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SUMMARY:Community Workshop #10: From Spam Folder to Sales — Practical Deliverability Fixes
DESCRIPTION:About this session\n\n\n\nMost email programmes don’t lose the inbox because of one big mistake — they lose it quietly\, through weak authentication\, tired lists\, and metrics no one is watching. This practical\, no-fluff session breaks down what actually drives inbox placement\, the fundamentals every sender must have in place\, and how to turn deliverability from a technical headache into a measurable revenue advantage. \n\n\n\nDuration: ~45 minutes \n\n\n\nSuitable for: Marketers\, CRM and email managers\, and founders who send email — from newsletters to lifecycle and promotional campaigns — and want more of it to actually reach the inbox. \n\n\n\nLanguage: English \n\n\n\n\n\n\n\nWhat we’ll cover: \n\n\n\n\nWhy emails land in spam — the real signals behind placement (sender reputation\, subscriber engagement\, spam-trap hits\, content and sending infrastructure)\, and why “it looks fine in my inbox” tells you almost nothing\n\n\n\nAuthentication every sender must have — SPF\, DKIM\, and DMARC explained in plain language\, plus what Gmail’s and Yahoo’s bulk-sender requirements now demand of you\n\n\n\nList hygiene fundamentals — sunsetting inactive contacts\, handling bounces and spam complaints\, and why a smaller\, engaged list beats a big\, cold one\n\n\n\nBuilding and protecting sender reputation — domain vs. IP reputation\, warm-up\, and the consistency that keeps you trusted over time\n\n\n\nReading the signals — the deliverability metrics that actually matter (inbox placement\, complaint rate\, bounce rate) and the tools to monitor them before problems escalate\n\n\n\nFrom headache to revenue — how better inbox placement compounds into more opens\, clicks\, and revenue\, and how to make the business case for treating deliverability as a growth lever\n\n\n\n\n\n\n\n\nWhat participants will take away: a clear\, practical checklist for getting more email into the inbox — the authentication and list-hygiene must-haves\, the metrics to watch\, and a way to frame deliverability as revenue protection rather than an IT chore. \n\n\n\nAbout the speaker\n\n\n\nDesislava Zhivkova is Head of Deliverability & Compliance Operations at Omnisend\, where she leads the teams that keep email reaching the inbox at scale for thousands of e-commerce senders. \n\n\n\nShe is also the co-founder of Adaptemail and brings over 10 years of experience in email deliverability and compliance — spanning both the platform side and hands-on sender strategy. \n\n\n\nA recognised voice in the field\, she has spoken at the Deliverability Summit and regularly shares practical guidance on authentication\, sender reputation\, and inbox placement.
URL:https://www.womeninmarketing.bg/event/community-workshop-10-from-spam-folder-to-sales-practical-deliverability-fixes/
CATEGORIES:Community Workshop
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ORGANIZER;CN="Women in Marketing - Bulgaria":MAILTO:team@womeninmarketing.bg
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