Community Workshop #4: Debugging Reporting Errors for Better Data Storytelling (So Every Stakeholder Gets It)

Session Description

In this workshop, you’ll master:
The foundation of data storytelling — why it matters and how it transforms confusion into clarity
The most common data storytelling mistakes — and how to avoid them
Techniques to highlight the right metrics for each stakeholder using common UX principles — not just what data you have, but based on their needs, behaviors, and motivations.
Making your results speak the language your stakeholders actually understand by borrowing simple NLP-inspired techniques to frame, anchor, and adapt your message so it resonates with CEOs and Marketing Directors on their terms.

About the Speaker

Marina Cholakova has been working in digital marketing for over a decade, specializing primarily in SEO with additional expertise in performance marketing and analytics. She is currently Head of SEO & Performance Marketing at Local Fame UK Agency, where she leads teams delivering growth strategies for businesses worldwide. Her résumé also includes launching and scaling ventures across diverse industries while collaborating directly with stakeholders and angel investors. Her approach, shaped by experience in brand strategy and UX, focuses on understanding user behavior and delivering actionable insights. Before entering digital marketing, Marina studied Linguistics and became a certified translator and tour guide.