{"id":2582,"date":"2026-05-06T14:05:17","date_gmt":"2026-05-06T11:05:17","guid":{"rendered":"https:\/\/www.womeninmarketing.bg\/?post_type=tribe_events&#038;p=2582"},"modified":"2026-05-08T14:02:46","modified_gmt":"2026-05-08T11:02:46","slug":"leadership-and-entrepreneurship-in-marketing-mini-conference-003","status":"publish","type":"tribe_events","link":"https:\/\/www.womeninmarketing.bg\/bg\/event\/leadership-and-entrepreneurship-in-marketing-mini-conference-003\/","title":{"rendered":"Leadership and Entrepreneurship in Marketing (Mini-Conference #003)"},"content":{"rendered":"<div  class=\"tribe-events-schedule tribe-clearfix\" >\n\t<p class=\"tribe-events-schedule__datetime\">\n\t\t<span class=\"tribe-events-schedule__date tribe-events-schedule__date--start\">\n\t\t\t\u044e\u043d\u0438 20\t\t<\/span>\n\n\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--date\">\n\t\t\t\t @ \t\t\t<\/span>\n\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--start\">\n\t\t\t\t08:30\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--time\">\n\t\t\t\t\t &#8211; \t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--end\">\n\t\t\t\t\t17:30\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__timezone\">\u0418\u0437\u0442\u043e\u0447\u043d\u043e \u0438\u0437\u0442\u043e\u0447\u043d\u043e \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u043e \u0432\u0440\u0435\u043c\u0435<\/span>\n\t\t\t\t\t\t<\/p>\n<\/div>\n\n\n\n<p><\/p>\n\n\n<figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/05\/mini-conference-003-event-banner.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/05\/mini-conference-003-event-banner.png 2240w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/05\/mini-conference-003-event-banner-300x169.png 300w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/05\/mini-conference-003-event-banner-1024x576.png 1024w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/05\/mini-conference-003-event-banner-768x432.png 768w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/05\/mini-conference-003-event-banner-100x56.png 100w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/05\/mini-conference-003-event-banner-1536x864.png 1536w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/05\/mini-conference-003-event-banner-2048x1152.png 2048w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/05\/mini-conference-003-event-banner-18x10.png 18w, https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/05\/mini-conference-003-event-banner-600x338.png 600w\" sizes=\"auto, (max-width: 2240px) 100vw, 2240px\" \/><\/figure>\n\n<div  class=\"tribe-block tribe-block__event-price\" >\n\t\t\t<span class=\"tribe-block__event-price__cost\"> 49EUR-99EUR <\/span>\n\t\t\t\t<span class=\"tribe-block__event-price__description\">In-person tickets (early-bird price) at 99 EUR, recording tickets (available to all) at 49 EUR<\/span>\n\t<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center has-heading-color has-background-background-color has-text-color has-background has-link-color wp-elements-71998230fb990666948e9d0387508ae6 is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-left has-heading-color has-text-color\" style=\"letter-spacing:-1px\">Reserve a spot at the event<\/h3>\n\n\n\n<p class=\"has-text-align-left has-heading-color has-text-color\" style=\"margin-top:var(--wp--preset--spacing--xx-small)\">Buy a ticket to third mini-conference on the 20th of June, 2026 in Sofia. Hosted in the Kitchen59 space, with scenic rooftop and conference area, this event will feature lectures and panel discussions on topics related to Leadership and Entrepreneurship in Marketing. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons swt-responsive-position-left is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-d445cf74 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-swt-button-secondary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.womeninmarketing.bg\/bg\/produkt\/ticket-for-mini-conference-003-leadership-and-entrepreneurship-in-marketing\/\">Purchase your ticket for this event<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\t<div  class=\"tribe-block tribe-block__events-link\" >\n\t\t<div class=\"tribe-events tribe-common\">\n\t\t\t<div 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noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tGoogle \u041a\u0430\u043b\u0435\u043d\u0434\u0430\u0440\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--ical\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\ti\u041a\u0430\u043b\u0435\u043d\u0434\u0430\u0440\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item 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Live\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-cddfb83f alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<!-- WIM-BG MINI-CONFERENCE #003 \u2014 WORDPRESS EVENT PAGE\n     Paste this into a WordPress page\/container with a WHITE background.\n     Works in Classic Editor (Code tab) or any HTML block. -->\n\n<div id=\"wim-bg-mc003-event\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif; color: #2a2a2a; line-height: 1.5; box-sizing: border-box; max-width: 100%; overflow: hidden; position: relative; isolation: isolate; background-color: #ffffff; padding: 8px 0;\">\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 HERO BANNER \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<div style=\"background: linear-gradient(135deg, #0E2540 0%, #143352 45%, #2D1F5C 100%); border-radius: 16px; padding: 48px 32px; text-align: center; margin-bottom: 36px; position: relative; overflow: hidden;\">\n<p style=\"display: inline-block; background-color: rgba(255,255,255,0.08); border: 1px solid rgba(255,255,255,0.15); border-radius: 100px; padding: 8px 20px; margin-bottom: 20px; font-size: 12px; font-weight: 600; letter-spacing: 1.5px; text-transform: uppercase; color: #B49CE6;\">Mini-Conference #003 \u00b7 Women in Marketing \u2013 Bulgaria<\/p>\n<p style=\"font-size: 13px; font-weight: 500; letter-spacing: 2.5px; text-transform: uppercase; color: #4EEADC; margin-bottom: 12px;\">20 June 2026 \u00b7 Sofia, Bulgaria<\/p>\n\n<h2 style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 36px; font-weight: 400; line-height: 1.2; color: #fffdf9; margin: 0 0 16px 0;\">Leadership &amp; Entrepreneurship <em style=\"color: #B49CE6;\">in Marketing<\/em><\/h2>\n<p style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 22px; font-weight: 400; line-height: 1.3; color: #4EEADC; margin: 0 0 16px 0;\">A full day of lectures, panels, interviews &amp; rooftop networking<\/p>\n<p style=\"font-size: 16px; font-weight: 300; color: rgba(255,255,255,0.7); max-width: 620px; margin: 0 auto 24px auto; line-height: 1.7;\">This will be the longest and most knowledge-packed event we&#8217;ve organised to date. We&#8217;re intentionally keeping seats limited to 70 to allow for in-depth conversations and quality networking on the day.<\/p>\n<p style=\"font-size: 14px; color: rgba(255,255,255,0.55); margin: 0 0 24px 0;\">\ud83d\udd63 8:30 AM \u2013 5:00 PM    \ud83d\udccd Kitchen59 &amp; Rooftop59, Sofia    \ud83d\udc65 70 seats only    \ud83d\udde3 In English<\/p>\n\n<!-- Primary CTA -->\n<p style=\"margin: 0 0 20px 0;\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/produkt\/ticket-for-mini-conference-003-leadership-and-entrepreneurship-in-marketing\/\" target=\"_blank\" rel=\"noopener\" style=\"display: inline-block; padding: 14px 32px; background-color: #4EEADC; color: #0E2540; font-weight: 700; font-size: 15px; border-radius: 100px; text-decoration: none; letter-spacing: 0.5px;\">\ud83c\udf9f\ufe0f Get Your Ticket \u2192<\/a><\/p>\n\n<!-- Community Partner pill -->\n<p style=\"display: inline-block; background-color: rgba(255,255,255,0.06); border: 1px solid rgba(255,255,255,0.12); border-radius: 100px; padding: 6px 18px; font-size: 12px; font-weight: 500; letter-spacing: 0.5px; color: rgba(255,255,255,0.5); margin: 0;\">In collaboration with&nbsp;&nbsp;<a href=\"https:\/\/www.procreditbank.bg\/bg\" target=\"_blank\" rel=\"noopener\" style=\"color: #B49CE6; font-weight: 600; text-decoration: none; border-bottom: 1px solid rgba(180,156,230,0.4);\">ProCredit Bank Bulgaria<\/a><\/p>\n<\/div>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 THREE CARDS \u2014 COLUMNS \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<div style=\"display: flex; gap: 12px; margin-bottom: 36px; flex-wrap: wrap;\">\n<div style=\"flex: 1; min-width: 180px; background-color: #f9f7f3; border: 1px solid #e8e3da; border-radius: 12px; padding: 24px 20px; text-align: center;\">\n<p style=\"font-size: 28px; margin: 0 0 8px 0;\">\ud83c\udfa4<\/p>\n<p style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 17px; font-weight: bold; color: #2a2a2a; margin: 0 0 6px 0;\">12 Sessions Across the Day<\/p>\n<p style=\"font-size: 13px; color: #6b5e5e; line-height: 1.5; margin: 0;\">5 lectures, 4 rapid-fire talks, 2 panel discussions, and 1 leader interview.