{"id":2834,"date":"2026-07-23T10:02:48","date_gmt":"2026-07-23T07:02:48","guid":{"rendered":"https:\/\/www.womeninmarketing.bg\/?post_type=tribe_events&#038;p=2834"},"modified":"2026-07-23T10:25:01","modified_gmt":"2026-07-23T07:25:01","slug":"community-workshop-10-from-spam-folder-to-sales-practical-deliverability-fixes","status":"publish","type":"tribe_events","link":"https:\/\/www.womeninmarketing.bg\/bg\/event\/community-workshop-10-from-spam-folder-to-sales-practical-deliverability-fixes\/","title":{"rendered":"Community Workshop #10: From Spam Folder to Sales \u2014 Practical Deliverability Fixes"},"content":{"rendered":"<figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/07\/wcw10.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Desislava Zhivkova \u2014 From Spam Folder to Sales: Practical Deliverability Fixes\" 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\u0432\u0440\u0435\u043c\u0435<\/span>\n\t\t\t\t\t\t<\/p>\n<\/div>\n\n\n<div  class=\"tribe-block tribe-block__event-price\" >\n\t\t\t<span class=\"tribe-block__event-price__cost\"> \u0411\u0435\u0437\u043f\u043b\u0430\u0442\u043d\u043e <\/span>\n\t\t\t\t<span class=\"tribe-block__event-price__description\">\u041e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u0438\u0442\u0435 \u0440\u0430\u0431\u043e\u0442\u0438\u043b\u043d\u0438\u0446\u0438 \u0441\u0430 \u0431\u0435\u0437\u043f\u043b\u0430\u0442\u043d\u0438 \u0438 \u0437\u0430\u043f\u0430\u0437\u0435\u043d\u0438 \u0437\u0430 \u0447\u043b\u0435\u043d\u043e\u0432\u0435\u0442\u0435 \u043d\u0430 \u043d\u0430\u0448\u0430\u0442\u0430 \u043e\u0431\u0449\u043d\u043e\u0441\u0442. <\/span>\n\t<\/div>\n\n\n<div  class=\"tribe-block tribe-block__event-website\" >\n\t<a href=\"https:\/\/forms.gle\/4VhXJHdwt6yePts5A\" target=\"_self\" rel=\"noopener\">\n\t\t\u0412\u0438\u0436\u0442\u0435 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href=\"https:\/\/www.google.com\/calendar\/event?action=TEMPLATE&#038;dates=20261008T190000\/20261008T200000&#038;text=Community%20Workshop%20%2310%3A%20From%20Spam%20Folder%20to%20Sales%20%E2%80%94%20Practical%20Deliverability%20Fixes&#038;details=%3Cdiv+class%3D%22wp-block-uagb-container+uagb-block-a10c9e10+alignfull+uagb-is-root-container%22%3E%3Cdiv+class%3D%22uagb-container-inner-blocks-wrap%22%3E%3Ch2+class%3D%22wp-block-heading+has-background-color+has-text-color+has-link-color%22%3EAbout+this+session%3C%2Fh2%3E%3Cp%3EMost+email+programmes+don%27t+lose+the+inbox+because+of+one+big+mistake+%E2%80%94+they+lose+it+quietly%2C+through+weak+authentication%2C+tired+lists%2C+and+metrics+no+one+is+watching.+This+practical%2C+no-fluff+session+breaks+down+what+actually+drives+inbox+placement%2C+the+fundamentals+every+sender+must+have+in+place%2C+and+how+to+turn+deliverability+from+a+technical+headache+into+a+measurable+revenue+advantage.%3C%2Fp%3E+%3Cp%3E%3Cstrong%3EDuration%3A%3C%2Fstrong%3E+%7E45+minutes%3C%2Fp%3E+%3Cp%3E%3Cstrong%3ESuitable+for%3A%3C%2Fstrong%3E+Marketers%2C+CRM+and+email+managers%2C+and+founders+who+send+email+%E2%80%94+from+newsletters+to+lifecycle+and+promotional+campaigns+%E2%80%94+and+want+more+of+it+to+actually+reach+the+inbox.%3C%2Fp%3E+%3Cp%3E%3Cstrong%3ELanguage%3A%3C%2Fstrong%3E+English%3C%2Fp%3E+%3Chr+class%3D%22wp-block%3C%2Fdiv%3E%3C%2Fdiv%3E+%28View+Full+%D1%81%D1%8A%D0%B1%D0%B8%D1%82%D0%B8%D0%B5+Description+Here%3A+https%3A%2F%2Fwww.womeninmarketing.bg%2Fbg%2Fevent%2Fcommunity-workshop-10-from-spam-folder-to-sales-practical-deliverability-fixes%2F%29&#038;trp=false&#038;ctz=Europe\/Sofia&#038;sprop=website:https:\/\/www.womeninmarketing.bg\/bg\" class=\"tribe-events-c-subscribe-dropdown__list-item-link\" target=\"_blank\" rel=\"noopener noreferrer nofollow noindex\">\n\t\t\t\t\t\t\t\t\t\tGoogle \u041a\u0430\u043b\u0435\u043d\u0434\u0430\u0440\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--ical\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\ti\u041a\u0430\u043b\u0435\u043d\u0434\u0430\u0440\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-365\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook 365\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-live\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook Live\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-a10c9e10 