Freelancers Directory

I first started freelancing as a social media manager and UGC creator 2 years ago and it turned out to be more fun and inspiring than I expected. Ever since, I am pursuing new projects and was lucky enough to work with big Bulgarian brands like Pulse Fitness, Zlatna Ribka, Franco’s Pizza.

I’m a Freelance Content Marketing & Communications Specialist with 8+ years of experience in B2B tourism, travel tech, and online communities. I help travel brands and startups grow through strategic, value-driven content, newsletters, and virtual events. My background includes managing global communities of 25,000+ members, producing 150+ online events, leading campaigns with Booking.com, Amadeus, and Travel Massive, and managing a worldwide entrepreneurship competition with 200+ applications. Holding a PhD in Tourism Economics, I bring both strategic insight and passion to every project.

With 12+ years of corporate experience in communications & marketing, I help tech companies craft powerful, cohesive digital brand identities that drive trust, recognition, and long-term growth. I create branding strategies that establish a strong digital presence resulting in brand experiences that make companies stand out. Because a strong digital brand is about creating a consistent, recognizable presence that does the heavy lifting before a sales conversation even happens. My professional passion is combining my strategic expertise with my zest and creative drive to provide tailor-made digital branding solutions for people and their businesses. I believe digital branding should not be an afterthought – it should be a strategic asset that helps companies scale with clarity and confidence. And my approach is structured yet flexible – tailored to your company’s unique needs.

I spent seven years as a Brand Manager in the corporate world, working at Sopharma Trading, where we represented the Italian healthcare brand Aboca on the Bulgarian market. I valued the team, the perks, and the stability, but over time I noticed that the corporate environment could sometimes feel slow and less focused on efficiency. That experience made me want a different way of working — one where I could partner more closely with smaller businesses, helping their marketing teams develop their brands with intention and clarity. As a freelancer, I’ve worked with clients across both B2C and B2B industries — including pharmaceuticals, travel, interior and manufacturing, food and beverage, and public services. My role is part consultant, part team member: I help businesses create brand strategies — or more precisely, brand management systems — that guide their growth over time and turn their brand into a true strategic asset. My approach is transparent and collaborative. I set clear expectations, guide clients through the process, and make sure they feel confident — and see tangible results, even when brand-related topics can feel abstract. You can work with me in two ways: • Hire me as part of your team for a set period. • Work with me through a brand development workshop.

I’ve been in marketing for over 10 years, and if there’s one thing I’ve learned, it’s this: most teams don’t need more “ideas,” they need better systems. From leading global teams to launching programs reaching millions, I’ve worked across B2B and B2C and worn nearly every marketing hat. That breadth lets me cut through complexity, understand your team and business, and build systems that work for your customers. In the past 7 years, I’ve been focusing on strategy, CRM, automations, and integrating AI so teams can spend more time being creative and less time stuck in manual work. Since 2015, I’ve freelanced alongside my full time role – helping startups, small companies & corporations streamline the messy processes, disconnected tools, and campaigns that look good in theory but don't bring them results. I work with HubSpot, Monday.com, Zapier, and a range of AI tools to build systems that handle the fundamentals of marketing, so your campaigns can start working for you. I’m also deep into prompt engineering, helping teams use AI in practical, easy-to-implement ways. I love to get my hands dirty – build, test, and iterate until things start to work, but I’m just as comfortable coaching, onboarding, and managing the people side of things. My goal is to turn complex marketing and product challenges into clear strategies, actionable insights, and smooth-running systems.