<\/p>\n<\/div>\n<div style=\"flex: 1; min-width: 180px; background-color: #f9f7f3; border: 1px solid #e8e3da; border-radius: 12px; padding: 24px 20px; text-align: center;\">\n<p style=\"font-size: 28px; margin: 0 0 8px 0;\">\ud83c\udf7d\ufe0f<\/p>\n<p style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 17px; font-weight: bold; color: #2a2a2a; margin: 0 0 6px 0;\">Catered All Day<\/p>\n<p style=\"font-size: 13px; color: #6b5e5e; line-height: 1.5; margin: 0;\">Pastries, lunch, refreshments, and cocktails on the rooftop \u2014 all included.<\/p>\n<\/div>\n<div style=\"flex: 1; min-width: 180px; background-color: #f9f7f3; border: 1px solid #e8e3da; border-radius: 12px; padding: 24px 20px; text-align: center;\">\n<p style=\"font-size: 28px; margin: 0 0 8px 0;\">\u2728<\/p>\n<p style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 17px; font-weight: bold; color: #2a2a2a; margin: 0 0 6px 0;\">Curated &amp; Capped at 70<\/p>\n<p style=\"font-size: 13px; color: #6b5e5e; line-height: 1.5; margin: 0;\">Marketers, founders, agency leaders, and in-house pros \u2014 built for real connection.<\/p>\n<\/div>\n<\/div>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 ABOUT THE EVENT \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<p style=\"font-size: 11px; font-weight: bold; letter-spacing: 2px; text-transform: uppercase; color: #2D1F5C; margin-bottom: 6px;\">THE EVENT<\/p>\n\n<h3 style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 24px; font-weight: 400; color: #2a2a2a; margin: 0 0 14px 0; line-height: 1.3;\">A full day designed for marketers who want more than slide decks<\/h3>\n<p style=\"font-size: 15px; color: #555; line-height: 1.7; margin-bottom: 12px;\">Whether you&#8217;re building a team, thinking about starting a business or scaling one, navigating the agency world, or simply trying to stay ahead in a fast-changing industry \u2014 this event was built for you.<\/p>\n<p style=\"font-size: 15px; color: #555; line-height: 1.7; margin-bottom: 12px;\">Over the course of the day, you&#8217;ll hear from a carefully curated lineup of marketing leaders, agency veterans, entrepreneurs, community builders, and brand strategists \u2014 each bringing a distinct perspective shaped by real-world experience. <strong style=\"color: #2a2a2a;\">These are practitioners, not theorists.<\/strong><\/p>\n<p style=\"font-size: 15px; color: #555; line-height: 1.7; margin-bottom: 12px;\">The <strong style=\"color: #2D1F5C;\">lectures<\/strong> dive into the topics shaping modern marketing leadership: winning at managing team dynamics, what it actually takes to build influence without authority, managing cross-boundary teams, and engineering personal peak performance. Expect candid, practical sessions designed to challenge assumptions and give you tools you can use immediately.<\/p>\n<p style=\"font-size: 15px; color: #555; line-height: 1.7; margin-bottom: 12px;\">The <strong style=\"color: #2D1F5C;\">panels<\/strong> bring together voices from across the industry \u2014 agency professionals, founders, and community leaders \u2014 for honest, unscripted conversations about thriving in agency environments, starting a business as a marketer, and how community can become one of the most powerful levers in your marketing strategy.<\/p>\n<p style=\"font-size: 15px; color: #555; line-height: 1.7; margin-bottom: 12px;\">The <strong style=\"color: #2D1F5C;\">interview<\/strong> (a new format we&#8217;re introducing just for this event) goes one-on-one with a senior marketing executive, offering a rare look at how marketing is practised at scale inside a major organisation \u2014 the decisions, the trade-offs, and the lessons that don&#8217;t usually make it into conference talks.<\/p>\n<p style=\"font-size: 15px; color: #555; line-height: 1.7; margin-bottom: 36px;\">\u041e\u0441\u0432\u0435\u043d \u0441\u0430\u043c\u0430\u0442\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430, \u0441\u044a\u0431\u0438\u0442\u0438\u0435\u0442\u043e \u0435 \u0437\u0430\u043c\u0438\u0441\u043b\u0435\u043d\u043e \u0441 \u043c\u0438\u0441\u044a\u043b \u0437\u0430 \u0441\u0432\u044a\u0440\u0437\u0432\u0430\u043d\u0435. \u041e\u0442 \u0441\u0443\u0442\u0440\u0435\u0448\u043d\u043e\u0442\u043e \u043a\u0430\u0444\u0435 \u0434\u043e \u0437\u0430\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u043d\u0438\u044f \u043a\u043e\u043a\u0442\u0435\u0439\u043b \u043d\u0430 \u043f\u043e\u043a\u0440\u0438\u0432\u0430, \u0438\u043c\u0430 \u0434\u043e\u0441\u0442\u0430\u0442\u044a\u0447\u043d\u043e \u043c\u044f\u0441\u0442\u043e \u0437\u0430 \u0441\u0440\u0435\u0449\u0438 \u0441 \u043a\u043e\u043b\u0435\u0433\u0438, \u043e\u0431\u043c\u0435\u043d \u043d\u0430 \u0438\u0434\u0435\u0438 \u0438 \u0438\u0437\u0433\u0440\u0430\u0436\u0434\u0430\u043d\u0435 \u043d\u0430 \u0432\u0437\u0430\u0438\u043c\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f, \u043a\u043e\u0438\u0442\u043e \u0442\u0440\u0430\u044f\u0442 \u0438 \u0441\u043b\u0435\u0434 \u0441\u0430\u043c\u0438\u044f \u0434\u0435\u043d.<\/p>\n\n<hr style=\"border: none; border-top: 1px solid #e8e3da; margin: 36px 0;\" \/>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 EVENT SCHEDULE \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<p style=\"font-size: 11px; font-weight: bold; letter-spacing: 2px; text-transform: uppercase; color: #2D1F5C; margin-bottom: 6px;\">THE DAY AT A GLANCE<\/p>\n\n<h3 style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 24px; font-weight: 400; color: #2a2a2a; margin: 0 0 14px 0; line-height: 1.3;\">The full event schedule<\/h3>\n<p style=\"font-size: 15px; color: #555; line-height: 1.7; margin-bottom: 24px;\">Three programmed tracks plus a closing rooftop cocktail party \u2014 designed so the day flows naturally from learning to conversation.<\/p>\n\n<!-- Schedule image -->\n<div style=\"margin-bottom: 24px; border-radius: 14px; overflow: hidden; box-shadow: 0 4px 24px rgba(14,37,64,0.12);\">\n<img decoding=\"async\" src=\"https:\/\/www.womeninmarketing.bg\/wp-content\/uploads\/2026\/05\/mini-conference-003-event-schedule-1.png\" alt=\"Mini-Conference #003 Event Schedule \u2014 Leadership Track at 09:30, Career &amp; Entrepreneurship Track at 11:30, Stories From The Women Who Walk The Path at 14:00, Rooftop Cocktail Party at 15:30\" style=\"width: 100%; height: auto; display: block;\" \/>\n<\/div>\n\n<!-- Schedule text fallback -->\n<div style=\"background-color: #f9f7f3; border: 1px solid #e8e3da; border-radius: 14px; padding: 24px 28px; margin-bottom: 36px;\">\n<p style=\"font-size: 14px; color: #555; line-height: 1.9; margin: 0 0 8px 0;\"><strong style=\"color: #2D1F5C;\">08:30 \u2013 09:30<\/strong>   Welcoming guests \u00b7 arrival, registration, badges &amp; gift bags<\/p>\n<p style=\"font-size: 14px; color: #555; line-height: 1.9; margin: 0 0 8px 0;\"><strong style=\"color: #2D1F5C;\">09:30 \u2013 11:00<\/strong>   Leadership Track \u00b7 4 sessions<\/p>\n<p style=\"font-size: 14px; color: #555; line-height: 1.9; margin: 0 0 8px 0;\"><strong style=\"color: #2D1F5C;\">11:00 \u2013 11:30<\/strong>   Coffee Break<\/p>\n<p style=\"font-size: 14px; color: #555; line-height: 1.9; margin: 0 0 8px 0;\"><strong style=\"color: #2D1F5C;\">11:30 \u2013 12:30<\/strong>   Career &amp; Entrepreneurship Track \u00b7 4 sessions<\/p>\n<p style=\"font-size: 14px; color: #555; line-height: 1.9; margin: 0 0 8px 0;\"><strong style=\"color: #2D1F5C;\">12:30 \u2013 14:00<\/strong>   Lunch Break<\/p>\n<p style=\"font-size: 14px; color: #555; line-height: 1.9; margin: 0 0 8px 0;\"><strong style=\"color: #2D1F5C;\">14:00 \u2013 15:30<\/strong>   Stories From the Women Who Walk the Path \u00b7 2 panels + 1 interview<\/p>\n<p style=\"font-size: 14px; color: #555; line-height: 1.9; margin: 0;\"><strong style=\"color: #2D1F5C;\">15:30 \u2013 17:00<\/strong>   Rooftop Cocktail Party \u00b7 networking on Rooftop59<\/p>\n<\/div>\n\n<hr style=\"border: none; border-top: 1px solid #e8e3da; margin: 36px 0;\" \/>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 TRACK 1 \u2014 LEADERSHIP \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<div style=\"background: linear-gradient(135deg, #7C5CD3 0%, #5E3FB3 100%); border-radius: 14px; padding: 6px 22px; margin-bottom: 18px; display: inline-block;\">\n<p style=\"font-size: 11px; font-weight: bold; letter-spacing: 2px; text-transform: uppercase; color: #ffffff; margin: 0; padding: 8px 0;\">\u2605 LEADERSHIP TRACK \u00b7 09:30 \u2013 11:00<\/p>\n<\/div>\n\n<h3 style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 26px; font-weight: 400; color: #2a2a2a; margin: 0 0 8px 0; line-height: 1.3;\">Four sessions on what it really takes to lead<\/h3>\n<p style=\"font-size: 15px; color: #555; line-height: 1.7; margin-bottom: 24px;\">From challenging the &#8220;command and control&#8221; myth to running cross-continent teams, leading performance teams with the same clarity you bring to your campaigns, and engineering personal peak performance \u2014 four leaders sharing what they&#8217;ve learned in the trenches.