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading has-background-color has-text-color has-link-color wp-elements-fbad67da23f311b02384390609117247\">\u041e\u0442\u043d\u043e\u0441\u043d\u043e \u0442\u0430\u0437\u0438 \u0441\u0435\u0441\u0438\u044f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most email programmes don&#8217;t lose the inbox because of one big mistake \u2014 they lose it quietly, through weak authentication, tired lists, and metrics no one is watching. This practical, no-fluff session breaks down what actually drives inbox placement, the fundamentals every sender must have in place, and how to turn deliverability from a technical headache into a measurable revenue advantage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Duration:<\/strong> ~45 minutes<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Suitable for:<\/strong> Marketers, CRM and email managers, and founders who send email \u2014 from newsletters to lifecycle and promotional campaigns \u2014 and want more of it to actually reach the inbox.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Language:<\/strong> \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u0438<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What we&#8217;ll cover:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Why emails land in spam<\/strong> \u2014 the real signals behind placement (sender reputation, subscriber engagement, spam-trap hits, content and sending infrastructure), and why &#8220;it looks fine in my inbox&#8221; tells you almost nothing<\/li>\n\n\n\n<li><strong>Authentication every sender must have<\/strong> \u2014 SPF, DKIM, and DMARC explained in plain language, plus what Gmail&#8217;s and Yahoo&#8217;s bulk-sender requirements now demand of you<\/li>\n\n\n\n<li><strong>List hygiene fundamentals<\/strong> \u2014 sunsetting inactive contacts, handling bounces and spam complaints, and why a smaller, engaged list beats a big, cold one<\/li>\n\n\n\n<li><strong>Building and protecting sender reputation<\/strong> \u2014 domain vs. IP reputation, warm-up, and the consistency that keeps you trusted over time<\/li>\n\n\n\n<li><strong>Reading the signals<\/strong> \u2014 the deliverability metrics that actually matter (inbox placement, complaint rate, bounce rate) and the tools to monitor them before problems escalate<\/li>\n\n\n\n<li><strong>From headache to revenue<\/strong> \u2014 how better inbox placement compounds into more opens, clicks, and revenue, and how to make the business case for treating deliverability as a growth lever<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What participants will take away:<\/strong> a clear, practical checklist for getting more email into the inbox \u2014 the authentication and list-hygiene must-haves, the metrics to watch, and a way to frame deliverability as revenue protection rather than an IT chore.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u041e\u0442\u043d\u043e\u0441\u043d\u043e \u043e\u0440\u0430\u0442\u043e\u0440\u0430<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Desislava Zhivkova is Head of Deliverability &amp; Compliance Operations at Omnisend, where she leads the teams that keep email reaching the inbox at scale for thousands of e-commerce senders.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She is also the co-founder of Adaptemail and brings over 10 years of experience in email deliverability and compliance \u2014 spanning both the platform side and hands-on sender strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A recognised voice in the field, she has spoken at the Deliverability Summit and regularly shares practical guidance on authentication, sender reputation, and inbox placement.<\/p>\n<\/div><\/div>\n\n\n<div  class=\"tribe-block tribe-block__organizer__details tribe-clearfix\" >\n\t<div class=\"tribe-block__organizer__title\">\n\t\t<h3>\u0416\u0435\u043d\u0438\u0442\u0435 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u2013 \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f<\/h3>\n\t<\/div>\n\t\t\t\t<p class=\"tribe-block__organizer__website\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0421\u0430\u0439\u0442 \u043d\u0430 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