{"id":3841,"date":"2026-11-11T12:11:59","date_gmt":"2026-11-11T10:11:59","guid":{"rendered":"https:\/\/www.womeninmarketing.bg\/?post_type=tribe_events&#038;p=3841"},"modified":"2026-11-11T12:11:59","modified_gmt":"2026-11-11T10:11:59","slug":"wim-bg-webinar-006-preparing-for-black-friday-christmas-sales","status":"publish","type":"tribe_events","link":"https:\/\/www.womeninmarketing.bg\/bg\/event\/wim-bg-webinar-006-preparing-for-black-friday-christmas-sales\/","title":{"rendered":"\u0423\u0435\u0431\u0438\u043d\u0430\u0440 \u043d\u0430 WiM-BG #006: \u041f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0430 \u0437\u0430 \u0427\u0435\u0440\u0435\u043d \u043f\u0435\u0442\u044a\u043a \u0438 \u043a\u043e\u043b\u0435\u0434\u043d\u0438 \u0440\u0430\u0437\u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438"},"content":{"rendered":"<div  class=\"tribe-events-schedule tribe-clearfix\" >\n\t<p class=\"tribe-events-schedule__datetime\">\n\t\t<span class=\"tribe-events-schedule__date 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class=\"tribe-events-c-subscribe-dropdown__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--gcal\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.google.com\/calendar\/event?action=TEMPLATE&#038;dates=20261117T180000\/20261117T190000&#038;text=WiM-BG%20Webinar%20%23006%3A%20Preparing%20for%20Black%20Friday%20%26%23038%3B%20Christmas%20Sales&#038;details=%3Cdiv+class%3D%22wp-block-uagb-container+uagb-block-w006root+alignfull+uagb-is-root-container%22%3E%3Cdiv+class%3D%22uagb-container-inner-blocks-wrap%22%3E%3Cp%3EBlack+Friday%2C+Cyber+Monday+and+the+Christmas+rush+are+the+busiest+%E2%80%94+and+most+competitive+%E2%80%94+weeks+of+the+marketing+year.+Budgets+go+up%2C+inboxes+fill+up%2C+feeds+get+louder+and+shoppers+compare+more+options+than+ever%2C+now+increasingly+with+the+help+of+AI.%3C%2Fp%3E+%3Cp%3EIn+this+webinar%2C+%3Cstrong%3Efive+experts+from+five+different+areas+of+marketing%3C%2Fstrong%3E+%E2%80%94+SEO%2C+AI+search%2C+paid+media%2C+social+media+and+email+%E2%80%94+share+how+they+prepare+for+peak+season.+Expect+practical+tactics+you+can+still+put+in+place+before+the+sales+start%2C+plus+what+to+do+so+the+effort+keeps+paying+off+well+into+the+new+year.%3C%2Fp%3E+%3Cp%3E%3Cstrong%3EThe+webinar+will+take+place+on+Tuesday%2C+17+November+2026%2C+from+6+to+7+PM+Sofia+time+%28EET%29+%2F+4+to+5+PM+UK+time%2C+and+will+be+broadcast+as+a+livestream+on+LinkedIn+and+YouTube.%3C%2Fstrong%3E%3C%2Fp%3E+%3Cdiv+class%3D%22wp-block-buttons%22%3E%3Cdiv+cl%3C%2Fdiv%3E%3C%2Fdiv%3E%3C%2Fdiv%3E+%28View+Full+%D1%81%D1%8A%D0%B1%D0%B8%D1%82%D0%B8%D0%B5+Description+Here%3A+https%3A%2F%2Fwww.womeninmarketing.bg%2Fbg%2Fevent%2Fwim-bg-webinar-006-preparing-for-black-friday-christmas-sales%2F%29&#038;trp=false&#038;ctz=Europe\/Sofia&#038;sprop=website:https:\/\/www.womeninmarketing.bg\/bg\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tGoogle \u041a\u0430\u043b\u0435\u043d\u0434\u0430\u0440\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--ical\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\ti\u041a\u0430\u043b\u0435\u043d\u0434\u0430\u0440\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-365\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook 365\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-live\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook Live\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/wimbg-webinar-006-final.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"WiM-BG Webinar #006: Preparing for Black Friday &amp; Christmas Sales \u2014 speakers Iva Jovanovic, Vanda P\u00f3kecz, Meriem Nacer, Stefani Yordanova, Desislava Zhivkova\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/wimbg-webinar-006-final.png 2240w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/wimbg-webinar-006-final-300x169.png 300w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/wimbg-webinar-006-final-1024x576.png 1024w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/wimbg-webinar-006-final-768x432.png 768w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/wimbg-webinar-006-final-100x56.png 100w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/wimbg-webinar-006-final-1536x864.png 1536w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/wimbg-webinar-006-final-2048x1152.png 2048w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/wimbg-webinar-006-final-18x10.png 18w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/wimbg-webinar-006-final-600x338.png 600w\" sizes=\"auto, (max-width: 2240px) 100vw, 2240px\" \/><\/figure>\n\n\n<div class=\"wp-block-uagb-container uagb-block-w006root alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<p class=\"wp-block-paragraph\">Black Friday, Cyber Monday and the Christmas rush are the busiest \u2014 and most competitive \u2014 weeks of the marketing year. Budgets