{"id":2881,"date":"2026-07-31T11:19:56","date_gmt":"2026-07-31T08:19:56","guid":{"rendered":"https:\/\/www.womeninmarketing.bg\/event\/community-workshop-12-how-to-build-an-online-brand-community\/"},"modified":"2026-07-31T11:19:56","modified_gmt":"2026-07-31T08:19:56","slug":"community-workshop-12-how-to-build-an-online-brand-community","status":"publish","type":"tribe_events","link":"https:\/\/www.womeninmarketing.bg\/bg\/event\/community-workshop-12-how-to-build-an-online-brand-community\/","title":{"rendered":"Community Workshop #12: How to Build an Online Brand Community That Works for Your Business"},"content":{"rendered":"<figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/wcw12.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Community Workshop #12: How to Build an Online Brand Community That Works for Your Business \u2014 Stefy Krushkelova\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/wcw12.png 2240w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/wcw12-300x169.png 300w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/wcw12-1024x576.png 1024w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/wcw12-768x432.png 768w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/wcw12-100x56.png 100w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/wcw12-1536x864.png 1536w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/wcw12-2048x1152.png 2048w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/wcw12-18x10.png 18w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/wcw12-600x338.png 600w\" sizes=\"auto, (max-width: 2240px) 100vw, 2240px\" \/><\/figure>\n\n<div  class=\"tribe-events-schedule tribe-clearfix\" 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\u0411\u0435\u0437\u043f\u043b\u0430\u0442\u043d\u043e <\/span>\n\t\t\t\t<span class=\"tribe-block__event-price__description\">\u041e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u0438\u0442\u0435 \u0440\u0430\u0431\u043e\u0442\u0438\u043b\u043d\u0438\u0446\u0438 \u0441\u0430 \u0431\u0435\u0437\u043f\u043b\u0430\u0442\u043d\u0438 \u0438 \u0437\u0430\u043f\u0430\u0437\u0435\u043d\u0438 \u0437\u0430 \u0447\u043b\u0435\u043d\u043e\u0432\u0435\u0442\u0435 \u043d\u0430 \u043d\u0430\u0448\u0430\u0442\u0430 \u043e\u0431\u0449\u043d\u043e\u0441\u0442. <\/span>\n\t<\/div>\n\n\n<div  class=\"tribe-block tribe-block__event-website\" >\n\t<a href=\"https:\/\/forms.gle\/4VhXJHdwt6yePts5A\" target=\"_self\" rel=\"noopener\">\n\t\t\u0412\u0438\u0436\u0442\u0435 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e\u0441\u0442\u0438 \u0437\u0430 \u0441\u044a\u0431\u0438\u0442\u0438\u0435\u0442\u043e \u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438 \u0437\u0430 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href=\"https:\/\/www.google.com\/calendar\/event?action=TEMPLATE&#038;dates=20261112T190000\/20261112T200000&#038;text=Community%20Workshop%20%2312%3A%20How%20to%20Build%20an%20Online%20Brand%20Community%20That%20Works%20for%20Your%20Business&#038;details=%3Cdiv+class%3D%22wp-block-uagb-container+uagb-block-cw12aa01+alignfull+uagb-is-root-container%22%3E%3Cdiv+class%3D%22uagb-container-inner-blocks-wrap%22%3E%3Ch2+class%3D%22wp-block-heading+has-background-color+has-text-color+has-link-color%22%3EAbout+this+session%3C%2Fh2%3E%3Cp%3EMost+brands+have+customers+and+an+audience.+Few+have+a+community.+The+difference+isn%27t+in+follower+count+%E2%80%94+it%27s+in+whether+people+come+back%2C+refer+others%2C+and+stay.%3C%2Fp%3E+%3Cp%3EIn+this+session%2C+we%27ll+look+at+what+building+an+online+brand+community+actually+means%2C+why+most+brands+approach+it+the+wrong+way%2C+and+the+steps+that+lead+to+a+community+that+generates+revenue%2C+loyalty%2C+and+organic+growth+over+time.%3C%2Fp%3E+%3Cp%3E%3Cstrong%3EFormat%3A%3C%2Fstrong%3E+a+one-hour+live+workshop%2C+including+time+for+your+questions.%3C%2Fp%3E+%3Cp%3E%3Cstrong%3ESuitable+for%3A%3C%2Fstrong%3E+e-commerce+brand+founders%2C+marketers%2C+and+anyone+looking+to+turn+their+audience+into+a+long-term+business+asset.