{"id":2898,"date":"2026-08-01T15:12:14","date_gmt":"2026-08-01T12:12:14","guid":{"rendered":"https:\/\/www.womeninmarketing.bg\/?post_type=tribe_events&#038;p=2898"},"modified":"2026-08-01T15:18:49","modified_gmt":"2026-08-01T12:18:49","slug":"seo-geo-automation-mini-conference-004","status":"publish","type":"tribe_events","link":"https:\/\/www.womeninmarketing.bg\/bg\/event\/seo-geo-automation-mini-conference-004\/","title":{"rendered":"SEO, AI Search (GEO) and Automation (Mini-Conference #004)"},"content":{"rendered":"<div id=\"wim-bg-mc004-event\" style=\"font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;color:#2a2a2a;line-height:1.5;box-sizing:border-box;max-width:920px;margin:0 auto;background-color:#ffffff;padding:8px 4px;\">\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 HERO \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<div style=\"background:linear-gradient(135deg,#0E2540 0%,#143352 45%,#2D1F5C 100%);border-radius:16px;padding:48px 32px;text-align:center;margin-bottom:36px;\">\n<p style=\"display:inline-block;background-color:rgba(255,255,255,0.08);border:1px solid rgba(255,255,255,0.15);border-radius:100px;padding:7px 18px;margin:0 0 20px;font-size:11px;font-weight:700;letter-spacing:2px;text-transform:uppercase;color:#B49CE6;\">Women in Marketing \u2013 Bulgaria \u00b7 Mini-Conference #004<\/p>\n<h1 style=\"font-family:Georgia,'Times New Roman',serif;font-size:38px;font-weight:400;line-height:1.15;color:#fffdf9;margin:0 0 16px;\">SEO, AI Search (GEO)<br>and Automation<\/h1>\n<p style=\"font-size:17px;font-weight:300;color:rgba(255,255,255,0.8);max-width:620px;margin:0 auto 24px;line-height:1.7;\">A full day for marketers who want to win across every surface \u2014 from traditional search, to AI answers and GEO, to automating organic growth \u2014 with local and international experts.<\/p>\n<div style=\"display:inline-block;text-align:left;margin:0 auto 26px;\">\n<p style=\"font-size:14px;color:rgba(255,255,255,0.7);margin:0 0 6px;\">\ud83d\udcc5   21 November 2026<\/p>\n<p style=\"font-size:14px;color:rgba(255,255,255,0.7);margin:0 0 6px;\">\ud83d\udccd   Location to be confirmed<\/p>\n<p style=\"font-size:14px;color:rgba(255,255,255,0.7);margin:0;\">\ud83c\udf9f\ufe0f   In-person, recording &amp; scholarship tickets<\/p>\n<\/div>\n<p style=\"margin:0 0 10px;\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/produkt\/ticket-for-mini-conference-004-seo-ai-search-geo-ai-automation\/\" style=\"display:inline-block;padding:16px 36px;background-color:#4EEADC;color:#0E2540;font-weight:700;font-size:16px;border-radius:100px;text-decoration:none;letter-spacing:0.5px;\">\ud83c\udf9f\ufe0f \u0412\u0437\u0435\u043c\u0435\u0442\u0435 \u0441\u0432\u043e\u044f \u0431\u0438\u043b\u0435\u0442 \u2192<\/a><\/p>\n<p style=\"font-size:13px;color:rgba(255,255,255,0.55);margin:0;\">Early-bird \u20ac99 until 30 September<\/p>\n<\/div>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 INTRO \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<p style=\"font-size:11px;font-weight:bold;letter-spacing:2px;text-transform:uppercase;color:#2D1F5C;margin-bottom:6px;\">THE DAY<\/p>\n<h2 style=\"font-family:Georgia,serif;font-size:26px;font-weight:400;color:#2a2a2a;margin:0 0 14px;line-height:1.3;\">Three tracks. One organic-growth playbook.<\/h2>\n<p style=\"font-size:15px;color:#555;line-height:1.75;margin:0 0 12px;\">Search isn&#8217;t one surface anymore. This mini-conference brings together three complementary tracks \u2014 <strong style=\"color:#2a2a2a;\">winning in traditional search<\/strong>, <strong style=\"color:#2a2a2a;\">AI Search, Agentic &amp; GEO<\/strong>\u0438 <strong style=\"color:#2a2a2a;\">AI automation for organic growth<\/strong> \u2014 so you leave with a joined-up view of how to stay visible, cited and recommended wherever your audience is searching.<\/p>\n<p style=\"font-size:14px;color:#7C5CD3;font-weight:600;line-height:1.7;margin:0 0 32px;\">This is our confirmed line-up so far \u2014 more speakers, sessions and panel discussions will be added as we continue organising the event.<\/p>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 TRACK 1 \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<div style=\"background-color:#f4f0fb;border-radius:14px;padding:18px 24px;margin-bottom:16px;\">\n<p style=\"font-size:11px;font-weight:bold;letter-spacing:1.5px;text-transform:uppercase;color:#7C5CD3;margin:0 0 3px;\">Track 1<\/p>\n<p style=\"font-family:Georgia,serif;font-size:22px;color:#2D1F5C;margin:0;\">SEO \u2014 Winning in Traditional Surfaces<\/p>\n<\/div>\n\n<!