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WiM-BG Webinar #003 on Agency Growth: Start and Scale a Digital Marketing Agency
September 17 @ 19:00 – 20:00 EEST
Free
Webinars, organised by Women in Marketing – Bulgaria are recorded and broadcasted live, and are free to attend
Join THE Webinar for Agency Owners: Everything you need to know about starting and scaling a digital marketing agency
Are you ready to go beyond solo freelancing and build a thriving digital marketing agency? Whether you’re defining your niche, assembling your first team, or scaling to new markets, this webinar will give you the insights and tools to succeed.
The webinar will take place on the 17th of September 2025, at 7PM EEST (5PM BST), and will be broadcasted as a livestream on YouTube, and LinkedIn.
Guest Speakers
We are incredibly grateful to have the time to learn from a panel of experienced marketing agency owners:
- Stefaniya Ivanova, Video Marketing Agency Owner at Social Media Steff
- Claire Taylor, Co-Founder at TU Marketing
- Megan Hughes, Digital Marketing Agency Owner of Thundr Digital
- Stefka Georgieva, CEO and Founder at ADvantage.bg
- Amanda Walls, Director of Cedarwood Digital
Webinar Structure
Here’s what to expect from the webinar:
- Guest Introduction – 5 minutes
- Lightning Talks – 25 minutes
- Defining Your Niche & Value Proposition
Stefaniya Ivanova will show you how to carve out a clear market position, define your core services, and craft a value proposition that truly resonates with your ideal clients. - Finding, Pitching & Winning Clients
Amanda Walls will dive into proven tactics for identifying high-value prospects, tailoring your outreach, and closing the deal—so even a small agency can compete for top-tier projects. - Client Retention Strategies
Claire Taylor will unpack best practices for nurturing long-term relationships, reducing churn, and maximizing lifetime client value. - Hiring & Managing Your Team
Megan Hughes will guide you through recruiting, onboarding, and managing talent—remote, overseas, or on-site—including contracts and payment best practices. - Scaling Your Agency
Stefka Georgieva will lay out the systems and processes you need to grow efficiently, increase revenue, and expand into new markets.
- Defining Your Niche & Value Proposition
- 30-minute Panel Discussion + Q&A
- All speakers come together to explore topics like When an agency model outperforms solo freelancing or ad-hoc collaborations, Common pitfalls—and how to sidestep them, Hard-won lessons from the trenches, resources you need. Audience questions welcome throughout!
Who is this webinar for?
This webinar is tailored specifically for women at different stages of their agency growth journey or even those in key senior roles at an agency:
- Aspiring agency owners ready to lay the groundwork
- Solo marketers aiming to win bigger, international clients
- Small-agency teams seeking retention and growth strategies
- Established freelancers curious about building a team and scaling
Why You Can’t Miss This
Building a digital marketing agency brings complex challenges – defining a clear niche, crafting compelling pitches, keeping clients loyal, and managing a growing team. Our speakers have navigated these stages firsthand and will share actionable frameworks, real-world examples, and resource lists to shortcut your learning curve. By the end of this session, you’ll walk away with:
- Scalable processes and growth hacks
- A clear roadmap for positioning your agency
- Proven tactics for pitching and securing clients
- Retention playbooks to boost lifetime value
- Hiring and management best practices
Register today to secure your spot and take the next step in your marketing career!
English (UK) 
Български