<\/p>\n\n<!-- LEADERSHIP SESSION 1 \u2014 Bethan -->\n<div style=\"background-color: #f9f7f3; border: 1px solid #e8e3da; border-radius: 14px; padding: 28px; margin-bottom: 16px; border-left: 4px solid #7C5CD3;\">\n<p style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; color: #7C5CD3; margin: 0 0 6px 0;\">LECTURE \u00b7 20 MIN<\/p>\n<p style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 20px; font-weight: bold; color: #2D1F5C; margin: 0 0 4px 0;\">The Anti-Boss Approach to Leadership<\/p>\n<p style=\"font-size: 13px; color: #6b5e5e; margin: 0 0 16px 0;\">\u23f1 20 min  \u00b7  <span style=\"color: #2a2a2a; font-weight: 600; border-bottom: 2px solid #B49CE6;\">\u0411\u0435\u0442\u0430\u043d \u0412\u0438\u043d\u0441\u0435\u043d\u0442<\/span> \u2014 Founder &amp; Managing Partner at Open Velocity<\/p>\n\n<p style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0 0 12px 0;\">Leadership is often framed as a linear progression: climb high enough, gain authority, tell people what to do. Yet anyone who has actually led a team knows that helping humans achieve their goals is not that simple. In this session, Bethan challenges the persistent myth of &#8220;command and control&#8221; leadership and offers a more human, resilient alternative grounded in trust, clarity, and intelligent autonomy.<\/p>\n<p style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0 0 12px 0;\">Drawing on her experience as a marketing director, founder, and strategic adviser to fast-scaling companies, Bethan shares candid lessons learned from leading diverse teams and collaborating with senior clients across high-stakes environments. She explores why the instinct to tighten control almost always backfires, how self-doubt shows up even for experienced leaders, and why being &#8220;soft&#8221; and being ineffective are not the same thing.<\/p>\n\n<div style=\"background-color: rgba(124,92,211,0.08); border-left: 3px solid #7C5CD3; border-radius: 0 8px 8px 0; padding: 14px 18px; margin-top: 12px;\">\n<p style=\"font-size: 13px; font-weight: bold; color: #2D1F5C; margin: 0 0 8px 0;\">Attendees will leave with:<\/p>\n<p style=\"font-size: 13px; color: #555; line-height: 1.7; margin: 0 0 4px 0;\">\u2192 Practical ways to set direction without slipping into micromanagement<\/p>\n<p style=\"font-size: 13px; color: #555; line-height: 1.7; margin: 0 0 4px 0;\">\u2192 The difference between coaching and commanding \u2014 and when each belongs<\/p>\n<p style=\"font-size: 13px; color: #555; line-height: 1.7; margin: 0 0 4px 0;\">\u2192 How to build an environment where people take ownership because they want to, not because they fear the consequences<\/p>\n<p style=\"font-size: 13px; color: #555; line-height: 1.7; margin: 0;\">\u2192 A reminder that leadership isn&#8217;t a trait you either have or don&#8217;t \u2014 it&#8217;s a learned skill anyone can develop<\/p>\n<\/div>\n\n<p style=\"font-size: 13px; color: #6b5e5e; line-height: 1.65; margin: 16px 0 0 0; padding-top: 14px; border-top: 1px dashed #e8e3da;\"><strong style=\"color: #2a2a2a;\">About Bethan:<\/strong> Founder and Managing Partner of Open Velocity, a strategic marketing consultancy for high-growth, tech-led businesses. With over a decade in senior marketing roles, Bethan has led successful go-to-market strategies, repositioned brands, and built high-performing teams across competitive global markets. A serial founder herself \u2014 including a B2C coffee business and a sustainability certification platform \u2014 she brings an entrepreneurial mindset to helping others grow with clarity, confidence, and commercial focus.<\/p>\n<\/div>\n\n<!-- LEADERSHIP SESSION 2 \u2014 Tina -->\n<div style=\"background-color: #f9f7f3; border: 1px solid #e8e3da; border-radius: 14px; padding: 28px; margin-bottom: 16px; border-left: 4px solid #7C5CD3;\">\n<p style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; color: #7C5CD3; margin: 0 0 6px 0;\">LECTURE \u00b7 20 MIN<\/p>\n<p style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 20px; font-weight: bold; color: #2D1F5C; margin: 0 0 4px 0;\">Leading Without Borders: Lessons from the Trenches of International Team Management<\/p>\n<p style=\"font-size: 13px; color: #6b5e5e; margin: 0 0 16px 0;\">\u23f1 20 min  \u00b7  <span style=\"color: #2a2a2a; font-weight: 600; border-bottom: 2px solid #B49CE6;\">\u0425\u0440\u0438\u0441\u0442\u0438\u043d\u0430 (\u0422\u0438\u043d\u0430) \u041c\u0430\u043d\u0433\u0435\u043b\u043e\u0432\u0430<\/span> \u2014 VP of SEO &amp; AI Optimization at MissionOne Media (BarkleyOKRP)<\/p>\n\n<p style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0 0 12px 0;\">What does it really take to lead a team scattered across time zones, cultures, and continents? In this talk, Tina shares hard-won lessons from building and managing cross-continent teams \u2014 how to earn trust when you can&#8217;t share a coffee, how to build a sense of community among people who&#8217;ve never met face-to-face, and the discipline of communicating with clarity and intention.<\/p>\n<p style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0 0 12px 0;\">Tina will explore what remote female leadership looks like in practice, how to create genuine mentorship relationships across distance, and the art of managing up when your manager is time zones away. Along the way, she&#8217;ll challenge the assumption that authority requires proximity \u2014 and make the case that the best long-distance leaders lead through influence, clarity, and care rather than control.<\/p>\n\n<div style=\"background-color: rgba(124,92,211,0.08); border-left: 3px solid #7C5CD3; border-radius: 0 8px 8px 0; padding: 14px 18px; margin-top: 12px;\">\n<p style=\"font-size: 13px; font-weight: bold; color: #2D1F5C; margin: 0 0 8px 0;\">Attendees will leave with:<\/p>\n<p style=\"font-size: 13px; color: #555; line-height: 1.7; margin: 0 0 4px 0;\">\u2192 A framework for remote leadership grounded in influence, clarity, and care \u2014 not control<\/p>\n<p style=\"font-size: 13px; color: #555; line-height: 1.7; margin: 0 0 4px 0;\">\u2192 Practical ways to build genuine mentorship across distance<\/p>\n<p style=\"font-size: 13px; color: #555; line-height: 1.7; margin: 0 0 4px 0;\">\u2192 The art of managing up when your manager is time zones away<\/p>\n<p style=\"font-size: 13px; color: #555; line-height: 1.7; margin: 0;\">\u2192 A more intentional approach to leading people you may rarely meet in person<\/p>\n<\/div>\n\n<p style=\"font-size: 13px; color: #6b5e5e; line-height: 1.65; margin: 16px 0 0 0; padding-top: 14px; border-top: 1px dashed #e8e3da;\"><strong style=\"color: #2a2a2a;\">About Tina:<\/strong> VP of SEO &amp; AI Optimization at MissionOne Media, a BarkleyOKRP division, where she leads the evolution of organic search in the AI era. With 10 years across agency and in-house roles, she specialises in the intersection of technical SEO, content strategy, and emerging AI technologies. Bulgarian-born and US-trained, Tina has built her career on SEO&#8217;s interdisciplinary nature \u2014 blending technical expertise, creative strategy, and user-centric thinking. She&#8217;s previously presented at SerpConf, hosted webinars with Oncrawl, and shared insights on industry podcasts.<\/p>\n<\/div>\n\n<!-- LEADERSHIP SESSION 3 \u2014 Marina -->\n<div style=\"background-color: #f9f7f3; border: 1px solid #e8e3da; border-radius: 14px; padding: 28px; margin-bottom: 16px; border-left: 4px solid #7C5CD3;\">\n<p style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; color: #7C5CD3; margin: 0 0 6px 0;\">LECTURE \u00b7 20 MIN<\/p>\n<p style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 20px; font-weight: bold; color: #2D1F5C; margin: 0 0 4px 0;\">The Team Performance Stack: Leading Your People with the Same Confidence You Bring to Your Campaigns<\/p>\n<p style=\"font-size: 13px; color: #6b5e5e; margin: 0 0 16px 0;\">\u23f1 20 min  \u00b7  <span style=\"color: #2a2a2a; font-weight: 600; border-bottom: 2px solid #B49CE6;\">\u041c\u0430\u0440\u0438\u043d\u0430 \u0427\u043e\u043b\u0430\u043a\u043e\u0432\u0430<\/span> \u2014 Head of Search, Data Analysis &amp; Paid Ads at Franchise Fame &amp; Leads to Fame<\/p>\n\n<p style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0 0 12px 0; font-style: italic;\">The best performance marketers don&#8217;t guess. They build systems, read signals, and make decisions with clarity \u2014 because the data tells them where to focus before problems become expensive. So what if you led your team the same way?