{"id":2836,"date":"2026-07-23T10:24:16","date_gmt":"2026-07-23T07:24:16","guid":{"rendered":"https:\/\/www.womeninmarketing.bg\/?post_type=tribe_events&#038;p=2836"},"modified":"2026-09-01T11:23:18","modified_gmt":"2026-09-01T08:23:18","slug":"community-workshop-11-from-corporate-to-consumer-procredit-b2b-to-b2c","status":"publish","type":"tribe_events","link":"https:\/\/www.womeninmarketing.bg\/bg\/event\/community-workshop-11-from-corporate-to-consumer-procredit-b2b-to-b2c\/","title":{"rendered":"\u041e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u0438\u043b\u043d\u0438\u0446\u0430 #11: \u041e\u0442 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u0435\u043d \u043a\u044a\u043c \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0441\u043a\u0438: \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0437\u0430 \u043f\u0440\u0435\u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043c\u0430\u0440\u043a\u0430\u0442\u0430 \u043d\u0430 ProCredit Bank \u043e\u0442 B2B \u043a\u044a\u043c B2C"},"content":{"rendered":"<figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/wcw11.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Community Workshop #11: From Corporate to Consumer \u2014 ProCredit Bank&#039;s B2B to B2C Brand Reposition Strategy, with Yana Durzheva\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/wcw11.png 2240w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/wcw11-300x169.png 300w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/wcw11-1024x576.png 1024w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/wcw11-768x432.png 768w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/wcw11-100x56.png 100w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/wcw11-1536x864.png 1536w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/wcw11-2048x1152.png 2048w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/wcw11-18x10.png 18w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/wcw11-600x338.png 600w\" sizes=\"auto, (max-width: 2240px) 100vw, 2240px\" \/><\/figure>\n\n<div  class=\"tribe-events-schedule tribe-clearfix\" >\n\t<p class=\"tribe-events-schedule__datetime\">\n\t\t<span class=\"tribe-events-schedule__date tribe-events-schedule__date--start\">\n\t\t\t5 \u043d\u043e\u0435\u043c\u0432\u0440\u0438\t\t<\/span>\n\n\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--date\">\n\t\t\t\t @ \t\t\t<\/span>\n\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--start\">\n\t\t\t\t19:00\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--time\">\n\t\t\t\t\t \u2013 \t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--end\">\n\t\t\t\t\t20:00\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__timezone\">\u0415\u0415\u0422<\/span>\n\t\t\t\t\t\t<\/p>\n<\/div>\n\n\n<div  class=\"tribe-block tribe-block__event-price\" >\n\t\t\t<span class=\"tribe-block__event-price__cost\"> \u0411\u0435\u0437\u043f\u043b\u0430\u0442\u043d\u043e <\/span>\n\t\t\t\t<span class=\"tribe-block__event-price__description\">\u041e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u0438\u0442\u0435 \u0440\u0430\u0431\u043e\u0442\u0438\u043b\u043d\u0438\u0446\u0438 \u0441\u0430 \u0431\u0435\u0437\u043f\u043b\u0430\u0442\u043d\u0438 \u0438 \u0437\u0430\u043f\u0430\u0437\u0435\u043d\u0438 \u0437\u0430 \u0447\u043b\u0435\u043d\u043e\u0432\u0435\u0442\u0435 \u043d\u0430 \u043d\u0430\u0448\u0430\u0442\u0430 \u043e\u0431\u0449\u043d\u043e\u0441\u0442. <\/span>\n\t<\/div>\n\n\n<div  class=\"tribe-block tribe-block__event-website\" >\n\t<a href=\"https:\/\/forms.gle\/4VhXJHdwt6yePts5A\" target=\"_self\" rel=\"noopener\">\n\t\t\u0412\u0438\u0436\u0442\u0435 