dinner-003-plovdiv.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20240926T190000 DTEND;TZID=Europe/Sofia:20240926T230000 DTSTAMP:20260501T145220 CREATED:20240815T174407Z LAST-MODIFIED:20250808T180840Z UID:592-1727377200-1727391600@www.womeninmarketing.bg SUMMARY:Plovdiv Networking Dinner #002: Freelance vs. Employed DESCRIPTION:In September\, Women in Marketing – Bulgaria hosted our very first in-person event in Plovdiv – a networking dinner at Smokini restaudant. The dinner took place on the 26th of September (Thu) from 19:00 to 23:00.  \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nSpeakers and Lectures\n\n\n\nWe heard from two incredible speakers – Мila Chervenkova and Roberta Tihomirova. \n\n\n\n\n \n\n \n \n\n \n \n \n \n Roberta Tihomirova \n \n\n \n Head of Marketing\, Eleven Ventures \n \n \n \n \n \n \n\n \n \n \n \n Mila Chervenkova \n \n\n \n SEO & Affiliate Marketer\, The Slowpreneur \n \n \n \n \n \n \n\n \n\n\n\nThe topic of the sessions was FREELANCE vs EMPLOYED – the two most popular career paths in marketing\, explored through the lens of experience\, with lessons learned\, benefits and limitations of each. \n\n\n\n Plovdiv Networking Dinner #1 Program 20:0020:30The freedom of being employed20:00 – 20:30 (30 min)Plovdiv Networking Dinner #1 ProgramThis session will explore the critical career choices we make and the importance of gaining experience before starting your own venture. We’ll discuss the value of testing and experimenting in your job to discover your true self\, which can lay the foundation for building your own business in the future. Session Structure: \n\n \n Roberta Tihomirova \n \n \n Head of Marketing\, Eleven Ventures \n \n \n The life of a freelancer and solo entrepreneur20:30 – 21:00 (30 min)Plovdiv Networking Dinner #1 ProgramIn this session\, I will briefly summarize my career journey and the reasons behind my decision to leave a “secure” corporate job. I’ll share the challenges and lessons learned from finding clients and setting up premium pricing for consulting projects. We’ll also delve into the insights gained from working remotely and the advantages of freelance […] \n\n \n Mila Chervenkova \n \n \n SEO & Affiliate Marketer\, The Slowpreneur \n \n \n \n\n\n\nRoberta’s Lecture\n\n\n\nRoberta kicked us off by talking about her experience on being employed\, yet still finding time to pursue her passions and experimentation in the workplace. \n\n\n\n\n\n\n\n\n\nHere’s what the attendees shared about Roberta’s lecture: \n\n\n\nRoberta’ was also’s lecture was great\, I could relate very well to her experience\, and she spoke very well and objectively about teamwork. \n\n\n\nAnother attendee shared: \n\n\n\nIt’s amazing to meet people like Roberta\, because we share the same views – not everyone can be a freelancer. \n\n\n\nMila’s Lecture\n\n\n\nMila then took the stage to discuss the contrast of her career path\, including when\, how\, and why she decided this was her ultimate career path and why she never looked back. \n\n\n\n\n\n\n\n\n\nHere’s what people had to say about Mila’s lecture: \n\n\n\nMila is a very special woman who didn’t just impress me! The ability to energize people\, motivate them\, and ignite their passion is a great skill\, and she masters it very well. \n\n\n\nAnother woman shared: \n\n\n\nMila gives the impression of someone who has achieved balance within herself\, with a very firm stance on her life and who shapes her life choices according to this stance without hesitation. She captivates her audience precisely with this determination. She presented us with well-argued choices\, as well as steps on how we could achieve our own independence. \n\n\n\nIncredible cuisine and experience\n\n\n\nSmokini\, located in Plovdiv\, offered a unique ambiance with its blend of industrial and vintage design. \n\n\n\nThe menu featured a rich mix of Bulgarian specialties and international dishes\, using fresh\, local ingredients. Smokini will highlight creativity with seasonal updates and innovative techniques. \n\n\n\nThe purchased access to the networking dinner\, also included a three course meal\, plus appetisers\, and drinks. \n\n\n\n\n\n\n\n\n\n\n\n\n\nTicket Information\n\n\n\n\n\n\n\n\n\n\nNetworking Dinner Ticket\, Plovdiv – September\n\n\n\n\n 89\,00 € – 129\,00 €Price range: 89\,00 € through 129\,00 €\n \n\nBuy a ticket to our very first networking dinner in Plovdiv that will take place in September in the contemporary bar and restaurant – Smokini. Speakers will be announced soon. \n\n\n\n \n \n \n \n Ticket Type\n \n Choose an optionRegular TicketRegular Ticket plus donation to the communityScholarship TicketClear \n \n \n \n \n \n \n \n \n \n Networking Dinner Ticket\, Plovdiv – September quantity\n \n \n\n Add to basket\n\n \n \n \n \n\n \n \n \n\n\n\n\n\n\n SKU:\n \n \n \n\nCategory: Event Tickets\n\nTags: Networking Dinner Tickets URL:https://www.womeninmarketing.bg/event/plovdiv-networking-dinner-freelance-vs-employed/ LOCATION:Smokini Restaurant (Plovdiv)\, Otets Paisiy 12 Street\, Plovdiv\, Plovdiv\, 4000\, Bulgaria CATEGORIES:Networking Dinner ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/08/Event-banners-6.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Sofia:20240725T190000 DTEND;TZID=Europe/Sofia:20240725T230000 DTSTAMP:20260501T145220 CREATED:20240815T172336Z LAST-MODIFIED:20250808T180851Z UID:384-1721934000-1721948400@www.womeninmarketing.bg SUMMARY:Sofia Networking Dinner #001 Recap: Career Growth and Personal Branding DESCRIPTION:On July 25 at 7:00 PM\, Women in Marketing – Bulgaria hosted its first in-person event\, a private networking dinner at Klubovna. The event featured two speakers\, Vassilena Valchanova and Ana Dinkova\, who discussed advancing careers and personal branding. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nHere are just some of the feedback notes from our community members\, who attended the event: \n\n\n\nThe most important thing for me was the sense of spontaneity\, the sharing of personal moments and stories that prove you managed to make the ladies feel comfortable\, to be open to crossing the boundaries of standard professional presentations and networking etiquette\, and to share more of their “true selves.” \n\n\n\nAnother woman shared: \n\n\n\nThe organization was good\, with excellent information provided via email\, as well as enough reminders and communication before the event. The speakers were interesting\, and the community was inspiring. I really liked the format\, and I believe it will be very successful in the future. \n\n\n\n \n\n\n\nSpeakers and Lectures\n\n\n Networking Dinner #3 – Plovdiv Networking Dinner #4 – Sofia Networking Dinner #5 – Brighton Plovdiv Networking Dinner #1 Program Sofia Mini-Conference #1 Program Sofia Mini-Conference #2 Sofia Networking Dinner #1 Program 20:0020:30The 4 Stages of Building a Personal Brand20:00 – 20:30 (30 min)Sofia Networking Dinner #1 Program\nDuring the presentation\, Vassilena will briefly outline the four stages of creating an effective personal brand. She will discuss where to start and how to distinguish yourself from other professionals in your field. \n\n\n\nVassilena will also introduce you to practices for creating content that effectively builds your brand without taking up countless hours. \n\n\n\n Attendees will receive worksheets with guiding questions and exercises\, as well as two of the most useful templates Vassilena uses for creating effective content. \n \n\n \n Vassilena Valchanova \n \n \n Marketing Consultant\, Freelance \n \n \n Presented by: Screaming FrogThe Career ‘SELF’: Personal Growth\, Potential\, and Career Path20:30 – 21:00 (30 min)Sofia Networking Dinner #1 Program\nAna will discuss how to combine personal talents\, interests\, and hobbies to build a successful career; ways to identify strengths and weaknesses that will help find the right career path and understand which areas to develop; how to trust yourself and your instincts\, even at the risk of disappointing loved ones\, in order to pursue a career that brings satisfaction and joy\, rather than striving to meet the expectations of others. \n\n\n\nAttendees will also receive some additional Materials\, including a short presentation/PDF with personality assessment tools\, a few coaching tips to assist with decision-making\, and brief guidelines for goal-setting. \n \n\n \n Ana Dinkova \n \n \n PR Lead Europe\, Endava \n \n \n Presented by: Screaming Frog\n\n\nVassilena Valchanova on Personal Branding\n\n\n\nVassilena Valchanova is a seasoned expert in content marketing\, brand positioning\, and copywriting\, with over 15 years of