<\/p>\n<p style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0 0 12px 0;\">Every performance marketer knows the rule: if you&#8217;re not tracking it, you can&#8217;t improve it. Yet most of us step into team leadership and quietly abandon that instinct \u2014 relying on gut feel, one-to-ones that go in circles, and the hope that if something were really wrong, we&#8217;d know. We usually don&#8217;t. Not until someone quits.<\/p>\n<p style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0 0 12px 0;\">In this session, Marina translates the analytical instincts that make great marketers great into a practical leadership framework: the Team Performance Stack. A simple set of signals \u2014 not surveillance, not micromanagement or spreadsheets \u2014 that tells you who on your team is thriving, who needs support, and where your energy as a leader will have the most impact.<\/p>\n<p style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0 0 12px 0;\">She&#8217;ll also tackle one of the most overlooked challenges facing modern marketing leaders: the <strong style=\"color: #2D1F5C;\">blended team<\/strong>. Because full-time employees and freelance contributors are not the same, they are not motivated by the same things, and tracking them with the same lens means missing what matters for both.<\/p>\n\n<div style=\"background-color: rgba(124,92,211,0.08); border-left: 3px solid #7C5CD3; border-radius: 0 8px 8px 0; padding: 14px 18px; margin-top: 12px;\">\n<p style=\"font-size: 13px; font-weight: bold; color: #2D1F5C; margin: 0 0 8px 0;\">Attendees will leave with:<\/p>\n<p style=\"font-size: 13px; color: #555; line-height: 1.7; margin: 0 0 4px 0;\">\u2192 The Team Performance Stack \u2014 a simple set of leadership signals (not surveillance, not micromanagement)<\/p>\n<p style=\"font-size: 13px; color: #555; line-height: 1.7; margin: 0 0 4px 0;\">\u2192 A clear view of who&#8217;s thriving, who needs support, and where your energy will have the most impact<\/p>\n<p style=\"font-size: 13px; color: #555; line-height: 1.7; margin: 0 0 4px 0;\">\u2192 A framework for leading blended teams of full-time and freelance contributors without flattening what motivates each<\/p>\n<p style=\"font-size: 13px; color: #555; line-height: 1.7; margin: 0;\">\u2192 Tools you can apply whether you&#8217;re leading three people or thirty, in-house or across the globe<\/p>\n<\/div>\n\n<p style=\"font-size: 13px; color: #6b5e5e; line-height: 1.65; margin: 16px 0 0 0; padding-top: 14px; border-top: 1px dashed #e8e3da;\"><strong style=\"color: #2a2a2a;\">About Marina:<\/strong> A performance marketing leader with 15+ years of experience in SEO, paid ads, and team scaling. Marina helped build one of Bulgaria&#8217;s first and biggest in-house SEO teams \u2014 recruiting, training, and mentoring people who&#8217;ve since grown into leadership roles of their own. Today, she leads Search, Data Analysis, and Paid Ads at Franchise Fame &amp; Leads to Fame, delivering multichannel growth for clients worldwide. Her teams describe her as a &#8220;machine&#8221; of professionalism, and her cultures as high-performance environments fuelled by curiosity and feedback.<\/p>\n<\/div>\n\n<!-- LEADERSHIP SESSION 4 \u2014 Julika -->\n<div style=\"background-color: #f9f7f3; border: 1px solid #e8e3da; border-radius: 14px; padding: 28px; margin-bottom: 36px; border-left: 4px solid #7C5CD3;\">\n<p style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; color: #7C5CD3; margin: 0 0 6px 0;\">\ud83d\udd25 RAPID-FIRE TALK \u00b7 10 MIN<\/p>\n<p style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 20px; font-weight: bold; color: #2D1F5C; margin: 0 0 4px 0;\">The High-Conversion Leader: Engineering Personal Peak Performance<\/p>\n<p style=\"font-size: 13px; color: #6b5e5e; margin: 0 0 16px 0;\">\u23f1 &lt;10 min  \u00b7  <span style=\"color: #2a2a2a; font-weight: 600; border-bottom: 2px solid #B49CE6;\">\u0414-\u0440 \u042e\u043b\u0438\u043a\u0430 \u041d\u043e\u0432\u043a\u043e\u0432\u0430, \u0434\u043e\u043a\u0442\u043e\u0440<\/span> \u2014 Business Psychologist &amp; Founder of Juls&#8217; Psychology<\/p>\n\n<p style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0 0 12px 0;\">A sharp 10-minute distillation of how leaders can stay connected to meaning under pressure. Julika brings the tools she&#8217;s developed to help leaders find personal meaning through their work without losing themselves \u2014 practical, sharp, and built for the marketers and founders in the room who are leading through change.<\/p>\n\n<p style=\"font-size: 13px; color: #6b5e5e; line-height: 1.65; margin: 16px 0 0 0; padding-top: 14px; border-top: 1px dashed #e8e3da;\"><strong style=\"color: #2a2a2a;\">About Julika:<\/strong> Dr. Julika Novkova, PhD is a business psychologist, founder of Juls&#8217; Psychology, and the creator of the InnovaCeption model. With 15+ years of experience in business psychology, she helps leaders transform &#8220;powerlessness and lack of control&#8221; into opportunities for growth through personalised tools for self-empowerment and self-structuring. Her core belief: the most important resource for success is YOU \u2014 and the goal is to burn with passion for your ideas without burning out in your work.<\/p>\n<\/div>\n\n<hr style=\"border: none; border-top: 1px solid #e8e3da; margin: 36px 0;\" \/>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 TRACK 2 \u2014 CAREER & ENTREPRENEURSHIP \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<div style=\"background: linear-gradient(135deg, #7C5CD3 0%, #5E3FB3 100%); border-radius: 14px; padding: 6px 22px; margin-bottom: 18px; display: inline-block;\">\n<p style=\"font-size: 11px; font-weight: bold; letter-spacing: 2px; text-transform: uppercase; color: #ffffff; margin: 0; padding: 8px 0;\">\u2605 CAREER &amp; ENTREPRENEURSHIP TRACK \u00b7 11:30 \u2013 12:30<\/p>\n<\/div>\n\n<h3 style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 26px; font-weight: 400; color: #2a2a2a; margin: 0 0 8px 0; line-height: 1.3;\">Four sessions on building the career \u2014 and the business \u2014 you actually want<\/h3>\n<p style=\"font-size: 15px; color: #555; line-height: 1.7; margin-bottom: 24px;\">From reigniting your creativity to designing your dream job and building a business that scales \u2014 practical frameworks from people who&#8217;ve done it.<\/p>\n\n<!-- C&E SESSION 1 \u2014 Rita -->\n<div style=\"background-color: #f9f7f3; border: 1px solid #e8e3da; border-radius: 14px; padding: 28px; margin-bottom: 16px; border-left: 4px solid #7C5CD3;\">\n<p style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; color: #7C5CD3; margin: 0 0 6px 0;\">LECTURE \u00b7 15 MIN<\/p>\n<p style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 20px; font-weight: bold; color: #2D1F5C; margin: 0 0 4px 0;\">Press Play on Your Marketing Career: A Framework for Turning Chaos into Curiosity<\/p>\n<p style=\"font-size: 13px; color: #6b5e5e; margin: 0 0 16px 0;\">\u23f1 15 min  \u00b7  <span style=\"color: #2a2a2a; font-weight: 600; border-bottom: 2px solid #B49CE6;\">Rita Cidre<\/span> \u2014 Head of Customer Education and Community at Semrush<\/p>\n\n<p style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0 0 12px 0;\">Modern marketing has never been more complex \u2014 or more chaotic. We optimize everything for performance and efficiency, but somewhere along the way, something essential disappeared: our curiosity.<\/p>\n<p style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0 0 12px 0;\">In this talk, marketing strategist and future-of-work thinker Rita Cidre explores the <strong style=\"color: #2D1F5C;\">Play Gap<\/strong> \u2014 the growing distance between the creative energy professionals start their careers with and the heaviness that can set in over time. Drawing on two decades of experience with brands like Zillow, NPR, TIME, and Qualtrics, Rita shares how burnout led her to one driving question: why do some marketers thrive creatively while others slowly lose their spark?