-- Jojo -->\n<div style=\"background-color:#f9f7f3;border:1px solid #e8e3da;border-radius:14px;padding:26px;margin-bottom:14px;\">\n<div style=\"display:flex;gap:18px;align-items:center;flex-wrap:wrap;margin-bottom:14px;\">\n<img decoding=\"async\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/08\/sp_Jojo_Furnival.png\" alt=\"Jojo Furnival\" style=\"width:88px;height:88px;border-radius:50%;object-fit:cover;flex-shrink:0;\"\/>\n<div style=\"flex:1;min-width:200px;\"><p style=\"font-family:Georgia,serif;font-size:20px;font-weight:bold;color:#2a2a2a;margin:0;\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/jojo-furnival\/\" style=\"color:#2a2a2a;text-decoration:none;border-bottom:2px solid #B49CE6;\">\u0414\u0436\u043e\u0434\u0436\u043e \u0424\u044a\u0440\u043d\u0438\u0432\u0430\u043b<\/a><\/p><p style=\"font-size:13px;color:#6b5e5e;font-weight:500;margin:4px 0 0;\">Marketing Manager, Sitebulb<\/p><\/div>\n<\/div>\n<p style=\"font-size:15px;font-weight:bold;color:#2D1F5C;margin:0 0 8px;\">Less Chaos, More Organic Growth: Building a Content Machine When You&#8217;re a Team of One<\/p>\n<p style=\"font-size:13.5px;color:#6b5e5e;line-height:1.65;margin:0 0 12px;\">Jojo runs content as a solo marketing function at Sitebulb. She breaks down the five systems that make that possible \u2014 from a repurposing pipeline that turns one webinar into ten pieces, to a community-listening habit that costs nothing extra \u2014 and names exactly where AI lightens the load in a real workflow, and where the thinking still has to stay human.<\/p>\n<p style=\"font-size:11px;font-weight:bold;letter-spacing:1px;text-transform:uppercase;color:#7C5CD3;margin:0 0 6px;\">You&#8217;ll leave with<\/p>\n<ul style=\"font-size:13px;color:#6b5e5e;line-height:1.6;margin:0 0 12px;padding-left:18px;\">\n<li>A five-system framework for running content solo \u2014 one you can start building this week<\/li>\n<li>A clear, honest map of which content tasks AI can take off your plate, and which it can&#8217;t<\/li>\n<li>A capacity-first way to plan content around your real bandwidth, not an aspirational one<\/li>\n<li>Real examples from Sitebulb&#8217;s own pipeline, calendar and community-listening loop<\/li>\n<\/ul>\n<p style=\"font-size:12.5px;margin:0;color:#6b5e5e;\">15+ years in marketing, SEO &amp; comms; grew Sitebulb&#8217;s brand awareness in a key market from 46% to 65% in under two years. <a href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/jojo-furnival\/\" style=\"color:#2D1F5C;font-weight:600;text-decoration:none;border-bottom:1px solid #B49CE6;\">Full profile \u2192<\/a><\/p>\n<\/div>\n\n<!-- Roxana -->\n<div style=\"background-color:#f9f7f3;border:1px solid #e8e3da;border-radius:14px;padding:26px;margin-bottom:30px;\">\n<div style=\"display:flex;gap:18px;align-items:center;flex-wrap:wrap;margin-bottom:14px;\">\n<img decoding=\"async\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/08\/sp_Roxana_Stingu.png\" alt=\"Roxana Stingu\" style=\"width:88px;height:88px;border-radius:50%;object-fit:cover;flex-shrink:0;\"\/>\n<div style=\"flex:1;min-width:200px;\"><p style=\"font-family:Georgia,serif;font-size:20px;font-weight:bold;color:#2a2a2a;margin:0;\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/roxana-stingu\/\" style=\"color:#2a2a2a;text-decoration:none;border-bottom:2px solid #B49CE6;\">Roxana Stingu<\/a><\/p><p style=\"font-size:13px;color:#6b5e5e;font-weight:500;margin:4px 0 0;\">Head of Search &amp; SEO, Alamy<\/p><\/div>\n<\/div>\n<p style=\"font-size:15px;font-weight:bold;color:#2D1F5C;margin:0 0 8px;\">Once a Search Engine, Always a Search Engine<\/p>\n<p style=\"font-size:13.5px;color:#6b5e5e;line-height:1.65;margin:0 0 12px;\">A technical look at how the same core search principles apply across engines of every size \u2014 using lessons from building Alamy&#8217;s own search engine to explain behaviours we often see in platforms such as Google.<\/p>\n<p style=\"font-size:11px;font-weight:bold;letter-spacing:1px;text-transform:uppercase;color:#7C5CD3;margin:0 0 6px;\">You&#8217;ll leave with<\/p>\n<ul style=\"font-size:13px;color:#6b5e5e;line-height:1.6;margin:0 0 12px;padding-left:18px;\">\n<li>A clearer mental model of why search engines behave the way they do<\/li>\n<li>More context to interpret SEO changes and algorithm shifts<\/li>\n<li>A systems-and-user perspective for approaching optimisation<\/li>\n<\/ul>\n<p style=\"font-size:12.5px;margin:0;color:#6b5e5e;\">Leads organic and on-site search across a catalogue of hundreds of millions of images and videos; specialist in enterprise and image-search SEO. <a href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/roxana-stingu\/\" style=\"color:#2D1F5C;font-weight:600;text-decoration:none;border-bottom:1px solid #B49CE6;\">Full profile \u2192<\/a><\/p>\n<\/div>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 TRACK 2 \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<div style=\"background-color:#f4f0fb;border-radius:14px;padding:18px 24px;margin-bottom:16px;\">\n<p style=\"font-size:11px;font-weight:bold;letter-spacing:1.5px;text-transform:uppercase;color:#7C5CD3;margin:0 0 3px;\">Track 2<\/p>\n<p style=\"font-family:Georgia,serif;font-size:22px;color:#2D1F5C;margin:0;\">AI Search, Agentic &amp; GEO<\/p>\n<\/div>\n\n<!