go up, inboxes fill up, feeds get louder and shoppers compare more options than ever, now increasingly with the help of AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this webinar, <strong>five experts from five different areas of marketing<\/strong> \u2014 SEO, AI search, paid media, social media and email \u2014 share how they prepare for peak season. Expect practical tactics you can still put in place before the sales start, plus what to do so the effort keeps paying off well into the new year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The webinar will take place on Tuesday, 17 November 2026, from 6 to 7 PM Sofia time (EET) \/ 4 to 5 PM UK time, and will be broadcast as a livestream on LinkedIn and YouTube.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:ugcPost:7526225021615304706\/\" target=\"_blank\" rel=\"noopener\">\u041f\u0440\u0438\u0441\u044a\u0435\u0434\u0438\u043d\u0435\u0442\u0435 \u0441\u0435 \u043a\u044a\u043c \u043f\u0440\u0435\u0434\u0430\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0436\u0438\u0432\u043e \u0432 LinkedIn<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/www.youtube.com\/watch?v=xnx2WIMj60s\" target=\"_blank\" rel=\"noopener\">Watch Live on YouTube<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-background-color has-text-color has-link-color wp-elements-1\">\u0413\u043e\u0441\u0442-\u043b\u0435\u043a\u0442\u043e\u0440\u0438<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Five perspectives, one goal: making the most of the biggest sales weeks of the year. Meet our panel:<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-w006spk1\">\n<ul class=\"wp-block-list has-text-color\" style=\"color:#e5e7eb\">\n<li>Iva Jovanovic &#8211; SEO \u00b7 Conference Organiser, SEO Specialist &amp; Content Creator<\/li>\n\n\n\n<li>Vanda P\u00f3kecz &#8211; AI Search \u00b7 Product Manager, Peec AI<\/li>\n\n\n\n<li>Meriem Nacer &#8211; PPC \u00b7 Paid Media Consultant, Coach, Trainer &amp; Mentor, 4M Digital<\/li>\n\n\n\n<li>Stefani Yordanova &#8211; Social Media \u00b7 Freelance Social Media Consultant<\/li>\n\n\n\n<li>Desislava Zhivkova &#8211; Email \u00b7 Head of Deliverability &amp; Compliance Operations, Omnisend<\/li>\n<\/ul>\n\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-background-color has-text-color has-link-color wp-elements-2\">\u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u043d\u0430 \u0443\u0435\u0431\u0438\u043d\u0430\u0440\u0430<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0415\u0442\u043e \u043a\u0430\u043a\u0432\u043e \u0434\u0430 \u043e\u0447\u0430\u043a\u0432\u0430\u0442\u0435 \u043e\u0442 \u0443\u0435\u0431\u0438\u043d\u0430\u0440\u0430:<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-w006str1\">\n<ul class=\"wp-block-list has-text-color\" style=\"color:#e5e7eb\">\n<li><strong>\u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044f\u043d\u0435 \u043d\u0430 \u0433\u043e\u0441\u0442\u0430<\/strong> \u2013 5 \u043c\u0438\u043d\u0443\u0442\u0438<\/li>\n\n\n\n<li><strong>\u0421\u0432\u0435\u0442\u043a\u0430\u0432\u0438\u0447\u043d\u0438 \u0440\u0430\u0437\u0433\u043e\u0432\u043e\u0440\u0438<\/strong> &#8211; 30 minutes, one perspective per marketing area\n<ul class=\"wp-block-list\">\n<li>SEO: Getting your pages ready for peak-season search &#8211; Iva Jovanovic<\/li>\n\n\n\n<li>AI Search: Staying visible when shoppers ask AI &#8211; Vanda P\u00f3kecz<\/li>\n\n\n\n<li>PPC: Peak-season paid media across Google, Meta &amp; beyond &#8211; Meriem Nacer<\/li>\n\n\n\n<li>Social Media: Content that cuts through the holiday noise &#8211; Stefani Yordanova<\/li>\n\n\n\n<li>Email: Landing in the inbox when everyone is sending &#8211; Desislava Zhivkova<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>25-minute Panel Discussion + Q&amp;A<\/strong> All speakers come together to compare notes across channels and answer your questions<\/li>\n<\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-background-color has-text-color has-link-color wp-elements-3\">Meet the Speakers<\/h2>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top wimbg-webinar-speaker is-layout-flex wp-container-core-columns-is-layout-80868740 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:180px\">\n<figure class=\"wp-block-image size-medium is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2025\/10\/IvaJ-300x300.png\" alt=\"Iva Jovanovic\" class=\"wp-image-1837\" style=\"object-fit:cover;width:160px;height:160px\" srcset=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2025\/10\/IvaJ-300x300.png 300w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2025\/10\/IvaJ-150x150.png 150w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2025\/10\/IvaJ-100x100.png 100w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2025\/10\/IvaJ-12x12.png 12w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2025\/10\/IvaJ-70x70.png 70w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2025\/10\/IvaJ.png 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/iva-jovanovic\/\">\u0418\u0432\u0430 \u0419\u043e\u0432\u0430\u043d\u043e\u0432\u0438\u0447<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEO<\/strong> \u00b7 Conference Organiser, SEO Specialist &amp; Content Creator<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Iva Jovanovic is an experienced content marketing specialist, SEO consultant, and the organiser of the Belgrade SEO Conference and Heapcon. She specialises in SEO and content creation for websites and social media, and also works on technical SEO and web development.