<\/p>\n\n<div style=\"background-color: rgba(124,92,211,0.08); border-left: 3px solid #7C5CD3; border-radius: 0 8px 8px 0; padding: 14px 18px; margin-top: 12px;\">\n<p style=\"font-size: 13px; font-weight: bold; color: #2D1F5C; margin: 0 0 8px 0;\">Attendees will leave with:<\/p>\n<p style=\"font-size: 13px; color: #555; line-height: 1.7; margin: 0 0 4px 0;\">\u2192 A new way to spot the early signs of creative burnout \u2014 in yourself and your team<\/p>\n<p style=\"font-size: 13px; color: #555; line-height: 1.7; margin: 0 0 4px 0;\">\u2192 A framework for reframing chaos as a source of curiosity, not exhaustion<\/p>\n<p style=\"font-size: 13px; color: #555; line-height: 1.7; margin: 0 0 4px 0;\">\u2192 Practical ways to bring play back into a high-performance career<\/p>\n<p style=\"font-size: 13px; color: #555; line-height: 1.7; margin: 0;\">\u2192 Lessons drawn from two decades inside some of the world&#8217;s most demanding marketing teams<\/p>\n<\/div>\n\n<p style=\"font-size: 13px; color: #6b5e5e; line-height: 1.65; margin: 16px 0 0 0; padding-top: 14px; border-top: 1px dashed #e8e3da;\"><strong style=\"color: #2a2a2a;\">About Rita:<\/strong> A marketing strategist, educator, and future-of-work thinker who has spent two decades leading marketing teams for brands like Zillow, NPR, TIME, and Qualtrics \u2014 and teaching at universities from Harvard to NYC to WU in Vienna. After experiencing burnout firsthand, she became obsessed with a single question: why do some people thrive creatively at work while others lose their spark? Today, as a podcaster, speaker, and Head of Customer Education and Community at Semrush, she helps ambitious professionals reconnect with the curiosity that makes work meaningful.<\/p>\n<\/div>\n\n<!-- C&E SESSION 2 \u2014 Diana -->\n<div style=\"background-color: #f9f7f3; border: 1px solid #e8e3da; border-radius: 14px; padding: 28px; margin-bottom: 16px; border-left: 4px solid #7C5CD3;\">\n<p style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; color: #7C5CD3; margin: 0 0 6px 0;\">\ud83d\udd25 RAPID-FIRE TALK \u00b7 10 MIN<\/p>\n<p style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 20px; font-weight: bold; color: #2D1F5C; margin: 0 0 4px 0;\">Design Your Dream Job<\/p>\n<p style=\"font-size: 13px; color: #6b5e5e; margin: 0 0 16px 0;\">\u23f1 &lt;10 min  \u00b7  <span style=\"color: #2a2a2a; font-weight: 600; border-bottom: 2px solid #B49CE6;\">\u0414\u0438\u0430\u043d\u0430 \u0420\u0430\u0447\u0435\u0432\u0430<\/span> \u2014 Erickson-Certified Professional Coach &amp; Enterprise Agile Coach<\/p>\n\n<p style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0 0 12px 0; font-style: italic;\">What if you stopped searching for the perfect job and started designing it?<\/p>\n<p style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0 0 12px 0;\">Discover how Design Thinking principles can help you reframe career questions, explore new possibilities, and take small, practical steps toward work that truly fits you. For those ready to move from waiting to creating.<\/p>\n\n<p style=\"font-size: 13px; color: #6b5e5e; line-height: 1.65; margin: 16px 0 0 0; padding-top: 14px; border-top: 1px dashed #e8e3da;\"><strong style=\"color: #2a2a2a;\">About Diana:<\/strong> Diana has over 20 years of experience leading teams, projects, and organizational transformations \u2014 focusing not only on processes and systems, but on how people grow through change. As a Scrum Master, Enterprise Agile Coach, and certified Erickson Coaching International professional coach, she works at the intersection of continuous improvement, authentic leadership, and organizational transformation, building cultures where people feel seen, valued, and engaged.<\/p>\n<\/div>\n\n<!-- C&E SESSION 3 \u2014 Vyara -->\n<div style=\"background-color: #f9f7f3; border: 1px solid #e8e3da; border-radius: 14px; padding: 28px; margin-bottom: 16px; border-left: 4px solid #7C5CD3;\">\n<p style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; color: #7C5CD3; margin: 0 0 6px 0;\">LECTURE \u00b7 15 MIN<\/p>\n<p style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 20px; font-weight: bold; color: #2D1F5C; margin: 0 0 4px 0;\">How to Start a Business That Scales: Lessons from Businesses I&#8217;ve Started and Mentored<\/p>\n<p style=\"font-size: 13px; color: #6b5e5e; margin: 0 0 16px 0;\">\u23f1 15 min  \u00b7  <span style=\"color: #2a2a2a; font-weight: 600; border-bottom: 2px solid #B49CE6;\">\u0412\u044f\u0440\u0430 \u0421\u0442\u0435\u0444\u0447\u0435\u0432\u0430<\/span> \u2014 Entrepreneur, Marketing Strategist &amp; Exited Agency Founder<\/p>\n\n<p style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0 0 12px 0;\">A practical session drawing on Vyara&#8217;s three vantage points \u2014 founder, agency leader, and educator \u2014 distilling what she&#8217;s learned across building, scaling, and selling a marketing business, and from mentoring dozens of other founders along the way.<\/p>\n<p style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0 0 12px 0;\">Expect honest reflections on what works, what breaks, and what only the people who&#8217;ve done it know \u2014 the early decisions that compound, the ones that quietly cost you, and the difference between a business that grows and one that scales.<\/p>\n\n<p style=\"font-size: 13px; color: #6b5e5e; line-height: 1.65; margin: 16px 0 0 0; padding-top: 14px; border-top: 1px dashed #e8e3da;\"><strong style=\"color: #2a2a2a;\">About Vyara:<\/strong> An entrepreneur, marketing strategist, and exited agency founder, having successfully built and sold Zahara Consult, a marketing agency serving clients across three continents. She&#8217;s developed growth strategies for brands including Wacom, Binance, Postbank, Aroma, BSB, and Radina Group, among others. Alongside her entrepreneurial work, Vyara is a sought-after lecturer at SoftUni and Finance Academy, training thousands of entrepreneurs and marketers each year. Today, she mentors founders through her Mastermind program, helping them achieve clear, measurable growth and make smarter strategic decisions.<\/p>\n<\/div>\n\n<!-- C&E SESSION 4 \u2014 TBA -->\n<div style=\"background-color: #f5f1e8; border: 1px dashed #B49CE6; border-radius: 14px; padding: 28px; margin-bottom: 36px; text-align: center;\">\n<p style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; color: #7C5CD3; margin: 0 0 10px 0;\">\ud83d\udd25 RAPID-FIRE TALK \u00b7 10 MIN<\/p>\n<p style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 20px; font-weight: bold; color: #2D1F5C; margin: 0 0 8px 0;\">Entrepreneurship &amp; Innovation Rapid-Fire<\/p>\n<p style=\"font-size: 13px; color: #6b5e5e; margin: 0 0 12px 0;\">\u23f1 &lt;10 min  \u00b7  Speaker to be announced<\/p>\n<p style=\"font-size: 14px; color: #555; line-height: 1.65; margin: 0;\">A final rapid-fire talk in this track \u2014 a sharp 10-minute take on entrepreneurship and innovation in marketing. Speaker reveal coming soon. \u2728<\/p>\n<\/div>\n\n<hr style=\"border: none; border-top: 1px solid #e8e3da; margin: 36px 0;\" \/>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 TRACK 3 \u2014 STORIES FROM THE WOMEN \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<div style=\"background: linear-gradient(135deg, #7C5CD3 0%, #5E3FB3 100%); border-radius: 14px; padding: 6px 22px; margin-bottom: 18px; display: inline-block;\">\n<p style=\"font-size: 11px; font-weight: bold; letter-spacing: 2px; text-transform: uppercase; color: #ffffff; margin: 0; padding: 8px 0;\">\u2605 STORIES FROM THE WOMEN WHO WALK THE PATH \u00b7 14:00 \u2013 15:30<\/p>\n<\/div>\n\n<h3 style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 26px; font-weight: 400; color: #2a2a2a; margin: 0 0 8px 0; line-height: 1.3;\">Two panels and one in-depth interview<\/h3>\n<p style=\"font-size: 15px; color: #555; line-height: 1.7; margin-bottom: 24px;\">The afternoon block is built for honest, unscripted conversation \u2014 the kind you can&#8217;t get from a slide deck. Two panels with founders and community builders, plus our first-ever live interview with a senior marketing executive.<\/p>\n\n<!-- PANEL 1 \u2014 Community as a Lever -->\n<div style=\"background-color: #f9f7f3; border: 1px solid #e8e3da; border-radius: 14px; padding: 28px; margin-bottom: 16px; border-left: 4px solid #7C5CD3;\">\n<p style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; color: #7C5CD3; margin: 0 0 6px 0;\">\ud83d\udcac PANEL DISCUSSION \u00b7 ~25 MIN<\/p>\n<p style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 20px; font-weight: bold; color: #2D1F5C; margin: 0 0 4px 0;\">Community as a Lever for Marketing and Beyond<\/p>\n<p style=\"font-size: 13px; color: #6b5e5e; margin: 0 0 16px 0;\">With <span style=\"color: #2a2a2a; font-weight: 600;\">Radostina Hristova<\/span>, <span style=\"color: #2a2a2a; font-weight: 600;\">Stefy Krushkelova<\/span>, and one more panelist (TBA)<\/p>\n\n<p style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0 0 12px 0;\">Communities have quietly become one of the most powerful \u2014 and most underestimated \u2014 drivers of trust, influence, and real business results. In this panel, we sit down with the people building them in Bulgaria to unpack what works, what&#8217;s misunderstood, and how community has become a strategic lever rather than a marketing nice-to-have.<\/p>\n<p style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0;\">Expect a candid, unscripted conversation about how to grow a community that compounds over time, the difference between an audience and a community, and where community fits into the wider marketing strategy of brands serious about trust.