experience. She has worked with SaaS platforms and e-commerce businesses\, helping them refine their marketing strategies and strengthen their brand identities. Vassilena is known for her dual role as both a performer and trainer\, helping clients create sustainable strategies while equipping their teams with the knowledge to carry them forward independently. \n\n\n\nVassy delivered an amazing presentation on the topic “The 4 Stages of Building a Personal Brand”\, where she discussed how to differentiate yourself in your field\, create impactful content efficiently\, and establish a strong personal brand. She provided participants with practical templates and resources to kickstart their branding journey\, ensuring they could implement these strategies with ease. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe reception of Vassy’s lecture was incredible! One person shared: \n\n\n\nVassy is amazing! It was very interesting\, and I definitely learned new things. The topic was crucial for me and directly relevant. So\, I want to thank her for her passion and the way she presented everything. It was very engaging! \n\n\n\nAna Dinkova on Career Growth\n\n\n\nAna Dinkova has 23 years of experience in corporate communications and public relations\, currently serving as the Communications Lead for PR & Media Relations EMEA at Endava. Her career spans roles in leading banks and organizations\, where she developed communication strategies and managed PR initiatives. Ana is also a co-founder of a digital marketing agency and a freelance writer for prominent publications. \n\n\n\nAna delivered a heartfelt tank on the topic “The Career ‘Self’: Personal Growth\, Potential\, and Career Path” focused on aligning personal talents\, interests\, and hobbies with career goals. She emphasized identifying strengths and weaknesses to find the right career path\, and the importance of trusting one’s instincts\, even when it means defying others’ expectations. She also shared resources\, including personality assessment tools\, coaching tips\, and guidelines for effective goal-setting. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWe were all amazed by the vulnerability and honesty\, with which Ana delivered her talk. Here’s what one attendee shared after her talk: \n\n\n\nShe was amazing\, inspiring\, and a role model. Kudos! I definitely want to take some of her spirit and energy. \n\n\n\nSponsored by Screaming Frog\n\n\n\nThis event was sponsored by Screaming Frog as a networking dinner sponsor.  \n\n\n\nScreaming Frog 🐸 has recently released Version 20.0 of their SEO crawler\, with features like: Custom JavaScript Snippets\, generative AI features like Crawling with ChatGPT\, Google Gemini\, etc.\, mobile usability audits\, n-gram analysis\, and carbon footprint calculations for web pages. Be sure to support our sponsor and download their crawler today. \n\n\n\n5 Scholarship Seats were funded by Women in Tech SEO\n\n\n\nWe are also very happy to announce that we secured 5 Scholarship Tickets for this event\, purchased by our Scholarship Sponsor – Women in Tech SEO. \n\n\n\nThis allowed five women from the community to attend the event completely free! \n\n\n\nWomen in Tech SEO is the most engaged global community for search marketers. WTS is a support network aimed for women in the Technical SEO (digital marketing) field\, to discuss\, share and learn from each other. It is a space welcoming women in all stages of their careers and life. Sign up to the community today.  \n\n\n\nHosted in the heart of Sofia\n\n\n\nThe private venue offered an exceptional setting for networking\, featuring a unique three-course menu with appetizers and selected wines. After dinner\, attendees enjoyed a cocktail session with refreshing summer drinks. The culinary experience was crafted by Bozhana Katsarova\, winner of ‘MasterChef Bulgaria’. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  URL:https://www.womeninmarketing.bg/event/networking-dinner-sofia-career-growth-personal-branding/ LOCATION:Klubovna Private Residence (Sofia)\, Sofia Center\, Krakra St 15\, Sofia\, Sofia-city\, 1504\, Bulgaria CATEGORIES:Networking Dinner ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2024/08/Wim-bg-event-banner.png ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg END:VEVENT END:VCALENDAR