BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//womeninmarketing.bg - ECPv6.17.5.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:womeninmarketing.bg
X-ORIGINAL-URL:https://www.womeninmarketing.bg
X-WR-CALDESC:Events for womeninmarketing.bg
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/Sofia
BEGIN:DAYLIGHT
TZOFFSETFROM:+0200
TZOFFSETTO:+0300
TZNAME:EEST
DTSTART:20240331T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0300
TZOFFSETTO:+0200
TZNAME:EET
DTSTART:20241027T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0200
TZOFFSETTO:+0300
TZNAME:EEST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0300
TZOFFSETTO:+0200
TZNAME:EET
DTSTART:20251026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0200
TZOFFSETTO:+0300
TZNAME:EEST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0300
TZOFFSETTO:+0200
TZNAME:EET
DTSTART:20261025T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/Sofia:20251016T190000
DTEND;TZID=Europe/Sofia:20251016T223000
DTSTAMP:20260924T123925Z
CREATED:20250808T181420Z
LAST-MODIFIED:20260924T123925Z
UID:1652-1760641200-1760653800@www.womeninmarketing.bg
SUMMARY:Networking Dinner #003 - Personal and Professional Yearly Review\, Planning and Goal-Setting.
DESCRIPTION:Secure a seat at the table\n\n\n\nLearn and network with a premium community \n\n\n\n\n\n\nGrab your ticket\n\n\n\n\n\n\n\n\n\n\nOn the 16th of October\, Women in Marketing – Bulgaria will host our second in-person event in Plovdiv – a networking dinner with two guest speakers on the topic of Personal and Professional Yearly Review\, Planning and Goal-Setting.  \n\n\n\nJoin us for an intimate networking dinner where we reset both the person and the playbook. In the first talk\, Vania Kandova leads a practical personal year-in-review: what to keep\, what to change\, and how to set goals you’ll actually hit. In the second\, Petya Terzieva deconstructs the performance of a modern marketing department—what to measure\, how to spot waste\, and where to invest for real impact. Come for the warm table talk; leave with a crisp personal action plan and a sharper marketing scorecard. \n\n\n\nThe dinner will take place on the 16th of October (Thu) from 19:00 to 23:00 at the esteemed restaurant Saborna 23. Our guest group will enjoy a private hall\, where we will be able to connect\, exchange ideas\, and hear the inspirational lectures of the two speakers. \n\n\n\nAbout the speakers and lectures\n\n\n\n\nVania Kandova is an experienced business coach and mentor\, and the owner–manager of Dynamic Talent Management\, an outsourcing HR firm that helps SMEs build strong people practices—from hiring and onboarding to performance\, learning\, and team effectiveness. She brings 20+ years of professional experience and a people-first philosophy to every engagement\, blending classic HR with coaching methods to unlock individual and team potential. Vania’s background spans HR management\, teaching philosophy\, and even conducting a church choir—perspectives she uses to develop resilient\, human-centered leaders. She also designs and delivers practical workshops (including time-management programs) and one-to-one coaching that translate into measurable workplace results. \n\n\n\nShe will teach our community how to review\, plan\, and goal-set for our personal and professional career success. \n\n\n\n\n\n\n\n\n\nPetya Terzieva is a senior marketing leader with more than two decades of experience building brands\, shaping corporate communications\, and driving commercial growth across media and consumer sectors. She has led high-impact campaigns and teams at bTV Media Group (Marketing Director)\, NOVA Broadcasting Group (Head of Marketing & Communications)\, and later served as Chief Sales & Marketing Officer at ZEPTER International Bulgaria. Her earlier career spans agency (Young & Rubicam) and broadcast sales (Balkan News Corporation)\, giving her a 360° view from strategy to execution. \n\n\n\nFrom the point of view of a Head of Marketing\, Petya will teach our community how to professionally review\, plan\, and goal-set the performance of our marketing department campaigns and initiatives.  \n\n\n\n\n\nSession descriptions\n\n\n\nMarketing Department Yearly Review\, Planning and Goal-setting\n\n\n\nPetya Terzieva \n\n\n\nEffectively Managing a Multifunctional Marketing Department\n\n\n\nToday’s marketing department is far more than “advertising.” It’s a dynamic ecosystem where strategy\, creativity\, technology\, communications\, and business outcomes meet. As leaders and practitioners\, we balance brand building\, product launches\, digital campaigns\, budget stewardship\, and corporate reputation—every day. \n\n\n\nThis session is a forum to share practices\, exchange experience\, and spark new approaches. We’ll cover the key aspects of running a multifunctional marketing team and how to apply them in real-world conditions. \n\n\n\nWhat We’ll Cover\n\n\n\nWe’ll focus on three core themes: \n\n\n\n\nYear-in-Review Analysis – how to conduct a professional\, constructive assessment of results.\n\n\n\nPlanning – how to structure the calendar\, budget\, and priorities.\n\n\n\nGoal-Setting – how to create clear\, realistic\, and ambitious objectives for the year ahead.\n\n\n\n\nAll topics are grounded in practice\, with real examples\, challenges\, and solutions relevant to the Bulgarian marketing context. \n\n\n\nA Practical Model for Structuring Marketing Work\n\n\n\n\nBrand Marketing – strategic positioning\, brand equity\, identity\, and recognition; making the brand authentic and durable over time.\n\n\n\nProduct Marketing – targeting\, value messaging\, support for commercial execution\, and the key moments of product launches.\n\n\n\nPerformance Marketing – managing digital channels and optimizing ROI.\n\n\n\nCorporate Communications\, CSR & PR – reputation management\, partnerships\, media visibility\, and social impact.\n\n\n\n\nYear-in-Review: Foundation for the Future\n\n\n\nMeasure what matters and turn insights into action: \n\n\n\n\nBrand KPIs: awareness\, associations\, preference.\n\n\n\nProduct KPIs: new product success\, clarity of communication.\n\n\n\nPerformance KPIs: ROAS\, CPA\, CTR\, LTV\, top-performing channels.\n\n\n\nMedia Buying KPIs: efficiency and effectiveness of paid campaigns.\n\n\n\nCSR KPIs: societal impact\, media coverage\, employee engagement.\n\n\n\n\nPlanning & Goal-Setting\n\n\n\n\nDefine goals that are clear\, measurable\, and inspiring.\n\n\n\nBuild an annual marketing calendar that balances strategic initiatives with tactical execution.\n\n\n\nBudget for both long-term brand investment and short-term performance campaigns.\n\n\n\nCoordinate across teams to avoid duplication of resources and mixed messages.\n\n\n\n\nChannel Management – Paid & Owned Media\n\n\n\nCreate an integrated strategy across channels: \n\n\n\n\nPaid Media: digital advertising\, ATL\, BTL\, media planning\, buying\, and optimization.\n\n\n\nOwned Media: corporate sites\, blogs\, social profiles\, newsletters\, internal platforms.\n\n\n\nContent Management: consistent\, relevant content that reinforces the overall strategy.\n\n\n\n\nTeam Structure: Organizing for Execution\n\n\n\nAn example structure for a multifunctional department: \n\n\n\n\nBrand & Product Management\n\n\n\nCorporate Communications\, CSR & PR\n\n\n\nCreative Team (in-house or external)\n\n\n\nResearch & Analysis / Insights\n\n\n\nMedia Planning & Buying\n\n\n\nOwned & Paid Media Content Team\n\n\n\n\nThe aim is to design smooth processes that enable fast adaptation and effective delivery. \n\n\n\nOutcome\n\n\n\nWe aim to leave with practical ideas\, concrete solutions\, and fresh inspiration for new ways of working. \n\n\n\nHow to review\, plan\, and goal-set for our personal and professional career success\n\n\n\nVanya Kandova \n\n\n\nThis won’t be a lecture in the classic