<\/p>\n\n<div style=\"margin-top: 18px; padding-top: 16px; border-top: 1px dashed #e8e3da;\">\n<p style=\"font-size: 13px; color: #6b5e5e; line-height: 1.65; margin: 0 0 10px 0;\"><strong style=\"color: #2a2a2a;\">Radostina Hristova<\/strong> \u2014 Founder of Radostna Agency, working with a network of 3,800+ creators, and creator of one of Bulgaria&#8217;s largest influencer\u2013brand communities (14,700+ members). Chairperson of the Bulgarian Content Creators Association (BCCA), helping shape a more sustainable, ethical, and professional creator ecosystem.<\/p>\n<p style=\"font-size: 13px; color: #6b5e5e; line-height: 1.65; margin: 0 0 10px 0;\"><strong style=\"color: #2a2a2a;\">Stefy Krushkelova<\/strong> \u2014 community builder bringing her perspective on how communities translate into long-term business value beyond traditional marketing.<\/p>\n<p style=\"font-size: 13px; color: #6b5e5e; line-height: 1.65; margin: 0;\"><strong style=\"color: #2a2a2a;\">Third panelist<\/strong> \u2014 to be announced.<\/p>\n<\/div>\n<\/div>\n\n<!-- PANEL 2 \u2014 Starting a Business -->\n<div style=\"background-color: #f9f7f3; border: 1px solid #e8e3da; border-radius: 14px; padding: 28px; margin-bottom: 16px; border-left: 4px solid #7C5CD3;\">\n<p style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; color: #7C5CD3; margin: 0 0 6px 0;\">\ud83d\udcac PANEL DISCUSSION \u00b7 ~25 MIN<\/p>\n<p style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 20px; font-weight: bold; color: #2D1F5C; margin: 0 0 4px 0;\">Starting a Business as a Marketer \u2014 Lessons Learned<\/p>\n<p style=\"font-size: 13px; color: #6b5e5e; margin: 0 0 16px 0;\">With <span style=\"color: #2a2a2a; font-weight: 600;\">Zhenya Dimitrova<\/span>, <span style=\"color: #2a2a2a; font-weight: 600;\">Teodora Ivanova<\/span>\u0438 <span style=\"color: #2a2a2a; font-weight: 600;\">Fatima Mergaby<\/span><\/p>\n\n<p style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0 0 12px 0;\">What does it actually take to build a business when your background is marketing? In this panel, three founders share the unfiltered version \u2014 the early decisions, the hard pivots, and the lessons you only learn by doing.<\/p>\n<p style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0;\">Expect candid stories about the leap from marketer to founder, the marketing levers that actually move the needle in early-stage businesses, and the mindset shifts no one warns you about.<\/p>\n\n<div style=\"margin-top: 18px; padding-top: 16px; border-top: 1px dashed #e8e3da;\">\n<p style=\"font-size: 13px; color: #6b5e5e; line-height: 1.65; margin: 0 0 10px 0;\"><strong style=\"color: #2a2a2a;\">Zhenya Dimitrova<\/strong> \u2014 Co-founder of Momfident, a mobile app making psychological support accessible to every mother. A social entrepreneur with 8+ years of experience and a former Sales and Marketing Director in international education, Zhenya combines science, technology, and business to address real social challenges \u2014 including leading the first large-scale psychological study among young mothers in Bulgaria.<\/p>\n<p style=\"font-size: 13px; color: #6b5e5e; line-height: 1.65; margin: 0 0 10px 0;\"><strong style=\"color: #2a2a2a;\">Teodora Ivanova<\/strong> \u2014 Co-founder and CMO of Skillsome, where she applies marketing as a tool for behavior change to close the gap between what schools teach and what real life demands. Trained in Stuttgart in Advertising &amp; Marketing Communications, Teodora&#8217;s &#8220;scenic route&#8221; through customer service, project management, business coaching, and event management gives her a rare 360\u00b0 view of customer psychology, execution, and human growth.<\/p>\n<p style=\"font-size: 13px; color: #6b5e5e; line-height: 1.65; margin: 0;\"><strong style=\"color: #2a2a2a;\">Fatima Mergaby<\/strong> \u2014 Founder of Randum Goodies, a woman-owned Bulgarian brand creating high-quality, functional gear made for adventure, winter sports, and everyday movement. A long-standing member of our community, Fatima brings the perspective of building a product brand from scratch \u2014 design, supply, storytelling, and all.<\/p>\n<\/div>\n<\/div>\n\n<!-- INTERVIEW \u2014 Yana -->\n<div style=\"background-color: #f9f7f3; border: 1px solid #e8e3da; border-radius: 14px; padding: 28px; margin-bottom: 36px; border-left: 4px solid #7C5CD3;\">\n<p style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; color: #7C5CD3; margin: 0 0 6px 0;\">\ud83c\udf99 LIVE INTERVIEW \u00b7 ~30 MIN \u00b7 NEW FORMAT<\/p>\n<p style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 20px; font-weight: bold; color: #2D1F5C; margin: 0 0 4px 0;\">Interview with an Enterprise Marketing Leader<\/p>\n<p style=\"font-size: 13px; color: #6b5e5e; margin: 0 0 16px 0;\">With <span style=\"color: #2a2a2a; font-weight: 600; border-bottom: 2px solid #B49CE6;\">\u042f\u043d\u0430 \u0414\u0443\u0440\u0436\u0435\u0432\u0430<\/span> \u2014 Head of Retail Marketing at ProCredit Bank Bulgaria<\/p>\n\n<p style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0 0 12px 0;\">A new format we&#8217;re introducing just for this event \u2014 a candid, one-on-one interview offering a rare look at how marketing is practised at scale inside a major organisation. The decisions, the trade-offs, and the lessons that don&#8217;t usually make it into conference talks.<\/p>\n<p style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0 0 12px 0; font-style: italic;\">&#8220;Marketing should go beyond selling \u2014 it should create trust, deliver value, and build lasting connections.&#8221; \u2014 Yana Durzheva<\/p>\n\n<p style=\"font-size: 13px; color: #6b5e5e; line-height: 1.65; margin: 16px 0 0 0; padding-top: 14px; border-top: 1px dashed #e8e3da;\"><strong style=\"color: #2a2a2a;\">About Yana:<\/strong> Head of Retail Marketing at ProCredit Bank Bulgaria, where she leads a team responsible for acquisition, activation, and retention with a strong focus on digital transformation, CRM, and customer experience. Her work sits at the intersection of data and creativity. Yana&#8217;s career has been shaped by a deep interest in understanding people and building marketing strategies that truly resonate \u2014 across performance, lifecycle, and brand. Today, she works closely with cross-functional teams across Bulgaria and Greece, aligning local initiatives with the broader group vision.<\/p>\n<\/div>\n\n<hr style=\"border: none; border-top: 1px solid #e8e3da; margin: 36px 0;\" \/>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 ROOFTOP CLOSING \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<div style=\"background: linear-gradient(135deg, #2D1F5C 0%, #143352 50%, #0E2540 100%); border-radius: 16px; padding: 36px 28px; margin-bottom: 36px; text-align: center;\">\n<p style=\"font-size: 11px; font-weight: bold; letter-spacing: 2px; text-transform: uppercase; color: #4EEADC; margin-bottom: 8px;\">15:30 \u2013 17:00<\/p>\n<h3 style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 28px; font-weight: 400; color: #fffdf9; margin: 0 0 12px 0; line-height: 1.3;\">Rooftop Cocktail Party \ud83c\udf07<\/h3>\n<p style=\"font-size: 15px; color: rgba(255,255,255,0.75); line-height: 1.7; max-width: 580px; margin: 0 auto;\">A full hour and a half on Rooftop59 \u2014 open-air, 360\u00b0 views of Sofia and Vitosha mountain, seasonal cocktails, food, and the kind of conversations that turn a day of ideas into the relationships that actually compound.<\/p>\n<\/div>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 WHAT YOUR TICKET INCLUDES \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<p style=\"font-size: 11px; font-weight: bold; letter-spacing: 2px; text-transform: uppercase; color: #2D1F5C; margin-bottom: 6px;\">WHAT YOUR TICKET INCLUDES<\/p>\n\n<h3 style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 24px; font-weight: 400; color: #2a2a2a; margin: 0 0 24px 0; line-height: 1.3;\">Everything covered in your ticket<\/h3>\n\n<!-- THE PROGRAMME -->\n<p style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 17px; font-weight: bold; color: #2a2a2a; margin: 0 0 16px 0; padding-bottom: 10px; border-bottom: 1px solid #e8e3da;\">The Programme<\/p>\n<p style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0 0 10px 0;\"><span style=\"color: #7C5CD3; font-weight: bold;\">\u2713<\/span>   <strong style=\"color: #2a2a2a;\">Front-row seat<\/strong> to 5+ hours of lectures, panels, and our first-ever live interview<\/p>\n<p style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0 0 10px 0;\"><span style=\"color: #7C5CD3; font-weight: bold;\">\u2713<\/span>   <strong style=\"color: #2a2a2a;\">Video recordings<\/strong> of every session, delivered by email after the event<\/p>\n<p style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0 0 10px 0;\"><span style=\"color: #7C5CD3; font-weight: bold;\">\u2713<\/span>   <strong style=\"color: #2a2a2a;\">Post-conference rooftop cocktail party<\/strong> at Rooftop59<\/p>\n<p style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0 0 28px 0;\"><span style=\"color: #7C5CD3; font-weight: bold;\">\u2713<\/span>   <strong style=\"color: #2a2a2a;\">\u041f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u043d\u0438 \u0441\u043d\u0438\u043c\u043a\u0438<\/strong> \u043e\u0442 \u0441\u044a\u0431\u0438\u0442\u0438\u0435\u0442\u043e<\/p>\n\n<!