-- Aleyda -->\n<div style=\"background-color:#f9f7f3;border:1px solid #e8e3da;border-radius:14px;padding:26px;margin-bottom:14px;\">\n<div style=\"display:flex;gap:18px;align-items:center;flex-wrap:wrap;margin-bottom:14px;\">\n<img decoding=\"async\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/08\/sp_Aleyda_Solis.png\" alt=\"Aleyda Sol\u00eds\" style=\"width:88px;height:88px;border-radius:50%;object-fit:cover;flex-shrink:0;\"\/>\n<div style=\"flex:1;min-width:200px;\"><p style=\"font-family:Georgia,serif;font-size:20px;font-weight:bold;color:#2a2a2a;margin:0;\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/aleyda-solis\/\" style=\"color:#2a2a2a;text-decoration:none;border-bottom:2px solid #B49CE6;\">Aleyda Sol\u00eds<\/a><\/p><p style=\"font-size:13px;color:#6b5e5e;font-weight:500;margin:4px 0 0;\">SEO &amp; AI Search Consultant \u00b7 Founder, Orainti<\/p><\/div>\n<\/div>\n<p style=\"font-size:15px;font-weight:bold;color:#2D1F5C;margin:0 0 8px;\">International SEO in an AI Search Era: What Has Changed and What Hasn&#8217;t<\/p>\n<p style=\"font-size:13.5px;color:#6b5e5e;line-height:1.65;margin:0 0 12px;\">What does it take to be recommended across international markets in AI answers? Aleyda shares what has really changed, what&#8217;s still fundamental, and how to evolve your international SEO strategy to maximise AI visibility \u2014 and leads \u2014 across markets, with research data and winners-and-losers analysis.<\/p>\n<p style=\"font-size:11px;font-weight:bold;letter-spacing:1px;text-transform:uppercase;color:#7C5CD3;margin:0 0 6px;\">You&#8217;ll leave with<\/p>\n<ul style=\"font-size:13px;color:#6b5e5e;line-height:1.6;margin:0 0 12px;padding-left:18px;\">\n<li>What&#8217;s genuinely changed \u2014 and what&#8217;s still fundamental \u2014 for international SEO in AI answers<\/li>\n<li>How to evolve an international strategy to maximise AI visibility across markets<\/li>\n<li>Research data and a winners-and-losers analysis you can learn from<\/li>\n<\/ul>\n<p style=\"font-size:12.5px;margin:0;color:#6b5e5e;\">Founder of Orainti and maker of SEOFOMO, Learning SEO and Learning AI Search \u2014 one of the most followed voices in organic search. <a href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/aleyda-solis\/\" style=\"color:#2D1F5C;font-weight:600;text-decoration:none;border-bottom:1px solid #B49CE6;\">Full profile \u2192<\/a><\/p>\n<\/div>\n\n<!-- Beatrice -->\n<div style=\"background-color:#f9f7f3;border:1px solid #e8e3da;border-radius:14px;padding:26px;margin-bottom:14px;\">\n<div style=\"display:flex;gap:18px;align-items:center;flex-wrap:wrap;margin-bottom:14px;\">\n<img decoding=\"async\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/08\/sp_Beatrice_Gamba.png\" alt=\"Beatrice Gamba\" style=\"width:88px;height:88px;border-radius:50%;object-fit:cover;flex-shrink:0;\"\/>\n<div style=\"flex:1;min-width:200px;\"><p style=\"font-family:Georgia,serif;font-size:20px;font-weight:bold;color:#2a2a2a;margin:0;\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/beatrice-gamba\/\" style=\"color:#2a2a2a;text-decoration:none;border-bottom:2px solid #B49CE6;\">Beatrice Gamba<\/a><\/p><p style=\"font-size:13px;color:#6b5e5e;font-weight:500;margin:4px 0 0;\">Head of Innovation, WordLift<\/p><\/div>\n<\/div>\n<p style=\"font-size:15px;font-weight:bold;color:#2D1F5C;margin:0 0 8px;\">Building Trust for Minds That Never Met You: Knowledge Graphs &amp; Ontologies for AI Systems<\/p>\n<p style=\"font-size:13.5px;color:#6b5e5e;line-height:1.65;margin:0 0 12px;\">AI systems don&#8217;t build trust the way people do \u2014 they have only whatever evidence is put in front of them, in a form they can process. Beatrice explores why a strong reputation carries no weight with a machine, why visible contradictions can make a brand more believable, and how knowledge graphs and ontologies are the real infrastructure behind being understood.