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her expertise comes from years of turning underperforming, outdated or fragmented content into high-impact assets, and building content strategies around search intent and user experience \u2014 pages that rank and convert. Iva is based in Belgrade, Serbia.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top wimbg-webinar-speaker is-layout-flex wp-container-core-columns-is-layout-80868740 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:180px\">\n<figure class=\"wp-block-image size-medium is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/vanda-pokecz-webinar-300x300.jpg\" alt=\"Vanda P\u00f3kecz\" class=\"wp-image-3837\" style=\"object-fit:cover;width:160px;height:160px\" srcset=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/vanda-pokecz-webinar-300x300.jpg 300w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/vanda-pokecz-webinar-150x150.jpg 150w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/vanda-pokecz-webinar-100x100.jpg 100w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/vanda-pokecz-webinar-12x12.jpg 12w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/vanda-pokecz-webinar-70x70.jpg 70w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/vanda-pokecz-webinar.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Vanda P\u00f3kecz<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AI Search<\/strong> \u00b7 Product Manager, Peec AI<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vanda P\u00f3kecz is a Product Manager at Peec AI, where she works at the forefront of the evolving AI search landscape. Having spent her career in SEO and product leadership, she brings a unique perspective on how organic discovery is changing \u2014 and what it means for brands that want to stay visible across both traditional search engines and AI platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An international speaker, Vanda has presented at events including BrightonSEO, SMX Munich, WTSFest, Search &#8216;n Stuff Antalya and the International Search Summit.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top wimbg-webinar-speaker is-layout-flex wp-container-core-columns-is-layout-80868740 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:180px\">\n<figure class=\"wp-block-image size-medium is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/meriem-nacer-webinar-300x300.jpg\" alt=\"Meriem Nacer\" class=\"wp-image-3838\" style=\"object-fit:cover;width:160px;height:160px\" srcset=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/meriem-nacer-webinar-300x300.jpg 300w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/meriem-nacer-webinar-150x150.jpg 150w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/meriem-nacer-webinar-100x100.jpg 100w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/meriem-nacer-webinar-12x12.jpg 12w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/meriem-nacer-webinar-70x70.jpg 70w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/meriem-nacer-webinar.jpg 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.linkedin.com\/in\/meriemnacer\/\" target=\"_blank\" rel=\"noopener\">Meriem Nacer<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PPC<\/strong> \u00b7 Paid Media Consultant, Coach, Trainer &amp; Mentor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meriem Nacer is a senior paid media specialist who has worked in PPC since March 2010 and is the founder of 4M Digital, an independent paid media consultancy established in 2019. She supports businesses and agencies across Google Ads, Microsoft Ads and paid social, with a particular interest in Shopping and product feeds, although she&#8217;s never one to shy away from other PPC challenges!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alongside client work, Meriem founded Don&#8217;t Panic PPC, a free community bringing PPCers together through regular Coffee Breaks, coworking sessions and events to share knowledge, ask questions and learn from one another.