Networking Dinner #005 Enterprise workflows & AI integration – Organised by WiM-BG & Search ‘n Stuff
April 30 @ 20:30 – 22:30 Europe/London
81EUR
Individual ticket price includes a three course meal, selected wines and appetisers, attendance to the lectures and networking, plus exclusive discounts for future events of both communities and from our event partners
Reserve a seat at the table
Learn and network with members of the communities Women in Marketing – Bulgaria and Search ‘n Stuff and industry friends and collaborators.
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Three-Course Dinner
With wines β whites, reds, and rosΓ©s β plus still & sparkling water.
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Quickfire Lectures
Three short, high-impact talks (max 15 min each) from industry voices to spark ideas and conversation.
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Intimate & Curated
Capped at 26 guests β marketers, founders, and in-house pros from across the industry.
THE EVENING
Good food, sharp minds, real conversation
This is a collaboration dinner between Women in Marketing β Bulgaria and Search ‘n Stuff, designed for BrightonSEO attendees, community members, and friends of both communities.
The evening is perfectly timed: 6:30 β 8:30 PM β after the conference wraps and networking at the main venue winds down, and before the official BrightonSEO afterparty kicks off. Think of it as the dinner before the party β the perfect transition from conference mode to something more personal.
The aim is to keep ticket prices as low as possible while delivering a meaningful, fun, and high-quality experience for everyone attending.
THE SESSIONS
Three quickfire talks, 15 minutes each
Industry practitioners sharing sharp, actionable insights on enterprise workflows and AI integration.
19:15 Β· SESSION 1
Why Having an Enterprise Workflow Process Opens Up Space for Creativity
β± 15 min Β· Svetla Mihaylova β Freelance MarTech Consultant | Marketing Manager at Tieto
“This is too much admin β marketing should just figure it out.”
This talk is for in-house SEO and marketing leaders, managers, and senior specialists in mid-to-large B2B companies (50β1000+ people) who support multiple stakeholders across content, design, comms or operations and feel like their team is drowning in endless Slack threads where no one is sure what was decided, half-filled briefs for campaigns that should start running tomorrow, and “can you quickly jump on a call, I have an idea.”
This session breaks down a real case study from a cross-functional marketing team that was losing 10+ hours every week to admin work and poorly defined requests β and how they fixed it.
Svetla will cover:
β How to design one clear way work enters marketing, even across very different teams and personalities
β What needs to be defined before you document or automate anything
β How they moved from “marketing will figure it out” to 100% adoption, including from initially sceptical SMEs
Attendees will leave with:
β Practical automation ideas to reduce admin work and how to talk to senior stakeholders
β Tools mentioned: Monday.com, HubSpot, n8n and other popular work automation software
β Workflow examples: Marketing Request Form, Content Form, Event Participation Form, Referral Programme, Recruitment Process
β Impact of those automations for big teams and management
β Early warning signs that your team needs process standardisation (before morale drops)
β A simple checklist to decide whether automation will help or make things worse
19:30 Β· SESSION 2
Introducing Topical Presence, the Metric We’ve All Been Missing
β± 15 min Β· Genie Jones β Enterprise Sales Specialist at Inlinks & Waikay
As AI becomes the first stop in the buyer journey, the brands that get recommended are winning β and most SEOs have no way of measuring whether that’s them or their competitors.
Genie will cover:
β An introduction to AI Topical Presence: a single score that captures how strongly, how broadly, and how reliably AI models associate your brand with the topics that drive purchase decisions
Attendees will leave with:
β An understanding of what AI Topical Presence measures
β The knowledge of why traditional share of voice doesn’t cut it anymore
β Examples of what a high β or dangerously concentrated β score actually looks like in practice
19:45 Β· SESSION 3
Insights from Reverse-Engineering AI Search Systems for Enterprises
β± 15 min Β· Metehan YeΕilyurt β Co-Founder & Chief Growth Officer at AEO Vision
AI search engines don’t work like Google β and most enterprise teams are still optimising as if they do. In this talk, Metehan draws on hands-on research into how systems like ChatGPT, Perplexity, and Gemini actually retrieve, rerank, and cite content behind the scenes.