-- FOOD & DRINKS -->\n<p style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 17px; font-weight: bold; color: #2a2a2a; margin: 0 0 16px 0; padding-bottom: 10px; border-bottom: 1px solid #e8e3da;\">Food &amp; Drinks (All Day)<\/p>\n<p style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0 0 10px 0;\"><span style=\"color: #7C5CD3; font-weight: bold;\">\u2713<\/span>   <strong style=\"color: #2a2a2a;\">Four catered breaks<\/strong> \u2014 pastries on arrival, lunch, refreshments, and rooftop catering<\/p>\n<p style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0 0 10px 0;\"><span style=\"color: #7C5CD3; font-weight: bold;\">\u2713<\/span>   <strong style=\"color: #2a2a2a;\">Coffee and soft drinks<\/strong> available at every break<\/p>\n<p style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0 0 28px 0;\"><span style=\"color: #7C5CD3; font-weight: bold;\">\u2713<\/span>   <strong style=\"color: #2a2a2a;\">Drink vouchers<\/strong> for the rooftop cocktail party<\/p>\n\n<!-- THE GOODIES -->\n<p style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 17px; font-weight: bold; color: #2a2a2a; margin: 0 0 16px 0; padding-bottom: 10px; border-bottom: 1px solid #e8e3da;\">Swag &amp; Networking<\/p>\n<p style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0 0 10px 0;\"><span style=\"color: #7C5CD3; font-weight: bold;\">\u2713<\/span>   <strong style=\"color: #2a2a2a;\">Gift bag<\/strong> with our new community swag, plus swag and gifts from sponsors<\/p>\n<p style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0 0 36px 0;\"><span style=\"color: #7C5CD3; font-weight: bold;\">\u2713<\/span>   <strong style=\"color: #2a2a2a;\">Networking with 70+ attendees<\/strong> \u2014 speakers, founders, in-house leaders, and agency professionals \u2014 all day long, in line with our community&#8217;s code of conduct<\/p>\n\n<hr style=\"border: none; border-top: 1px solid #e8e3da; margin: 36px 0;\" \/>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 VENUE \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<p style=\"font-size: 11px; font-weight: bold; letter-spacing: 2px; text-transform: uppercase; color: #2D1F5C; margin-bottom: 6px;\">THE VENUE<\/p>\n\n<h3 style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 24px; font-weight: 400; color: #2a2a2a; margin: 0 0 14px 0; line-height: 1.3;\">Kitchen59 &amp; Rooftop59<\/h3>\n<p style=\"font-size: 15px; color: #555; line-height: 1.7; margin-bottom: 12px;\">Kitchen59 is more than a hotel or a restaurant \u2014 it&#8217;s an ecosystem of creativity where talented people, passion for food, and unforgettable experiences meet. Located in Sofia&#8217;s Hipodruma district, the venue brings together event spaces, a world-class restaurant (Talents), and co-working floors under one roof.<\/p>\n<p style=\"font-size: 15px; color: #555; line-height: 1.7; margin-bottom: 20px;\">\u0417\u0430\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u043d\u0438\u044f\u0442 \u043a\u043e\u043a\u0442\u0435\u0439\u043b \u0441\u0435 \u043f\u0440\u043e\u0432\u0435\u0436\u0434\u0430 \u0432 <strong style=\"color: #2D1F5C;\">Rooftop59<\/strong> \u2014 \u0431\u0430\u0440 \u043d\u0430 \u043e\u0442\u043a\u0440\u0438\u0442\u043e \u043d\u0430 \u043f\u043e\u043a\u0440\u0438\u0432\u0430 \u0441 360\u00b0 \u0433\u043b\u0435\u0434\u043a\u0430 \u043a\u044a\u043c \u0421\u043e\u0444\u0438\u044f \u0438 \u0412\u0438\u0442\u043e\u0448\u0430, \u0441 \u0431\u0430\u0441\u0435\u0439\u043d, \u0441\u0435\u0437\u043e\u043d\u043d\u0438 \u043a\u043e\u043a\u0442\u0435\u0439\u043b\u0438 \u0438 \u0441\u043f\u043e\u043a\u043e\u0439\u043d\u0430 \u0430\u0442\u043c\u043e\u0441\u0444\u0435\u0440\u0430, \u043a\u043e\u044f\u0442\u043e \u0433\u043e \u043f\u0440\u0430\u0432\u0438 \u0435\u0434\u043d\u043e \u043e\u0442 \u043d\u0430\u0439-\u043e\u0431\u0438\u0447\u0430\u043d\u0438\u0442\u0435 \u043c\u0435\u0441\u0442\u0430 \u0432 \u0433\u0440\u0430\u0434\u0430.<\/p>\n\n<div style=\"background-color: #f9f7f3; border: 1px solid #e8e3da; border-radius: 14px; padding: 24px 28px; margin-bottom: 36px;\">\n<p style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 20px; font-weight: bold; color: #2a2a2a; margin: 0 0 4px 0;\">Kitchen59<\/p>\n<p style=\"font-size: 14px; color: #6b2d3e; font-weight: 500; margin: 0 0 14px 0;\">Conference space &amp; Rooftop59 cocktail bar<\/p>\n<p style=\"font-size: 14px; color: #6b5e5e; margin: 0 0 6px 0;\">\ud83d\udccd   bul. Tsar Boris III 59, Hipodruma district, Sofia, Bulgaria<\/p>\n<p style=\"font-size: 14px; color: #6b5e5e; margin: 0 0 6px 0;\">\ud83d\udcc5   Saturday, 20 June 2026<\/p>\n<p style=\"font-size: 14px; color: #6b5e5e; margin: 0 0 6px 0;\">\ud83d\udd63   8:30 AM \u2013 5:00 PM (programme + rooftop party)<\/p>\n<p style=\"font-size: 14px; color: #6b5e5e; margin: 0;\">\ud83c\udf10   <a href=\"https:\/\/kitchen59.bg\/\" target=\"_blank\" rel=\"noopener\" style=\"color: #2D1F5C; font-weight: 600; text-decoration: none; border-bottom: 1px solid #B49CE6;\">kitchen59.bg \u2192<\/a><\/p>\n<\/div>\n\n<hr style=\"border: none; border-top: 1px solid #e8e3da; margin: 36px 0;\" \/>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 SPONSORS & PARTNERS \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<p style=\"font-size: 11px; font-weight: bold; letter-spacing: 2px; text-transform: uppercase; color: #2D1F5C; margin-bottom: 6px;\">PARTNERS &amp; SPONSORS<\/p>\n\n<h3 style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 24px; font-weight: 400; color: #2a2a2a; margin: 0 0 24px 0; line-height: 1.3;\">This event is made possible with the support of<\/h3>\n\n<!-- ProCredit Bank \u2014 Community Partner -->\n<div style=\"background-color: #f9f7f3; border: 1px solid #e8e3da; border-radius: 14px; padding: 28px; margin-bottom: 16px;\">\n<p style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; color: #7C5CD3; margin: 0 0 10px 0;\">\ud83e\udd1d COMMUNITY PARTNER \u2014 WOMEN IN MARKETING \u2013 BULGARIA<\/p>\n<p style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 20px; font-weight: bold; color: #2a2a2a; margin: 0 0 4px 0;\"><a href=\"https:\/\/www.procreditbank.bg\/bg\" target=\"_blank\" rel=\"noopener\" style=\"color: #2a2a2a; text-decoration: none; border-bottom: 2px solid #B49CE6;\">ProCredit Bank Bulgaria<\/a><\/p>\n<p style=\"font-size: 13px; color: #6b2d3e; font-weight: 500; margin: 0 0 14px 0;\">Modern, Development-Oriented Banking \u00b7 Celebrating 25 Years<\/p>\n<p style=\"font-size: 13.5px; color: #6b5e5e; line-height: 1.65; margin: 0 0 10px 0;\">ProCredit Bank is a modern, secure, and fast-growing German development-oriented bank, part of the international ProCredit Group. The bank&#8217;s philosophy is built on transparency and honesty \u2014 their experts understand the real needs of both households and businesses, enabling customers to make informed financial decisions and plan their future with confidence through clear and straightforward communication.<\/p>\n<p style=\"font-size: 13.5px; color: #6b5e5e; line-height: 1.65; margin: 0 0 10px 0;\">ProCredit Bank is strongly committed to sustainable development and invests in digital services to make everyday banking operations simple, fast, and convenient \u2014 enabling customers to manage their finances with ease.<\/p>\n<p style=\"font-size: 13.5px; color: #6b5e5e; line-height: 1.65; margin: 0;\"><a href=\"https:\/\/www.procreditbank.bg\/bg\" target=\"_blank\" rel=\"noopener\" style=\"color: #2D1F5C; font-weight: 600; text-decoration: none; border-bottom: 1px solid #2D1F5C;\">Visit procreditbank.bg \u2192<\/a><\/p>\n<\/div>\n\n<!-- Sponsor slot 1 \u2014 open -->\n<div style=\"background-color: #f5f1e8; border: 2px dashed #B49CE6; border-radius: 14px; padding: 28px; margin-bottom: 16px; text-align: center;\">\n<p style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; color: #7C5CD3; margin: 0 0 10px 0;\">\u2605 SPONSOR SLOT \u2014 OPEN<\/p>\n<p style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 20px; font-weight: bold; color: #2D1F5C; margin: 0 0 8px 0;\">Your Brand Could Be Here<\/p>\n<p style=\"font-size: 13.5px; color: #6b5e5e; line-height: 1.65; margin: 0 0 16px 0; max-width: 480px; margin-left: auto; margin-right: auto;\">Reach 70 carefully curated marketers, founders, and business leaders at our most ambitious event yet. Sponsorship slots are limited.