<\/p>\n<p style=\"font-size:11px;font-weight:bold;letter-spacing:1px;text-transform:uppercase;color:#7C5CD3;margin:0 0 6px;\">You&#8217;ll leave with<\/p>\n<ul style=\"font-size:13px;color:#6b5e5e;line-height:1.6;margin:0 0 12px;padding-left:18px;\">\n<li>How to structure organisational knowledge \u2014 facts, relationships and evidence \u2014 for machines<\/li>\n<li>Why reputation alone carries no weight with an AI system, and what actually does<\/li>\n<li>How knowledge graphs and ontologies make a brand findable and believable to AI<\/li>\n<\/ul>\n<p style=\"font-size:12.5px;margin:0;color:#6b5e5e;\">Expert in semantic technologies and knowledge graphs; leads semantic-search solutions at WordLift for Fortune 500 organisations. <a href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/beatrice-gamba\/\" style=\"color:#2D1F5C;font-weight:600;text-decoration:none;border-bottom:1px solid #B49CE6;\">Full profile \u2192<\/a><\/p>\n<\/div>\n\n<!-- Myriam -->\n<div style=\"background-color:#f9f7f3;border:1px solid #e8e3da;border-radius:14px;padding:26px;margin-bottom:30px;\">\n<div style=\"display:flex;gap:18px;align-items:center;flex-wrap:wrap;margin-bottom:14px;\">\n<img decoding=\"async\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/08\/sp_Myriam_Jessier.png\" alt=\"Myriam Jessier\" style=\"width:88px;height:88px;border-radius:50%;object-fit:cover;flex-shrink:0;\"\/>\n<div style=\"flex:1;min-width:200px;\"><p style=\"font-family:Georgia,serif;font-size:20px;font-weight:bold;color:#2a2a2a;margin:0;\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/myriam-jessier\/\" style=\"color:#2a2a2a;text-decoration:none;border-bottom:2px solid #B49CE6;\">Myriam Jessier<\/a><\/p><p style=\"font-size:13px;color:#6b5e5e;font-weight:500;margin:4px 0 0;\">Independent AI Search Consultant<\/p><\/div>\n<\/div>\n<p style=\"font-size:15px;font-weight:bold;color:#2D1F5C;margin:0 0 8px;\">Multimodal: Video GEO \u2014 Optimizing for the Machine Gaze<\/p>\n<p style=\"font-size:13.5px;color:#6b5e5e;line-height:1.65;margin:0 0 12px;\">AI parses a video in three streams \u2014 visual, audio and text \u2014 tokenizes each and cross-references the layers. LLMs cite YouTube constantly, so video is both a retrieval surface and a social format. Myriam covers the mechanics: frame sampling, audio bolding for brand names, caption contrast as a machine-readability problem, and the new video specs for AI search.<\/p>\n<p style=\"font-size:11px;font-weight:bold;letter-spacing:1px;text-transform:uppercase;color:#7C5CD3;margin:0 0 6px;\">You&#8217;ll leave with<\/p>\n<ul style=\"font-size:13px;color:#6b5e5e;line-height:1.6;margin:0 0 12px;padding-left:18px;\">\n<li>How AI models actually parse video across visual, audio and text streams<\/li>\n<li>Practical specs to make video machine-readable (frame sampling, audio bolding, caption contrast)<\/li>\n<li>Why video is now both a retrieval surface and a social format for AI search<\/li>\n<\/ul>\n<p style=\"font-size:12.5px;margin:0;color:#6b5e5e;\">18+ years in technical SEO; Search Engine Land columnist and BrightonSEO trainer, described as &#8220;the human query fan-out.&#8221; <a href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/myriam-jessier\/\" style=\"color:#2D1F5C;font-weight:600;text-decoration:none;border-bottom:1px solid #B49CE6;\">Full profile \u2192<\/a><\/p>\n<\/div>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 TRACK 3 \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<div style=\"background-color:#f4f0fb;border-radius:14px;padding:18px 24px;margin-bottom:16px;\">\n<p style=\"font-size:11px;font-weight:bold;letter-spacing:1.5px;text-transform:uppercase;color:#7C5CD3;margin:0 0 3px;\">Track 3<\/p>\n<p style=\"font-family:Georgia,serif;font-size:22px;color:#2D1F5C;margin:0;\">AI Automation for Organic Growth<\/p>\n<\/div>\n\n<!-- MJ -->\n<div style=\"background-color:#f9f7f3;border:1px solid #e8e3da;border-radius:14px;padding:26px;margin-bottom:14px;\">\n<div style=\"display:flex;gap:18px;align-items:center;flex-wrap:wrap;margin-bottom:12px;\">\n<img decoding=\"async\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/08\/sp_MJ_Cachon.png\" alt=\"MJ Cach\u00f3n\" style=\"width:88px;height:88px;border-radius:50%;object-fit:cover;flex-shrink:0;\"\/>\n<div style=\"flex:1;min-width:200px;\"><p style=\"font-family:Georgia,serif;font-size:20px;font-weight:bold;color:#2a2a2a;margin:0;\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/mj-cachon\/\" style=\"color:#2a2a2a;text-decoration:none;border-bottom:2px solid #B49CE6;\">MJ Cach\u00f3n<\/a><\/p><p style=\"font-size:13px;color:#6b5e5e;font-weight:500;margin:4px 0 0;\">CEO &amp; Founder, Laika<\/p><\/div>\n<\/div>\n<p style=\"font-size:13px;font-weight:bold;color:#7C5CD3;margin:0 0 8px;\">Talk to be announced<\/p>\n<p style=\"font-size:12.5px;margin:0;color:#6b5e5e;\">CEO of Laika, where SEO meets service design and strategy. Leads The Hubble by Laika \u2014 proprietary eye-tracking neuroscience research into what users look at vs. what they actually click. <a href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/mj-cachon\/\" style=\"color:#2D1F5C;font-weight:600;text-decoration:none;border-bottom:1px solid #B49CE6;\">Full profile \u2192<\/a><\/p>\n<\/div>\n\n<!