{"id":2624,"date":"2026-06-12T20:02:44","date_gmt":"2026-06-12T17:02:44","guid":{"rendered":"https:\/\/www.womeninmarketing.bg\/?post_type=tribe_events&#038;p=2624"},"modified":"2026-06-12T20:02:46","modified_gmt":"2026-06-12T17:02:46","slug":"community-workshop-7-google-ads-crash-course-the-marketers-guide-start-smart-avoid-the-traps","status":"publish","type":"tribe_events","link":"https:\/\/www.womeninmarketing.bg\/bg\/event\/community-workshop-7-google-ads-crash-course-the-marketers-guide-start-smart-avoid-the-traps\/","title":{"rendered":"Community Workshop #7: Google Ads Crash Course: The Marketer&#8217;s Guide &#8211; Start Smart, Avoid the Traps"},"content":{"rendered":"<figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/01\/nadya-koseva.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" 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href=\"https:\/\/www.google.com\/calendar\/event?action=TEMPLATE&#038;dates=20260702T190000\/20260702T200000&#038;text=Community%20Workshop%20%237%3A%20Google%20Ads%20Crash%20Course%3A%20The%20Marketer%26%238217%3Bs%20Guide%20%26%238211%3B%20Start%20Smart%2C%20Avoid%20the%20Traps&#038;details=%3Cp%3E%3C%2Fp%3E+%3Cdiv+class%3D%22wp-block-uagb-container+uagb-block-07f69642+alignfull+uagb-is-root-container%22%3E%3Cdiv+class%3D%22uagb-container-inner-blocks-wrap%22%3E%3Ch2+class%3D%22wp-block-heading+has-background-color+has-text-color+has-link-color%22%3EAbout+this+session%3C%2Fh2%3E%3Cp%3EA+hands-on%2C+no-fluff+session+that+gives+marketers+a+clear%2C+practical+foundation+in+Google+Ads+%E2%80%94+so+you+can+launch+smarter%2C+spend+more+efficiently%2C+and+stop+making+the+mistakes+that+quietly+drain+your+budget.%3C%2Fp%3E+%3Cp%3E%3Cstrong%3EDuration%3A%3C%2Fstrong%3E+%7E60+minutes+%3C%2Fp%3E+%3Cp%3E%3Cstrong%3ESuitable+for%3A%3C%2Fstrong%3E+Marketers+with+digital+marketing+experience+who+want+to+understand+how+Google+Ads+works+and+how+to+use+it+effectively%3C%2Fp%3E+%3Chr+class%3D%22wp-block-separator+has-alpha-channel-opacity%22%2F%3E%3Cp%3E%3Cstrong%3EWhat+we%27ll+cover%3A%3C%2Fstrong%3E%3C%2Fp%3E+%3Cul+class%3D%22wp-block-list%22%3E%3Cli%3E%3Cstrong%3EHow+Google+Ads+works%3C%2Fstrong%3E+%E2%80%94+the+auction+model%2C+Ad+Rank%2C+and+Quality+Score%3B+why+the+highest+bid+doesn%27t+always+win+and+how+ad+quality+reduces+cos%3C%2Fli%3E%3C%2Ful%3E%3C%2Fdiv%3E%3C%2Fdiv%3E+%28View+Full+%D1%81%D1%8A%D0%B1%D0%B8%D1%82%D0%B8%D0%B5+Description+Here%3A+https%3A%2F%2Fwww.womeninmarketing.bg%2Fbg%2Fevent%2Fcommunity-workshop-7-google-ads-crash-course-the-marketers-guide-start-smart-avoid-the-traps%2F%29&#038;trp=false&#038;ctz=Europe\/Sofia&#038;sprop=website:https:\/\/www.womeninmarketing.bg\/bg\" class=\"tribe-events-c-subscribe-dropdown__list-item-link\" target=\"_blank\" rel=\"noopener noreferrer nofollow noindex\">\n\t\t\t\t\t\t\t\t\t\tGoogle \u041a\u0430\u043b\u0435\u043d\u0434\u0430\u0440\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--ical\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\ti\u041a\u0430\u043b\u0435\u043d\u0434\u0430\u0440\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-365\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook 365\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-live\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook Live\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-07f69642 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading has-background-color has-text-color has-link-color wp-elements-fbad67da23f311b02384390609117247\">\u041e\u0442\u043d\u043e\u0441\u043d\u043e \u0442\u0430\u0437\u0438 \u0441\u0435\u0441\u0438\u044f<\/h2>\n\n\n\n<p>A hands-on, no-fluff session that gives marketers a clear, practical foundation in Google Ads \u2014 so you can launch smarter, spend more efficiently, and stop making the mistakes that quietly drain your budget.