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e\u0441\u0442\u0438 \u0437\u0430 \u0441\u044a\u0431\u0438\u0442\u0438\u0435\u0442\u043e \u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438 \u0437\u0430 \u043f\u0440\u0438\u0441\u044a\u0435\u0434\u0438\u043d\u044f\u0432\u0430\u043d\u0435 \u0432 Slack\t<\/a>\n<\/div>\n\n\n\t<div  class=\"tribe-block tribe-block__events-link\" >\n\t\t<div class=\"tribe-events tribe-common\">\n\t\t\t<div class=\"tribe-events-c-subscribe-dropdown__container\">\n\t\t\t\t<div class=\"tribe-events-c-subscribe-dropdown\">\n\t\t\t\t\t<div class=\"tribe-common-c-btn-border tribe-events-c-subscribe-dropdown__button\">\n\t\t\t\t\t\t<svg\n\t class=\"tribe-common-c-svgicon tribe-common-c-svgicon--cal-export tribe-events-c-subscribe-dropdown__export-icon\" \taria-hidden=\"true\"\n\tviewbox=\"0 0 23 17\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M.128.896V16.13c0 .211.145.383.323.383h15.354c.179 0 .323-.172.323-.383V.896c0-.212-.144-.383-.323-.383H.451C.273.513.128.684.128.896Zm16 6.742h-.901V4.679H1.009v10.729h14.218v-3.336h.901V7.638ZM1.01 1.614h14.218v2.058H1.009V1.614Z\" \/>\n\t<path d=\"M20.5 9.846H8.312M18.524 6.953l2.89 2.909-2.855 2.855\" stroke-width=\"1.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__button-text\"\n\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\taria-controls=\"tribe-events-subscribe-dropdown-content\"\n\t\t\t\t\t\t\taria-label=\"\u041f\u0440\u0435\u0433\u043b\u0435\u0434 \u043d\u0430 \u0432\u0440\u044a\u0437\u043a\u0438 \u0437\u0430 \u0434\u043e\u0431\u0430\u0432\u044f\u043d\u0435 \u043d\u0430 \u0441\u044a\u0431\u0438\u0442\u0438\u044f \u043a\u044a\u043c \u043a\u0430\u043b\u0435\u043d\u0434\u0430\u0440\u0430 \u0432\u0438\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\u0414\u043e\u0431\u0430\u0432\u044f\u043d\u0435 \u043a\u044a\u043c \u043a\u0430\u043b\u0435\u043d\u0434\u0430\u0440\u0430\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<svg\n\t class=\"tribe-common-c-svgicon tribe-common-c-svgicon--caret-down tribe-events-c-subscribe-dropdown__button-icon\" \taria-hidden=\"true\"\n\tviewbox=\"0 0 10 7\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1.008.609L5 4.6 8.992.61l.958.958L5 6.517.05 1.566l.958-.958z\" class=\"tribe-common-c-svgicon__svg-fill\"\/>\n<\/svg>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"tribe-events-subscribe-dropdown-content\" class=\"tribe-events-c-subscribe-dropdown__content\">\n\t\t\t\t\t\t<ul class=\"tribe-events-c-subscribe-dropdown__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--gcal\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.google.com\/calendar\/event?action=TEMPLATE&#038;dates=20261105T190000\/20261105T200000&#038;text=Community%20Workshop%20%2311%3A%20From%20Corporate%20to%20Consumer%3A%20ProCredit%20Bank%E2%80%99s%20B2B%20to%20B2C%20Brand%20Reposition%20Strategy&#038;details=%3Cdiv+class%3D%22wp-block-uagb-container+uagb-block-b11c9e11+alignfull+uagb-is-root-container%22%3E%3Cdiv+class%3D%22uagb-container-inner-blocks-wrap%22%3E%3Ch2+class%3D%22wp-block-heading+has-background-color+has-text-color+has-link-color%22%3EAbout+this+session%3C%2Fh2%3E%3Cp%3EHow+does+a+bank+known+for+corporate+and+enterprise+clients+earn+a+place+in+everyday+consumers%27+lives%3F+In+this+workshop%2C+Yana+Durzheva+takes+%3Ca+href%3D%22https%3A%2F%2Fwww.womeninmarketing.bg%2Fsponsors%2Fprocredit-bank%2F%22%3EProCredit+Bank%3C%2Fa%3E+as+a+live+case+study+and+walks+through+how+her+team+executed+a+marketing+strategy+to+reposition+the+brand+%E2%80%94+from+an+Enterprise+%2F+Corporate+%28B2B%29+reputation+to+an+Individual+Consumer+%28B2C%29+focus.