Metehan will cover:
β What he’s found by dissecting tokenizers, crawling patterns, and ranking layers
β How this translates into a practical framework enterprise marketers can use to understand where their brand is visible in AI-generated answers, where it’s being overlooked, and what they can actually do about it
Attendees will leave with:
β The knowledge of optimising enterprise brands for AI search
β Examples from real tests, real data, no fluff, and a few findings that might challenge what you thought you knew about AI search
WHAT YOUR TICKET INCLUDES
Everything covered in your Β£70 / β¬81
Dinner & Drinks
β Three-course meal at Coal Shed’s Flamingo Room
β Wines for the table β whites, reds, and rosΓ©s
β Water β still and sparkling
Any extras β additional food or beverages beyond the set menu β are to be paid separately by attendees.
The Experience
β 3 quickfire lectures (15 min each) from industry speakers
β Networking with a curated group of 26 marketing professionals
β Community swag from both communities and sponsors
β Exclusive conference discounts β details below
EXCLUSIVE PERKS
Your ticket unlocks more than dinner
Every guest receives exclusive discounts to upcoming conferences from both communities.
50% off
WiM Bulgaria β Sofia Conferences
In-person and recording tickets for both 2026 events: Leadership & Entrepreneurship (June) and SEO, Organic Growth & AI (November).
60% off
Search ‘n Stuff β London Conference
Tickets to the London conference in June, organised by the Search ‘n Stuff community.
25% off
Search ‘n Stuff β Antalya Conference
Tickets including accommodation for the Antalya conference, organised by Search ‘n Stuff.
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Community Swag
Take home goodies from both communities and from our generous sponsors.
THE VENUE
Coal Shed β The Flamingo Room
An elegant private dining space in the heart of Brighton, just steps from the conference venue. The Flamingo Room at Coal Shed offers the perfect backdrop for an intimate evening of connection and conversation.
Coal Shed Brighton
The Flamingo Room Β· Private Dining
π Clarence House, 30-31 North St, Brighton and Hove, Brighton BN1 1EB, United Kingdom
π Thursday, 30 April 2026
π‘ 6:30 PM β 8:30 PM
OUR SPONSORS
This event is made possible with the support of
β SPONSOR
What AI Knows About You
Waikay is a pioneering AI visibility platform built by InLinks Optimization LTD and led by SEO veteran Dixon Jones, author of Entity SEO, and French engineer Fred Laurent. The tool reveals what large language models β including ChatGPT, Gemini, Claude, and Perplexity β truly know about your brand.
Using patent-pending technology, Waikay analyses AI-generated responses at depth to uncover hallucinations, missing knowledge, and competitive gaps, then converts them into actionable insights. Brands and agencies use it to track AI visibility, fact-check AI-generated information, benchmark against competitors, and proactively manage their digital reputation in the age of generative search.
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Sponsorship Slot Available
Get your brand in front of a premium network of marketing professionals at BrightonSEO.
π€
Sponsorship Slot Available
Get your brand in front of a premium network of marketing professionals at BrightonSEO.
THE COMMUNITIES BEHIND THIS DINNER
Two communities, one shared table
π§π¬ COMMUNITY
Women in Marketing β Bulgaria
Women in Marketing β Bulgaria (WiM-BG) is a registered Foundation dedicated to empowering, supporting, and uniting women in the marketing field across Bulgaria.
Founded by Lazarina Stoy, WiM-BG was born from a desire to create a space where Bulgarian women in marketing can network, share challenges and wins, and grow together. What started as a Slack community has quickly grown into a thriving network that brings members together both digitally and through in-person events across Bulgaria.
The community offers exclusive member events including networking dinners with expert panelists, mini-conferences with educational presentations, a mentorship programme, and career advancement support.
π COMMUNITY
Search ‘n Stuff
Search ‘n Stuff is an independent community of digital marketing enthusiasts dedicated to bridging the gap between technical marketing and genuine human connection.
By prioritising practitioners over presentations, it fosters an environment where SEOs, founders, and performance marketers don’t just attend β they belong.
The SnS community comes to life through local meetups, the SnS Salon project, tailored networking formats, intimate dinners, large-scale conferences, and immersive search retreats.
π CODE OF CONDUCT
All attendees must adhere to our code of conduct
We are committed to providing a welcoming, inclusive, and harassment-free experience for everyone. By attending this dinner, you agree to follow the code of conduct of Women in Marketing β Bulgaria:
Your company can sponsor this event
Get your brand in front of a premium network of marketing professionals. You can also support us as an individual through a donation or by purchasing a Scholarship Ticket.
Any remaining funds from ticket sales and sponsorships will be split between our communities to support our ongoing initiatives.
Questions? Email us at team@womeninmarketing.bg
English (UK) 
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