-- Lazarina -->\n<div style=\"background-color:#f9f7f3;border:1px solid #e8e3da;border-radius:14px;padding:26px;margin-bottom:34px;\">\n<div style=\"display:flex;gap:18px;align-items:center;flex-wrap:wrap;margin-bottom:12px;\">\n<img decoding=\"async\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2024\/09\/Speaker-Photos-WiM-BG.png\" alt=\"Lazarina Stoy\" style=\"width:88px;height:88px;border-radius:50%;object-fit:cover;flex-shrink:0;background:#ece9f5;\"\/>\n<div style=\"flex:1;min-width:200px;\"><p style=\"font-family:Georgia,serif;font-size:20px;font-weight:bold;color:#2a2a2a;margin:0;\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/lazarina-stoy\/\" style=\"color:#2a2a2a;text-decoration:none;border-bottom:2px solid #B49CE6;\">\u041b\u0430\u0437\u0430\u0440\u0438\u043d\u0430 \u0421\u0442\u043e\u044f\u043d\u043e\u0432\u0430<\/a><\/p><p style=\"font-size:13px;color:#6b5e5e;font-weight:500;margin:4px 0 0;\">Founder, Women in Marketing \u2013 Bulgaria \u00b7 MLforSEO<\/p><\/div>\n<\/div>\n<p style=\"font-size:13px;font-weight:bold;color:#7C5CD3;margin:0 0 8px;\">Talk to be announced<\/p>\n<p style=\"font-size:12.5px;margin:0;color:#6b5e5e;\">Marketing consultant, trainer and speaker specialising in SEO, machine learning and data science; founder of MLforSEO and of our community. <a href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/lazarina-stoy\/\" style=\"color:#2D1F5C;font-weight:600;text-decoration:none;border-bottom:1px solid #B49CE6;\">Full profile \u2192<\/a><\/p>\n<\/div>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 PROGRAM \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<p style=\"font-size:11px;font-weight:bold;letter-spacing:2px;text-transform:uppercase;color:#2D1F5C;margin-bottom:6px;\">THE DAY, ROUGHLY<\/p>\n<h2 style=\"font-family:Georgia,serif;font-size:26px;font-weight:400;color:#2a2a2a;margin:0 0 8px;line-height:1.3;\">A full day, well fed and well paced<\/h2>\n<p style=\"font-size:14px;color:#6b5e5e;line-height:1.65;margin:0 0 18px;\">An indicative shape for the day \u2014 full schedule, session times and panels will be confirmed as we finalise the programme.<\/p>\n<div style=\"background-color:#f9f7f3;border:1px solid #e8e3da;border-radius:14px;padding:10px 24px;margin-bottom:36px;\">\n<div style=\"display:flex;gap:16px;padding:14px 0;border-bottom:1px solid #e8e3da;\"><div style=\"min-width:110px;color:#7C5CD3;font-weight:700;font-size:14px;\">Morning<\/div><div style=\"color:#555;font-size:14px;\">Arrival, registration &amp; coffee \u00b7 Welcome \u00b7 Track sessions<\/div><\/div>\n<div style=\"display:flex;gap:16px;padding:14px 0;border-bottom:1px solid #e8e3da;\"><div style=\"min-width:110px;color:#7C5CD3;font-weight:700;font-size:14px;\">Midday<\/div><div style=\"color:#555;font-size:14px;\">Lunch &amp; networking<\/div><\/div>\n<div style=\"display:flex;gap:16px;padding:14px 0;border-bottom:1px solid #e8e3da;\"><div style=\"min-width:110px;color:#7C5CD3;font-weight:700;font-size:14px;\">Afternoon<\/div><div style=\"color:#555;font-size:14px;\">Track sessions \u00b7 Panel discussions (TBA) \u00b7 Coffee break<\/div><\/div>\n<div style=\"display:flex;gap:16px;padding:14px 0;\"><div style=\"min-width:110px;color:#7C5CD3;font-weight:700;font-size:14px;\">Evening<\/div><div style=\"color:#555;font-size:14px;\">Closing &amp; cocktail party \ud83e\udd42<\/div><\/div>\n<\/div>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 TICKET INCLUDES \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<p style=\"font-size:11px;font-weight:bold;letter-spacing:2px;text-transform:uppercase;color:#2D1F5C;margin-bottom:6px;\">\u041a\u0410\u041a\u0412\u041e \u0412\u041a\u041b\u042e\u0427\u0412\u0410 \u0412\u0410\u0428\u0418\u042f\u0422 \u0411\u0418\u041b\u0415\u0422<\/p>\n<h2 style=\"font-family:Georgia,serif;font-size:26px;font-weight:400;color:#2a2a2a;margin:0 0 20px;line-height:1.3;\">Everything covered in your ticket<\/h2>\n<div style=\"background-color:#f9f7f3;border:1px solid #e8e3da;border-radius:14px;padding:24px 28px;margin-bottom:36px;\">\n<p style=\"font-size:14px;color:#555;line-height:1.7;margin:0 0 10px;\"><span style=\"color:#7C5CD3;font-weight:bold;\">\u2713<\/span>   <strong style=\"color:#2a2a2a;\">\u041c\u044f\u0441\u0442\u043e \u043d\u0430 \u043f\u044a\u0440\u0432\u0438\u044f \u0440\u0435\u0434<\/strong> to all talks and panels across the three tracks (delivered in