sense\, but a meeting where we’ll move together— inward toward ourselves and outward toward leadership. We’ll work with a personal compass for 2026 to see what energizes us\, where we lose energy\, and which resources we often underestimate but could be our strength. \n\n\n\nThrough questions\, short exercises\, and shared experience\, we’ll look for the inner navigation that makes a leader resilient\, adaptable\, and confident in an uncertain environment. Not theory\, but a practical experience that can set a new direction right now. \n\n\n\nIf you want to get the most out of this meeting\, bring openness and a willingness to ask yourself honest questions. Consider: when were you last truly energized\, and what keeps you steady when everything around you is changing? That’s exactly where our journey begins. \n\n\n\nEvent Schedule\n\n\n\nWe’ll be expecting our guests at 19-19:30. We’ll take drinks\, appetizers\, and starters until 20:00. Then the two lectures will start\, each having a few minutes for a Q&A. After the discussions from our lecturers\, we’ll continue dining with the main course and dessert\, before wrapping up the event at 22:30.  \n\n\n\n\n\nWho it’s for\n\n\n\nFounders\, marketing leaders\, team leads\, and ambitious professionals who want a concrete plan for the next 12 months—both personally and professionally. \n\n\n\nWhat you’ll walk away with\n\n\n\n\nA personal annual review of your career and 90-day goal map\n\n\n\nA marketing performance snapshot template (channels\, KPIs\, diagnostics)\n\n\n\nA short prioritization framework to choose what to stop/start/continue\n\n\n\nConversation with peers facing the same constraints (budget\, bandwidth\, buy-in)\n\n\n\nNew contacts—and 2–3 ideas you can implement the next morning\n\n\n\n\nWhat the ticket includes\n\n\n\nYour payment covers for: \n\n\n\n\na three course dinner\, plus appetizers and drinks.\n\n\n\nfirst row seat for two lectures\, a Q&A session\, and materials sent to your mailbox\n\n\n\nnetwork freely with the other attendees of the event\, as long as you abide by the community’s code of conduct.\n\n\n\n\nWe will also have a professional photographer for the evening\, to capture moments from the night. ✨ \n\n\n\nIf you’re on the fence\, have a look at: \n\n\n\n\nhow our first networking dinner event went in Sofia \n\n\n\nhow our last networking dinner in Plovdiv went\n\n\n\n\nYour company can sponsor this event\n\n\n\nIf interested in getting your company in front of a premium network of marketing professionals\, see our offer for Networking Dinner Sponsorship. \n\n\n\nYou can also support us as a private individual by making a donation or purchasing a Scholarship Ticket \n\n\n\nAbout the venue\n\n\n\nSaborna 23 is nestled at the foot of the Old Town and the beginning of Kapana\, and is a gathering spot for enthusiasts of gourmet cuisine\, fine wine\, and perfect service in the heart of Plovdiv.⁣ ⁣It is one of the most celebrated restaurants in Plovdiv for it’s unique and stunning location\, atmosphere and approach to serving food and drinks. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe menu offers a variety of dishes inspired by Bulgarian cuisine. \n\n\n\nThe food is prepared with attention to detail\, combining traditional recipes with modern culinary trends. \n\n\n\nThe wine list includes carefully selected local and international wines to perfectly complement the dishes. \n\n\n\nThe ambiance is distinguished by cozy details and a high level of service\, making every visit unforgettable.
URL:https://www.womeninmarketing.bg/event/networking-dinner-003/
LOCATION:Saborna 23\, TsentarPlovdiv Center\, ul. "Konstantin Stoilov" 27\,\, Plovdiv\, Plovdiv city\, 4000\, Bulgaria
CATEGORIES:Networking Dinner
ATTACH;FMTTYPE=image/png:https://www.womeninmarketing.bg/wp-content/uploads/2025/08/wim-bg-networking-dinner-003-plovdiv.png
ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
END:VEVENT
END:VCALENDAR