%3C%2Fp%3E+%3Cp%3E%3Cstrong%3ELanguage%3A%3C%2Fstrong%3E+English%3C%2Fp%3E+%3Ch2+class%3D%22wp-block-he%3C%2Fdiv%3E%3C%2Fdiv%3E+%28View+Full+%D1%81%D1%8A%D0%B1%D0%B8%D1%82%D0%B8%D0%B5+Description+Here%3A+https%3A%2F%2Fwww.womeninmarketing.bg%2Fbg%2Fevent%2Fcommunity-workshop-12-how-to-build-an-online-brand-community%2F%29&#038;trp=false&#038;ctz=Europe\/Sofia&#038;sprop=website:https:\/\/www.womeninmarketing.bg\/bg\" class=\"tribe-events-c-subscribe-dropdown__list-item-link\" target=\"_blank\" rel=\"noopener noreferrer nofollow noindex\">\n\t\t\t\t\t\t\t\t\t\tGoogle \u041a\u0430\u043b\u0435\u043d\u0434\u0430\u0440\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--ical\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\ti\u041a\u0430\u043b\u0435\u043d\u0434\u0430\u0440\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-365\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook 365\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-live\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook Live\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-cw12aa01 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading has-background-color has-text-color has-link-color wp-elements-fbad67da23f311b02384390609117247\">\u041e\u0442\u043d\u043e\u0441\u043d\u043e \u0442\u0430\u0437\u0438 \u0441\u0435\u0441\u0438\u044f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most brands have customers and an audience. Few have a community. The difference isn&#8217;t in follower count \u2014 it&#8217;s in whether people come back, refer others, and stay.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this session, we&#8217;ll look at what building an online brand community actually means, why most brands approach it the wrong way, and the steps that lead to a community that generates revenue, loyalty, and organic growth over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Format:<\/strong> a one-hour live workshop, including time for your questions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Suitable for:<\/strong> e-commerce brand founders, marketers, and anyone looking to turn their audience into a long-term business asset.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Language:<\/strong> \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u0438<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u041e\u0442\u043d\u043e\u0441\u043d\u043e \u043e\u0440\u0430\u0442\u043e\u0440\u0430<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Stefy Krushkelova is the Founder of Novara Consulting and a strategist working at the intersection of growth, marketing and human behaviour. With over 14 years of experience across global markets in Europe, Australia and the US \u2014 and a background spanning corporate, agency, and independent practice \u2014 she started her own business after a non-linear career path she credits for giving her a broader, more grounded perspective on what marketing can and should do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to community building, Stefy approaches it as a business discipline, not a branding exercise \u2014 designing communities that create genuine belonging, drive retention, and convert trust into revenue. She is currently pursuing an MSc in Cognitive Science, grounding her work in how people process information and make decisions.<\/p>\n<\/div><\/div>\n\n\n<div  class=\"tribe-block tribe-block__organizer__details tribe-clearfix\" >\n\t<div class=\"tribe-block__organizer__title\">\n\t\t<h3>\u0416\u0435\u043d\u0438\u0442\u0435 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u2013 \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f<\/h3>\n\t<\/div>\n\t\t\t\t<p class=\"tribe-block__organizer__website\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0421\u0430\u0439\u0442 \u043d\u0430 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0442\u043e\u0440\u0430<\/a><\/p>\n\t\t\t\t<p class=\"tribe-block__organizer__email\">team@womeninmarketing.bg<\/p>\n\t<\/div>\n\n\n<div  class=\"tribe-block tribe-block__venue tribe-clearfix\" >\n\t\n\t\t\n\t<\/div>\n\n\n<div  class=\"tribe-block tribe-block__event-website\" >\n\t<a href=\"https:\/\/forms.gle\/4VhXJHdwt6yePts5A\" target=\"_self\" rel=\"noopener\">\n\t\t\u0414\u043e\u0431\u0430\u0432\u044f\u043d\u0435 \u043d\u0430 \u0442\u0435\u043a\u0441\u0442 \u043d\u0430 \u0431\u0443\u0442\u043e\u043d\u0430\t<\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A live workshop with Stefy Krushkelova (Founder, Novara Consulting) on building an online brand community that actually works \u2014 why most brands get it wrong, and the steps to a community that drives revenue, loyalty and organic 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