English)<\/p>\n<p style=\"font-size:14px;color:#555;line-height:1.7;margin:0 0 10px;\"><span style=\"color:#7C5CD3;font-weight:bold;\">\u2713<\/span>   <strong style=\"color:#2a2a2a;\">Lunch, coffee breaks and refreshments<\/strong> throughout the day<\/p>\n<p style=\"font-size:14px;color:#555;line-height:1.7;margin:0 0 10px;\"><span style=\"color:#7C5CD3;font-weight:bold;\">\u2713<\/span>   <strong style=\"color:#2a2a2a;\">The closing networking cocktail party<\/strong><\/p>\n<p style=\"font-size:14px;color:#555;line-height:1.7;margin:0 0 10px;\"><span style=\"color:#7C5CD3;font-weight:bold;\">\u2713<\/span>   <strong style=\"color:#2a2a2a;\">A premium WiM-BG swag bag<\/strong> with goodies from our partners<\/p>\n<p style=\"font-size:14px;color:#555;line-height:1.7;margin:0;\"><span style=\"color:#7C5CD3;font-weight:bold;\">\u2713<\/span>   <strong style=\"color:#2a2a2a;\">Session recordings and slides<\/strong>, emailed to you after the event<\/p>\n<\/div>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 TICKETS \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<div style=\"background:linear-gradient(135deg,#2D1F5C 0%,#143352 50%,#0E2540 100%);border-radius:16px;padding:36px 28px;text-align:center;margin-bottom:36px;\">\n<p style=\"font-size:11px;font-weight:bold;letter-spacing:2px;text-transform:uppercase;color:#4EEADC;margin-bottom:16px;\">Tickets<\/p>\n<div style=\"display:flex;flex-wrap:wrap;justify-content:center;gap:12px;margin:0 auto 22px;max-width:720px;\">\n<div style=\"flex:1;min-width:180px;background-color:rgba(255,255,255,0.06);border:1px solid rgba(180,156,230,0.5);border-radius:12px;padding:18px;\"><p style=\"font-size:22px;font-weight:700;color:#4EEADC;margin:0 0 2px;\">\u20ac99<\/p><p style=\"font-size:13px;color:#fffdf9;font-weight:600;margin:0 0 4px;\">In-person (early bird)<\/p><p style=\"font-size:12px;color:rgba(255,255,255,0.55);margin:0;\">Early bird until 30 Sep \u00b7 80 seats<\/p><\/div>\n<div style=\"flex:1;min-width:180px;background-color:rgba(255,255,255,0.06);border:1px solid rgba(255,255,255,0.12);border-radius:12px;padding:18px;\"><p style=\"font-size:22px;font-weight:700;color:#fffdf9;margin:0 0 2px;\">\u20ac30<\/p><p style=\"font-size:13px;color:#fffdf9;font-weight:600;margin:0 0 4px;\">Recording<\/p><p style=\"font-size:12px;color:rgba(255,255,255,0.55);margin:0;\">All sessions, after the event \u00b7 unlimited<\/p><\/div>\n<div style=\"flex:1;min-width:180px;background-color:rgba(255,255,255,0.06);border:1px solid rgba(255,255,255,0.12);border-radius:12px;padding:18px;\"><p style=\"font-size:22px;font-weight:700;color:#fffdf9;margin:0 0 2px;\">\u20ac99<\/p><p style=\"font-size:13px;color:#fffdf9;font-weight:600;margin:0 0 4px;\">\u0421\u0442\u0438\u043f\u0435\u043d\u0434\u0438\u044f<\/p><p style=\"font-size:12px;color:rgba(255,255,255,0.55);margin:0;\">Supported seats \u00b7 20 available<\/p><\/div>\n<\/div>\n<p style=\"margin:0 0 10px;\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/produkt\/ticket-for-mini-conference-004-seo-ai-search-geo-ai-automation\/\" style=\"display:inline-block;padding:16px 36px;background-color:#4EEADC;color:#0E2540;font-weight:700;font-size:16px;border-radius:100px;text-decoration:none;letter-spacing:0.5px;\">\ud83c\udf9f\ufe0f \u0412\u0437\u0435\u043c\u0435\u0442\u0435 \u0441\u0432\u043e\u044f \u0431\u0438\u043b\u0435\u0442 \u2192<\/a><\/p>\n<p style=\"font-size:12.5px;color:rgba(255,255,255,0.55);margin:0;\">Regular WiM-BG member or booking for a team? Email us or message Lazarina on Slack about discount codes.<\/p>\n<\/div>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 SPONSORS \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<p style=\"font-size:11px;font-weight:bold;letter-spacing:2px;text-transform:uppercase;color:#2D1F5C;margin-bottom:6px;\">PARTNERS &amp; SPONSORS<\/p>\n<h2 style=\"font-family:Georgia,serif;font-size:26px;font-weight:400;color:#2a2a2a;margin:0 0 20px;line-height:1.3;\">\u0422\u043e\u0432\u0430 \u0441\u044a\u0431\u0438\u0442\u0438\u0435 \u0435 \u043e\u0441\u044a\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043e \u0441 \u043f\u043e\u0434\u043a\u0440\u0435\u043f\u0430\u0442\u0430 \u043d\u0430<\/h2>\n\n<div style=\"background-color:#f9f7f3;border:1px solid #e8e3da;border-radius:14px;padding:28px;margin-bottom:16px;\">\n<p style=\"font-size:11px;font-weight:bold;letter-spacing:1.5px;text-transform:uppercase;color:#7C5CD3;margin:0 0 10px;\">\ud83e\udd1d \u041e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440 \u2014 \u0416\u0435\u043d\u0438 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u2013 \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f<\/p>\n<p style=\"margin:0 0 12px;\"><img decoding=\"async\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/04\/1775543725378.png\" alt=\"ProCredit Bank\" style=\"max-width:230px;height:auto;\"\/><\/p>\n<p style=\"font-size:13.5px;color:#6b5e5e;line-height:1.65;margin:0 0 10px;\">ProCredit Bank is a modern, development-oriented bank, part of the international ProCredit Group \u2014 built on transparency and honesty, and a proud community partner of Women in Marketing \u2013 Bulgaria.