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top wimbg-webinar-speaker is-layout-flex wp-container-core-columns-is-layout-80868740 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:180px\">\n<figure class=\"wp-block-image size-medium is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/stefani-yordanova-webinar-300x300.jpg\" alt=\"Stefani Yordanova\" class=\"wp-image-3839\" style=\"object-fit:cover;width:160px;height:160px\" srcset=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/stefani-yordanova-webinar-300x300.jpg 300w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/stefani-yordanova-webinar-150x150.jpg 150w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/stefani-yordanova-webinar-100x100.jpg 100w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/stefani-yordanova-webinar-12x12.jpg 12w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/stefani-yordanova-webinar-70x70.jpg 70w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/stefani-yordanova-webinar.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Stefani Yordanova<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Social Media<\/strong> \u00b7 Freelance Social Media Consultant<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stefani Yordanova is a freelance marketing strategist with international experience, having lived and worked in the Netherlands, Bulgaria and Austria. She now runs her own marketing practice, helping businesses make sense of their marketing and turn ideas into strategies that actually work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What she enjoys most about marketing is the human side of it \u2014 understanding why people buy, what catches their attention, and what makes them connect with a brand.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top wimbg-webinar-speaker is-layout-flex wp-container-core-columns-is-layout-80868740 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:180px\">\n<figure class=\"wp-block-image size-medium is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"290\" height=\"290\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/desislava-zhivkova-headshot.jpg\" alt=\"Desislava Zhivkova\" class=\"wp-image-3840\" style=\"object-fit:cover;width:160px;height:160px\" srcset=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/desislava-zhivkova-headshot.jpg 290w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/desislava-zhivkova-headshot-150x150.jpg 150w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/desislava-zhivkova-headshot-100x100.jpg 100w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/desislava-zhivkova-headshot-12x12.jpg 12w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/11\/desislava-zhivkova-headshot-70x70.jpg 70w\" sizes=\"auto, (max-width: 290px) 100vw, 290px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">\u0414\u0435\u0441\u0438\u0441\u043b\u0430\u0432\u0430 \u0416\u0438\u0432\u043a\u043e\u0432\u0430<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0418\u043c\u0435\u0439\u043b<\/strong> \u00b7 Head of Deliverability &amp; Compliance Operations, Omnisend<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desislava Zhivkova leads the teams at Omnisend that keep email reaching the inbox at scale for thousands of e-commerce senders. She is also the co-founder of Adaptemail and brings over 10 years of experience in email deliverability and compliance \u2014 spanning both the platform side and hands-on sender strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A recognised voice in the field, she has spoken at the Deliverability Summit and regularly shares practical guidance on authentication, sender reputation and inbox placement. Desislava also led our <a href=\"https:\/\/www.womeninmarketing.bg\/bg\/event\/community-workshop-10-from-spam-folder-to-sales-practical-deliverability-fixes\/\">Community Workshop #10: From Spam Folder to Sales<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-background-color has-text-color has-link-color wp-elements-4\">\u0417\u0430 \u043a\u043e\u0433\u043e \u0435 \u0442\u043e\u0437\u0438 \u0443\u0435\u0431\u0438\u043d\u0430\u0440?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This webinar is tailored for marketers preparing for the busiest sales period of the year, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E-commerce and D2C marketers planning Black Friday, Cyber Monday and Christmas campaigns<\/li>\n\n\n\n<li>SEO and content specialists who want their product and category pages found during peak season<\/li>\n\n\n\n<li>Paid media and performance marketers managing bigger budgets, tighter auctions and shopping feeds<\/li>\n\n\n\n<li>Social media managers and content creators competing for attention in crowded holiday feeds<\/li>\n\n\n\n<li>Email, CRM and lifecycle marketers sending more campaigns, to more people, more often<\/li>\n\n\n\n<li>Founders, small business owners, freelancers and agency teams running peak season for themselves or their clients<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-background-color has-text-color has-link-color wp-elements-5\">\u0417\u0430\u0449\u043e \u043d\u0435 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u043f\u0440\u043e\u043f\u0443\u0441\u043d\u0435\u0442\u0435 \u0442\u043e\u0432\u0430<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Peak season rewards the brands that prepare early and work across channels. This session brings five specialists together so you can see the whole picture \u2014 not just one channel \u2014 and leave with practical steps to take before the sales start.