+Expect+the+real+strategy+behind+the+pivot%2C+the+trade-offs+along+the+way%2C+and+what+actually+moved+the+needle.%3C%2Fp%3E+%3Cp%3E%3Cstrong%3EFormat%3A%3C%2Fstrong%3E+a+30-minute+talk+followed+by+a+15-minute+live+Q%26amp%3BA.%3C%2Fp%3E+%3Cp%3E%3Cstrong%3ESuitable+for%3A%3C%2Fstrong%3E+Marketers%2C+brand+and+CRM+managers%2C+and+founders+working+on+brand+repositi%3C%2Fp%3E%3C%2Fdiv%3E%3C%2Fdiv%3E+%28View+Full+%D1%81%D1%8A%D0%B1%D0%B8%D1%82%D0%B8%D0%B5+Description+Here%3A+https%3A%2F%2Fwww.womeninmarketing.bg%2Fbg%2Fevent%2Fcommunity-workshop-11-from-corporate-to-consumer-procredit-b2b-to-b2c%2F%29&#038;trp=false&#038;ctz=Europe\/Sofia&#038;sprop=website:https:\/\/www.womeninmarketing.bg\/bg\" class=\"tribe-events-c-subscribe-dropdown__list-item-link\" target=\"_blank\" rel=\"noopener noreferrer nofollow noindex\">\n\t\t\t\t\t\t\t\t\t\tGoogle \u041a\u0430\u043b\u0435\u043d\u0434\u0430\u0440\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--ical\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\ti\u041a\u0430\u043b\u0435\u043d\u0434\u0430\u0440\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-365\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook 365\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-live\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook Live\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-b11c9e11 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading has-background-color has-text-color has-link-color wp-elements-1\">\u041e\u0442\u043d\u043e\u0441\u043d\u043e \u0442\u0430\u0437\u0438 \u0441\u0435\u0441\u0438\u044f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u0430\u043a \u0431\u0430\u043d\u043a\u0430, \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u0430 \u0441 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0438\u0442\u0435 \u0438 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0438, \u0441\u0438 \u0437\u0430\u0432\u043e\u044e\u0432\u0430 \u043c\u044f\u0441\u0442\u043e \u0432 \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u0438\u0435\u0442\u043e \u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438\u0442\u0435? \u0412 \u0442\u043e\u0437\u0438 \u0441\u0435\u043c\u0438\u043d\u0430\u0440 \u042f\u043d\u0430 \u0414\u0443\u0440\u0436\u0435\u0432\u0430 \u0440\u0430\u0437\u0433\u043b\u0435\u0436\u0434\u0430... <a href=\"https:\/\/www.womeninmarketing.bg\/bg\/sponsors\/procredit-bank\/\">\u041f\u0440\u043e\u041a\u0440\u0435\u0434\u0438\u0442 \u0411\u0430\u043d\u043a<\/a> \u043a\u0430\u0442\u043e \u043f\u0440\u0438\u043c\u0435\u0440 \u043e\u0442 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430\u0442\u0430 \u0438 \u043e\u0431\u044f\u0441\u043d\u044f\u0432\u0430 \u043a\u0430\u043a \u043d\u0435\u0439\u043d\u0438\u044f\u0442 \u0435\u043a\u0438\u043f \u0435 \u0438\u0437\u043f\u044a\u043b\u043d\u0438\u043b \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0437\u0430 \u043f\u0440\u0435\u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043c\u0430\u0440\u043a\u0430\u0442\u0430 - \u043e\u0442 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0430 (B2B) \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u044f \u043a\u044a\u043c \u0444\u043e\u043a\u0443\u0441 \u0432\u044a\u0440\u0445\u0443 \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u043d\u0438\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b (B2C). \u041e\u0447\u0430\u043a\u0432\u0430\u0439\u0442\u0435 \u0438\u0441\u0442\u0438\u043d\u0441\u043a\u0430\u0442\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0437\u0430\u0434 \u043f\u0440\u043e\u043c\u044f\u043d\u0430\u0442\u0430, \u043a\u043e\u043c\u043f\u0440\u043e\u043c\u0438\u0441\u0438\u0442\u0435 \u043f\u043e \u043f\u044a\u0442\u044f \u0438 \u043a\u0430\u043a\u0432\u043e \u0432\u0441\u044a\u0449\u043d\u043e\u0441\u0442 \u0435 \u0437\u0430\u0434\u0432\u0438\u0436\u0438\u043b\u043e \u043d\u0435\u0449\u0430\u0442\u0430.