<\/p>\n<p style=\"font-size:13px;margin:0;\"><a href=\"https:\/\/www.procreditbank.bg\/bg\" target=\"_blank\" rel=\"noopener\" style=\"color:#2D1F5C;font-weight:600;text-decoration:none;border-bottom:1px solid #B49CE6;\">\u041f\u043e\u0441\u0435\u0442\u0435\u0442\u0435 procreditbank.bg \u2192<\/a><\/p>\n<\/div>\n\n<div style=\"background-color:#faf7ff;border:1px dashed #B49CE6;border-radius:14px;padding:28px;margin-bottom:36px;\">\n<p style=\"font-size:11px;font-weight:bold;letter-spacing:1.5px;text-transform:uppercase;color:#7C5CD3;margin:0 0 8px;\">\u2605 Become a sponsor<\/p>\n<p style=\"font-size:15px;color:#2a2a2a;font-weight:600;margin:0 0 8px;\">We&#8217;re welcoming 3 headline sponsors &amp; scholarship-ticket sponsors for Mini-Conference #004.<\/p>\n<p style=\"font-size:13.5px;color:#6b5e5e;line-height:1.65;margin:0 0 14px;\">Put your brand in front of a premium audience of marketers, founders and search specialists \u2014 or help widen access by sponsoring scholarship tickets for community members who couldn&#8217;t otherwise attend.<\/p>\n<p style=\"margin:0;\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/produkt\/mini-conference-sponsorship-slot\/\" style=\"display:inline-block;padding:11px 24px;background-color:#2D1F5C;color:#ffffff;font-weight:600;font-size:14px;border-radius:100px;text-decoration:none;\">See sponsorship options \u2192<\/a>&nbsp;&nbsp;<span style=\"font-size:13px;color:#6b5e5e;\">or email <a href=\"mailto:team@womeninmarketing.bg\" style=\"color:#2D1F5C;font-weight:600;\">team@womeninmarketing.bg<\/a><\/span><\/p>\n<\/div>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 EVENT PARTNERS \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<hr style=\"border:none;border-top:1px solid #e8e3da;margin:0 0 30px;\" \/>\n<p style=\"font-size:11px;font-weight:bold;letter-spacing:2px;text-transform:uppercase;color:#2D1F5C;margin-bottom:6px;\">WITH THANKS TO<\/p>\n<h3 style=\"font-family:Georgia,serif;font-size:22px;font-weight:400;color:#2a2a2a;margin:0 0 18px;line-height:1.3;\">Our event partners<\/h3>\n<div style=\"display:flex;flex-wrap:wrap;gap:14px;margin-bottom:16px;\">\n<div style=\"flex:1;min-width:280px;background-color:#f9f7f3;border:1px solid #e8e3da;border-radius:14px;padding:24px;\">\n<p style=\"font-size:11px;font-weight:bold;letter-spacing:1px;text-transform:uppercase;color:#7C5CD3;margin:0 0 12px;\">\ud83c\udf81 Swag Partner<\/p>\n<p style=\"margin:0 0 12px;\"><img decoding=\"async\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/08\/randumgoodieslogo.png\" alt=\"Randum Goodies\" style=\"max-width:100px;height:auto;\"\/><\/p>\n<p style=\"font-family:Georgia,serif;font-size:18px;font-weight:bold;color:#2a2a2a;margin:0 0 8px;\">Randum Goodies<\/p>\n<p style=\"font-size:13px;color:#6b5e5e;line-height:1.6;margin:0 0 10px;\">Bringing the goodies once again \u2014 Randum Goodies curate and produce the branded swag that fills every attendee&#8217;s conference bag, our swag partner for another edition.<\/p>\n<p style=\"font-size:13px;margin:0;\"><a href=\"https:\/\/randumgoodies.com\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#2D1F5C;font-weight:600;text-decoration:none;border-bottom:1px solid #B49CE6;\">randumgoodies.com \u2192<\/a><\/p>\n<\/div>\n<div style=\"flex:1;min-width:280px;background-color:#f9f7f3;border:1px solid #e8e3da;border-radius:14px;padding:24px;\">\n<p style=\"font-size:11px;font-weight:bold;letter-spacing:1px;text-transform:uppercase;color:#7C5CD3;margin:0 0 12px;\">\ud83c\udf7d\ufe0f Speaker Dinner Partner<\/p>\n<p style=\"margin:0 0 12px;\"><img decoding=\"async\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/08\/cokitchenlogo.png\" alt=\"Co-Kitchen\" style=\"max-width:150px;height:auto;\"\/><\/p>\n<p style=\"font-family:Georgia,serif;font-size:18px;font-weight:bold;color:#2a2a2a;margin:0 0 8px;\"><a href=\"https:\/\/www.cokitchen.bg\/en\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#2a2a2a;text-decoration:none;border-bottom:2px solid #B49CE6;\">Co-Kitchen<\/a><\/p>\n<p style=\"font-size:13px;color:#6b5e5e;line-height:1.6;margin:0 0 10px;\">Our preferred home for speaker dinners since the very first of these events. Co-Kitchen is a warm and cosy coworking space for chefs and lovers of fine food \u2014 where everyone who likes to cook can do it, with high-quality products and the guidance of skilled chefs in a professionally equipped kitchen. More than a shared place, it&#8217;s a shared experience: testing recipes, hosting events, and finding the joy of every well-cooked meal together.