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0429\u0435 \u043d\u0430\u0443\u0447\u0438\u0442\u0435 \u043a\u0430\u043a \u0434\u0430:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Get found in search<\/strong> by preparing your key pages and content for seasonal demand \u2014 and keeping the visibility after the sales end.<\/li>\n\n\n\n<li><strong>Stay visible in AI search<\/strong> as more shoppers ask ChatGPT, Google AI Overviews and other AI tools what to buy.<\/li>\n\n\n\n<li><strong>Make every ad euro count<\/strong> with peak-season paid media, from shopping feeds to campaign structure and creative.<\/li>\n\n\n\n<li><strong>Cut through the holiday noise on social<\/strong> with content that connects with people and gives them a reason to buy.<\/li>\n\n\n\n<li><strong>Land in the inbox, not the spam folder<\/strong> when sending volumes peak across every brand at once.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re responsible for revenue during the holiday season, this webinar will help you plan with confidence \u2014 and make the most of the biggest shopping weeks of the year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-background-color has-text-color has-link-color wp-elements-6\">Thank you to our community partners<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A big thank you to <a href=\"https:\/\/www.womeninmarketing.bg\/bg\/sponsors\/procredit-bank\/\"><strong>\u041f\u0440\u043e\u041a\u0440\u0435\u0434\u0438\u0442 \u0411\u0430\u043d\u043a<\/strong><\/a> \u0438 <a href=\"https:\/\/www.womeninmarketing.bg\/bg\/sponsors\/yoast\/\"><strong>\u0419\u043e\u0430\u0441\u0442<\/strong><\/a>, our Women in Marketing \u2013 Bulgaria community partners. Their support helps us keep our webinars free and open to everyone.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-62c230cb wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-medium is-resized\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/sponsors\/procredit-bank\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"66\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/04\/1775543725378-300x66.png\" alt=\"ProCredit Bank\" class=\"wp-image-2511\" style=\"width:220px\" srcset=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/04\/1775543725378-300x66.png 300w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/04\/1775543725378-768x169.png 768w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/04\/1775543725378-100x22.png 100w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/04\/1775543725378-18x4.png 18w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/04\/1775543725378-600x132.png 600w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/04\/1775543725378.png 979w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium is-resized\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/sponsors\/yoast\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"133\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/09\/yoast_logo_rgb-300x133.png\" alt=\"Yoast\" class=\"wp-image-3662\" style=\"width:220px\" srcset=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/09\/yoast_logo_rgb-300x133.png 300w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/09\/yoast_logo_rgb-768x341.png 768w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/09\/yoast_logo_rgb-100x44.png 100w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/09\/yoast_logo_rgb-18x8.png 18w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/09\/yoast_logo_rgb-600x266.png 600w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/09\/yoast_logo_rgb.png 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<div  class=\"tribe-block tribe-block__organizer__details tribe-clearfix\" >\n\t<div class=\"tribe-block__organizer__title\">\n\t\t<h3>\u0416\u0435\u043d\u0438\u0442\u0435 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u2013 \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f<\/h3>\n\t<\/div>\n\t\t\t\t<p class=\"tribe-block__organizer__website\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0421\u0430\u0439\u0442 \u043d\u0430 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0442\u043e\u0440\u0430<\/a><\/p>\n\t\t\t\t<p 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