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0424\u043e\u0440\u043c\u0430\u0442:<\/strong> 30-\u043c\u0438\u043d\u0443\u0442\u043d\u0430 \u0431\u0435\u0441\u0435\u0434\u0430, \u043f\u043e\u0441\u043b\u0435\u0434\u0432\u0430\u043d\u0430 \u043e\u0442 15-\u043c\u0438\u043d\u0443\u0442\u043d\u0438 \u0432\u044a\u043f\u0440\u043e\u0441\u0438 \u0438 \u043e\u0442\u0433\u043e\u0432\u043e\u0440\u0438 \u043d\u0430 \u0436\u0438\u0432\u043e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u043e \u0437\u0430:<\/strong> \u041c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0437\u0438, \u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440\u0438 \u043d\u0430 \u043c\u0430\u0440\u043a\u0438 \u0438 CRM, \u043a\u0430\u043a\u0442\u043e \u0438 \u043e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b\u0438, \u0440\u0430\u0431\u043e\u0442\u0435\u0449\u0438 \u043f\u043e \u043f\u0440\u0435\u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043c\u0430\u0440\u043a\u0438, \u0440\u0430\u0437\u0448\u0438\u0440\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438\u0442\u0435 \u0438\u043b\u0438 \u043d\u0430\u0441\u043e\u0447\u0432\u0430\u043d\u0435 \u043d\u0430 B2B \u043c\u0430\u0440\u043a\u0430 \u043a\u044a\u043c B2C \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u2013 \u0438 \u0432\u0441\u0435\u043a\u0438, \u043a\u043e\u0439\u0442\u043e \u0441\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0443\u0432\u0430 \u043a\u0430\u043a \u0435\u0434\u043d\u0430 \u0443\u0442\u0432\u044a\u0440\u0434\u0435\u043d\u0430 \u0431\u0430\u043d\u043a\u0430 \u0432\u044a\u0437\u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0432\u0430 \u0434\u043e\u0432\u0435\u0440\u0438\u0435\u0442\u043e \u043d\u0430 \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u0438\u0442\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0415\u0437\u0438\u043a:<\/strong> \u0431\u044a\u043b\u0433\u0430\u0440\u0441\u043a\u0438<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041a\u0430\u043a\u0432\u043e \u0449\u0435 \u043e\u0431\u0445\u0432\u0430\u043d\u0435\u043c:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041d\u0430\u0447\u0430\u043b\u043d\u0430\u0442\u0430 \u0442\u043e\u0447\u043a\u0430<\/strong> \u2014 \u0437\u0430\u0449\u043e \u041f\u0440\u043e\u041a\u0440\u0435\u0434\u0438\u0442 \u0431\u0435\u0448\u0435 \u0432\u044a\u0437\u043f\u0440\u0438\u0435\u043c\u0430\u043d\u0430 \u043a\u0430\u0442\u043e \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0430 (B2B) \u0431\u0430\u043d\u043a\u0430 \u0438 \u043a\u0430\u043a\u0432\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430\u0448\u0435 \u0442\u043e\u0432\u0430 \u0437\u0430 \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u043d\u0435\u0442\u043e \u0434\u043e \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u043d\u0438\u0442\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438<\/li>\n\n\n\n<li><strong>\u0417\u0430\u0434\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u043d\u043e\u0432\u043e\u0442\u043e \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430\u043d\u0435<\/strong> \u2014 \u0434\u0435\u0444\u0438\u043d\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 B2C \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u0442\u0430, \u043e\u0431\u0435\u0449\u0430\u043d\u0438\u0435\u0442\u043e \u0438 \u0438\u0441\u0442\u043e\u0440\u0438\u044f\u0442\u0430 \u043d\u0430 \u043c\u0430\u0440\u043a\u0430\u0442\u0430 (\u201c\u0414\u0440\u0443\u0433\u0430 \u0431\u0430\u043d\u043a\u0430\u201d), \u043a\u043e\u044f\u0442\u043e \u0431\u0438 \u043f\u043e\u0435\u043b\u0430 \u0432\u043e\u0434\u0435\u0449\u0430\u0442\u0430 \u0440\u043e\u043b\u044f<\/li>\n\n\n\n<li><strong>\u0418\u0437\u043f\u044a\u043b\u043d\u0435\u043d\u0438\u0435 \u043d\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u0442\u0430<\/strong> \u2014 \u043a\u0430\u043d\u0430\u043b\u0438\u0442\u0435, \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435 \u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u0430 \u043f\u043e CRM\/\u0436\u0438\u0437\u043d\u0435\u043d\u0438\u044f \u0446\u0438\u043a\u044a\u043b, \u043a\u043e\u0438\u0442\u043e \u043f\u0440\u0435\u0432\u044a\u0440\u043d\u0430\u0445\u0430 \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u0432 \u043f\u0440\u0438\u0434\u043e\u0431\u0438\u0432\u0430\u043d\u0435, \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u0430\u043d\u0435 \u0438 \u0437\u0430\u0434\u044a\u0440\u0436\u0430\u043d\u0435 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438<\/li>\n\n\n\n<li><strong>\u0411\u0430\u043b\u0430\u043d\u0441\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0434\u0430\u043d\u043d\u0438 \u0438 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442<\/strong> \u2014 \u043a\u0430\u043a \u0441\u0430 \u0431\u0438\u043b\u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u0430\u043d\u0438 \u043f\u0440\u043e\u0441\u0442\u0438, \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u0438, \u0438\u0437\u0446\u044f\u043b\u043e \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0437\u0430 \u0441\u044a\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u0438\u0442\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438<\/li>\n\n\n\n<li><strong>\u041a\u0430\u043a\u0432\u043e \u043f\u0440\u043e\u0440\u0430\u0431\u043e\u0442\u0438 \u0438 \u043a\u0430\u043a\u0432\u043e \u043d\u0435<\/strong> \u2014 \u043a\u043e\u043c\u043f\u0440\u043e\u043c\u0438\u0441\u0438\u0442\u0435, \u0432\u044a\u0442\u0440\u0435\u0448\u043d\u043e\u0442\u043e \u0441\u044a\u0433\u043b\u0430\u0441\u0443\u0432\u0430\u043d\u0435 \u0438 \u0442\u0440\u0443\u0434\u043d\u043e \u0441\u043f\u0435\u0447\u0435\u043b\u0435\u043d\u0438\u0442\u0435 \u0443\u0440\u043e\u0446\u0438 \u043e\u0442 \u043f\u0440\u0435\u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0443\u0442\u0432\u044a\u0440\u0434\u0435\u043d\u0430 \u043c\u0430\u0440\u043a\u0430<\/li>\n\n\n\n<li><strong>\u0420\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438 \u0438 \u0438\u0437\u0432\u043e\u0434\u0438<\/strong> \u2014 \u043a\u0430\u043a \u0435\u043a\u0438\u043f\u044a\u0442 \u0435 \u0438\u0437\u043c\u0435\u0440\u0438\u043b \u043f\u0440\u043e\u043c\u044f\u043d\u0430\u0442\u0430 \u0438 \u043a\u0430\u043a\u0432\u043e \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0437\u0430\u0438\u043c\u0441\u0442\u0432\u0430\u0442 \u0434\u0440\u0443\u0433\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0437\u0438 \u0437\u0430 \u0441\u0432\u043e\u0438\u0442\u0435 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u0438 B2B-\u043a\u044a\u043c-B2C \u0445\u043e\u0434\u043e\u0432\u0435<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041a\u0430\u043a\u0432\u043e \u0449\u0435 \u0432\u0437\u0435\u043c\u0430\u0442 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u0446\u0438\u0442\u0435:<\/strong> \u041f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u043e\u0433\u043b\u0435\u0434 \u0432\u044a\u0440\u0445\u0443 \u0442\u043e\u0432\u0430 \u043a\u0430\u043a \u0434\u0430 \u0441\u0435 \u043f\u0440\u0435\u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430 \u0443\u0442\u0432\u044a\u0440\u0434\u0435\u043d\u0430 B2B \u043c\u0430\u0440\u043a\u0430 \u0437\u0430 B2C \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u2014 \u043e\u0442 \u0434\u0435\u0444\u0438\u043d\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043d\u043e\u0432\u043e\u0442\u043e \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430\u043d\u0435 \u0434\u043e \u0438\u0437\u043f\u044a\u043b\u043d\u0435\u043d\u0438\u0435\u0442\u043e \u043c\u0443 \u0432 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043a\u0430\u043d\u0430\u043b\u0438 \u0438 CRM, \u0438 \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435 \u0434\u0430\u043b\u0438 \u043f\u0440\u043e\u043c\u044f\u043d\u0430\u0442\u0430 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u0438.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u041e\u0442\u043d\u043e\u0441\u043d\u043e \u043e\u0440\u0430\u0442\u043e\u0440\u0430<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/speakers\/yana-durzheva\/\">\u042f\u043d\u0430 \u0414\u0443\u0440\u0436\u0435\u0432\u0430<\/a> \u0435 \u0440\u044a\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b \u043d\u0430 \u043e\u0442\u0434\u0435\u043b \u201c\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 \u0434\u0440\u0435\u0431\u043d\u043e\u201d \u0432 \u041f\u0440\u043e\u041a\u0440\u0435\u0434\u0438\u0442 \u0411\u0430\u043d\u043a \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f, \u043a\u044a\u0434\u0435\u0442\u043e \u0440\u044a\u043a\u043e\u0432\u043e\u0434\u0438 \u0435\u043a\u0438\u043f, \u043e\u0442\u0433\u043e\u0432\u043e\u0440\u0435\u043d \u0437\u0430 \u043f\u0440\u0438\u0432\u043b\u0438\u0447\u0430\u043d\u0435, \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u0430\u043d\u0435 \u0438 \u0437\u0430\u0434\u044a\u0440\u0436\u0430\u043d\u0435 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438, \u0441\u044a\u0441 \u0441\u0438\u043b\u0435\u043d \u0444\u043e\u043a\u0443\u0441 \u0432\u044a\u0440\u0445\u0443 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0430\u0442\u0430 \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f, CRM \u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e\u0442\u043e \u0438\u0437\u0436\u0438\u0432\u044f\u0432\u0430\u043d\u0435. \u0420\u0430\u0431\u043e\u0442\u0430\u0442\u0430 \u045d \u0435 \u043d\u0430 \u043f\u0440\u0435\u0441\u0435\u0447\u043d\u0430\u0442\u0430 \u0442\u043e\u0447\u043a\u0430 \u043d\u0430 \u0434\u0430\u043d\u043d\u0438\u0442\u0435 \u0438 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0442\u0430 \u2014 \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u0430 \u043f\u0440\u043e\u0441\u0442\u0438, \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u0438 \u0438 \u0438\u0437\u0446\u044f\u043b\u043e \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438 \u0431\u0430\u043d\u043a\u043e\u0432\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u044f, \u0441\u044a\u043e\u0431\u0440\u0430\u0437\u0435\u043d\u0438 \u0441\u044a\u0441 \u0441\u044a\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438, \u0438 \u043f\u0440\u0435\u0432\u0440\u044a\u0449\u0430 \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u041f\u0440\u043e\u041a\u0440\u0435\u0434\u0438\u0442 \u201e\u041e\u0434\u043d\u0430 \u0434\u0440\u0443\u0433\u0430 \u0431\u0430\u043d\u043a\u0430\u201c \u0432 \u0441\u043c\u0438\u0441\u043b\u0435\u043d\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u0434\u044a\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u0430\u0440\u0438\u0435\u0440\u0430\u0442\u0430 \u045d \u0435 \u043e\u0444\u043e\u0440\u043c\u0435\u043d\u0430 \u043e\u0442 \u0434\u044a\u043b\u0431\u043e\u043a \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u043a\u044a\u043c \u0440\u0430\u0437\u0431\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0445\u043e\u0440\u0430\u0442\u0430 \u0438 \u0438\u0437\u0433\u0440\u0430\u0436\u0434\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438, \u043a\u043e\u0438\u0442\u043e \u043d\u0430\u0438\u0441\u0442\u0438\u043d\u0430 \u0440\u0435\u0437\u043e\u043d\u0438\u0440\u0430\u0442. \u041f\u0440\u0435\u0437 \u0433\u043e\u0434\u0438\u043d\u0438\u0442\u0435 \u0442\u044f \u0435 \u0440\u0430\u0437\u0432\u0438\u043b\u0430 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0435\u043d \u043e\u043f\u0438\u0442 \u0432 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435\u0442\u043e \u043d\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0442\u0430 \u0438 \u0436\u0438\u0437\u043d\u0435\u043d\u0438\u044f \u0446\u0438\u043a\u044a\u043b \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435, \u043f\u043e\u0435\u043c\u0430\u0439\u043a\u0438 \u0432\u0441\u0435 \u043f\u043e-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438 \u0438 \u043b\u0438\u0434\u0435\u0440\u0441\u043a\u0438 \u043e\u0442\u0433\u043e\u0432\u043e\u0440\u043d\u043e\u0441\u0442\u0438. \u0414\u043d\u0435\u0441 \u0442\u044f \u0440\u0430\u0431\u043e\u0442\u0438 \u0432 \u0442\u044f\u0441\u043d\u043e \u0441\u044a\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0441 \u043c\u0435\u0436\u0434\u0443\u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0438 \u0435\u043a\u0438\u043f\u0438 \u043d\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043f\u0430\u0437\u0430\u0440\u0438, \u0432\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u043d\u043e \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f \u0438 \u0413\u044a\u0440\u0446\u0438\u044f, \u043a\u0430\u0442\u043e \u0441\u044a\u0433\u043b\u0430\u0441\u0443\u0432\u0430 \u043c\u0435\u0441\u0442\u043d\u0438\u0442\u0435 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0438 \u0441 \u043f\u043e-\u0448\u0438\u0440\u043e\u043a\u0430\u0442\u0430 \u0432\u0438\u0437\u0438\u044f \u043d\u0430 \u0433\u0440\u0443\u043f\u0430\u0442\u0430.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0422\u044f \u0442\u0432\u044a\u0440\u0434\u043e \u0432\u044f\u0440\u0432\u0430, \u0447\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u044a\u0442 \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u043d\u0430\u0434\u0445\u0432\u044a\u0440\u043b\u044f \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438\u0442\u0435 \u2014 \u0442\u043e\u0439 \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0441\u044a\u0437\u0434\u0430\u0432\u0430 \u0434\u043e\u0432\u0435\u0440\u0438\u0435, \u0434\u0430 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u044f \u0441\u0442\u043e\u0439\u043d\u043e\u0441\u0442 \u0438 \u0434\u0430 \u0438\u0437\u0433\u0440\u0430\u0436\u0434\u0430 \u0442\u0440\u0430\u0439\u043d\u0438 \u0432\u0440\u044a\u0437\u043a\u0438.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u041d\u0430\u0448\u0438\u044f\u0442 \u043e\u0431\u0449\u043d\u043e\u0441\u0442\u0435\u043d \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0422\u043e\u0437\u0438 \u0441\u0435\u043c\u0438\u043d\u0430\u0440 \u0432\u0438 \u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0435\u043d \u0437\u0430\u0435\u0434\u043d\u043e \u0441 <a href=\"https:\/\/www.womeninmarketing.bg\/bg\/sponsors\/procredit-bank\/\"><strong>\u041f\u0440\u043e\u041a\u0440\u0435\u0434\u0438\u0442 \u0411\u0430\u043d\u043a<\/strong><\/a>, \u0433\u043e\u0440\u0434 \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440 \u043d\u0430 \u043e\u0431\u0449\u043d\u043e\u0441\u0442\u0442\u0430 \u201e\u0416\u0435\u043d\u0438 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u2013 \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f\u201c.