<\/p>\n<p style=\"font-size:13px;margin:0;\"><a href=\"https:\/\/www.cokitchen.bg\/en\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#2D1F5C;font-weight:600;text-decoration:none;border-bottom:1px solid #B49CE6;\">Visit cokitchen.bg \u2192<\/a><\/p>\n<\/div>\n<\/div>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 FINAL CTA \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<div style=\"background:linear-gradient(135deg,#0E2540 0%,#143352 45%,#2D1F5C 100%);border-radius:16px;padding:40px 32px;text-align:center;margin:24px 0 20px;\">\n<p style=\"font-size:11px;font-weight:bold;letter-spacing:2px;text-transform:uppercase;color:#4EEADC;margin-bottom:10px;\">Join us on 21 November 2026<\/p>\n<h3 style=\"font-family:Georgia,serif;font-size:28px;font-weight:400;color:#fffdf9;margin:0 0 14px;line-height:1.3;\">Save your seat<\/h3>\n<p style=\"font-size:15px;color:rgba(255,255,255,0.7);line-height:1.7;max-width:540px;margin:0 auto 24px;\">More speakers, sessions and panels still to come. Early-bird pricing ends 30 September.<\/p>\n<p style=\"margin:0;\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/produkt\/ticket-for-mini-conference-004-seo-ai-search-geo-ai-automation\/\" style=\"display:inline-block;padding:16px 36px;background-color:#4EEADC;color:#0E2540;font-weight:700;font-size:16px;border-radius:100px;text-decoration:none;letter-spacing:0.5px;\">\ud83c\udf9f\ufe0f \u0412\u0437\u0435\u043c\u0435\u0442\u0435 \u0441\u0432\u043e\u044f \u0431\u0438\u043b\u0435\u0442 \u2192<\/a><\/p>\n<\/div>\n\n<p style=\"text-align:center;font-size:13px;color:#999;line-height:1.6;margin:0;\">\u0412\u044a\u043f\u0440\u043e\u0441\u0438? \u0418\u0437\u043f\u0440\u0430\u0442\u0435\u0442\u0435 \u043d\u0438 \u0438\u043c\u0435\u0439\u043b \u043d\u0430 <a style=\"color:#2D1F5C;font-weight:600;text-decoration:none;\" href=\"mailto:team@womeninmarketing.bg\">team@womeninmarketing.bg<\/a><\/p>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Women in Marketing \u2013 Bulgaria \u00b7 Mini-Conference #004 SEO, AI Search (GEO)and Automation A full day for marketers who want to win across every surface \u2014 from traditional search, to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"_wp_convertkit_post_meta":{"form":"-1","landing_page":"0","tag":"0","restrict_content":"0"},"_EventAllDay":false,"_EventTimezone":"Europe\/Sofia","_EventStartDate":"2026-11-21 08:30:00","_EventEndDate":"2026-11-21 16:30:00","_EventStartDateUTC":"2026-11-21 06:30:00","_EventEndDateUTC":"2026-11-21 14:30:00","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"30 \u2013 99","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[387],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[41],"class_list":["post-2898","tribe_events","type-tribe_events","status-publish","hentry","tribe_events_cat-mini-conference","cat_mini-conference"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"course_archive_thumbnail":false,"course_single_thumbnail":false,"lesson_archive_thumbnail":false,"lesson_single_thumbnail":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"authorship-box-avatar":false,"authorship-box-related":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false},"uagb_author_info":{"display_name":"womeninmarketing.bg","author_link":"https:\/\/www.womeninmarketing.bg\/bg\/author\/womeninmarketing-bg\/"},"uagb_comment_info":0,"uagb_excerpt":"Women in Marketing \u2013 Bulgaria \u00b7 Mini-Conference #004 SEO, AI Search (GEO)and Automation A full day for marketers who want to win across every surface \u2014 from traditional search, to [&hellip;]","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/tribe_events\/2898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":5,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/tribe_events\/2898\/revisions"}],"predecessor-version":[{"id":2919,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/tribe_events\/2898\/revisions\/2919"}],"wp:attachment":[{"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/media?parent=2898"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/tags?post=2898"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/www.womeninmarketing.bg\/bg\/wp-json\/wp\/v2\/tribe_events_cat?post=2898"}],"curies":[{"name":"\u0440\u0430\u0431\u043e\u0442\u043d\u0430 \u0441\u0440\u0435\u0449\u0430","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}