<\/p>\n\n\n\n<p><strong>Duration:<\/strong> ~60 minutes <\/p>\n\n\n\n<p><strong>Suitable for:<\/strong> Marketers with digital marketing experience who want to understand how Google Ads works and how to use it effectively<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>What we&#8217;ll cover:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>How Google Ads works<\/strong> \u2014 the auction model, Ad Rank, and Quality Score; why the highest bid doesn&#8217;t always win and how ad quality reduces costs<\/li>\n\n\n\n<li><strong>Google Ads vs. Meta Ads<\/strong> \u2014 the difference between capturing demand and creating demand, and how the two channels work together in the marketing funnel<\/li>\n\n\n\n<li><strong>Campaign types<\/strong> \u2014 Search, Shopping, Video, Display, Demand Gen, and Performance Max; when to use each and why you should start with Search only<\/li>\n\n\n\n<li><strong>Keywords and Match Types<\/strong> \u2014 the difference between Broad, Phrase, and Exact Match; how to avoid the most common mistake (Broad Match with a small budget) and why negative keywords are just as important<\/li>\n\n\n\n<li><strong>Budget and bidding strategies<\/strong> \u2014 the Rule of Two (a quick test for ad profitability), minimum budget, and when to use Maximize Conversions vs. Target CPA<\/li>\n\n\n\n<li><strong>Writing effective ads<\/strong> \u2014 the structure of a Responsive Search Ad, 5 rules for high performance, and why Ad Strength is not a performance metric<\/li>\n\n\n\n<li><strong>Top 8 costly mistakes<\/strong> \u2014 from missing conversion tracking to blindly following Google&#8217;s recommendations<\/li>\n\n\n\n<li><strong>How to launch and optimise<\/strong> \u2014 a step-by-step launch checklist and a weekly\/monthly\/quarterly optimisation plan<\/li>\n\n\n\n<li><strong>Metrics that actually matter<\/strong> \u2014 ROAS, Impression Share, Quality Score, and why you should ignore Optimisation Score<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>What participants will take away:<\/strong> a practical framework for building Google Ads campaigns, a clear understanding of which mistakes to avoid, and a concrete action plan \u2014 whether they manage campaigns themselves or work with an agency.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u041e\u0442\u043d\u043e\u0441\u043d\u043e \u043e\u0440\u0430\u0442\u043e\u0440\u0430<\/h2>\n\n\n\n<p>Nadya Koseva is a Growth Marketing Manager with over 15 years of experience in PPC strategy, performance optimization, and acquisition growth for SaaS and digitally-oriented companies.<\/p>\n\n\n\n<p>Her career spans work at a UK-based agency (The Brains) and in-house roles at companies such as Studio Moderna, Trading 212, Advent Group, and Hostify, giving her an end-to-end perspective on how performance marketing works \u2014 from campaign structure and conversion tracking to optimization and reporting.<\/p>\n\n\n\n<p>She currently works as Growth Marketing Manager at Hostify \u2014 a short-term rental management platform used by thousands of property managers worldwide.<\/p>\n<\/div><\/div>\n\n\n<div  class=\"tribe-block tribe-block__organizer__details tribe-clearfix\" >\n\t<div class=\"tribe-block__organizer__title\">\n\t\t<h3>\u0416\u0435\u043d\u0438\u0442\u0435 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u2013 \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f<\/h3>\n\t<\/div>\n\t\t\t\t<p class=\"tribe-block__organizer__website\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0421\u0430\u0439\u0442 \u043d\u0430 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0442\u043e\u0440\u0430<\/a><\/p>\n\t\t\t\t<p class=\"tribe-block__organizer__email\">team@womeninmarketing.bg<\/p>\n\t<\/div>\n\n\n<div  class=\"tribe-block tribe-block__venue tribe-clearfix\" >\n\t\n\t\t\n\t<\/div>\n\n\n<div  class=\"tribe-block tribe-block__event-website\" >\n\t<a href=\"https:\/\/forms.gle\/4VhXJHdwt6yePts5A\" target=\"_self\" 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