<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium is-resized\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/sponsors\/procredit-bank\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"66\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/04\/1775543725378-300x66.png\" alt=\"ProCredit Bank\" class=\"wp-image-2511\" style=\"width:300px\" srcset=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/04\/1775543725378-300x66.png 300w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/04\/1775543725378-768x169.png 768w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/04\/1775543725378-100x22.png 100w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/04\/1775543725378-18x4.png 18w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/04\/1775543725378-600x132.png 600w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/04\/1775543725378.png 979w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n<\/div><\/div>\n\n\n<div  class=\"tribe-block tribe-block__organizer__details tribe-clearfix\" >\n\t<div class=\"tribe-block__organizer__title\">\n\t\t<h3>\u0416\u0435\u043d\u0438\u0442\u0435 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u2013 \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f<\/h3>\n\t<\/div>\n\t\t\t\t<p class=\"tribe-block__organizer__website\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0421\u0430\u0439\u0442 \u043d\u0430 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0442\u043e\u0440\u0430<\/a><\/p>\n\t\t\t\t<p class=\"tribe-block__organizer__email\">team@womeninmarketing.bg<\/p>\n\t<\/div>\n\n\n<div  class=\"tribe-block tribe-block__venue tribe-clearfix\" >\n\t\n\t\t\n\t<\/div>\n\n\n<div  class=\"tribe-block tribe-block__event-website\" >\n\t<a href=\"https:\/\/forms.gle\/4VhXJHdwt6yePts5A\" target=\"_self\" rel=\"noopener\">\n\t\t\u0414\u043e\u0431\u0430\u0432\u044f\u043d\u0435 \u043d\u0430 \u0442\u0435\u043a\u0441\u0442 \u043d\u0430 \u0431\u0443\u0442\u043e\u043d\u0430\t<\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u041a\u0430\u0437\u0443\u0441 \u043d\u0430 \u041f\u0440\u043e\u041a\u0440\u0435\u0434\u0438\u0442 \u0411\u0430\u043d\u043a \u0441 \u042f\u043d\u0430 \u0414\u0443\u0440\u0436\u0435\u0432\u0430: \u043a\u0430\u043a \u043d\u0435\u0439\u043d\u0438\u044f\u0442 \u0435\u043a\u0438\u043f \u0435 \u043e\u0441\u044a\u0449\u0435\u0441\u0442\u0432\u0438\u043b \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0437\u0430 \u043f\u0440\u0435\u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043c\u0430\u0440\u043a\u0430\u0442\u0430 \u043e\u0442 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0430 (B2B) \u043a\u044a\u043c \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u043d\u0430 (B2C) \u043d\u0430\u0441\u043e\u0447\u0435\u043d\u043e\u0441\u0442 \u2014 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u0442\u0430, \u043a\u043e\u043c\u043f\u0440\u043e\u043c\u0438\u0441\u0438\u0442\u0435 \u0438 \u043a\u0430\u043a\u0432\u043e \u0435 \u043f\u0440\u043e\u043c\u0435\u043d\u0438\u043b\u043e \u043d\u0435\u0449\u0430\u0442\u0430.<\/p>","protected":false},"author":1,"featured_media":2838,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"_wp_convertkit_post_meta":{"form":"-1","landing_page":"0","tag":"0","restrict_content":"0"},"_EventAllDay":false,"_EventTimezone":"Europe\/Sofia","_EventStartDate":"2026-11-05 19:00:00","_EventEndDate":"2026-11-05 20:00:00","_EventStartDateUTC":"2026-11-05 17:00:00","_EventEndDateUTC":"2026-11-05 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