<\/p>\n<p style=\"margin: 0;\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/produkt\/mini-conference-sponsorship-slot\/\" target=\"_blank\" rel=\"noopener\" style=\"display: inline-block; padding: 12px 28px; background-color: #2D1F5C; color: #ffffff; font-weight: 600; font-size: 14px; border-radius: 100px; text-decoration: none;\">Become a Sponsor \u2192<\/a><\/p>\n<\/div>\n\n<!-- Sponsor slot 2 \u2014 open -->\n<div style=\"background-color: #f5f1e8; border: 2px dashed #B49CE6; border-radius: 14px; padding: 28px; margin-bottom: 36px; text-align: center;\">\n<p style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; color: #7C5CD3; margin: 0 0 10px 0;\">\u2605 SPONSOR SLOT \u2014 OPEN<\/p>\n<p style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 20px; font-weight: bold; color: #2D1F5C; margin: 0 0 8px 0;\">Your Brand Could Be Here<\/p>\n<p style=\"font-size: 13.5px; color: #6b5e5e; line-height: 1.65; margin: 0 0 16px 0; max-width: 480px; margin-left: auto; margin-right: auto;\">Connect your brand with a senior marketing audience and gain visibility across our channels, event materials, and post-event content.<\/p>\n<p style=\"margin: 0;\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/produkt\/mini-conference-sponsorship-slot\/\" target=\"_blank\" rel=\"noopener\" style=\"display: inline-block; padding: 12px 28px; background-color: #2D1F5C; color: #ffffff; font-weight: 600; font-size: 14px; border-radius: 100px; text-decoration: none;\">Become a Sponsor \u2192<\/a><\/p>\n<\/div>\n\n<!-- Media partner call -->\n<div style=\"background: linear-gradient(135deg, #143352 0%, #2D1F5C 100%); border-radius: 14px; padding: 32px 28px; margin-bottom: 36px;\">\n<p style=\"font-size: 11px; font-weight: bold; letter-spacing: 2px; text-transform: uppercase; color: #4EEADC; margin: 0 0 10px 0;\">\ud83d\uddde CALL FOR MEDIA PARTNERS<\/p>\n<p style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 22px; font-weight: 400; color: #fffdf9; margin: 0 0 12px 0; line-height: 1.3;\">Help us spread the word \u2014 partner with us<\/p>\n<p style=\"font-size: 14.5px; color: rgba(255,255,255,0.75); line-height: 1.7; margin: 0 0 14px 0;\">We&#8217;re looking to collaborate with media outlets, digital platforms, podcasts, and content creators who share our mission to spotlight women in marketing, leadership, and entrepreneurship.<\/p>\n<p style=\"font-size: 14px; color: rgba(255,255,255,0.7); line-height: 1.8; margin: 0 0 6px 0;\"><span style=\"color: #4EEADC; font-weight: bold;\">\u2192<\/span>   Visibility across our website, LinkedIn, and event materials<\/p>\n<p style=\"font-size: 14px; color: rgba(255,255,255,0.7); line-height: 1.8; margin: 0 0 6px 0;\"><span style=\"color: #4EEADC; font-weight: bold;\">\u2192<\/span>   Behind-the-scenes access to speakers, panelists, and our community<\/p>\n<p style=\"font-size: 14px; color: rgba(255,255,255,0.7); line-height: 1.8; margin: 0 0 6px 0;\"><span style=\"color: #4EEADC; font-weight: bold;\">\u2192<\/span>   Complimentary access for your editorial team to cover the event<\/p>\n<p style=\"font-size: 14px; color: rgba(255,255,255,0.7); line-height: 1.8; margin: 0 0 18px 0;\"><span style=\"color: #4EEADC; font-weight: bold;\">\u2192<\/span>   Membership in a growing regional community empowering women in marketing and tech<\/p>\n<p style=\"margin: 0;\"><a href=\"mailto:team@womeninmarketing.bg?subject=Media%20Partnership%20-%20Mini-Conference%20003\" style=\"display: inline-block; padding: 12px 28px; border: 2px solid #4EEADC; color: #4EEADC; font-weight: 600; font-size: 14px; border-radius: 100px; text-decoration: none;\">Become a Media Partner \u2192<\/a><\/p>\n<\/div>\n\n<hr style=\"border: none; border-top: 1px solid #e8e3da; margin: 36px 0;\" \/>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 ABOUT THE COMMUNITY \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<p style=\"font-size: 11px; font-weight: bold; letter-spacing: 2px; text-transform: uppercase; color: #2D1F5C; margin-bottom: 6px;\">THE COMMUNITY BEHIND THIS EVENT<\/p>\n\n<div style=\"background-color: #f9f7f3; border: 1px solid #e8e3da; border-radius: 14px; padding: 28px; margin-bottom: 36px;\">\n<p style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; color: #7C5CD3; margin: 0 0 8px 0;\">\ud83c\udde7\ud83c\uddec COMMUNITY<\/p>\n<p style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 20px; font-weight: bold; color: #2a2a2a; margin: 0 0 12px 0;\">\u0416\u0435\u043d\u0438\u0442\u0435 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u2013 \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f<\/p>\n<p style=\"font-size: 14px; color: #6b5e5e; line-height: 1.7; margin: 0 0 10px 0;\">Women in Marketing \u2013 Bulgaria (WiM-BG) is a registered Foundation dedicated to empowering, supporting, and uniting women in the marketing field across Bulgaria.<\/p>\n<p style=\"font-size: 14px; color: #6b5e5e; line-height: 1.7; margin: 0 0 10px 0;\">Founded by Lazarina Stoy, WiM-BG was born from a desire to create a space where Bulgarian women in marketing can network, share challenges and wins, and grow together. What started as a Slack community has quickly grown into a thriving network that brings members together both digitally and through in-person events across Bulgaria \u2014 and now beyond.<\/p>\n<p style=\"font-size: 14px; color: #6b5e5e; line-height: 1.7; margin: 0 0 14px 0;\">The community offers exclusive member events including networking dinners with expert panelists, mini-conferences with educational presentations, a mentorship programme, and career advancement support.<\/p>\n<p style=\"margin: 0;\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/\" target=\"_blank\" rel=\"noopener\" style=\"font-size: 14px; color: #2D1F5C; font-weight: 600; text-decoration: none; border-bottom: 1px solid #2D1F5C;\">Learn more about Women in Marketing \u2013 Bulgaria \u2192<\/a><\/p>\n<\/div>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 CODE OF CONDUCT \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<div style=\"background-color: #f9f7f3; border: 1px solid #e8e3da; border-radius: 14px; padding: 28px; margin-bottom: 36px;\">\n<p style=\"font-size: 11px; font-weight: bold; letter-spacing: 2px; text-transform: uppercase; color: #2D1F5C; margin: 0 0 10px 0;\">\ud83d\udccb CODE OF CONDUCT<\/p>\n<p style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 17px; font-weight: bold; color: #2a2a2a; margin: 0 0 12px 0;\">All attendees must adhere to our code of conduct<\/p>\n<p style=\"font-size: 14px; color: #6b5e5e; line-height: 1.7; margin: 0 0 10px 0;\">We are committed to providing a welcoming, inclusive, and harassment-free experience for everyone. By attending this event, you agree to follow the code of conduct of Women in Marketing \u2013 Bulgaria:<\/p>\n<p style=\"font-size: 14px; color: #555; line-height: 1.7; margin: 0;\"><span style=\"color: #2D1F5C; font-weight: bold;\">\u2192<\/span>   <a href=\"https:\/\/www.womeninmarketing.bg\/bg\/code-of-conduct\/\" target=\"_blank\" rel=\"noopener\" style=\"color: #2D1F5C; font-weight: 600; text-decoration: none; border-bottom: 1px solid #B49CE6;\">Women in Marketing \u2013 Bulgaria Code of Conduct<\/a><\/p>\n<\/div>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 FINAL CTA \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<div style=\"background: linear-gradient(135deg, #0E2540 0%, #143352 45%, #2D1F5C 100%); border-radius: 16px; padding: 40px 32px; text-align: center; margin-bottom: 36px;\">\n<p style=\"font-size: 11px; font-weight: bold; letter-spacing: 2px; text-transform: uppercase; color: #4EEADC; margin-bottom: 10px;\">JOIN US ON 20 JUNE 2026<\/p>\n<h3 style=\"font-family: Georgia, 'Times New Roman', serif; font-size: 28px; font-weight: 400; color: #fffdf9; margin: 0 0 14px 0; line-height: 1.3;\">Only 70 seats \u2014 make sure one of them is yours<\/h3>\n<p style=\"font-size: 15px; color: rgba(255,255,255,0.7); line-height: 1.7; max-width: 540px; margin: 0 auto 24px auto;\">A full day of practical leadership, real entrepreneurship stories, and the kind of conversations that only happen in a room kept this small on purpose.<\/p>\n<p style=\"margin: 0;\"><a href=\"https:\/\/www.womeninmarketing.bg\/bg\/produkt\/ticket-for-mini-conference-003-leadership-and-entrepreneurship-in-marketing\/\" target=\"_blank\" rel=\"noopener\" style=\"display: inline-block; padding: 16px 36px; background-color: #4EEADC; color: #0E2540; font-weight: 700; font-size: 16px; border-radius: 100px; text-decoration: none; letter-spacing: 0.5px;\">\ud83c\udf9f\ufe0f Get Your Ticket \u2192<\/a><\/p>\n<\/div>\n\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550 FOOTER NOTE \u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n<p style=\"text-align: center; font-size: 13px; color: #999; line-height: 1.6; margin: 0;\">Questions? 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